LinkedIn may not seem as sexy as Twitter or Facebook, but with over 259,000,000 users and 2,100,000 groups, it’s a social channel that you can’t ignore.
Sure, you won’t generate as much traffic from LinkedIn as you will from other social sites, but it’s audience tends to be businesses, which means each LinkedIn visitor is going to be worth more money.
So, how can you leverage LinkedIn? Well, you probably already know that posting on the weekdays during the mornings helps. But did you know that if you do 20 posts a month, you’d reach 60% of your audience?
If you want to maximize your LinkedIn engagement, just follow the steps in the infographic below.
Click on the image below to see a larger view:
Click here to view an enlarged version of this infographic.
Conclusion
If you aren’t leveraging LinkedIn yet, hopefully the infographic above changes your mind. And if that doesn’t, consider that the highest quality of leads that I generate for NeilPatel.com tend to come from LinkedIn ads.
Three simple ways in which you can get more traffic from LinkedIn are:
- When you post images, you’ll notice that you get 98% more comments.
- If you link to your YouTube videos from LinkedIn, on average, you’ll generate 75% more shares.
- Keep in mind that 60% of your connections on LinkedIn are interested in industry updates, while only 43% are interested in news and products from your company.
So, in what other ways can you leverage LinkedIn?
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Neil O Neil,
Dont make me look for my Linkedin details. I’m still battling to accommodate twitter in all of this social buzz.
Thanks anyway.
Haha, take your time
Neil,
I will make use of Linkedin from now
Anil, awesome! Let me know how it works out for you
Another great infograph that I will be blogging about. I find LinkedIn group to be a gold mine. Yes, most are filled with links/noise and a lot of people talking, but I find if you look for questions to answer, give your feedback/advice, people will take notice.
It’s not that hard to stand out on LInkedIn because so many people use the site as distribution channel for their content. Try listening, offering your advice (no sales pitches) and you’ll gain traction.
I often times refer people to Quick Sprout when they ask questions like “Where can I learn about SEO?” I also drop Brian Den’s name as well
Adam, it’s a great place to seek and offer feedback. I often find a lot of answers to my questions on there. Thanks for sharing Quick Sprout
I think LinkedIn is gold, especially if your topic is of interest to a business-minded group.
Thanks Neil!
Lisa, that is very true. It’s a great place to really showcase your business.
Hi neil ,
superb post, is there any tools like followerwonk( for twitter ) to identify the target groups in linkedin ???
I don’t think so linkedin will be useful for consumer brands .
Cheers!!
There is less automation involved. It’s all about going out and doing the legwork on your own.
Thanks – Need to start posting on linkedin more. Would love to integrate it into sites as an about me page
Josh, that would be an awesome functionality. Thanks for the feedback
Awesome work Neil, I think 50% of people are ignoring this but I believe linkedin marketing can provide more leads than other social platform. will try you methods
Hasan, it’s a great platform and should not be ignored. Thanks for the feedback
Neil, as always, great stuff. I’m not a social media kind-of-guy, but I love LinkedIn. Less insanity and more serious business, I think. Also, just 2 weeks after putting our business on LinkedIn we landed the largest client we have ever had — because they read the reviews and recommendations people wrote about us.
I think I read somewhere that the average income represented on LinkedIn is quite a bit higher than places like facebook as well. That hones in on our target audience nicely.
Nice Job. Thanks again.
Kirk, that audience is definitely a lot different. It consists of working professionals and people who are often times more affluent. It’s a great place to pitch services and products.
Neil, thanks, excellent information. I’m surprised we don’t see as many LinkedIn automation tools as we do with Facebook which seem to pop up every other day now, i.e. at least in the IM world.
LaMont, there are a couple. People tend to share and read on a personal level though. Which is why there isn’t as much automation.
Neil,
as always, great read.
