30 Tips For Creating Content that Gets Read, Shared and Talked About at Parties

time to share

We’ve all been there…

You create the perfect piece of content; you hit the Publish button; and you just sit back and wait for the traffic to start rolling in, right? The only issue is the traffic never “rolls in”.

As you already know, getting people to read, share and talk about your content is the hardest part about content marketing. This is one of the main reasons most blogs fail.

In essence, it’s the “marketing” part of content marketing that you struggle with. But it doesn’t have to be that way.

Here are 30 ways you can get your content read, shared and talked about at parties:

How to get your content read

Just imagine yourself browsing through a magazine. How do you decide whether to read an article or not?

Is it the pictures, the headline, the length of the article or the writer? It’s the headline that pulls you in. No matter how good your content is, if your headline sucks, no one will read it.

Here are 10 ways you can ensure your headline is magnetic:

  1. Where’s the benefit? – people enjoy reading articles that teach them something. Use your headline to tell your readers what they are going to learn in your article.
  2. There’s no need to reinvent the wheel – people enjoy headlines that are “How To” and “List” oriented. So, use them… even if they seem played out.
  3. Stats are better than opinion – if you have data that backs up your main point, use it within your headline.
  4. Put people over search engines – adding keywords to your headline to make it more search engine friendly isn’t a good idea if it makes your headline boring and dull. Write them for people over search engines.
  5. Create a sense of urgency – by telling your readers that they only have a short window to act on your information, you are more likely to get them to read it.
  6. Leverage laziness – people don’t like working, so leverage that within your headline. For example, your headline could start off with… “the lazy man’s way to…”.
  7. Appeal to emotions – we are all humans, and sparking an emotional feeling within your headline is a great way to draw a reader’s attention.
  8. Capitalize on mistakes – people make mistakes, so creating a headline that shows what people can learn from your, or other people’s, mistakes can easily draw a big audience. My most popular post on Quick Sprout is still about a handful of business mistakes that lost me money.
  9. Evoke curiosity – people are naturally curious, so making your headline a question will encourage them to click through and read your content.
  10. The double whammy – by combing a few of the elements above and using them in one headline, you can create the double whammy effect. For example, your headline might read “How to Increase Your SEO Traffic with These 3 Simple Steps”.

Hopefully these tips will help you create a headline that encourages people to read your content. If you still find yourself struggling to come up with a good headline, you can check out this headline formula template or you can use this tool.

Now that you know how to get your content read, let’s focus on getting it shared.

How to get your content shared

Whether you love or hate social sites like Twitter and Facebook, you have no choice but to use them. They are some of the most popular destinations on the web, and if you aren’t leveraging them, you are missing out on thousands of visitors a month.

Here are 10 ways you can get your content shared on the social web:

  1. Don’t place too many social icons on your site – the simplest way to get your content shared is to include social buttons within your content. You can easily do this through plugins like Sharebar, but if you give your readers too many options, they won’t click on any of the social buttons. Limit the number of social buttons to 3, if not 2.
  2. Not all social networks are equal – don’t just ask your readers to promote your content on all social sites. Only pick the ones you know your readers are on. In most cases, it is going to be Twitter and Facebook.
  3. Build up your social media accounts – blogs that get a lot of social media traffic usually also own powerful social media accounts. Invest time into building up your Twitter account and consider running Facebook ads to grow your fan page.
  4. Leverage content blockers – have you ever thought about putting a gate in front of your content that forces people to share it before they can read it? You can see this strategy in play here, and you can do the same thing on your site through WP Lead Magnet.
  5. Ask for a retweet – by including “please RT” within your tweet, you are four times more likely to get a retweet. This sounds simple, but it works.
  6. Build your network – through services like Tiberr, you can get hundreds of people to share your content on the social web.
  7. Ask your readers for help – at the end of your blog post tell your readers to share your content on a social network of your choice, but don’t do this too often as it will lose its effect. I generate 38% more social shares on average when I use this tactic at the end of a blog post.
  8. Run contests – through simple software solutions like Contest Domination, you can run contests and quickly increase the number of Facebook fans you have without spending a dollar on paid advertising.
  9. Don’t forget to participate – you can’t just reap the rewards without providing anything in return. To do well on the social web, you need to participate first and then promote your own sites. For example, you should be tweeting on a regular basis or publishing status updates on Facebook that aren’t related to your product or service.
  10. Collect emails – every time someone hits your blog, offer them a free ebook in exchange for an email address. Then, when you post new content, you can always email it out to your list. This is so effective that in the month of October, emails made up 21% of the traffic on Quick Sprout. Plus, email subscribers are 3.9 times more likely to share the content via the social web.

Now that you know how to get your content shared, let’s discuss how you can make it go viral.

How to get your content talked about at parties

If people are talking about your content at parties, you’ve mastered virality. It’s not an easy thing to do, but it is possible.

