Is it just me or do companies have a hard time accepting social media as a marketing channel? From what I’ve experienced, most companies aren’t willing to leverage social media because they don’t believe it can make them more money.
Well, I hate to break it to you, but that’s a big misconception. Social media can make you money.
To show you how you can track the return on investment of your social media campaigns and use that knowledge to maximize your ROI, I’ve created an infographic that breaks down the steps you need to take to achieve these goals.
Click on the image below to see a larger view:
The key to being a good marketer is testing. If you go on your assumptions, in many cases, you will be off. The only way you can figure out what’s working and what’s not is through testing.
Social media is one of those channels that you ought to test. From leveraging it organically to running paid social ads, you can generate a positive ROI.
The big trick to generating a good return through social media is using your creativity. From wall postings to ads, the top social media campaigns that I see working tend to be the creative ones.
So, what do you think about social media marketing? Is it worth leveraging?
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