How to Build a Social Media Marketing Funnel

Who says social media doesn’t convert? Seth Godin noted: “You can use social media to turn strangers into friends, friends into customers, and customers into salespeople.”

You already know that everyone is on these social sites, so I’m not going to bore you with stats on the number of users each social site has. But did you know that you are 51% more likely to buy a product if you hear good things about it on Facebook? Or, better yet, you are 68% more likely to buy a product if you read about it on Twitter?

Now that you know social media can convert strangers into customers, the next step for you to take is to build a social media marketing funnel. To explain how you can do that, I’ve created an infographic that breaks down the necessary steps.

Click on the image below to see a larger view:

How to Build a Social Media Marketing Funnel

Click here to view an enlarged version of this infographic.

Conclusion

I’ve grown all of my companies through social media, and I’ve found the strategy to be very effective. The one thing I’ve learned through this process, however, is that you can’t expect your social media traffic to provide you with a high return on investment from direct conversions.

Typically, when users come to your site from Twitter or Facebook, they don’t buy right away. But they do come back to your website within a week or a month if they liked what they saw there. That’s when they are more likely to make the purchase.

The best way to get these users back to your website is through remarketing platforms like AdRoll. Alternatively, you can collect their emails by offering them a free ebook or a coupon and then get them to purchase from you through email marketing.

Are you generating sales through social media?

Embed This Image On Your Site (copy code below):

If you want to break through to real profits online, you need some serious firepower. For a limited time I’m sharing some select tips and tricks Amazon, Microsoft, NBC & Hewlett Packard paid thousands of dollars per hour for, FREE.
  • The step by step guide to monster traffic generation
  • The how-to guide for increasing conversions on your website
  • 7 Cashflow killers your analytics tools are hiding from you
     
 
100% privacy, I will never spam you!

Trackbacks

Comments

  1. Tom Hartley :

    Great infographic, as per usual!

  2. Hi Neil,

    Really liked the infographic,especially building a Funnel part.I am facing difficulties to make Facebook work for me.I think i should focus on it more.

  3. Thanks for the post, Neil.

    I think frequency and consistency of quality messages in social media are keys factors for generating traffic.

    I see the following working formula:
    1. Send frequent quality messages.
    2. Stick to the place where there is a more or less consistent audience.
    3. Get recognized by members of this audience.
    4. Get traffic (people will go to your profile/your website to see what other useful staff you have).

    Another point is paid ads. But it is a different story.

  4. Hi Neil,

    Awesome infographics! Plus, I love that quote from Seth Godin. That is really the objective. Thank you for sharing!
    Regards,
    Kumar

  5. Good stuff Neil. We are in the process of bringing in someone to handle this for our startup. In fact, it’s the first hire outside of developers as we feel it will be critical to the success of our tool as well.

  6. Great infographic! Thank you for the demographic numbers!

  7. Hi Neil,
    Great Infographic!
    I am currently trying to get likes from my page on Facebook. So, I will get traffic from it. But with this post I think I can do affiliate marketing with that too and It has to work. Right?

  8. Hey Neil, interesting stats inside your infographic. You can expect pingback soon, definitely repost this to my audience :)

  9. Hi Neil Great Infographic,

    This infographic is great. Building a social media marketing funnel is really important for businesses. This infograpic helps in this. This infographic match some points with digitalrelevance infographic, but it’s great.
    Thank you for this infographic…. :)

  10. Hello Sir, Thanks for the great inforgraphic.

  11. Neil you are right. Relationship is the key. If one is just posting to social medias without engagements and interactions, it’s just a vain effort.

    Thanks Neil for the insight and the infographic. Have a great time.

  12. The biggest takeaway from this that most people overlook is the social engagement part. It is important to remain social on social media otherwise people will assume you are just a robot with your automated social updates. Try it some time tweet or message someone you follow and see if they reply.

    I have seen an increase in this lately and it is hurting you in the long run because people are tuning you out. My advice get social and interact and you will see better results then your automated hootsuite or buffered post.