Do you know what makes most things go viral? It’s not the marketing strategy… it’s actually the content. By creating content that is exceptionally good, you will increase your chances of people talking about it.

Here are 10 ways you can create exceptionally good content:

  1. Quality over quantity – I’ve found that writing content that is long and thorough, such as 40,000 word guides, produces more traffic than writing short blog posts. My advanced guides on Quick Sprout can easily generate 300,000 plus visitors.
  2. Infographics tend to go viral – if you can make complex data easy to understand through visual images, your content will be talked about. When did this at KISSmetrics, we were able to generate over 2.5 million visitors.
  3. Story telling is powerful – just think about the last time you were at a party. Chances are someone told you a story. If you can make your blog posts into small stories, people are more likely to talk about them.
  4. Don’t put people to sleep – do you remember the days you had to write essays in school? Well, we all do because it’s not fun writing them… but I bet you don’t remember the actual essays you wrote. It’s because essays are boring, and they put people to sleep. Make sure your blog posts are written as if you were having a conversation. Use the words “you” and “I” within your posts as it will create the illusion of a conversation.
  5. Be controversial – controversial topics spread like a wild fire. I had a buddy who had a blog that talked about why men are better than women. He did it as a joke. He didn’t really think that men were better, but the topic was so controversial that he got featured on Dr. Phil. The TV show drove so much traffic to his site that his servers went down.
  6. Be unique – although this may sound simple, it’s actually one of the hardest things to do. Creating unique content on topics that have never been covered before is hard. But if you can create a unique masterpiece, you’ll increase your chances of it going viral.
  7. Ride the trends – one of the simplest ways to get thousands of visitors to your site is to write on trending topics. You can find these topics by monitoring Google Trends. If you happen to write about something within the first 30 minutes of it trending, you are likely to get a lot of traffic to your site.
  8. Laughter is powerful – have you noticed that most of the popular videos on YouTube are the humorous ones? They are just downright entertaining, which is why people will share them. But you don’t have to create funny videos that are irrelevant to your blog for them to go viral; instead, you can use a similar concept to The Oatmeal. They create comics and animations that are funny and entertaining around topics that will interest their readers.
  9. Leverage high-arousal emotions – content that is positive tends to do better than negative content. And content that leverages emotions like anger, anxiety, fear, joy and lust tend to go more viral than content that doesn’t evoke those “high-arousal” emotions.
  10. Timing is everything – hitting the Publish button at a bad time or on a bad day can mean that no one will read your content. By following this chart, you can publish content during optimal days and times to increase your odds of getting more traffic.

It won’t be easy to have your content talked about at parties, but it is possible. With some hard work and continual tweaking, you should be able to maximize your web traffic.

Conclusion

Even if you follow all of the tactics above, chances are you won’t get thousands of visitors rushing to your site all at once. But over a course of three months, you should see a drastic increase in traffic.

Content marketing isn’t a short-term investment. It really starts paying offer after six months to a year. You just have to be willing to put the time and energy into it.

So, in what other ways can you get your content read, shared and talked about at parties?

If you want to break through to real profits online, you need some serious firepower. For a limited time I’m sharing some select tips and tricks Amazon, Microsoft, NBC & Hewlett Packard paid thousands of dollars per hour for, FREE.
  • The step by step guide to monster traffic generation
  • The how-to guide for increasing conversions on your website
  • 7 Cashflow killers your analytics tools are hiding from you
     
 
100% privacy, I will never spam you!

Trackbacks

Comments

  1. Hey there, Neil…

    I’d like to say that there is something different about you. I normally don’t like such theory articles [even Problogger!]

    But I don’t know, there’s something very different in the way you present your content. Your writing style is kinda like “out of the box”

    I am a new blogger and I’m still struggling with traffic. My content is awesome, but most people out there don’t even know my blog exists!

    This article really helped me a lot. To be frank, it kinda boosted my spirit to not quit and keep trying…

    Thanks a lot :)

    • Raj, thanks for the kind words of support. I try to present information in an easy to digest kind of way. Glad you find it helpful. Please let me know if there is anything I can do to help you :)

  2. Mistakes spotted: why men and better than women (why men are better than women) and even the next line has a grammatical error.

    Otherwise the post is good. Thumbs up Neil. :)

  3. Awesome ..Must read every blogger. I will apply this tips to my blog hope , I will get some good result.

  4. I thought people scan the posts, but now I see the proof that they do actually read it :)

  5. Awesome, I am guilty of including 70 social options on my content. great tips Neil!

    Aaron

  6. My previous comment was about Nabeel’s comment.

  7. Hi Neil,
    Timing seems to be an important factor and I couldn’t agree more. There are times when I get a lot of traffic on a new post and there are times, when there is nothing happening.

