How to Score Your Website’s SEO in 10 Minutes or Less

seo

Many digital marketers know a lot of details about SEO, but they have trouble with the big picture.

One of the most important skills you can develop is getting a quick snapshot of a website’s SEO. All it takes is ten minutes. And you don’t need any expensive tools.

You can use this step-by-step process to determine your own website’s health, to find out how your competitors are doing, and to discover what needs to be done to improve your SEO.

What I’m going to show you here is a broad overview process. This doesn’t get into the nitty-gritty of a full SEO analysis, nor does it explore offsite SEO in a detailed way. The goal is quick-and-dirty pulse-taking. Here’s the process:

  • Step 1:  Find out the domain authority.
  • Step 2:  Determine the site load time.
  • Step 3:  Check for a sitemap.
  • Step 4:  Check the robots.txt.
  • Step 5:  Check for meta content.
  • Step 6:  Check for H-tags.
  • Step 7:  Check for onsite content.
  • Step 8:  Test keywords.

Step 1: Find out the domain authority

Domain authority (DA) is a number, or score, assigned to your site. The number is on a 100-point scale. The higher the number, the more authoritative your site is. Sites with higher DA scores get better search results. A site’s DA increases with its age, SEO, and authoritative link backs. The DA is the single most important piece of information you need to score a site.

All you have to do is go to Open Site Explorer, type in your site’s URL, and click “search.”

open site explorer

Look at the number in the upper left corner of the screen. This is your domain authority.

open site explorer da

I’ve put this chart together to help you understand how your site fares from a DA perspective.

DA Rating
1-10 Poor – Your site is young and weak. You have a lot of growing to do.
11-20 Decent. Your site isn’t stellar, but you’re doing better. It would be good to grow.
21-30 Fair. Your site shows signs of SEO, but there are many things you can and should do to improve.
31-40 Competitive. A lot of startups find themselves in this DA range. It’s not bad, and you’re beginning to get close to the sweet spot.
41-50 Good. Now, you’re getting somewhere. This is a nice place to be, and many good e-commerce sites find themselves squarely in this category.
51-60 Strong. As you swing out of the lower half of the scale, you’re beginning to get much healthier. This is a good place to be.
61-70 Excellent. A DA at this level represents a great site with a lot of recognition, a lot of link backs, and a considerable authority in its niche. Many .edus are in this space.
71-80 Outstanding. You’re dominating in the SERPs and owning your niche. Quick Sprout is a 73.
81-90 Very outstanding. You’re in the upper echelons of authority. You can consider yourself to have arrived.
91-100 Rare. These sites are household names — Wikipedia, Facebook, New York Times, etc. Your site will probably never attain this level. Only a miniscule fraction of a percentage of sites on the Internet ever get this high.

 

Key takeaway: If the site has a low DA, it needs some SEO work.

Step 2:  Determine the site load time

Google ranks a site high only if the site has a good load time. If your site is slow, then your SEO is going to be poor. Here’s how to know:

Go to Pingdom, type in your URL, and click “test now.”

Pingdom will analyze your site’s performance and load time. You’ll get an instant report that looks like this.

pingdom

These numbers may not mean much. The sentence beneath the numbers, “Your website is faster than 95% of all tested websites,” is a good indication of how competitive you are. I’ve created this chart so you can determine if your site needs work.

Site speed Rating What should you do?
0-1 seconds Good Nothing.
2-3 seconds Fair Site speed may not be the first priority, but you should consider making some speed improvements in the months ahead.
4 or more seconds Poor Consider switching to a faster host, eliminating long load time elements, optimizing image size, using a CDN (e.g., Cloudflare), or making other speed improvements.

 

Key takeaway: A slow site speed indicates there is room for SEO improvement.

Step 3:  Check for a sitemap

Does your site have a sitemap? Sitemaps are a sign of an organized and easily indexable site, which is good for SEO.

Since you’re merely scoring your website’s SEO, you don’t need to worry about a proper sitemap protocol at this point. You can get a detailed how-to guide on sitemaps in my university course.