LinkedIn is my favorite network for sharing info, and I of course shared this article…however, there isn’t a LinkedIn widget embedded on QuickSprout
Brandon, that’s a good point. I’ll have to insert one
I think I forgot my linkedin password lol. .
will use it more often!
thanks Neil!
Adithya, go find it
Neil, I have been very active at Linkedin and I agree it’s a great place to not only enhance your presence but also get exposed to some really useful reading material.
Zigmund, it really is. There is a bunch of great content on there that is easy to share and use.
Hi Neil,
Many thanks for sharing this Infographic, useful stats gathered to demonstrate the effectiveness of engaging with the No 1 (social) business network platform.
I still can’t see a Pin it button for the Infographic – would have sat nicely as a Pin :o)
One of my pet hates with LinkedIn is people still insist on spamming a new connection with blatant spam email – perhaps that should go in the stats as the quickest way to ‘un-connect’ from someone. Have a great day..
Steve, glad you liked it. Let me look into the pinning matter, sorry for that.
Thanks for the feedback
Wow, I think I need to join LinkedIn. Great info-graphic. By the way, how did you create the “click here to enlarge the infographic” link in article? That’s a really nice feature.
I had a developer do it. It was custom.
What is the ideal time in the morning to post Neil?
Mike, I would say anywhere from 10am to noon on your time zone.
I’ve been driving traffic to my clients websites using a white hat LinkedIn tactic that you have not mentioned here. Maybe I will propose a guest post on it here on your blog. It’s too good to give away in the comments
Chris, shoot me an email if you would like to share
Neil Sir,
I never used LinkedIn, but I was thinking to work on it. Now, It’s much easier to understand LinkedIn as a social platform with this great infographic.
I just started to read your blog and now I started enjoying here.
Thanks for sharing great infographic.
Chandra, glad you found it helpful. Please let me know if I can help in any other way
Neil Sir, Thanks for supporting words.
I’m an initiate in this world. I’m trying to learn swimming before jumping in the pool. Definitely, you would play a great role for me to survive.
Chandra, glad you enjoyed the post. Thanks for reading!
Thank you Neil for sharing very useful SEO article. Please mentione morning time When US or UK ?
Craig, it should be based on your regional time zone.
Wow Neil, you are opening my eyes to the possibilities of LinkedIn. I am for sure one of those people that don’t think too much of LinkedIn, but after seeing all the stats, I need to add it to the marketing mix for 2014!
Kosio, awesome. Let me know how it all works out for you
Hey Neil, I just tried to pin the infographic and Pinterest said it was unable to retrieve..not sure if its intentional or not…
Great LinkedIn info Neil..I’ll see how much of it I can implement.
Adam, let me look into the matter. Glad you found it helpful
Great infographic!
I agree that linkedin is a great network for online marketers. Also I’m sure there is a huge potential for lead generation.
Do you have a tested or specific linkedin marketing strategy?
Andras, I just promote content on LinkedIn by sharing. There is no specific strategy. Thanks for the feedback!
Neil, you are right even I have seen more engagement from reader through LinkedIn compared to Facebook and twitter. Every time a publish a blog and share it on Facebook, Twitter and LinkedIn i find more people that on LinkedIn by looking at the percentage in LinkedIn compared to the “people who this” in Facebook. Thanks for sharing your infographic research!!
Urvi, once you understand your demographic it’s much easier to promote and share your content. Glad you enjoyed it!
Another great infographic Neil. Gonna staft focussing on Linkedin now on. Thanks
Goldi, glad I could help. Let me know if you need help with anything else
I think LinkedIn is perfect for networking. You get to meet people and engage with them even if you don’t have a blog. And as long as you give some industry insights, you can be an expert in your niche without establishing your credibility.
Ivan, it’s a great way to immerse yourself in a community and really share your expertise remotely. Thanks for reading!
Hi Neil.
I’m Not using LinkedIn but i have Account. after the read your post i ‘m shocked . i can drive traffic on my blog from LinkedIn. This is amazing way and may be Helpful.
