5 Practical Steps To Improving Your Website’s Domain Authority

domain authority

Domain Authority (DA) is a website metric developed by Moz. It is one of the most important numbers known to SEOs. The greater your DA, the more likely you are to have strong traffic and high rank.

Is domain authority something that you can change, or is it unalterable and immoveable? I am convinced there are practical things you can do to improve this important number.

But before we go over how you can improve your DA, there are a few things you need to know:

Domain Authority

First off, let me share a few key facts about DA. This information will help you better understand exactly how you can move your DA upward:

  1. Domain authority is based on a lot of factors. Primarily, however, these are link profile factors such as how many backward links are pointing to your website and how authoritative those sites are.
  2. It is very difficult to gain a DA number of 100. Sites like Facebook and Google have it, so don’t be disappointed if you never hit 100.
  3. DA is difficult to influence directly. You can’t change your DA score like you can change your meta tags.

So, how do you improve your DA?

How to improve your Domain Authority

We’ve come to the very question this article attempts to answer: How do you improve your DA?

Improving your link profile is a crucial issue that I’ve addressed in detail before.

At the most basic level, to have a good link profile, you have to do two things:

  1. Get rid of bad links.
  2. Gain good links.

Let’s deal with the first one — getting rid of bad links. This is pretty straightforward. You request the removal of these links, and if that fails, you disavow them. Done.

Now, what about the second one — gaining good links? Realistically, you have two options. Option 1 is that you engage the services of an SEO agency that has relationships with websites and writers who can secure high-quality legitimate backlinks. This is a good option, but it is expensive and has risks.

Option 2 is to create a site with high value information that elicits links by virtue of its awesomeness. That, my friends, is content marketing.

What I’ve found is that content marketing is the solution to gaining DA. Although I’m still going to give you a list of things you can do to bump up your DA, I want to emphasize the most important factor: you improve your DA by doing content marketing well.

So, let’s take a closer look at the 5 things you can do to improve your DA:

Step #1: Ensure that your technical SEO is in place

Attending to all the technical aspects of SEO is absolutely important as a foundation. It may not be sexy to optimize your robots.txt or map out a URL structure, but without these important features, you won’t have effective SEO. First things first. Technical SEO comprises the core of a DA-improvement effort.

As Moz explains, to improve your DA, you need to improve your overall SEO, and that includes all the details that SEOs know and love — site structure, navigability, breadcrumbs, URL structure, meta tags, header tags, word count, keywords, alt tags, etc. SEO and content marketing require one another. They actually go together.

Make sure that your SEO is up to par before you go further in the pursuit of higher DA.

Step #2: Create lots of linkable content

Now, we get into something that has a more direct impact upon DA — your content.

In order to have content marketing, you have to have lots and lots of linkable content. What I do is create articles or infographics nearly every day. That’s a lot of output, considering my articles are over 1,000 words, my infographics are big, and my guides exceed 10,000 words.

This is a heck of a lot of content, but I’ve seen it pay off in big ways. Content drives my business. It forms the core of what I do. I would not have the level of success that I now enjoy were it not for the hard work of producing lots and lots of content.

It’s not mere content alone that drives links, of course. It’s top-notch content with power, authority and value. There is no industry so boring that it couldn’t produce engaging content. My resource on content marketing will explain how you can do this.

Step #3: Develop strong internal linking

Often overlooked in the craze over “high quality backlinks” is building of high quality internal backlinks. I can’t overemphasize the importance of internal linking. (See what I did there? That’s an internal link.)

Internal linking weaves a powerful network within your site that benefits both the user and the search engines that crawl and index your site. A site that lacks internal linking is like a collection of pebbles — disconnected and weak. But a site that has strong internal linking turns those pebbles into concrete — interconnected and unbreakable.

The great thing about having more content is that you’ll have more content to link to. And the more you link internally, the greater your ability to create a dense and powerful site network will be.

Step #4:  Regularly remove toxic backlinks

SEO isn’t all glory and grandeur. There’s the nitty gritty of wading through spreadsheets and performing mind-numbing repetitive work.

It’s not easy, but it’s worth it. You’ve got to remove your toxic backlinks. Every now and then, you should dig into your link profile, find the spammy links, and get rid of them.

You’ll gain a huge competitive advantage by regularly cleaning your link profile. In my experience, this isn’t something that most webmasters are doing with any regularity. Sure, I see webmasters engage in clean-up with a vengeance, but it’s only after they’ve experienced the slump of an algorithm penalty or the heart-stopping experience of a manual penalty.

Don’t wait till a penalty strikes you to clean up your link profile. Do it now and then continue to do it on a monthly or bi-monthly basis.

Explaining how to remove toxic backlinks is outside the scope of this article, so let me point you to some resources. This Quick Sprout Traffic University video helps you understand whether you’re at risk for a penalty, and this article on penalty recovery will show you exactly what you need to do to clean up your link profile (even if you haven’t been penalized).

This is the only way you’re going to have a tidy link profile — cleaning it up regularly. You can build the most awesome link-backs the world has ever seen, but if your profile is full of spammy backlinks, you’re not going to experience the success you want from content marketing. Your DA will remain low.

Step #5: Be patient

If you are doing exactly what I’ve explained in the above steps, your DA will rise. One of the factors that doesn’t get a lot of notice in discussions of higher DA is the domain age factor.

