How Google Works

Have you ever wondered how Google works? Sure, it has a complex algorithm that looks at hundreds of variables, but in simple terms…do you know how Google works?

To help you get a better understanding of Google’s algorithm as well as to show you how some of Google’s features work, I’ve created an animated infographic to explain the whole process.

Click on the image below to see a larger view:

How Google Works

Click here to view an enlarged version of this infographic.

Conclusion

What makes Google so beautiful as a search engine is that although a lot of complex processes are taking place in the background, from a user perspective, it’s simple and easy to use.

As a searcher, any time you type something, you get relevant results related to your query. And you get it all in 1/8th of a second.

If you are going to learn something from this infographic, it should be two things:

  1. How Google works.
  2. No matter how complicated your product may be on the back end, you need to make sure it’s simple and easy to use from a user perspective. Companies that make things complicated will have a much harder time marketing their products than those who make their ideas simple.

So, what do you think about Google? As a marketer, I love it but mainly because it drives a lot of traffic and revenue to my businesses.

Embed This Image On Your Site (copy code below):

If you want to break through to real profits online, you need some serious firepower. For a limited time I’m sharing some select tips and tricks Amazon, Microsoft, NBC & Hewlett Packard paid thousands of dollars per hour for, FREE.
  • The step by step guide to monster traffic generation
  • The how-to guide for increasing conversions on your website
  • 7 Cashflow killers your analytics tools are hiding from you
     
 
100% privacy, I will never spam you!

Trackbacks

Comments

  1. Epic Image. Well you are killing it Neil..!! Great Post !!!

  2. I like how easy this infographic makes it to understand Google’s main mission – Organize the world’s information.

    100 million gigabytes is a crazy amount of information. I would like to visit one of their server plantations to see how they do it.

    Google is an amazing company and I hope they use this data to keep improving our lives. With great power comes great responsibility.

  3. Love the animated graphic. You make something so complex much more understandable.

  4. Pratik Unadkat :

    Wow Neel. That’s a stunning gifographic!

  5. Hello Neil,

    Great infographic with Epic animated image..!! :)

    -Mosam

  6. Such a nice infographic; Love the way you have used animated effects within it. It makes it looks awesome.

  7. Just awesome and very useful one. The animated infographics looks much better.

  8. Great Info-graphic. You should have to put those animals updates too. :)

  9. Christopher Rose :

    All well and good, but in fact Google isn’t a great search engine and delivers lots of really bad results. To say nothing of wanting to deliver great results is far from what it wants to achieve, which is maximise its income.

    I think it is very vulnerable to having done to it what it did to earlier search engines and hope for us all that someone takes on the challenge.

  10. Awesome infographic… I love it! I cannot but totally agree with the conclusion; Simplicity is the only way.

  11. Google actually put together their own infographic on this topic that is pretty sweet – https://www.google.com/insidesearch/howsearchworks/thestory/

  12. Great post Neil, thank you!

    One comment: I think the animations on your infographic move too fast and distract the audience (at least me). I am referring to the spiders on the first page. But, I very muck like how you have used animation to make your point.

  13. This is surely an awesome infographic. Thanks for sharing.. :)

  14. I think they have a lot to improve on the subject: remarketing….

  15. Google might be simple, but it gives very irrelevant search results as soon as you want something deeper than the latest shopping bargain or celebrity news!

    Its shallowness is particularly exemplified by the way it puts results from the atrocious and worthless Wikipedia and WebMD sites at the top of so many search results.

    I routinely need to sift through 20 or more, sometimes even 100 screens of search results before I find what I really need.

    Oh, and I do know how to search. I have a postgraduate diploma in library and information studies and spent about 15 years in employment as an information specialist.

    • Krys, you bring up a great point. There is a lot that needs to be cleaned up before search is actually 100% helpful to each and every person on the web. Thanks for the terrific feedback :)

  16. Thank you Neil. Interesting infographic once again.

  17. Hi Neil,

    Nice infographic. But I;’m surprised that the main ranking factor which is backlinks, is not mentioned in it.

    As you may know, Google tried to refuse from backlinks in its searching algorithms and had to admit that it was a very bad idea (http://www.seroundtable.com/google-backlinks-algorithm-worse-18142.html) :)

    If there I were restricted with only 4 factors to show on infographic, I’d remove PageRank and Keyword in URL, and I’d add Backlinks and Social signals?

  18. Great information once again. Liked the way you simplified it Neil

  19. Awesome post neil, graphics are great and very informative.

  20. Yes,Neil is always over deliver great content,I think Google is the lifeblood of your business,Be partner with Google is very easy as a marketer.
    1) Provide Great content
    2) Make your content viral for sharing On social media
    3) Collect your free traffic

  21. Great animated graphic, thank you.

    PS Just for info, I found the font annoyingly tricky to read at times.

  22. Neil, I love your blogs and I am trying to apply as many of your useful advises as I can…Thank you!
    I was wondering if it is not a secret what software do you guys use to create those great infographics?