I WILL TRY it and Thanks to Share
Siddharth, glad I could help. Please let me know if you need help with anything
Hi neil ,
Thanks for your reply , But how to increase the followers for your business linked in page .. is there any strategy to increase your followers ??
Cheers !!
You just have to reach out and send people messages. That’s the best way to network
Thanks Neil for insightful post on LinkedIn. The stats are very helpful.
Ravi, glad you liked it. Thanks for reading!
One of the best infographic as I have ever seen about LinkedIn for business purpose.
Specially I was not aware of videos and images shares on LinkedIn.
I t
Chris, glad you liked it! Thanks for the feedback
LinkedIn has been a great asset as far as reaching out to influence makers go. But I have so far been skeptical about using it for inbound marketing. Looks like I have been wrong.
But Neil can you clarify on this – when you say posting images get 98% comments and about YouTube videos, are you talking about posting these links on the relevant Groups? Or is it to your own profile? Great read regardless. Thanks!
Anand
http://entrepreneurshipdaily.com/
Anand, I am talking primarily about posting to relevant groups. When you target the right demographic you will see tremendous results.
I never realized the potential of Linked In. Wow Seems great with people recommending you. Thanks Neil, time to dive in Linked In.
Karan, I think you will find great results. Thanks for reading!
I thy to use Linked in as much as I can, the only problem for me is – there is not enough hours in my working day.
I will have to optimize my working hours to get more out of Linkedin.
Thanks
I think you will see great results if you invest just a little bit of time
Spotted a typo in the intro: “but it’s audience tends to be businesses.” This should’ve been the possessive “its” of course
Great infographic as usual.
Thanks for the heads up. I’ll get that fixed!
Great Post, Neil.
Just wanted you ask you something.
What percent of traffic to you get on Quick Sprout through LinkedIn?
Which social media website gives you the most traffic?
Chatty, I would say a good portion of traffic comes from social channels. In regards to the website that gives me the most traffic it really varies month to month.
Hey Neil,
Thanks for the great post as always.
I’ve one query regarding steps
can you please look into it
Step 1: Create an Admin profile of company
Step 2: Add groups releated to our industry
Step 3: Post informative stuff regularly in all groups related to our industries
Am i right with steps here? or need corrections
Your useful insights are required
Thanks again!
Neeraj, that is correct. You have outlined the steps precisely
Thanks for your time neil
Great infogrphic Neil, I heard that Linkedin is best for B2B marketing where as FaceBook is best for B2C Marketing, so what are your thoughts about it?
Max, that is absolutely correct. LinkedIn is a great source for businesses to reach out to other businesses.
Hi Neil…thanks for this amazing infographic…..it truly offers excellent insights and helps newbies like me…
Nisha, glad you found it helpful. Thanks for reading!
Yeah, I don’t think I’ll spend any time trying to up my LinkedIn engagement. There are more important social media formats to focus on: Google+ is at the absolute forefront of my plans at the moment, along with great content. G+ is going to be big in 2014, whereas I feel LinkedIn will just be the standard stale arena.
Morris, it all depends on your target dempographic. If you feel they don’t engage on LinkedIn as much then that’s a decision you have made.
thank you for this! I actually thought posting on LinkedIn everyday was something to stay away from, we usually post once to twice a week and in the afternoon! boy this really enlightened us! it is a bit difficult to post content everyday (we are a small company) so now I am thinking we 1) have to start re-purposing content 2) posting every day might be too much, i think 3 times a week sounds like a good number.
what is really interesting, is that we achieve a much higher reach on LinkedIn as opposed to Facebook- even though we have a much lower following on LinkedIn.
thank you for this! it really is a big help.
-sofia
Sofia, as long as you are posting quality content that is relevant you will not run into any problems. I find that people are more inclined to click through when it’s great content and from a reputable source.