Generally speaking, the older the domain, the higher its authority. I examined the link profile of a website and discovered some historic domains. These historic domains had high DA levels.

domain age

To find out the age of a domain, you can use the free Domain Age Tool provided by Webconfs.com.

Domain age doesn’t automatically translate into domain authority, however. If the domain falls into disrepair, maintains outdated SEO techniques, lacks fresh content, or builds up a cruddy link profile, it will lose its DA.

As you pursue content marketing, you will gradually see your DA rise. My point is that it takes time. Be patient. SEO wins don’t happen in a day. They happen over the long haul.


You’ll find plenty of content elsewhere on the web that explains how you should improve your DA. Some of it is pretty good.

But most of it misses the whole point. You can’t simply “improve your DA” by jiggering this and tweaking that. Instead, you must look at the bigger picture of today’s SEO — it’s content marketing. And you can only win in the other areas — domain authority, traffic, organic search results, and ranking — by focusing on your content.

Better content means better everything else. You can improve your domain authority. It’s all about your content.

What factors have you seen that affect your domain authority? 

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  1. Hi Neil,

    Speaking of internal linking, I use “Smart Link SEO” plugin to interlink and currently I have limited to number of links to be 15 per page. Does it matter if I remove the limit?

    How much of internal linking (is there a percent) is good? The reason I ask this question is because the more linkable words, the more links can get generated sometimes automatically using a plugin like this.

    Now, when you stay internal linking, do you recommend using a plugin like this or do you only suggest manual linking?

    I look forward to your response to this.


    • Jonathan John :

      As a non-SEO focused content marketer, I would recommend that you stay clear away from automated solutions for internal linking.

      The result could be wacky links here and there and everywhere that distort a visitor’s flow of reading. Besides — it takes no longer than a couple minutes per post to do it manually.

      Furthermore, unless you have super-long content, 15 internal links per post is overkill.


      • Hi Jonathan,

        Appreciate your inputs but I think I know the basics and I am looking for a SEO focused answer.

        My blog posts are usually super lengthy and I don’t thin 15 or 20 links is an overkill unless there is a logical justification.


        • Hi Kumar,

          Interlinking webpages is definitely good, but how much to do it? I am not really sure.

          I feel a good idea would be to make sure that we have substantial content on our webpages and interlink webpages for a better user experience and not worry so much about seo.

          Good question though, would like to see what other have to see on this.

          • I’ve used Smart Link SEO in the past with a weight loss plr site back two years ago, and at that time the pages I created for that site were huge and contained lots of links per page (samples to view mostly). The homepage had the #1 spot on the serps for a full year, but then Google de-indexed it, and part of the assessment as to why it was spanked is that the site overused links.

            So when we created our new VideoPLR.org site and another one for ebooks, we decided not to use any kind of automated plugin like that. Not just because of the possible over-linking, but because of possible irrelevant linking or too much duplicate linking.

            I really feel that these automated tools of the past need to be discarded – if you care about traffic from Google, that is.

          • thanks for the great post. great .

    • I would stay away from using the Smart links Plugin. Had some bad experiences with that one.

  2. great article! very informative. Content is really King. thanks Neil :)

  3. Great post as always Neil! You are right about bloggers not regularly cleaning up link profiles. I am guilty of that too :) When we get slapped link cleanup becomes a HUGE burden.

    Thanks for reminding us to do it regularly. Can you suggest any tool we can use to audit our link profile regularly so to clean up regularly as well?

    • Jane, glad I could help. If you look in the article there should be some resources. I would suggest checking out all options to see what works best for you.

  4. Thanks for another great post. I think that it is also important to reach out to other bloggers in your field and spread your content. Real guest blogging is also a good strategy, as you’ve explained in the past!


  5. The internal links here link to additional information that I will be reading, which is exactly what gives those links their strength.


  6. When it comes about Domain Authority or Page Authority either, it’s crucial to gain high no. of authority backlinks which can swiftly improve the authority and Page Rank too. Apart from it, I’m really glad to read such detailed article. Thanks a lot Neil Patel, for this awesome contribution.

    – Bishal Biswas

  7. Great article. However, it’s really difficult to create great content (viral) every single day or something like that.

    • Once you get the process down you’ll see it’s easier.

    • TheBlogIsMine, you should create a content marketing plan or strategy, give yourself an overall topic (the reason you have a blog), and create a few sub-topics off that, then write about those. Once you start making the plan (putting it on paper), you would be surprised at the ideas it can generate.

  8. Neil, thanks for the article about DA.

    I’ve seen a lot of times that DA is gained by comment spamming to high- DA/PA/PR pages.

    I don’t think it is a good practice to put backlinks on spammed pages, but as a matter of experiments/education it may go.

  9. Neil, once again you go above and beyond the call of duty. This is probably the web’s best explanation of a constantly debated topic that I constantly explain to clients. Thanks for providing such a phenomenal resource I can send people to!

  10. Hi there, thanks for the great content. I realize that I didn’t put much attention on this domain authority aspect.

    Well… its obviously, a lot of things need to be done after this

  11. Great points Neil, but I just wanted to point out that “disavowing links” with Google doesn’t affect Domain Authority with Moz, because Moz doesn’t have access to the disavow file with Google. Still a good thing to do though… :)

  12. Hi Sir, Thanks for the other great content. All points are really important and some of new for me.

    I have one question, High Page Rank is important for High DA or High DA is important for High Page Rank?