  13. Great infographic Neil! Just tell me one thing!!! Where is Google+???

  14. Excellent Infographic!! I specially like section one “Select Social Media Platform” We can complete half battle of “build social media funnel””by selecting a right social media platform.

  15. Great graphic Neil! If people aren’t using social media in their business, then they are definitely missing out.

    As I grow my new business, what steps would you say I should take initially to attract people from social media? There is so much to do in a new business, that I sometimes get overwhelmed.

    So, instead of trying to do everything. What would you suggest?

    LeslieZ

    • Leslie,

      I would suggest picking your top two or three social media platforms where you can connect with your target audience. Use the 80/20 rule share 80% great relevant content and 20% self promotion. Then get really good at using those platforms to grow your business. I use LinkedIn, Twitter, and Facebook to attract new clients for my business.

      With all the platforms out there it’s easy to get overwhelmed trying to manage all of them so don’t put yourself in a position to fail.

    • I would pick one or two social sites your customers use and start participating. For example if it is Twitter, search for words that your customers may be tweeting about. Then respond to them, answer their questions and help them in any way possible. Eventually this will help you build a large following.

  16. I love that quote from Seth.

    The stats are interesting.

    Explains a lot in the way of ROI and picking the right platform.

    Thanks Neil! :)

  17. Great infographic and tips.

    Just like with blogging, if you create content that appeals to your market and either solves a problem or entertains them, you can increase your chances of user engagement thus growing your audience as well.

    Love your stuff Neil :)

  18. Awesome infographic as usual, Neil! I noticed, however, that the reference links that you mentioned in the infographic aren’t clickable nor do they appear anywhere else in the article. Are you trying to conserve PR?

    • Nope, just not able to make them clickable with ease and have them go with the graphic as a lot of people take them and I want the source URLs to still get credit.

  19. Hi Neil .
    I dont generate sales from social media .But I am generating leads through social media.You cant Generate direct sales from Social media . this is what even Avinash Kaushik says in his blog http://www.kaushik.net/avinash/facebook-advertising-marketing-best-metrics-roi-business-value/.
    Cheers !!!

  20. Amazing as usual !

    Really it was an amazing article on how we can convert our friends into customers and customer into sales people through the social media. Nowadays, social media is must have platform for every business to survive in the modern era.

    BTW your infographics are amazing !

    Thanks for this awesome post.

  21. how do you engage in social media so ppl interested on what are you posting?

  22. Great things shared with a cool infographics Neil. Nice work after a short

    break

  23. The infographic is very informative Neil. Has all the info you need to understand how it works. Men seems to use more LinkedIn than compared to Facebook and Pinterest which is quite fascinating.

  24. Loving the response note. If you engage people will come back again and again.

  25. Wonderful infographic, Neil, and I love all the data and statistics. I have my own customer avatar so this let’s me add a little information to it.

    It looks like Facebook is still the place to be, but then again, that depends on the niche you’re in. Still, you can’t ignore Facebook, not with over 1 billion users and the percentage of people that use it.

  26. As always, great post!

  27. Great infographic, thanks for sharing. Have been learning a lot about Facebook marketing lately and can’t wait to implement all the new things I’ve learnt.

  28. Until now still not generating sales. I possessed fanspage facebook which currently has like 15 thousand. But I am still confused how to earn money. Niche facebook is cake decorating with a market of women aged 18 years and over.

    Every time I upadate facebook page. The fanspage bring visitors to the blog about 100-150 if diligent upadate. But till now I have not been generates amazon. Though the click of 10-40/day, 0% sales conversion.

    I hope friends – friends here can help me.

    Sorry if the english is very chaotic, because I am just learning.

    • The big questions is where are those clicks going if you are just sending them to your blog with no call to action to purchase anything then they will just leave. Try adding some calls to action in your blog, a sign up form to collect emails, or even a pop up like Neil uses on this blog. Just some suggestions most customers need to be directed to the sale aka lead nurturing.

    • Easiest way is to survey your fans and find out what they are looking for. Then provide them those products, but with a steep discounted offer, as that should generate sales. Now over time you can increase prices, but that quick test will tell you if your fans are buyers.