  • If the site is yours, you probably already know if you have a sitemap or not.
  • If you’re investigating a site you don’t own, type in the URL, followed by “sitemap.xml” (in some cases, you may need to type fullsitemap.xml).
  • If you still can’t find the sitemap, use this Google query: URL of the website, followed by a space, then sitemap.xml: www.example.com sitemap.xml
  • If you still can’t find the sitemap, there probably isn’t one. If there is a sitemap, that’s a good sign of SEO.

sitemap

Sitemaps don’t look pretty. Here’s the sitemap for CNN.com.

cnn

If you don’t have a sitemap, you can easily add one to your WordPress site using this free plugin.

Key takeaway: No sitemap means poorer SEO.

Step 4: Check the robots.txt

A site with good SEO will have a robots.txt file with no major disallows. One of my training courses discusses robots.txt in some detail. You want to make sure that the robots.txt is there and that it’s not disallowing the crawlers from indexing important areas of your site.

In your browser, type in [yourdomain]/robots.txt

For example:

wikipedia

Most sites have a robots.txt file. Yours should. Some webmasters even get chatty with the crawlers.

wikipedia robots

Most robots.txt files consist of simple lists of areas where crawlers aren’t allowed to index.

Make sure that the robots.txt is there and that nothing major is disallowed.

Here is Quick Sprout’s robots.txt:

quicksprout robots

Key takeaway: If a site lacks the robots.txt or disallows content crawling on major areas of the site, it indicates an SEO problem.

Step 5: Check for meta content

To make sure that you have the main meta components in place, check the following:

  • Go to your homepage.
  • View the source code. In Chrome for Mac, use the keyboard shortcut: Command + Option + U. Depending on your browser, you should be able to use the “tools” or “view” menu to view the source.

quicksprout view source

Search the source code for <title> tag. You can do this easily by pressing CTRL + F, then typing <title>. The page title, if you have one, will be displayed:

source

Search the source code for a meta description (meta name=”description” content=). To find this easily, use CTRL + F instead of wading through lines of code.

source description

These are the two main meta tags that you want on your site. You no longer need to include meta keywords since Google does not use them as a ranking factor.

Key takeaway: Meta tags are important for SEO. A site should have them.

Step 6: Check for H-tags

In addition to having the correct meta content, you should have header tags (H-tags) as well. Good SEO means having at least one H1 tag and, ideally, an H2, H3, and H4.

Use the source code view to search for each of these elements.

I recommend using the CTRL +F feature to find each of these tags: H1, H2, H3, and H4.

headings

Key takeaway:  Having the right H-tags is an important ingredient of good SEO.

Step 7:  Check for onsite content

A site needs continual, updated content in order to rank well. It’s very difficult to have sustained SEO without consistent content output.

  • If you’re scoring your website, you probably already know whether or not you have an active blog.
  • If you’re scoring a competitor’s or client’s website, it should be pretty easy to find a blog or content source. Navigate to the site’s homepage and look for a link to “Blog” or “Articles.” Content marketing is an important part of Quick Sprout, so I’ve made my blog easy to find:

blog

If you can’t find a blog, you may want to do some more digging. Try this Google search: inurl:example.com blog

crazyegg blog

Since CrazyEgg.com is a landing page designed to drive conversions, it’s not important for it to have a blog link. However, we still want to find out if CrazyEgg.com has a content marketing strategy.

Based on this query, I see that it does have a blog:

crazyegg blog

The sign of a healthy blog is that it has articles that are recent and consistent.

Looking at Crazy Egg’s blog, I see that it has a recent article.

crazyegg consistent

Looking closer, I can see that the output is consistent.

Key takeaway: Healthy content marketing is an essential ingredient of good SEO.

Step 8: Test keywords

The final way to score a site’s SEO is to find out how it is doing in queries.

  • First, in order to gain the best results possible, make sure you sign out of Google.
  • Perform searches on targeted long tail keywords. There are services that provide up-to-the-minute Google rank results for any site. Since I’m giving you the free method, however, we’re doing it the old-fashioned way. Just Google and count.

Here, I searched for “hashtags online presence.” It’s a specific long tail phrase that I’d like to rank for. Here are my results:

rankings

You may want to create a list of keywords that you or your competitor are targeting and work through them one by one.

Google SERP Position SEO Strength
1 Excellent
2 Very Good
3-4 Good
5-10 Average
Page 2 Fair
Page 3 Poor

 

Key takeaway: To make the scoring process simple, use the chart above to help you determine the SEO strength of your site based on your position in Google’s SERPs.