  13. Great Info Neil,

    This information is helpful to increase a DA of a website. You almost consider each and every point in this post to get higher DA. This is great and I will try these points on my website… :)
    Thank you for this great article

  14. As of many bloggers, I try day after day to improve my website’s authority. I’m a beginner in this industry and I have a lot to learn yet. Your blog is awesome. It’s fairly difficult to understand all SEO techniques for me. But fortunately with a blog like yours maybe I have a chance to ranking in the future.


  15. I’ve tried to use some of these things as guidelines when creating content – 1k+ words, internal links, on-page seo, but didn’t think about looking in to my backlink profile to see if there are any problems there. Sharing and promotion are a couple big things I’m focused on right now.

  16. very informative guide , thanks

  17. Hi Neil,

    Great article on DA and monitoring the toxic links is kind of hard if a person is totally newbie. What do you think of Negative SEO roles in the Domain authority? Will that be impacted after a massive links from harmful sites.


  18. Thanks again for an informative article. You and Moz are the only blogs that I read religiously.

    I have a relatively new site (less than 6 months) for the HVAC industry. Although I don’t write every day, I have written 43 posts since January which works out to about 2 – 3 posts per week.

    It is interesting to compare Moz’s “Open Site Explorer” and ahrefs.com

    Moz gives my site a domain authority of 18, page authority of 30 and counts 86 links

    Ahrefs gives my site an url rank of 31, domain rank of 44, and counts 580 links.

    Why such a difference?

    Thanks Neil

  19. Yes right, I agree with these all points. In traditional language people call “customer is king” and in online world, we call “content is king”.

    Therefore we can say “content is the greatest asset for any website”.

  20. Thanks Neil for a very informative article, as usual.

    Just a quick question, not very relevant thought. You indicated before you disavow the bad links, we should try to get these links pruned. Of course, if we can prune them, it is good. But is it necessary that one needs to do this exercise to convince Google that enough effort has been put to remove the bad links, like the way it is expected in case of manual action revoking?


  21. Neil Thanks for great information.Recently I got recovered from Google penalty.I admire your advice to regularly clean you bad neighborhood.My site has a PR-2 and DA-32 what would be the link velocity for my site to increase its Domain Authority.Please guide me!

  22. Why is Moz considered such a great resource when it’s often inaccurate? I have normal do follow links from some top news websites that have cited to my blog for authority on their own for certain posts (no funny SEO stuff). But annoyingly, MOZ opensite explorer never shows these links! Instead it shows every random blog I’ve commented on and calculated my “authority” based on this. My google webmaster tools shows me the links are there, but opensite is clearly not crawling everything, so really, what value is it?

    • I agree completely. I’ve seen so many super spammy sites have great domain authority in Moz that don’t rank at all. As far as I’m concerned Moz has a horrible % of links crawled on the internet and there metrics are WHACK. I’m gonna stick with ahrefs and Page Rank (I know… I know)…

    • Also check out Ahrefs, as their link index seems to be much larger and more relevant.

  23. Hi Neil,
    is it possible that this tactic “removing toxic backlinks” is one reason why my backlink was removed from my guest article on a PR4 website?

  24. Thanks again for the informative article.Quicksprout is the only blog that i follow regularly

  25. High quality links is the keypoint. All other things can help, but links are the basis for improving DA and PA.

    Good article!

  26. Great post, I’ve been using Domain Authority as one of the main metrics to track progress of my blog. What’s the best way for bloggers to promote their content?

  27. I would like to know hbow much of internal linking (is there a percent) is good?

  28. Really???
    DA/PA results are metrics / theories of MOZ and are not referenced by Google search results. I believe Google do not give a dime about DA , Google have Alexa / PR to make things work .

  29. Just read your full article and found it very informative and interesting. BTW could you please tell me what is good link profile?
    Thank You Neil :)

  30. All the above points except “remove toxic links” is known to all of us, webmasters…thanks for mentioning that one. I’ll definitely try this.

  31. In my experience social sharing also plays an important part in improving the domain authority of a blog,I agree to the fact that you won’t see the results with in a day or week.

  32. This is by far one of the best posts I’ve seen here. Good job.

  33. Really.. Super Informative Article :D.. Content Marketing is superb method to increase the domain authority ..

  34. same with me here, I bought aged domain 2 months ago and I just found out that in the past it was a pirate software and porn video website ..

    • It’s pretty common that aged domains with good surface metrics will have been used for shady activities at some point. Probably best to see what kind of anchor links have been used for those sites.

      I went through a phase of hunting down domains that had expired but still had a lot of valuable links pointing at them. I stumbled across a high DA/PA page that was linking to a bunch of expired domains.

      Good article as usual Neil. Pro-active link cleaning is certainly one I’m guilty of not doing enough of.

  35. Neil, great post. I always like your simplicity and clearness in your posts.
    By the way I was using WordPress Insights for internal link building but in my blog now it’s not working is there any similar plug-in as that of WordPress insights?

    Coming to the topic, I think domain age is the greatest factor of all in getting high domain authority, as like that of Google Page Rank.

    AKshay Hallur.

  36. Nice article, could be more specific, but I guess that, that wouldn’t be free. But Thanks anyway for this free part.
    I understand that everyone is talking about something but not giving away the big piece.