    I started to tale clue from your posting habits and I have definitely seen some good return on my strategy of following your advice. Thank you for being a great example :-)

    Regards,
    Kumar

  8. “Put people over search engines” this is spot-on and needs to be repeated!

  9. Recently I joined a paid Facebook community that we share and comment on one anothers post. This has really helped encourage others to comment on my post now and I’m seeing an uptick in new email signups.

    I’ve also started to increase my post from 1000 to most most recent being 5000 words. Excited to watch the results.

    Love your tips and look forward to continuing to push forward. Mike

  10. Each point is so important to followed by any blogger, I think if anyone will miss it then he must missing a lot.

    Thanks for an awesome article

  11. What’s the name of the plugin you’re using for social share icons on the left? Really like the design of it. Is it something you’ve developed by yourself?

  12. @Michael,

    Its all about interest and Neil is a sweetheart :)

  13. Ha ha ha ha, this is so inspiring even though I’m not Neil! But the dude is amazing, I actual figured his saying that, “I’m kind of a big deal” later.

    I thank God, when I started learning though I’m still a student of blogging. I stumbled upon his site, reading guide to content marketing.

    And what was fun, I made almost $450 teaching it to a certain person. It has changed my life ever since.

    I recommend you better keep watching over this dude shoulder, he can actual turn you to something else.

    Thanks Neil. :)

    • Joel, again thanks for the kind words of support :) . I like your mentality, you can always teach people the things you have learned and that is the best way to pay it forward!

  14. Coming to the post, I love leverage people laziness. I remember publishing 20 easy thing you wish you’re not forgetting in life was the most engaging of that time received a lot of social love.

    I real liked the actionable point in this one, keep up the good work.

    :)

  15. Great post Neil.You really mentioned some mind blowing tips on getting the content read,shared and talked.I really liked the Headline of this post “Get your content talked at parties’.That was really awesome.And the tool you shared for suggesting Headlines was awesome too.

    Keep it up.I enjoyed the post a lot.Thanks for Sharing :)

  16. What are you using as a social sharing plugin? By the way your posts are always post on. I’ve actually unsubscribed for a lot of the so called guru’s email list. I only take my traffic advice from you.

  17. I am working on creating some content for a client right now and this article was very timely. Will try to use the suggestion for using a numbered list in conjunction with common business mistakes. Thanks Neil!

  18. I always look forward to go through your latest post as it is full of information which is probably not known to me. I too agree that headline makes or break a post.

    Thanks Neil, I am learning and improving courtesy your new ideas generated by you and look forward to your next post.

  19. Hi Neil!
    Thank you for your great articles! Im following your tips for some time and they give me nice results.
    If we are talking about great artciles, I would like to share new service TextWriting.net – it is great for creating high-quality SEO content! Worth a try as it is free by default :)

    Greetings,
    JK.

  20. Hey Neil Bro,
    As you told its to good a story like 40K+ word consist, you don’t think it is too long for a Blog post and reader will be annoyed

  21. Hey Neil this is great free content! Hats off to you.

  22. Neil, your posts are always like the hospital for the sick in blogging. I will be lost if I miss any.

  23. Neil,
    I am signed up to updates from your blog and I must say, you have taught me one thing for sure- HOW TO MAKE CATCHY HEADLINES.
    Your titles always make them click to see what content they have. That’s one point because you get at least one more reader coming to your website. Thanks for this implicit teaching.

    I found this post of yours detailed and with lot of information which could be converted to knowledge. I am still struggling with getting traffic. The content on my blog is simple, headlines are relevant and interesting, and my posts are meant from laymans to experts. Not many though, I just started a month back. But I don’t know why people don’t comment. They follow the blog but are miser to share their opinions. How could you help in this?

    I will look forward to your reply, as I know you reply to all the comments :)
    Thanks in advance, Neil.

  24. Same problem here with my blog, Raj! May be we should start commenting on relevant posts from each other’s blog.

    Just checked out your blog, found it as an interesting blog about blogging! Great articles in the tutorial. Good work and all the best.

  25. “I had a buddy who had a blog that talked about why men and better than women.”

    Why men WHAT better than women? I must know! ;)

  26. This is such an eye opener. Thank you Neil for pointing out so many useful ways of making a headline captivating, and the importance of “why, how” and even “when” to use social media.

  27. I was eagerly waiting for a this type of post that clearly describes what we should do and what not for getting more sharing of posts. Thanks Neil sir.

  28. The post is cool, yet I had to mention Wp lead magnet is possibly the stupidest plugin… It is so bad I hardly believed Neil suggested using it… :)

  29. I like the idea of being “controversial”, while the other tips are helpful, but I, myself, really think that being “controversial” get a lot of attention and I have seen many successful bloggers use this tactic to get a lot of visitors to their sites. Just a little quick tip, before publishing something “controversial”, you better get some good evidence to back it up so it doesn’t sound like you’re bullsh*ting…. :D

  30. Hey Neil.

    I’m following your blog from 3 days and now today I got one different and awesome article is here.
    this is post really awesome, today i learn about it from you. Your all ideas are great! these are very Great . I’m agree with you.