  29. That is instagram don’t be embarrassed there are a billion logos!!

  30. Hey Neil,

    I have to commend you on this infograph. Being able to leverage social media now days is a smart move and using a simple funnel like this can give you great results! Thanks for sharing!

  31. Been really looking to up my social media game lately so this came at the perfect time. Right now my facebook and twitter pages are laughable.

  32. This is also a wonderful post. I know social media is very important and I have some idea for my site. Thank you. Nice work!

  33. I have always said social media was a great place to start getting conversions. Great article Patel, I knew there was a reason I followed you here and on KISSmetrics, lol.

    I see that you are using more infographs lately, have you been seeing a big return using that approach?

  34. Another great infographic Neil. Learn several new things from it. Hope your post will help me to convert my friends to customers. Thanks for the share.

  35. Really helpful infographic Neil…!!!

  36. WOW Neil , yet another stunner. Thank you as always. Every time i read your new posts i am like WOW. Thank you again

  37. Hi Neil, Awesome Article….Really liked the info-graphics, especially building a Funnel part. I’m getting some difficulties in FaceBook Marketing. Do you have any article on it?

  38. Another great infographic post Neil! Love the information that you put out. So much value and insight. I agree that Social Media can converts strangers into friends and friends into customers, and customers into sales people.

  39. Thanks for the info. This will help me make some customers…

  40. As usual, awesome stuff put up by you, Niel! Knowing the right audience and then selecting the appropriate social media site is the key.

    The information provided regarding selecting the right social media platform has been of much use. It sure helps find as to which social site is best suited to target customers of particular age group.

    I found the link to this article on Kingged.

    Arun

  41. thanks for yoooooour help. From last few days i was looking for this solution.
    Regards,
    Neeraj Thakur

  42. Thank you for taking time to research and design about social media funnel neil. % of internet users are increase compare to past year.

    Really social media dominate our world. Rocks again. Cheer.

  43. Thank you Neil for another priceless-transforming post, you have no idea how your contents are really positively affecting business and peoples life. This is my first time commenting. (I think I’ll keep it up). Thanks.

  44. Awesome infographics

  45. Hi Neil. Yet another great infographic I must say. I have been working really hard to boost my social media traffic and this article has hit the nail on the head. Thanks mate :)

  46. Researchers also believe that taking HCG helps to normalize
    the cholesterol levels of those on the diet. In such
    an altered phase it is essential that we give importance to our body so that we can have a long and
    happy life. For you to avoid these side effects,
    it is necessary to take supplements, such as those recommended by Dr.

  47. Once you find a mask you like, you should stick with
    it. She has also adopted an American name, June,
    which illustrates her assimilation to American culture.
    If I ever found a product that was sticky or smelly I would never use it again, but then I started hearing more and more about another
    issue – dangerous personal care products so I started researching.

  48. Hi,
    Really helpful info graphic Neil…!!!
    thanks

  49. Hey Neil,

    Great post, thanks!

    I liked the “turn strangers into friends, friends into customers, and customers into salespeople” part.

    The second and third I can do, but I was wondering about the strangers into friends part. (I’m a web developer). I was wondering, do I approach people as the company I represent or with my personal social media profile?

    It just feels that people are more likely to reply to a person than a company page. Regardless eventually you need them to see the company page.

  50. Increase your business contacts and enhance personal relationships.
    You may be considering just how a good indie designer could make money and also Sell Music Online.
    However, now college applicants should examine their
    online persona as well. Social media sites like Facebook,
    Twitter and Digg enable you to make a presence where your customers are and to reach a huge number of potential clients.
    You are never ever EVER going to convince an atheist their nonsensical biases are nonsensical,
    and you are never ever EVER going to convince a fundamentalist Christian they don’t
    know jack about theology, and are scientifically illiterate.
    Accounting for research, it will take probably an hour each day to plan out and
    schedule your network updates. Social networking sites are not just for
    teens looking to connect with their peers. Post on the forum with an intent to generate links to
    your website. Ultimately, an infommercial seeks to tell customers about your invention, and then sell your product.
    make them worth your while- learn and grow from them.

Speak Your Mind

*