  23. Such an awesome infographic neil :)

  24. Fabulous graphics,but it covers the basic things only.

  25. Hey Neil before reading this Infographic I always thought that the big Giant is very complex.
    Although it may be having the same complexity but now a picture has been cached in my mind.
    Thanks for such a helpful post neil

    Enjoy
    Rohit

  26. Great Job Neil,

    Although this can not be compressed in this image but you highlighted some major points that we need to focus along with other important stuff like backlinks,social media and refferals.

    By the way the font of this infographic stopped me more than once to read it but i still completed it because of course it is coming from Neil Patel.Thanks

  27. What is the name of the animation software that you have used to create this great animation.

  28. This is surely an awesome info-graphic. Thank you..!!

  29. Awesome infographic Neil, makes it so easy to understand. thanks.

  30. Great infographic! I going to use this with all of my clients. I’m a copywriter and I often find my clients have no idea how this works or why Google does what it does, so my job ends up including a good bit of client education (including what this infographic targets.) Thanks for making my life a little easier Neil. You’re the best.

  31. Hey Neil,
    Your animation’s color and font really attract to my eyes very badly. You should make it more sharp to sharper with the simple font and attractive color combination. Don’t mind I am not your criticizer.

  32. Brilliant! Neil Patel hitting the sky limit, nop! Over passing it with this article.

  33. Well how much money do you spend on these graphics? And are they done in-house?

  34. I didn’t even know about Google Voice. That is cool!

    As I started to learn how to build my own websites, I began to really understand how incredible Google actually is. The complexity behind it is absolutely mind-blowing. But to take all of that complexity and wittle it down to a single text input field is even more astounding.

    Great infographic!

  35. Hey Neil,
    this is surely one of the most engaging infographics that I have ever seen! The animations ensure that people actually read it rather than take a cursory glance. I am sharing this right away.

    It would also be great to see another infographic from you about author rank – especially since there’s been so much talk about it lately!
    Will keep coming back to quicksprout for more!

  36. Great job Neil. Really cool infographic.

  37. As always your info-graphic post is make me crazy… :)

  38. This looks great and not trying to be an azz but seriously do you really want to pass this off as a legitimate explanation of how Google works?

  39. Epic Infographic!
    it seems that you’re Investing a lot in this GIF’s type of infographic :)

  40. WOW! I mean the information is simple awesome but the animated inforgraphic is damn awesome. Is their any tool or software where I can create such inforgraphics? (the animated one)

  41. Another great post Neil. The info graphic is amazing. :)

    Google is an amazing product used by so many everyday. Unfortunately many of them have no idea how it works and earns money.

    A few of my clients used to believe that they will have pay Google money to get organic rankings. I don’t blame them. After all its our job to educate them and make internet work for their business.

    This is a post I wrote for my clients who do not know much about search engines and search marketing.

    http://www.ncmborz.com/understanding-search-engines/

  42. Man, these graphics are amazing. Keep up the great work.

  43. A great infographic Niel. It looks quite easy.

    I’ve shared it on my site (IFTISEO) too.

    Thanks

  44. Thanks for putting together this infograph, Neil. It contains a lot of information and yet it’s displayed in a very “Google style”, concise and clear. Love the animations!

  45. This is the trend, interactive and “alive” infographics. I doubt, that anybody can say how Google algorithm exactly works, actually I doubt that a single person have the complete picture.

  46. Oo wonderful animated graph everyone get it easily……..

  47. Hey Neil Liked infographic and also all of your replies to the comments.

  48. Venkatesh Iyer :

    Loved this post. Almost made me forget the various reasons that make me tend to get mad at Google.

  49. Thanks Neil for this infographic. Not trying to be a whiner, but I noticed a typo for word ‘results’ in the Algorithms section (in yellow). Hope you can fix it.

  50. Neil, love the animated infographic. One thing to remember, many sites shoot themselves in the foot by making their site not crawlable, or with shopping carts, try to add parameters incorrectly that cause Googlebot to choke and they have no idea where their traffic went.

    Anyway one question for you is what software or app do you use on your blog or other spots on your site to acquire email signups for people to become followers?

  51. A very creative infographic I must remark! More so, I will agree with the takeaways every reader should take from this post:

    *How Google works.
    * No matter how complicated your product may be on the back end, you need to make sure it’s simple and easy to use from a user perspective. Companies that make things complicated will have a much harder time marketing their products than those who make their ideas simple.

    I have shared this comment in kingged.com – the content syndication, aggregation, and social bookmarking website for Internet marketers and bloggers, where this post was found and “kingged”.

    Sunday – kingged.com contributor

    http://kingged.com/how-google-works/

  52. Neil, I feel ‘keywords’, ‘backlinks’, and even ‘social signals’ are crude assessment tools and Google needs to develop a technology that is simply able to evaluate the awesomeness of an article based on its value, standalone.