Conclusion

This is a brief and simple way to get a perspective of a website’s SEO. It won’t answer all your questions, but it will give you an accurate sense of how a site is doing.

The good thing about this method is that it’s free and quick. You don’t have to learn any special tools or purchase any subscriptions. You just need to do a little digging. After you do it a few times, it becomes almost reflexive to hit the keyboard shortcuts, do the searches, and check for the proper SEO elements.

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Comments

  1. Very interesting stuff Neil …!

    I already have a subscription at Moz (so I can use their Open Site Explorer & other tools).

    They are a little steep in price, but so far have been worth it.

  2. Thanks for compiling the wonderful, useful data sharing it with us Neil. I use Open Site Explorer to test them but I did not know how to use test keywords to find a website’s score. Am trying that right away.

  3. Another great post which contains inestimable information especially for newbie.
    All are good with my blog without Domain authority and Test Keywords :D Not problem at all because its a new blog and i’ll follow your guidelines to improve domain authority increase keyword ranking.

  4. Hi Neil,

    Great tutorial for scoring a website. This might be helpful for all. All these factors are important for scoring a website. Thank god my scoring is on fair and It will improved soon. Thank you Neil for this helpful guide. .. :)

  5. Another nice post Neil Sir.

    But … I’ve a question regarding point no. 8

    Should we still focus on ‘keyword rankings’ while Google is consistently advising and trying to demolish ‘keyword ranking’ concept.

    Google started hiding keyword data in analytics and now in adwords also.

    Second, Google search rankings are becoming more scattered among long tails key phrases.

    What’s your opinion on all this?

    • I don’t think the ‘keyword ranking’ concept will ever be demolished (unless the voice search or some other way of query input takes over). Because even if they do, Google would still have to provide few best results out of many other possible good results. So the ones who land up in the best results will benefit the most, and people would always fight to be in that spot. I have heard it from one of my senior that Google is now planning to override the concept of backlinks, and rank the website with something called co-citations.

      PS- Never believe blindly what Google says not to do in SEO ;)

    • No need to focus on specific keywords these days, focus on content marketing which will increase your overall long tail traffic.

  6. As usual Neil, you hit the bulls eye, without blabbering unnecessary stuff and by sticking to basics!

  7. Great Tips Neil, and thank you for clarifying the DA. Obviously I knew a higher score was better, but not where the ‘good’ marker was. I’ve got some work to do…

  8. Thanks for this usefull information. It’s basic but very practical for newbies.

    Pretty MOZ scale ;-)

  9. Great Tips, Neil! Thanks for putting them in such an easy to digest manner.
    Thanks!

  10. Thanks Neil, It’s awesome and I am every time thrilled to read your posts..These informations helps a lot !

    I guess we should also check for presence of Social Media sites and Canonical issues…Please let me know more about it…

    Many Thanks
    Amit

  11. thank your sharing, I’ve read through your article and it is the guide I really love you

  12. Great info Neil!
    One thing that seems to be missing – looking at back links. Particularly to see if they may be causing a partial Penguin algorithmic penalty. You could all those other factors nailed, but having done questionable links could really effect SERP.
    A good thread on seo round table today.

  13. Hey Neil,

    Just gone through this post. This just Awesome…! Very Helpful to test performance of all my clients websites.

    Thanks & Regards,
    Vijay Pashte

  14. Victoria Ipri :

    Neil, you are a gift from the gods. The right information at the right time. Perfect.

  15. Great list of checkups Neil! It would be interesting to read your take on what’s the best ways to increase your DA is?

  16. I prefer using the tool on the welcome gate of quick sprout. Much easier. :)

  17. DA of my 4 months old blog is 31/100 Neil but I must work hard to speed the blog up. Not comfortable with the speed at the moment ;)

  18. Moz has a sweet Chrome plugin called Mozbar that allows you to quickly check a lot of these things in one place. I use it all day, every day.

  19. As a newbie to SEO, this article made my day! I did pretty well except for my page rank which didn’t surprise me at all, since there’s tons of long-time competition and my site is new. Thank you SO much for the great information!

  20. Thanks Neil!

    I think with all the recent Google algo updates, it’s important that sites focus on getting their basics right.