    Still I think that your blog is way better than the rest. You share more stuff then the rest of Online marketing websites.

    Thanks for that Neil

  37. Awesome sir
    Now just read your full article and found it very interesting.i have many doubts but now its done after reading this post.
    thanks again this post.. but can u tell me how much %age of Internal linking we can use in 600 words post. ?

  38. As always Neil awesome post. Thank you for sharing with us.

  39. Great stuff as usual. The challenge though, really- is to come up with linkable content that gets a lot of love and a lot of back links. Also, this only works on blogs and not on every website- for example, e commerce websites or sales pages. You just can’t build DA and SEO and get a lot of love this way.

  40. I can say it awesome post of this year. I am also facing such a issues with my sites and now follow your tricks to increase DA. Thanks for sharing such a good post.

  41. Wonderful tips Neil! I’ve been reading your posts for a long time. When you said “don’t be disappointed if you never hit 100 DA”, it made me laugh. I mean there are a lot of things we can’t achieve like 8-10 PR, 100 DA etc.
    Thanks for the post Neil!

  42. I am loving this post and will implement above tips. I know your post will be helpful to increase DA of my site.

  43. Hey, I found again informative post here which will be very useful for increasing the domain authority.

  44. Great post Neil! Google has been making it all about trust and authority, and I think everyone agrees we will be moving in that direction going forward. Thanks for the awesome content

  45. Hi Neil,

    I just loved the post and the steps provided by you for the improvement of DA. After the PR ( As it is of no use now ), DA is the most important factor for any website.

    Thanks for providing the guide.

  46. Hi Neil,

    As always you created excellent content. Here’re some queries:

    1. Apart from ‘keyword research’ is there any other way to do ‘market research’ ? Sometimes writing on just keywords is too lifeless. Can it be more intuitive? I mean how can I think over it?

    2. I normally write articles that are 1000+ words and limit linking to my site posts (interlinking) 3-5 per post. I do it to have 2 benefits: One , of course, is interlinking and, second, to have great user experience. You have any suggestions for me?

    3. How can you write such a great and useful content every time? Are there any checklists to write great content like yours?How to find topics which will wow my readers?

    Thank you so much.


    • 1. I do market research through surveying as that always provides good insights on what people want.

      2. Don’t limit linking. Do whatever feels right.

      3. I’ve been blogging for almost 10 years. ;-)

  47. Hi Neil,

    Great article. You mention regularly remove toxic backlinks, how often do you recommend doing this?


  48. Great article Neil. On the topic of domain age. Are there any simple things that a webmaster can do to “age faster”? I’ve read that securing longer leases and might help. I’m wondering if there is anything else worth taking a look at. Or is it a case of simple being patient and “Waiting until you grow up” before you can play with the big (old) boys?

  49. Neil, love your site and content, but I have to disprove this article somewhat. I actually wrote an article about how easy I was to fake my DA and why I don’t really trust it that much anymore to determine the quality of a site.

    You can read the full article here: http://timhickman.com/why-i-dont-trust-da-pa-and-why-you-shouldnt-either

    Basically I got a domain, and “churn and burned” spammed it for 2-3 months. The result? 58 DA and 64 PA. That’s not bad for a complete garbage site, that I could turn around and sell (but won’t, it was a case study).

    I’d like to hear your thoughts!

  50. Great article, I really like your writing style. Anyway all the tips are helpful and pretty clear, it could be more specific about domain age, even though it is a factor nobody can speed up (your services doesn’t include some kind of “domain age time machine”, doesn’t them?). :)
    I have best experience with monthly checking spammy backlinks, it could boost domain authority significantly, mainly in competition which use a spammy methods.
    Looking forward for your next post.

  51. This was all excellent advice. I didn’t now about “toxic backlinks” and I plan to look into that more. I also have a few blogging buddies who could use this article because you put it all very well. Thanks!

  52. I’m not familiar with “toxic backlinks”, but after reading this post, I will check that regularly.. Thanks a lot Neal…

  53. Excellent post Neil, loved reading it. It makes complete sense to have the basic SEO tactics in place and then follow up with the content strategies.

  54. I really thanks to you, I get lot of new knowledge from you. I read your mail without fail.

    Thanks Nil


  55. Great article, Neil! I think the biggest thing to keep in mind here is patience. Your domain isn’t going to gain tons of authority overnight. It takes time and an well-thought strategies (on and off-page) to gain domain authority.

  56. Domain authority of your domain will increases if you produce quality content and relevant high quality backlinks when your website gets ranking and visitors on your domain, Domain authority will automatically increase right “Neil Patel”

  57. Hello Neil, is domain authority is major factor when the things come to SERP’s? As you know that Google is rolling out another spam removal update, will there be any change in link building strategies?

    Thanks for great article bdw.

  58. How does internal link help in increasing DA Neil?

  59. Hey Neil,

    I have been working in the blogging and marketing field since 3 years, when i started blogging people were dependent on Pagerank but now as the pagerank isn’t updating any further with that enthusiasm it used to get updated people have started checking Domain Authority of blogs before getting involved in any deals with the blogs.

    As far as my blogging journey is concerned getting good pagerank is far more easy than getting a good domain authority as domain authority depends on a lot of factors.