    If a genius writes a masterpiece, that should be more valuable than that of a novice that produces ordinary work but succeeds in its better optimization, marketing and creating more backlinks or references.

    Further, like an unseeded Tennis player can beat the top seeded and win the tournament, the authority should not be that much a concern than the content value. Isn’t it?

    Just my thoughts. Nevertheless, Google is great, and so is your post that gives a perfect picture of the present way of how Google works!. :)

    - Harleena

  53. Perfect man, not only you share good knowledge but also demonstrate it.

  54. Neil, this animated infographic is amazing!

    Google looks at so many mediums to judge a web page to rank it for the searches accordingly, and there is more than a billion of searches per day. How quick it is… :)

  55. I liked the way you elaborate it, it’s so impressive to learn these things with a beautiful diagram. Thanks Neil

  56. Hi Neil, this is one of the best animated infogrphic I’ve ever seen.
    Thanks for sharing.

  57. Terrific execution of an animated GIF. The animations are very effective in supporting the points being made.

  58. A perfect example of the effectiveness of animated infographics Neil.
    Sums up the operation of Google really well.

  59. Thanks for answering my questing. but, here is another question. What is the name of the software that you expert designers use to create the giant gif images?

  60. Thanks for sharing this information Neil. I don’t need to think deeply to understand the Google’s algorithm. You just showed us why you are the SEO wizard.

  61. Great summary Neil, a very comprehensive graphic! As a visual person, it’s good to see an easily explained diagram like this – will definitely be sharing with people who struggle to understand.

  62. Wow ! Fantastic article. keep it up Neil.

  63. Amazing infograph. I am waiting for your post about ” Google updates and how to overcome with them or may not affected by the Google updates”.

  64. Well noted Neil…..

  65. adedeji damilare :

    its an amazing information. its really helpful for someone in africa like me. but please how do I learn to utilize all these information to the advantage of my business to increase profit and revenue online

  66. its an amazing information. its really helpful for
    someone in africa like me. but please how do I
    learn to utilize all these information to the
    advantage of my business to increase profit and
    revenue online

  67. I simply think that Google is great. Simple, clear, efficient and above all user friendly, informative and aesthetically nice. Said this I would be happy to see other search engines finally really competing Vs Google, at least we ( the users) would always be guaranteed to get the best for the best :) Said this, the only way to beat Google it would may be to have an only voice search engine with which you can have a real conversation and together, look & find the best answer to your query…kind of..personal search engine

  68. Hi Neil, I tried to insert the infographic by using the embed code but it’s not appearing on my page don’t know why is there any problem?

  69. Awesome infographic. very helpfull

  70. Jitendra Gursingh :

    Info graphic is not viewable on the iPad. You should be doing something about this.

  71. Hi Neil,

    This infographic is very cool, using interactive animation in infographic could help users to understand in better way. Nice share.

  72. awesome and well explained info-graphic and I’m dam sure that everybody gonna love this post and it will help other to understand the working psychology of Google.

    Thanks…

  73. Hey Neil

    I’m not usually wowed by an infographic as they are a quite prevalent these days but that’s an incredible concept for an infographic, it looks fantastic and goes some way to help visualise how google works.

    I am going to put it up on reddit as I think the people in the marketing and SEO section would love to see this.

    QS is just getting better in my opinion I really cant believe how you manage to do this, thanks for all your incredible resources.

    Paul Back

  74. This was a killer. You are the BIG kahuna Neil!

  75. wonderful
    Could I translate it into Arabic to show it in my blog?

  76. Now that’s called a killer post! Going to bookmark your website even shared this post on Inbound, however it was posted earlier on it!
    Keep the great work up!

  77. Hi WOW loved this post and your graphics are amazing , will defo be coming back to your site.

    Thanks

  78. Nice Infographic, Neil.

    But, I think that an infographic without animations is much better. This distracts me when I am reading a specific thing. I don’t know about others though. :)

    My point of view :)

    Thanks for sharing!

  79. Hi Neil! Thanks for the beautifully animated GIF! It explains the key stuff in a easy to understand way, to all the readers out there.

    We find it so interesting and reposted it on our site for our readers! Thanks and hope you don’t mind us sharing it.

    You can see the article written at http://www.geekalogy.com/technews/how-google-works-7-3-2014

    Cheers!

  80. Awesome Infographic Neil.

    Thanks for Sharing…

  81. The way you explain is just Awsum. Great Work!!!

  82. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now
    each time a comment is added I get several e-mails with the same comment.
    Is there any way you can remove me from that service?
    Thanks!

  83. I like the helpful information you supply on your articles.

    I will bookmark your blog and test once more here frequently.
    I’m slightly certain I will learn plenty of new stuff right here!
    Good luck for the next!

  84. hey neil well explained!!!!!!!!!!!every infograph you share is just awesome

  85. A great infographic Niel. It looks quite easy.

    .
    Thanks for share

Speak Your Mind

*