    I think if you have a strong SEO foundation, you can easily use content marketing to outrank your competitors.

    This is the ideal checklist to get started.

  21. Neil, thanks so much for this information. I have a question about the meta tags. When I checked my page source, I found that instead of saying meta name=”description” content=, mine says “viewport” instead of “description”. Can I just change that on the source page, or how do I go about changing that? Thanks so much.

    Also, I found it interesting that when I first checked my site speed, the load time was 3.45 sec. overall. But then when I re-checked it a few minutes later because I forgot to look at something, it showed the load time as 11.93 seconds, which I know was wrong because it doesn’t take that long to load. I wonder why there was such a discrepancy between the two times.

    • You need to log into your server to change the viewport to description.

      As for site speed it will vary a lot, you just have to try and maximize it to the best of your abilities. :)

  22. Hey Mail,

    Thanks for a good overall picture.

    Here is a short tips for your readers about how to see main MOZ metrics (Domain Authority (DA), Page Authority (PA), Mozrank) faster:

    Install SEOMoz Toolbar (Firefox&Chrome plugin) and it will show you the metrics for a currently opened website without a need to check it on MOZ site.

    Moreover (and the best part of it!), it does not have restrictions on number of views/checks like MOZ site.

    Also, I’ve seen a lot of domains that have gained its DA by being spammed to death. So other metrics like Majestic SEO TrustFlow/CitationFlow and backlinks chart distribution, as well as other stuff like info in Ahrefs are to be considered.

    But after all, I agree, if choosing just one metrics, DA is the way to go.

  23. Sorry Neil, it’s late over here. Of course, I meant your name Neil, not Mail. Shame-shame on me.

  24. Another great article Neil. Most of the information in your article does form part of our testing process when taking on a new client.

    Essential tips here for any company seeking to “reinforce” their SEO foundations!

  25. Fantastic post Neil as always, I wish to see more posts like these in the future :)

  26. For find ranking on target keyword i use Traffic Travis. This tool is OK?

  27. What’s the Falcon Engine aspect? I love Wordfence, though it does send out so many alerts ;-)

  28. Dear Neil, if you publish a detailed template or checklist for SEO audit, it would be very useful. Also the same for usability audit and site’s content strategy evaluation. Maybe these are good topics for your new guides.

  29. Great information. I have bookmarked the various sites so I can re-test in a few months and see what improvement there has been on each of my sites. I have shared this.

  30. Neil. I saw you speak at Traffic & Conversion summit this January and since then have been an avid student of your teaching. This content rocks and is simply explained. The DA ranking using the Moz tool is super helpful – this has probably helped to get Moz another sale too.

  31. hello neil.. thanks for this great tips. i had been looking info how to rank faster in google and become 1st page.

    i have a problem here. For the step 4, i tried it in my browser but then it redirect to 404 page. Not the robot.txt.

  32. Another stellar informative blog! Thanks Neil.

  33. Thanks Neil,
    I’m very new at this so everything I read was very helpful and interesting. My site speed is not favorable or most unfavorable to put it mildly, mostly because of pictures. Do you have an article that deals with trying to get the bytes down and the load speed up.
    Once again thanks for the great help!

  34. Clap Clap Clap, I haven’t done a comment in a while but I am still here reading, I really enjoyed this article. I guess for me as a non active blogger this article get’s to me where a lot of your other articles are blog related.

  35. I am a recent start up and this article is perfect. Thank you!

  36. I always find your posts really insightful & practical.

    Thanks for posting. I have been putting together a set of KPI’s (Key Performance Indicators) for my business.

    This will be invaluable in measuring & benchmarking my SEO.

    Thanks,

    Richard.

  37. Neil, I am beginning to think of you as the most authoritative voice re marketing on the internet. You have established yourself as the ‘go to’ authority on anything marketing and SEO, and have mastered plain English. Keep up great work.

  38. I often set non or empty desk, I want to Google auto choose for me, it’s a good cause my website not duplicate content

  39. Woah! Thanks a bunch for sharing this, Neil! Looks like I have tons to do; my site DA is currently 22.

  40. Very useful information. Thank you very much for sharing!

  41. Nice article, i got to know about your blog yesterday only, i will take care of H tags as a first thing.

    Also is it a good idea to show trackbacks and website link of comment-er on any website ?