    Thanks for the write-up, actually thanks for writing the 4th heading because i didn’t know that removing toxic backlinks is important

    -Siraj Wahid

  60. Hi Neil,

    I have a question if you may answer.

    If a website has very low DA (for example 10) and links to, let’s say, Quicksprout, but it is a legitimate site, just starting out, would you disavow this link, ask them to nofollow it or ask them to remove it altogether?

    Thanks in advance.

  61. Thanks Neil for yet another quality and detailed article. I must say you are the only person I am following on every subject of the content marketing and seo.

    You are truly rocking. :)

  62. For last couple of months I am working on my blog(http://digitalvani.com) to improves its domain authority and what I have found along with the backlinks count domain age is the most important factor for having better DA.

    Btw the tips are written here are pretty clear and helpfull.

    Arun Mohaptra

  63. Interesting points as always. The key to it all is time – you have to wait and see your efforts develop over six months, then a year. I think some people expect instantaneous results, and it’s counterproductive.

    I stopped doing “toxic” backlinks a while ago, and am considering taken up nofollow ones now. I think the content I put out stands a good chance on Google+ and StumbleUpon, as opposed to a keyword heavy Google placing.

  64. Hi Neil, great article as usual!

    I am trying to follow your advice but I’m hinestly a bit discouraged here. It’s clear i’m doing something wrong when it comes to link building on my website. Unfortunately I don’t know what exactly.

    My website is almost 2 year old, truth is, I didn’t post regularly every month, but when I do it (especially lately) the quality is pretty good. Long articles, good social shares, good SERP (after the Panda 4.0 even better actually).

    My dilemma is my DA and PR. No matter what I do, no matter that sites like TripAdvisor and Cosmopolitan linked back to my website (with do follow backlinks), no matter if other important websites in my niche gave me backlinks too. My DA is stuck at 28 for months.

    There was a point where it was 32 then instead of going up, it started to go down. I’m not practical on SEO but I try to putinternal links on my articles, create good quality content, H1, H2 titles, alt tags on images etc. and it is working for SERP big time.

    But the backlink dilemma still remains. What can I do? It is really important for me to get a higher DA and PR as my blog is my main source of income and I can forget about advertisers contacting me with such low numbers.

    I see doamins younger than mine, raising quickly their DA, and i’m here stuck and frustrated at 28. Don’t know what to do anymore.

    Thanks for your reply!

    • Clelia, keep at it. I am sure with patience and your continued hard work you will get there. Do you have any specific questions I can help you with?

      • Thanks Neil…I’m trying to be patient but I’m getting discouraged.
        Do you know a good app where I can see who’s linking to my website? I tried and the ones for free are not very good, and if I have to pay I want to make sure I’m spending my money on the right tool…

        Thanks again for your invaluable help!

      • Hey Neil, just a quick (positive) update.
        Finally Im starting to see some results. My DA has improved from 28 to 31. It’s a start! I hope it continues growing.
        You were obviously right…patience and hard work are the key! I also managed to almost double my traffic(and income) in a month. Good achievement indeed.
        Thanks for your great articles!

  65. We’re working on external and internal links for all of our sites. It’s not a quick process but absolutely worthwhile.

  66. Hi Neil

    Thanks for this wonderful post. One of my friend Derek is following your tips . These are really helpful. Waiting for more tips.

  67. is there any other way to check the high Pr pages of a website. We can use them to get High Quality Backlinks for a Website which will help in increasing the DA of the website.

  68. Thanks for the great tips on improving my websites domain authority. I never know much about it and will have to research it further.

  69. Amazing information Neil!

    – So the onsite content is equally important as the one you distribute.


  70. Hi Neil,
    I love the way how you explain this thing coz I am really curios how domain authority calculated. Thanks for this nice tips.

  71. I knew that all SEO efforts take time, but this article here reminds me to still be patient and continue strategizing and executing hard work.

    Thanks for this, Neil!

  72. I am surprised to see that domain authority play vital role for any website in terms of business, ranking as well. Thanks for giving such a informative tips. keep it up.

  73. Hi,
    I’m new to this blogging, your post helps me a lot. Before i read this post, really i don’t know very much about Domain Authority, now i got very good knowledge on this topic and now i know how to improve Domain authority of my blog too. Thank you very very much for this awesome post and please keep updating good stuff like this. sure i will come back for more updates.

  74. Thanks for wonderful article, I will try suggested things on my own site.

  75. Great tips, Neil. But I think it’s really hard to create linkable or viral content for my sites. Even if I create an infographic, what are the possible ways I can make it go viral and get it shared on other authority sites?

  76. Thanks for sharing this. Very useful tips for me as a starting blogging….

  77. Hey, thanks Neil, for this article. It helps me to understand domain authority better. Keep up your good work. :)

  78. Great job Neil, I have a site with less content. Neil please tell me can I increase DA with less content?

  79. Thanks Neil ! Improving the DA has always been a bane of my existence :) Hopefully I’ll be able to implement your tips and get the damn DA to go up :)

    Cheers for the helpful tips

  80. Thanks Neel.

    This is great piece of content and always good to refresh basic things time to time.


  81. What if we get backlinks from authority websites? Start interaction on social media sites and write quality content for the visitors, and share our website posts on social media sites and on social bookmarking sites?

    Does this also increase the DA?