How do you manage to churn out such awesome infographics.
Faisal, I am constantly working on new ideas and find a passion for it. When there is passion you’ll find the time
awesome infographic (as usual). Neil, what about groups? I have found that by engaging with, sharing others’ and eventually my own content, with a platform-specific intro works well on LinkedIn. Curious to hear your thoughts. Thanks again!
Aaron, groups are a great way to gain exposure on LinkedIn. It’s a way to really share your content and engage with a community.
Great infographics!
I agree that visual content works well on LinkedIn and also on other social platforms too. Generally content gets more likes with an image because people can visualize it better
Tamar, glad you like the infographic. Thanks for reading and please let me know if you need help with anything
Neil –
Love how succinct this infographic is. Actionable, clear, and can be used a checklist for getting results on LinkedIn.
I’ve shared it with my members, and it makes a great complement to my own infographic on LinkedIn here: http://socialmediaonlineclasses.com/the-ultimate-guide-to-profitable-linkedin-networking-infographic
Maria, glad you found it helpful. I go for simplicity and functionality. Thanks for sharing your infographic it looks great
That is a good blog post, I’m going to use your technique to promote my latest product.
Hello; thanks for the pointers on using linked in. I post about ten times a month. How does that cmpar to your 20 times suggestion? I have spent a lot of time building my network there. I have 2,500 plus connections and I have made a couple big sales from replies to linked in posts. I’ve also gotten leads on people wanting to buy the amusement equipment i sell on my site. and as a blind computer user i can say that linked in is more friendly to my screen reader than face book or most other social networks. And I love that it is all about business and professionals. thanks again and take care, max
Kudos!! This is something crazy. Gonna try it right away. Thanks for the Infographic Neil
You always share worthy tips.
Praveen, glad you found it helpful. Thanks for reading!
hey neil again an awesum article..many features of Linkedin was new to me..i am on linkedin nbut will surely give time to that..thanks for the information…!!!
Neha, awesome! Please keep me posted on your progress
Superb article linkedin is a great way to promote your blog
Deep, thanks for the feedback. Let me know if you need help with anything
Hi Neil,
LinkedIn is making a better part of my traffic source this day, atleast 9% of my traffic, Not all that current on LinkedIn though
Awesome, it’s great to hear that you are getting positive results
Hey Neil,
I want to thank you for all of the great ongoing advice! I’ve had a lot of local clients lately asking why they should be using LinkedIn and because of your post I was inspired to share it with them
They’re loving it already and it’s only been an hour ha.
Link: http://www.justinsays.com/linkedin-drives-sales/ oh and I sourced ya, of course.
Justin, it’s great to hear such great results. Thanks for sharing
i have always focus my effort on twitter and facebook and never thought about linked much due to its user base compared to the other two networks but after reading this i am going to give linked a shot let see how it goes.
Prakash, you should really invest in LinkedIn as it is a great place to find great business.
Hey Neil. I enjoyed your three strategy suggestions. But aren’t they tactics?
Ash, they can work as both tactics and strategies.
thanks for the info
Mukul, glad I could help
I am always confuse and not feeling well when some told me to use about LinkedIn. But after reading your post I tried to use LinkedIn some how.
Try it out. Let me know how it works out
Awesome blog post to learn basic linkedin marketing. Thanks for the helpful information.
Kaunal, glad I could help. Thanks for reading!
Great strategy to go. Loved the infographic Neil. Worth sharing. Shared too
Anajali, glad you found it helpful. Thanks for reading!
It seems to me that using linkedin i can also increase my affiliate income as more and more business comes from linkedin directly. Thus i think its users are more targeted that other sources like blogs and forums. Am I right ?
Rakesh, they definitely are because they are part of your network
It’s truly outstanding to see how linkedin can be so powerful when getting conversations. Recently, I just got a linkedin account so I’m glad to actually be apart of the social network. I hope to continue to update it, and see an increase in the traffic!