  42. Neil, I dig the breakdown. Your lesson shows us that in a few minutes you can find the lifeblood or health of your SEO campaign. Check a few key metrics. Patiently record, and then get to tweaking and improving your campaign to bring up your weakspots. I’ve had a solid DA for months on 1 of my blogs; the link I’m pointing to through this comment is just about new, on the linking front. Beefing up as we speak ;) Just a little attention to detail and you might just improve these metrics, fast, to see a healthy site on the SEO front. I learned my lesson the hard way; if you ignore poor metrics they will not go away, and if you see warning signs early on you can improve poor metrics quite quickly.

    Tweeted!

  43. Superb! I sincerely appreciated the information and the way it is presented. Thank you!

  44. This is just another great post from you.I appreciate the effort you put behind this post.I do use open site explorer and it’s really a great tool.

  45. Dear Neil, A huge Clap for your Article. What an informative article it is! A very simple language but very meaningful. I already share this article in my twitter account like the other articles of yours, so my followers aware about these extra ordinary tips.

    I have a new website with a DA 11. I want to increase my website’s DA. Should I just continue my SEO work like blogging, social media etc. or any other efforts are required?

  46. Cool list… covers everything that is important…

  47. Neil a quick suggestion… don’t you think it’s better to have comment box above the comments so that it’ll become easy for people to express their opinions without being required to scroll down to the end of the page?

  48. Venkatesh Macha :

    NIce post Neil Very Useful…

  49. Hi Neil

    Wonderful, informative post as usual.
    Thank you

    Kind regards

    Heidi

  50. You are the only newsletter I look forward to and this is exactly why! so comprehensive, I don’t want to miss a beat.

  51. sorry thought my first comment did not go through

  52. Awesome post Neil.. covers all the things in this post.. Thankyou so much for sharing :)

  53. Hi Neil,

    This is a very timely post for me. Yesterday I wrote a post on how I made my blog fast, here’s the link: http://www.aha-now.com/increase-website-speed-make-blog-load-faster/ , and if Pingdom is the standard, then my blog is very nicely placed under half second load time!

    I never tried to work on improving DA, but I guess it’s increased on its own and I’m in the +41 range. However, I lack on all the three factors you mentioned to increase the DA.

    I use Yoast SEO, which takes care of the sitemap. Thanks for showing us your robots.txt. Thanks for reminding us about the importance of SEO.

    I use the SEOquake extension that provides me with an in-depth diagnosis of a website’s SEO and other details.

    Many thanks for this post. :)

    ~ Harleena

  54. Good post Neil,its really very helpful.

  55. I am starting my blog shortly. I love this article as it will be helpful for me as I am starting move forward with the blog. Have kept the points noted so that I can do this for other sites asap. Also am scoring 4 of my clients site following your points. Really great article. Thank you very much Neil.

  56. So optimal site load time should objectively be under 3 seconds? Yikes! Do you recommend using web based solutions to compress CSS style sheets as well as images as a way to get your site to load under 3 seconds?

  57. Really useful information, so sad my Domain Authority is only 12 :(, i need to work harder then :)

  58. Hello Neil

    Well you have mentioned all the important things in the really easy way. It is such a cool way to learn. How can i increase my domain authority ? ? ?

  59. Hello Neil, thank you for this wealth of great tips. I am quite new to the online business and have started my blog/review site one month ago. One thing I do not quite understand is this: What is the difference between a page title and a H1 tag? Would the H1 tag be in the first Header after the Title? In the case of this particular blogpost, would the H1 tag be “Step 1: Find out the domain authority”? Maybe a very simple question, but I cannot seem to get a grasp of this. Thank you very much, Wolfie.

  60. Really good article for our SEO Roadmap! Thanks Neil!

  61. Hello Neil,

    It was wonderful. It was easy and understandable. But I have confusion with keywords. How should I add keywords and where should I add keywords?
    For example, I,m offering softwares. But I have a number of softwares on my blog. But I want to optimize my page that has “Your Uninstaller”. I want to rank higher for this page. On which places should I use “Your Uninstaller” keyword? Would you refer me to your article about keywords?

  62. Hello Patel! Thank you for sharing this info. I have learned a lot from your posts. But I prefer to use mozilla ads and diagnosis on seo quake wheneve I checked the meta tags. If you don’t mind, I would like to ask about robot txt and what is the purpose?.