    We have recently did some internal linking and the website started getting some decent rank and also the blog comments are also increased as well as the website ranking in the SEs.

  82. already check mine, my DA is too low. So I need to gain the best backlink to gain my DA

  83. There are most popular online newspaper gonomot.com Address: http://gonomot.com/

  84. I just know how to do that, it must be consistent, and I think this is the real challange, huehe.

  85. I really like your articles, very very very informative. I’m soon gonna lift my website up higher than ever before. Thank you Neil ! :)

  86. Hi neil,.. is it okay if I make more than 3 internal linking on my article?

  87. Hi neil,.. is it okay if I make more than 3 internal linking on my article? Coz usually I’m only make a post that contains 3 links max.

  88. Could a changeover from an HTTP to an HTTPS website have effect on Domain Authority? The domain is still the same, but the URL indexed in Google is now different and the links pointing to the website are now also different.

    Any thoughts on the effects of HTTPS and websites?

  89. Now a day pagerank is not the main factor of having a good rank in google. Thanks for sharing this one. I think my only focus now is to make my domain authority higher not my page rank.

  90. wow. such a great informative article . i llike it… can u plz tell me about how to improve my new web authority

  91. Hi Neil Sir,

    Since Google almost stopped updating the Page Rank,DA became the major factor to measure any site and their quality.Thanks for the tips,will try my best to follow them to increase my blog DA.


  92. 100% true. Over time with content marketing we’ve gone from fresh startup site to over 5000 queries on google webmasters within one year.

    Using sem rush to see what you competition ranks for and wordtracker are good tools as well.

  93. I see many bloggers running mad for backlinks without knowing they are good or bad . Neil nailed the difference.

  94. Mind blowing article-as always-by Mr Patel. My site currently have DA 27 and wanted to improve that. Because if two sites that have everything same BUT DA, then the site with high DA will be much above the other in SERP’s. This may be the first motive but there are lots of great incentives of having higher DA sites :)

  95. Great article dude! Thanks!! (y)

  96. Great insights, but maybe in the future it would be more useful a more technical aproach, like “create a Facebook page, a Pinterest account, etc.”

    Great lecture, like we are already used to :)

  97. Thanks for sharing this. By your experience could you guess how much DA is achievable by creating profile in many social media sites and get back links from each of them from the profile page.

  98. So many factors with DA it`s all about being genuine and not trying to overly game the system. Great content and content marketing really does help. Another great article!

  99. wow…!! Great interesting post very informative and valuable to implement. Thanks a ton….

  100. Often times when all thing are done it does become a waiting game. As you stressed in the article technical seo aspects need to be taken care of first and be in good standing. If that is not done you are starting with a disadvantage and just hurting yourself.

  101. Great article on DA Neil, I’m doing a few of these steps now but going to incorporate all 5 as I move forward. Cheers!

  102. The most difficult point is number 5 “being pacient” is not my natural way of being me

    I would like to take a short cut. Is there one?

  103. Sorry I mean “Patient”

  104. It’s look easy when I read this article, but I know it’s not as simple as I read :D

  105. Really impressive stuff Neil. For one of my client, I need to work on improving their DA. After going through these steps, my mind is full of ideas on what I need to do on their site correctly to improve their domain authority. Thanks!

  106. This is great article. I agree with you that, the patience is the key. You can’t win SEO overnight. However, how long would it take to see some improvement in DA? is there any approximate timeline? I have domain called http://www.rangoutlet.com. It is showing 1 month old using domain age tool mentioned in the article. Please let me know.

    Thanks for sharing great post, Neil!!!
    Hemant Khatri.

  107. That might hit the spot! i guess..
    Very informative. Thanx :)

  108. How can you judge which backlinks to get rid of. Are small, low DA websites bad to get linksfrom if they are using good SEO practices?

  109. Good post, I will try to implement your steps and let you know the progress.

  110. Wow Great . Your Article is very helpful .

  111. Domain authority plays very important role for generating a massive traffice. Nice info Neil.

  112. This information is helpful to increase a DA of a website. You almost consider each and every point in this post to get higher DA. This is great and I will try these points on my website. :)
    Thank you for this great article

  113. thanks for your tips. I’ll try my best to increase my page authority from now

  114. Deae sir, thanks again for new more valuable support feee post…

  115. I am so sad, cause I lost my site having up to 53 DA… due to some of my bad discussions :(

  116. Could you please say something…. “Which is very important to increase my keywords rankings on search engines? or These can be helpful for increasing rankings for my keywords on search engines?

  117. For increase your saving or income you should use great keywords. Keyword is the backbone of PD. further you can contact me.

  118. I agree with publishing rich content, it makes more sense, because the site will be focusing on what people like and it’s people who refer to our content.


  119. Totally agree with the key rule of content marketing. As it started paying me off and one has to focus on content marketing first if he/she has to improve domain authority.

  120. Can you give me top solution to boost domain authority for new site ? Perhaps on practical ways.

  121. Google has some limits to disavowing links, so how much is too much? And if you have a lot of links from lower DA websites, should all be removed, or is this going to hurt the overall DA for your website ?
    I mean, only having higher DA links sounds good in theory, but does the amount of links count, even of they are of a lower DA than yours ?

    • Zaone, you should do everything in moderation — to avoid red flags. I would inspect the links before doing a full overhaul. Let me know if you have any other questions.

