How to Increase Your Facebook Engagement by 275%

Have you ever wondered why some posts go viral on Facebook while others don’t? Well, you won’t have to guess any more.

It has nothing to do with luck, but instead it has everything to do with what you post, the time you’re posting, and even the words you use.

For example, Facebook users prefer posts about positivity, technology, travel, health, and sports. And if you use the words: Facebook, why, most, or how within your posts, you are more likely to get more likes, shares, and comments.

To show you how you can maximize user engagement, I’ve created an infographic that breaks down what you need to do to get more Facebook traffic.

Click on the image below to see a larger view:

how to increase your facebook engagement by 275%

Click here to view an enlarged version of this infographic.

Conclusion

You don’t have to spend money on Facebook ads to get more traffic to your page. By leveraging the available data, as in this infographic, you can drastically increase your Facebook traffic on your own.

Just look at Upworthy. They are the fastest growing blog to date because they focused on giving Facebook users the content they wanted. They were able to do this by analyzing Facebook’s data and following the trends.

So, in what other ways can you increase your Facebook engagement? Quotes work extremely well for me, which is why I post at least five quotes a week on my wall.

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Comments

  1. Awesome post as usual… :)

  2. nice work as usual Neil – now I’m studding “double your traffic in 30 days” wish you the best.

  3. However this post is not reflective of the Facebook Algorithm change that has been a game change for the likes of upworthy.com.

    Facebook Brand Pages Suffer 44% Decline in Reach Since December 1
    http://www.ignitesocialmedia.com/facebook-marketing/facebook-brand-pages-suffer-44-decline-reach-since-december-1/

  4. Hi,

    you always do a wonderful job in explaining stuff through infographic but I have a question as to what to do when the industry domain is little difficult like employment screening or chartered accountancy?
    These industries are not so engaging like fashion, sports, etc.

    Thanks,
    Vinnayakk

    • Vinnayakk, you can always go to different kinds of industries within the space. Or post some very interesting information people would never think of within your industry. It’s all about being unique!

  5. Thank you for this wonderful post Neil. I never spent money on Facebook Ads. But I think I should have spent money. Probably, My blog would have grown a lot better.

  6. We posted a picture of a real monkey that visited our office terrace garden on our office Facebook page. It brought in maximum engagement ever. Shocking reality gets much more eyeballs than quotable quotes.

  7. Very helpful, thanks! Do you think image content does better than written posts for businesses and blogs? I was surprise I didn’t see any image stats on the list, I feel like my whole newsfeed has been images and image shares lately.

    Thanks!

  8. “Ideal Amount to Post: Every Other Day”???

    That’s not good advice at all and I would 100% disagree with that. How did you come to that assumption? And how are you defining “ideal”?

    Oddly enough you mention Upworthy in the post as the fastest growing blog due to their Facebook posts, yet they post at least 10 times per day I’d guess…

  9. Neil thank you for such an informative infographic. =) I have a question if I may. I posting lots of questions every day and my engagement went up super high recently.

    But like anyone here I am busy and not always on FB. So I schedule my questions to be published at 10 am and 6 pm everyday. The other day when one of my scheduled posts was published at 6 pm I was shocked to check and see that after even two hours 1 or 2 people saw my post and no engagement at all.

    Can you advise me on what is happening? Is Facebook penalizing my page or what? Thank you.

  10. Hi neil ,
    Facebook is really a cool tool for marketing . but the biggest problem is finding target audience for your business.
    Businesses can use facebook’s graph search to identify their audience and search for terms like “Pages liked by people who like (your brand name)” ,”Pages liked by people who like (your brand) & (your competitor)” . By doing this you can easily identify the interest of your target audience and post content according to their interests. Also you can use “Facebook power editor” to identify your target …. I find these two tools really useful …..

  11. Neil, thanks for good information. When you say post 1pm and 3pm – what time zone are you referring to. EST in US?

    • This is the danger of such an infographic. It’s universal based on a mashup of a lot of data. It does not consider your industry, your fans/customers, your time zone, etc.