  63. Nice routine Neil. Simple (free) and pretty effective. I use a few Chrome extension to get a high level overview of a site SEO health. The Alexa Traffic Rank extension contains a lot of site meta stats that reveal a lot of what a site’s about. Do you trust these metrics?

  64. Great post Neil! All of the lists you provided on how to score your website seo are actually the factors that I consider the most. By the way, I have a question regarding “keyword rich” footer link as a navigation or internal link. is it is fine having keyword rich in your footer navigation and header navigation?

  65. its very informtive stuff. if its possible.please discuss about
    1.what are all the main factors depends on fast indexing.
    2.how alexa ranking important in SEO
    3.left of the blog commenring wht are all the other tricks in back link building..
    I’m newbie. about this field. I learend so many things through ur stuffs thanks that…

  66. I am using few extensions on Chrome for SEO quick details, including Moz , and PageRank status. Both are very helpful and give quick and accurate resuts.

  67. Wow, what an awesome post!
    I tried most of the tests, my site still needs ALLOT of work, but I’ll take it one day at a time and one problem at a time.
    I’m a little new to blogging (although I’ve been at it for a year), it seems as if there is soooo much to learn, hope I’ll understand everything soon.
    With awesome posts like these, I’m on my way.
    Keep well

  68. Eric Fleming :

    Great post Neil, thanks for the insight. I did web design but I am trying to branch out into SEO/online marketing. PS- I want to start blogging. How can I gain followers on Google+?

  69. Neil , i have a high DA but still my blog is not coming in 1st page search the traffic has reduced from triple digit to double digit

  70. Hi Neil,

    As always your post is superb and I am very thrilled to read this. To be honest I am not giving more priority to DA previously. But I think I have to check that too. Thanks Neil. :)

  71. Hello Neil Patel my blog speed is not good. its over 5sec. please tell the way to reduce my blog speed

  72. What about site server location with regard to SEO, Neil? We have our VideoPLR.org site on CrocWeb’s servers which reside in Canada, and I’ve noticed it is more of a struggle to rank for USA searches on Google.

    I know a site owner can specify in Google’s Webmaster Tools the geo location they are primarily targeting, but if the majority are targeting the USA, do sites located on non-USA servers have a disadvantage with being able to rank?

    It’s really made me think about moving our plr sites to host servers located squarely in the heart of the USA instead of on the outskirts.

  73. Really great work. Appreciate your hard work and all research that you did to create that amazing post. Really helpful, I prefer quicksprout over google now. :)

    This is the only solution of my all SEO problems.

  74. Awesome info Neil…! You rock.

  75. Thanks for writing a great article. I have just started doing SEO for my site. I have missed the robot.txt one, though i have gotten position on 2nd and 3rd page for some keywords within 20 days of work..fair and poor position till now..

  76. All very useful, thank you. They’re all ways to get a decent overview, and you can use Klout to get an idea of how individual SEO sorts are performing. This, when compared to the other results, can make for even more revealing statistics.

  77. Great post Neil!

    The information you give is easy to understand and straight to the point.

    Thanks!

  78. Hello Neil,

    It’s great article as usual. You always write brief and informative articles. That’s why I,m your fan.

  79. With the recent Heartbleed vulnerability,
    I recently installed Ghostery to see who is tracking my online activity.

    I see that your site uses:
    Bounce Exchange
    Facebook Social Graph
    Google Analytics
    Hello Bar
    Kissinsights
    Optimizely
    Twitter Badge.

    Some of these are obvious as to why.
    Would you write a post about why you use certain tracking code to monitor your visitors behavior and your reasoning?

    Thanks.

  80. For the first i’ve seen complete guide about website optimization in a detailed way. Every webmaster must have this guide for future reference.Thanks Neil Patel Sir.

  81. Great List neil thx it helped me to optimized my site hope my site will rank better in the search engines.

  82. to be a good domain authority how, I am still confused with this problem

  83. Neil, great article.

    I’m curious to know how do you plan on jumping to that next level. You are already doing amazing stuff and your site is SEO’d up to the max.

    How do you get Quicksprout to that 81-90 level? What would you have to do?