Vincent, glad you found it helpful. Thanks for reading!
OMG! truly great post. U know what Neil sir? I’m a kind of big fan of you. The way you generate ideas, make it noticeable and sell the things is just mind blowing. You just hit it.
I am using LinkedIn from long time but never thought it could be so much powerful.
I think two main factors rule your expertise. 1st observational research & 2nd Inbuilt awesomeness. Is that right? or if not, could you tell me what makes you so much awesome?
Darshan, thanks for the kind words of support. I really appreciate your feedback and taking the time to read my blog
Nothing Worthy than Neil’s Guide. Really Enjoyed the Infographic & will try to implement these staretgies for LinkedIn
thanks
Riya, glad you found it helpful. Thanks for reading!
LinkedIn is my favorite network for sharing info, and I of course shared this article…however, there isn’t a LinkedIn widget embedded on QuickSprout
Angelina, great point. I am working on that right now
There’s no doubt that LinkedIn is one of the most powerful social media networks. If done right, you will easily reach your desired goal in a short period of time. Thanks for sharing this infographic Neil!
Barbara, glad you liked it
Neil,
Nice info-graphic // and it’s a good wake-up call about LinkedIn too. It can be one of the more neglected networks, but I’m going to try and follow this advice & post a whole lot more // Thx
Robb
Robb, I really think it will help push the needle. Let me know how it works out
This is a great post, but one think i want to say: on country like Italy Linkedin and similar website produce wery low contact and job opportunity. Unforntunately many conuntry although evolved have remained ignorant to certain things, and is always word of mouth to dominate the local market.
Fausta, thanks for the insights about that market. There is always some variation when it comes to different geographic regions and markets.
Neil, that infographic is seriously amazing and loaded with important information. I have been using LinkedIn groups for referral traffic for awhile now and it’s pretty effective. Thanks for the quality information (like always).
– Gotch
Gotch, glad I could help. Thanks for the feedback
Hi Neil Patel, I really love this post. Love the way you write your posts. The information in this article is really unique and useful for me. After reading this article, I think I have some ideas for myself. I do follow your articles recently. Thanks for sharing this post. Hope to read more interesting information from you. Have a nice day.
Great expertise advice, Neil. I agree that LinkedIn serves as a better place to get leads than Facebook.
Alvin, it offers up more professional leads. Thanks for the feedback
This certainly looks try-able. And even if I don’t get that magical figure of 386%; I will certainly get some benefit out of it.
I am driven to read your post as soon as my subscription mail flashes. Thanks for sharing clean and useful posts Neil.
Naeem, glad I could help. Please let me know how it works out for you
hi neil ,
Great post again and excellent content. Here i want to ask one question neil if i want to sell some education content then which should be best for that either linkedin or fiverr.
Diwaker, I would definitely go with LinkedIn.
Hi Neil !
Thank you for sharing this excellent ideas to expose the creativity on social media like LinkedIn. There is no doubt that social media Optimization is one of the best option to increase traffic at very low cost. However proper way to engage on social media is most important thing. Your Infographic presentation is worthy and helpful to increase web traffic.
Best Regarding
Sastonepal
Glad you found the infographic helpful. Please let me know if you need help with anything else
Impressive article again Neil. I have many queries hope you would help me out. Thanks
Isha, sure thing. Please ask away
I will surely try this, step by step
Aurelien, awesome! Thanks for the feedback
Good information bro Keep Posting i have impreased the infographic Neil. Worth sharing. Shared too
Pavzi, glad I could help
Great infographics!
I agree that visual content works well on LinkedIn and also on other social platforms too.
Murat, great points. Thanks for the feedback
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Nice and useful summary.
It is not really surprizing that just only 40% interested in products. I guess this even less maybe 20-some…
Hi Neil,
Great article! I will consider for it..
tq.
Great infographics!Thanks.