      In short, the best time for you to post isn’t found in an infographic. You need to check your stats to see what works best for you.

      Still love you, Neil! But I struggle with these types of posts because I know the result: People start obsessing over universal truths regarding posting methods and times of day instead of analyzing their own data and focusing on providing quality content that their audience actually likes and consumes (and which leads to business goals like website traffic, registrations and sales).

      • Jon, you bring up some great points. It’s important to consider how different industries have different standards and needs. It’s hard to make a one size fits all anything so I tried to aggregate as much data as possible from multiple sources.

        • Definitely difficult — or impossible — to offer one-size-fits-all recommendations. Just wonder if a reminder was necessary because I think we know how the masses are going to use this.

          I know how incredibly intelligent you are, and how sophisticated your audience tends to be. You and I both know it’s obvious — this is really for entertainment purposes. There’s some info to learn from, but it doesn’t replace analysis of your own data.

          Not trying to troll you. I truly respect what you do.

    • I am referring to PST. But it really depends on your time zone…

  12. Images is very attractive and easy to understand.
    I wish you could start using images as almost all your post are very long and is very difficult to read.

  13. Very detailed and nicely presented infographic! I think running a contest is most of the businesses prefer and it works perfectly.

  14. I want to know who designs your infographics :), because that is a beautiful looking graphic! And the information as always is useful and applicable right now. Keep up the great work.

  15. This is a great infographic. But facebook has made it more difficult for people to see what you post these days except you dole out some cash.

    Good info though

  16. Great infographic Neil! I noticed people often do not like to share their work on their personal account which I think is should be a rule to always. By having that rule you make sure that the info you are sharing is top notch.

    • Sara, great point! I think it’s very important to share others’ work as well as our own.

      • Neil, I think Sara is talking about Personal FB accounts Vs. Business accounts.

        • I think the strategy is definitely a different. It comes down to personal branding v. brand marketing.

          • I took her post to mean that some folks have a personal FB acct that is ONLY for friends and family while at the same time having a separate FB account for their BUSINESS ONLY.

            And that people should not use their PERSONAL FB accts to talk about their business.

            And that when you talk about your brand or business and post such things, that BUSINESS and marketing stuff should be done ONLY on your FB business page. :-)

  17. I think I forget the core fundamentals of building relationships with people on Facebook because I want to post and get back to working on a project. The thing is I need to put in my time asking questions, engaging with others and that’s when people will pay attention and engage with me.

    Thanks for creating this info graphic. I’m on my way to repin it on Pinterest. Cheers!

    • Karl, glad I could help. It’s all about engagement and finding common opportunities to share and disseminate content of others.

    • Karl

      I agree. It seems time consuming. Am trying to get the 80/20 out of FB for business.

      It’s easy to get consumed in something else where it probably only takes a good 10-15 mins per DAY to post and respond to other business-related posts on FB.

  18. I should have added that you should include a Pinterest button at the top and bottom of this post and also when you look at the enlarged view. I think you would get a lot of pins if you added these buttons.

    Thanks again for the great content!

  19. Awesome post Neil. This is a real gift for anyone looking to improve their on-line presence.

  20. Yes but you are Neil Patel and already have a following and everyone loves you. Most of us are breaking in and have to compete with paid advertisers and algorithms and stuff like that. Do you think this still applies to newbies and those with basically no footprint?

    • Troy, definitely. I think anyone can get to the top with a lot of hard work and a focus on content.