    • Eugene, it’s all about content. I will continue to provide content like I have been and I am going to definitely ramp up things in regards to other projects. Stay tuned :)

  84. Thanks Neil. What would you say the best way is to not index a page with google? Especially when testing stuff, I can’t have certain pages come up in google, but they need to be published for certain functionality.

    Other times, if I have a free product, I don’t want it coming up in SERPs competing with my selling product. Whats the best way to permanently remove a page without effecting link juice, etc?

    • Just do it through Webmaster Tools. You can tell them which pages to remove from the index.

      I would also block the pages you don’t want indexed through the robots.txt file.

  85. It’s good to be reminded about these things in a concise list like this. When focussing on content it’s easy to overlook the basics.

  86. Another great post from the great one. This is very helpful to those people working on new website. Onsite content can really make or break your site. Focus on your content, include only those things that your costumer want to know about your services or product.

  87. First of all thank you so much for this article, even though it made me even more curious if I have been simply punished by google for (at least to me) unknown reasons. In many of the point you list I am doing better than my competitors (for example the search tie dye clothing), but I am only found on page 8!
    I have been on page 1 for that term end of last year. The only bigger change was the introduction of rich snippets for customer reviews – which I might have overdone or not used correctly. As that was the only thing I could imagine, I have taken that out a month ago but there has been no change.
    Any insight?
    Thanks
    Merlin

  88. Thank you Neil for this post. It allowed me to explain SEO to a client. He’s seen what I work about and well understood. Great !

  89. Thank you very much for great helpful post Neil.

  90. Hello Neil, great work! Our team had mixed thoughts on whether the presence of of robot.txt mattered if you have no pages to disallow. Would it still be something you would recommend including? If so, what would a blank one look like that would not interfere with crawling?

  91. This is the juice for start a new website optimization, thanks Neil for sharing.

  92. That was clearly a awesome post Neil. I have known most of the things mentioned here but I didn’t knew about H tags and you mentioned them here in a great detail. thanks for that

  93. Thanks for the post Neil !
    I am learning so much from you. :)

  94. Great post Neil. Ideal for anyone wanting that initial “how are we doing at SEO”

  95. Sometimes you think you know what SEO is because you’ve done keyword work, and because you’ve got a sitemap… but if you haven’t checked off ALL of these starter points, you’re really at the 101 level!

    Which means I’m at 102 and learning quickly thanks to you, Neil!!! Cheers, Brad

  96. My domain authority score is only 15/100.
    That’s really very bad.How Can I Improve my domain authority score ??

  97. This blog was… how do I say it? Relevant!! Finally I’ve found something that helped me.
    Appreciate it!

  98. Well im following Neil for a long time on facebook. Today i thought i should learn something new to improve my SEO skill, so i came here and applied these SEO methods to my website. I hope it will help me to get better ranking on big g. thanks Neil.

  99. This is the beauty. To the point, cut & clear and relevant. Thanks so much Neil !!

  100. Howdy! I could have swoirn I’ve been to this website before but aafter
    browsing through some of the post I realized it’s new to
    me. Anyways, I’m deffinitely happy I found it and I’ll be bbookmarking and checking
    back frequently!

  101. Hey there! I just would like to offer youu a big thumbs up for
    your excellent information you have here on this post.
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  102. great post really helpful

  103. I’m curious too find out what blog platform you’re utilizing?

    I’m experiencing some small security issues with mmy latest site annd I’d like to find something
    more risk-free. Do yyou have any suggestions?

  104. Veryy nice post. I absolutely love this website.
    Keep it up!

  105. When it comes to domain authority, do you have a rule of thumb in terms of time it takes to move from poor to fair to average etc… I’m asking in the context of a brand new web asset? It took Moz close to 90 days to even index our page, and the numbers are slowly improving, but curious how much to factor age into the measurements. Assume that we’re following all other seo/content best practices.

  106. Thanks for this Wonderful post. Gonna apply this to my websiite :)

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  108. Spot on with this write-up, I really feel this amazing site needs far more attention. I’ll probably be returning to see more, thanks for the information!

  109. Great tips! So i use the Moz bar to check the PA and DA and both of those are very low for my startup website. I’ve all the onsite elements in place but none of those are increasing. Any idea why might that be?

  110. Yes, you don’t need a robots.txt file. It isn’t required.

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