      • Well, for example, I’ve found a scaper which I’ve disavoed, I’m guessing this won’t hurt my DA, as I have already reported it to Google for scraping my content.
        What i’d like to know is this : I have a lot of backlinks from websites that have a lower DA than mine(I have 38 atm), mainly under 30 and go all the way down to 15.
        Would my authority and link profile rise by asking people to remove those links, and keep only ones from higher, than mine, DA websites ?
        Thank you!

  122. Thanks Neil. I have followed Domain Authority stacking for quite sometime now and time and time again it proves that perceived authority by just aggregating links no longer works. Content is king and content marketing is the emperor. Its high time we concentrate on what the user needs rather than what search engines need. Search engines eventually will catch up and sites that put content at the heart of its users will triumph.

  123. This is a fantastic article an well it really proves a point that SEO isn’t overly complex, it’s rather simple providing you don’t try an exploit it by trying to deceive google or bing bots.

  124. As usual great information Neil. How do you come up with such great content every time?

  125. Thanks Neil. I have followed Domain Authority stacking for quite sometime now and time and time again it proves that perceived authority by just aggregating links no longer works. Content is king and content marketing is the emperor. Its high time we concentrate on what the user needs rather than what search engines need. Search engines eventually will catch up and sites that put content at the heart of its users will triumph.

  126. i read your article in details i will try your 2nd method to improve my DA

  127. Neil sir, am really impressed with your steps by steps process to increase DA.

  128. even i noticed that only seo will not work
    seo + high quality backlinks will sure get an high rank and increase domain authority
    thanks for sharing this valuable content

  129. Thanks for the post, Neil. I have a question though. How important is the page authority of a webpage? Is it alright to have a high domain authority but low page authority? Thanks!

  130. Hey,Neil great article i have a question what does google considers while ranking a niche website ?

    > i have a domain of PR-1,With PA 37 and DA 24 of Finance Niche

    > I Have EMD Domain of PR-0 PA – 6 DA – 1

    Which domain would rank faster ?

  131. My website DA is 43, is it fine?

  132. Hey Neil,
    Thanks for sharing the points to improve the domain authority.
    Domain authority is important than never before. Brands, when looking for collaborations with bloggers, consider it a very important factor. The higher the authority of your domain, the more collaboration opportunities you get and more money you can make through your blog.
    This makes it extremely important to focus on domain authority. In fact, I think bloggers must first focus on having a good DA and then on traffic. Of course, if you work on one thing and put great efforts on it, the other things gets done automatically. For example, as a part of your efforts to improve domain authority, one would write quality content that would get linked to and this would cause what? “An increase in traffic”
    Nowadays, bloggers do work a lot but their efforts are segregated. They’re focusing on a number of things at one particular time which is a recipe for failure.
    They should focus on one thing and domain authority should be the first few things one must work on and I am sure your article would help a lot. :)

  133. I am following above Ideas to improve my Domain authority. Lets See Whats happen next. Its will also help to improve page authority ?

  134. I recently launched a new Indian based jobs and education site. I published many unique articles and build lots of backlinks. But the Domain authority is very low. How to increase?

    My site – http://www.admitcardnet.in

  135. Hey Neil,

    i read this article, Thanks for this post it is very useful to us, my website DA is 17. is their have any new ideas cloud you please update.

  136. Actually i had started blogging 4 months ago only and most SEO terms i know but only 1 week ago i knew about DA when i used MOZ open site explorer tool. Till now i don’t know the importance of DA in SEO but this article is quite helpful for me, so thanks Neil

  137. Neil,

    I always learn so much from each one of your blog posts! Thanks for helping me grow my marketing skills and business.


  138. Great article!!! Thanks for posting it.

  139. wow that awesome post ,very useful thanks for sharing this stuff

  140. Wanted to ask a serious question Neil. It was regarding dates in URLs, their effects on SEO and domain authority. Is it true that websites with dates in their URLs rank better for short term or immediate events while those without dates rank better in the long term?
    Seriously need your views on this!

  141. Great article. Just to add one technique that I used and which really worked for me is that whenever you upload a video to your YouTube channel or a Presentation to your SlideShare account, make sure to add relevant description with an appropriate link to one of your pages. This will generate social signals and traffic.

  142. Hi Neil,

    So glad to see your post on increase website domain authority. That’s an awesome secret tips to increase domain authority. Specially i would like to give thanks for the tips of internal linking which help to increase DA.

    Thank you for your valuable post. It will help me to increase DA.

    Kind Regards
    Yasin Rishad

  143. Neil, as usual you have yet produced another meaty content. Thanks bro.

    I particularly liked the tip on “creating strong internal linking”; You know this can easily become a pain, having to interlink your site every time you wrote an article; it was really giving me concern on my blog but luckily I found a tool that helps automatically do my internal linking in a silo wise structure. Here’s the link, if you want to check it out http://goo.gl/ylaHth

    I also wrote a related post on my blog which I titled “How to get domain authority backlinks for free”; I believe it compliments this particular post and thought to share with the community; here’s the link http://danewah.com/how-to-get-domain-authority-backlinks-for-free/

  144. Internal links are problematic in that any change to a website throws all these links into disarray…, well, not any change, but some changes…

    For example, I use several platforms, on several servers, whose software is not static…

    When wordpress has updates or the plug ins get dropped… internal linking is one more area that creates a huge web of redos…

    It’s not enough just to build a great web site… and follow the latest rules.. the rules keep changing.. makes it hard for small local business to be found.