    • Hi Troy. I agree with Neil. You can get to the top with a lot of hard work and great content. Marketing is relentless and takes hours and hours and more hours reading, researching & writing :) If you have a dream and have the willpower & faith you will succeed if you do the right things and also learn from other people’s mistakes and keep reading all the stuff Neil gives us. Once you are on this journey it’s so enlightening and using this knowledge is so empowering that you will start to learn more and stuff will just click into place in your head more & more as you go along :) Good luck with everything :) Wish you all the best. We are all on a journey together :)

  21. Excellent post Neil and with good information ;)
    I’m looking closer into this and will try to track results

  22. Spot on again Neil. Thanks again for sharing everything as always :) Once we all start implementing everything you teach we can’t go wrong. My web designer/creative best friend is home soon from Australia so I will be much better equipped then to implement quite a lot of the other stuff you have taught us as well but there is a lot I can get on with myself for now so will be creating quite a lot of content for each page of my site and then implement my Facebook posts in with it and to my new blog that ill have up and running too. Your info graphics once again couldn’t be any simpler and easy to implement. Don’t worry about replying to this one as I can see you’ve already had a few comments today :) Wish you well and look forward to your next post :) Cheers Neil. Your a star :)

  23. Yet another great Infographic Neil. These stats should be kept in mind while creating Facebook Ads, in order to get maximum engagements.

    A question on the Infographic Design. Do you provide only the data to be designed in the Infographic or will you provide a rough wire-frame to the designer?

    Thanks
    Praveen

  24. Depending on the niche, I normally get more traffic and engagement from Facebook than any other social network.

  25. Great infographic, but the best time to post is when your fans are online, which can be found out from your Facebook page’s insights.

  26. Based on my experience, there’s no best time to post on FaceBook. I tested the recommended time and it didn’t work for our Facebook page. I think it’ll really depend on the location of your general audience.

  27. Neil-

    I’m curious how the recent news about posts from business pages only reaching the person’s newsfeed about 2% of the time has changed your approach to Facebook.

    Just bought your traffic course btw – can’t wait to dig into it over the weekend!

  28. No doubt, that you are an expert. Earlier, I have gone through 30 – Day Double the Traffic, it’s was tremendously awesome. And today, you have brought something interesting. I will definitely check it out and let you know further. Thanks!

  29. Hi Neil,

    Great and detailed post to increase FB engagement.By the way you are right “Quotes work very well for me” Too.

  30. Killer post Neil. I love facebook bcoz my visitors are most from FB. I always try to post a unique content and it works fine.

  31. Hi Neil,

    Superb post, Facebook is best place for increase social engagement. All things are cleared but i have one question about Post timing that if i want to target almost every country then which time is best for post.

    Thanks,
    Kevin

  32. Great title Neil – How to + Benefit + Statistical number. These days when more and more people are complaining that Facebook reach is decreasing and Facebook trying to get people to spend money on their ads …and article like this is exactly what everybody is looking for …unfortunately it won’t help when Facebook is making the rules.

  33. Hi Neil,

    Thanks for publishing this awesome infographics :) It gave me lot of informations about facebook :)

  34. Well, I seriously had no idea of that we should post on specified dates & time to get more engagement in our posts. Thank you for that!

  35. Nice post…I have a facebook page for one of my software niche blog. I am having 3.6K likes. Before 2014 the post reach shown by facebook was around 300-800 people which is now decreased to 50-200.

    Can help me with this.

  36. Great post Neil!
    I will print out the infographic and hang it up in my room. :)

  37. Well delivered and actionable – but how was the engagement data collects? The experiment design behind this seems interesting!

  38. This was super helpful. I can’t believe that beauty posts didn’t make the list at all. I was also surprised to see that posts are more popular on weekends.

  39. Wow, this is one amazing infographic. I’ve been seeing a lot of infographics here on QuickSprout lately. They seem much more interesting than just words.

    Good job Neil!

  40. Great infographic. It’s not too busy and actually has great info. Infographics these days are usually watered down or have worthless information. Great job Neil!

  41. I find that posting at or around 10am CST/CDT Monday-Thursday yields the greatest results, as far as likes, shares, and comments go.

    Maybe that’s just me. Also, I have seen better CTRs with boosting posts, as opposed to straight up FB ads. :-)

  42. Hi, Insightful datas Neil, I got some ideas to improve my social engagement over FaceBook. Thanking you.

  43. So refreshing to see Positivity in the top of the most shared topics. Maybe it’s not everything doom and gloom in our world. Great post as per usual!

