Have you ever wondered why webmasters constantly bombard your inbox asking you to review their companies?
It’s because it works. Although blogger outreach is very time intensive, it can dramatically increase your sales.
Just think of it this way: 81% of the people online trust the information they read on blogs, and 61% of those people have made a purchase based on a blogger’s recommendation. It gets even better: 63% of people are more likely to be influenced by a blog than a magazine to make a purchase.
So, how do you get bloggers to cover your website without being spammy? To help you out, I’ve created an infographic that breaks down the steps you need to take to achieve this goal:
Click on the image below to see a larger view:
Blogger outreach isn’t the fun part of online marketing, but it is effective. When I started to do blogger outreach for some of my guides, it made a huge difference in traffic. I received an extra 100,000 plus visitors.
When you are doing blogger outreach, keep in mind that it is easier to get bloggers to cover you if you mention them in your blog posts. Shooting someone an email, saying you referenced him or her in a post, is a good way to flatter that person. But do this only when it makes sense.
How else can you maximize your blogger outreach process?
PS: If you are looking for some blogger outreach inspiration, check out these case studies.
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