  145. Thanks for sharing the points to improve the domain authority.In fact I am a regular visitor of your blog. You really write a good tutorials.Thanks for taking time to share the knowledge.

    By the by, Do sites with .info rank will than .com ? My last website was in .info and it really ranked will with no efforts. However, with my new site being in .com it’s not.

    I am Freelance web developer and consultant from India. My website is http://sachingkulkarni.com/. Do you have any friendly advises for me ?

    Sachin G Kulkarni
    Freelance web developer and consultant

    • Sachin, I think at the end of the day what matters most is if you are providing valuable content and information to your readers — everything else is just secondary to that aim.

  146. Sojib Rahman :

    Thanks Neil for this kind of post.. It’s same as PageRank.. That’s true that authority backlinks are really important to increase PA/DA. For finding authority backilnks I used http://linksearching.com tools every time. :)

  147. I have implemented Internal linking in all my posts and now I see some good results. My target is quite big but I will keep on doing the right thing. I like the fact that you put effort on great content. At the end of the day we’re writing for people not machines.

    • Phillip, sounds like you are on the right track — you have to definitely personalize the experience to get the best results.

    • Phillip, we are writing for humans, that’s right, but google is a machine :)
      I mean, is STILL a machine. Stuffs that Matt sold us these years that content is the king and buying links is nocive is just bla bla bla.

      Content is the king but the army of that king are the links no mater what.
      I see every day crap sites with good links ranking better than good content sites with less links. That’s the reality :)

  148. This is a very accurate article thank you

  149. these are the very nice info, for more update about domain authority please check this also


  150. Hello Neil,

    great article Indeed. All above mentioned tips are really awesome. And the Step 3: ‘Develop strong internal linking’ is the only way known by bloggers so is me. Rest, of the points are very new to me and very useful as well.

    And yes, Domain age factor is a factor one should not ignore. Thanks for sharing such a wonderful article.

  151. Hello Neil,

    great article Indeed. All above mentioned tips are really awesome. And the Step 3: ‘Develop strong internal linking’ is the only way known by bloggers so is me. Rest, of the points are very new to me and very useful as well.

  152. Very impressive post…double checked your own PA and DA and was blown away. You obviously know what you’re doing. I’ll be paying attention to what you have to say for sure.


  153. Good Usefull information

  154. I am almost a below average SEO person. But I wonder why my blog DA is 97. I haven’t tried any of the tips mentioned here. What does that mean? Indirectly I want to know what my strength is and how I can utilize it better.

    Thanks Neil. Your tips were great though!

  155. Very good and usefull information for me :)

  156. Hey that’s a great post link building works great

  157. Hello Neil,

    Great explanation!! I started blogging from last few months and i would like to know 2 things from you.

    1) Earlier my DA is 18 before 2 or 3 months but right now it is 13. What to do to maintain DA?
    2) Why PA is high then my DA?

    Please help me with above questions


    • Anant, can you provide some more details…

      • Hi Neil,

        I would like to know that why DA is frequently change?. What i have to do to maintain my DA? And Regarding PA. currently my blog PA is 24 and DA is 13. Why PA is more then DA? Do you know matrix behind it?

        Thanks for your quick response

        • Anant, have you run any tests to see why this may be happening? Have you run a backlink profile?

          • Hello Neil,

            Yes i have generate backlink from 40 around unique domain and some backlinks are coming from another website such as a who.is, alexa and fews others.

            One more thing i would like to ask is I need to generate backlink for each of my post to get rank that post on 1st page

            Thanks for your help

  158. Hi Neal. I didn’t really know what DA was, so I did a Google Search for it and this article came up in the #1 position. I’m glad I read it because it’s very comprehensive and answered most of my questions, while linking to additional resources that are sure to fill in the gaps. Thank you for such an excellent resource. I’ll be adding your blog to my reading list.

  159. AMAZING article i learn so many thing about improving website domain authority from your blog. your really done Excellent job.Thanks for sharing your knowledge with us.

  160. I just got 1 DA and my site is one month old, I was curious how I got it. But after reading your article I am going to focus on things which will increase it. Thanks for sharing Neil.

  161. Thanks Neil, Luckily found some useful information that I can implement on my website. my website is struggling with lower DA and now I have some good ideas that i can use. I am sure your your research will help me.

  162. Hey Neil! Thanks for the DA refresher. Regarding regularly removing toxic backlinks – Do you think Google frowns on sites that remove links, but keeps the article live?

    Thanks again! :)

  163. Great advice but content marketing for a niche website is a tough thing.

  164. One thing that I am still trying to figure out is even if I was able to get to your level off crating content what can I do with it? How can I get other authoritative website to link back to my content. I am new to this and this is boggling my mind.

  165. Hai Sir,
    I am a newbie in this blogging world. I want to know whether social significance have any connection with Domain Authority. I mean the Google plus count, facebook like count etc? Didn’t seen any mentioning about that in this page..

  166. Thanks for your info, I\m still try to increas DA in my blog and I need this information

  167. Hi Neil,
    Thank you for such a great information you have provided. I always think about how to improve domain authority, I find your method very safe and effective. I am glad I have read your article .

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