  44. Neil, great content. Sharing this with our followers on Twitter.

  45. I noticed more engagement on Thursdays and Fridays post but I’m still trying to figure out if I can increase the user engagement other days.

  46. For most entrepreneurs, Facebook is one of the most difficult social media networks to handle in generating traffic because you have lots of competitors. Thanks for giving us ‘guide’ to get the job perfectly done.

  47. hi neil ,

    Such a nice post and great information for me. Here i want to ask one question from you that my facebook page shows decreasing the number of likes please suggest me what do i do ?

  48. Hi Neil,
    Yet another great Content. I am dont know why did you say Upworthy as fast growing blog.!!
    Morethan Upworthy “ViralNova” is growing faster than Upworthy……………..

  49. Sorry to say Neil but first time I feel that the post is incomplete. I think the infographic above is just giving information not solution like you have provided us in your most of the posts.

  50. Well I agree with your article to cent percent..but i will be adding a bit by saying that this phase of Facebook have only one answer i.e. better engagement…
    but adding to your article “?” brings in engagement and wider reach in Facebook ..
    I agree with the list of words given in the article that have attracted majority of people in Facebook..
    thanks for article ..hope to see more articles from you

  51. Hi you say the ideal number of posts is one per day. Then you mention Upworthy who post every hour. What do you think is the ideal formula for how often to post?

  52. I appreciate the way you share your views through such attractive infographic. How can I get Facebook Likes from a specific region/genre, e.g from North American people who search for Cat Litter.

  53. Good advices but for me i think that the best way to increase facebook page likes is by adding the like button in each post on your blog

  54. Hello ,

    Today, every business person want to improve their business and they are connected to all social media, because social media is great method to improve their business in all fields. such as Facebook page, twitter , Instagram etc. If you have a Facebook page which shows your business activities to all business person or who liked your page already. you will have to increase your Page likes, because there is a formula will help in Facebook page.
    ( more page likes = more reputation + business growth + more advertisement)

    we are team of full talent and high technical qualification who will help you about these social media applications. we provide facebook people likes + Post likes+ twitter followers+Instagram followers+ facebook followers etc.

    contact us:
    fblikes121@gmail.com
    socioboosters2@gmail.com

    Thanks & Regards
    FBlikes Team.

  55. 275% is a great achievement for a Facebook engagement…

    By the way, nice infographic Neil :)

  56. Great article and goos tips. Another way to increase facebook likes is buying facebook likes. For a few bucks, you can easily promote your page and boost your visibility.

    Thanks and regards!

  57. The point is nicely driven home in this article. Well written. Hope to learn more from your blogs in the future. Thanks Neil :)

  58. Hello Neil,

    In my case I prefer to use “Buffer” for all my facebook posts, so that I can focus more on creating quality content with visuals.

    I was wondering why “Organic Reach” has dropped drown, but Engagement & Post Clicks are increasing, then it seemed to me that Facebook wants everyone to opt for “Sponsored Posts” to increase the reach.

    Thanks for sharing this valuable infographic :)

    Happy Blogging
    Sunil Jain

    • Yea it is tweaks in their algorithm. You can’t do much about that. :(

    • You are right. The biggest reason why reach falls is coz facebook wants that.
      I managed a page about a fashion brand and got pretty good reach for 10 months (organic reach). I never hqd to worry about what i posted, when i posted. I just got enough likes and comments and shares. But now, those posts which reached more than 1000 people even without a single like don’t reach more than 10 people. The posts with few likes reach less than 300 people. It is all because facebook wants people to shift towards paid reach instead of organic!

  59. How can my post reach more and more people on facebook

    Can anyone help me over here..

  60. This is the third time I have been reading this post. that infographic really helps and is the best of all. It is better than all the posts I have read about ‘how to increase engagement on facebook page’.
    The quick short tips like shares at 1 pm etc do work. I have tried them!
    Thanks for this useful post once again :)

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