    Thanks to Share :)

  31. Great tips Neil! Totally agree with everything you said.

  32. This is a very interesting and informative post. I particularly like the angle of how to get your content talked about “at parties.” It really addresses how to make that strong connection with people that leaves a lasting impression. Very smart! Will be bookmarking and tweeting this one! Thanks.

  33. Thanks, nice summary… Bookmarked for my to-do-list… :)

  34. Hello Neil,
    The link to the link “http://www.portent.com/tools/title-maker/” and broken.

  35. Great bullet points and learned a lot. I’m going to reduce the number of social media buttons I have on my blog based on where my target market hangout the most and participate on those platforms.

  36. Great tips to capture the attention of all the online marketers. Pretty sure this will also go viral.

  37. Hi Neil,

    Great article and great website overall. It’s easy to see how you’ve achieved your success!

    Thanks for all your help.

  38. Always a good read, I didn’t expect 2 articles so close together normally it’s 3 a week. This was as always great to read.

  39. Killer article as usual, Neil!

    A few more tips for great headlines:

    1. Place content keywords near the beginning of the headline to appeal to scanners viewing the page in the common “F-shape” pattern. The quicker the reader recognizes that the article has something interesting for them, the more likely they are to spend time engaging with it.

    2. Avoid overly clever or cryptic headlines that don’t give the reader a clear indication of what’s in store.

    3. Make sure your can back up any fabulous/shocking claims you make in your headline!

    Thanks,
    Sarah Bauer
    Navigator Multimedia

    • Sarah, thanks for these AWESOME additional tips. I especially like number 2. People often think a mystery leads people to click on your link, I have found if it is too cryptic the opposite is the case.

  40. Excellent article, Neil. I’m definitely going to have to bookmark this one. I got led astray for a while when I clicked in that link on how to be a better Twitter user (something I want to be better at). So that was two bookmarked pages for just clicking on this one article.

  41. Thanks, nice summary… Bookmarked for my to-do-list…

  42. Thanks Neil, lots of value once again. These tips can be used so many ways and when you see that listed like this, it evokes many new great ideas.

  43. Hello Neil,

    Last night one of my blogging friend asked me “Do I need to focus on keywords?” I said “yes keywords are important but if you concentrate on keywords you won’t end up with a quality content. Just concentrate on quality content”

    The same point you discussed in this post “people over search engines” :)

  44. Neil, what a great post!
    It’s like, all you need to know in one place, I can just print it out and hang on the wall. So the next time I write something, I will check it with that list!
    “the double whammy” was a great insight for me! 2 in 1!

    Thank you!

  45. Dennis Chikwayi :

    Hello Neil,

    You are awesome! I like your timely replies to comments,it shows how you care about your fans.Please keep it up!

  46. I was just thinking, how to make my headlines more appealing to potential customers, while making my morning coffee, and here you are.
    Nail has sent me another great newsletter. Great post.

    Thanks for the great tips.

  47. Thank you, Neil. Your newsletters are always waited and I read them with great excitement. You are correct, it’s about content. You include images or not but your blog posts are not boring. They are usually something like 2000 words but never boring. I learn from you :)

  48. You gave me some great ideas with the “28. Laughter is powerful”. Also, I haven’t heard about theoatmeal. Probably I will borrow some ideas from them… :)
    Thanks!

  49. Thanks Neil for yet another wonderful post, and very useful links.

    Idea of ‘be controversial’ is a too good tip to ignore, and perhaps cant be tried on company blogs.

  50. Shafees Marikkar :

    Hey Neil,

    This article has given me more confident to start a blog. still i dont have any blog. but gonna start very soon hope you will help me

    Thank you so much

  51. Thanks for your writing. I am a blogger and I always want to have good traffic for my blog. After reading your writing today, I realize that I will have to change some points for my blog in order not to waste readers’ time. I hope that after I have improve my blog content, more readers will join it. you can visit my website at here :http://vkool.com/14-steps-on-how-to-increase-blog-traffic/

  52. Neil,

    Really a creative post. Thanks.

    I need a suggestion from you on infographic,

    The 3rd Point in this post regarding stats,

    Its easy to get stats for technology related topics but for other industry topics its really very hard to find.

    How can I find that?

    Expecting your thoughts/suggestions.

    Thanks,
    Sameer Khan.

    • Sameer, I use google. There is always some type of information out there to find what you need. If all else fails interview people in your industry and they will provide you the best advice :)

  53. Hi, Neil
    Great blog post you have written with lots of information.
    I need your help regarding making money from blog without having own product like you have.

  54. Blog Writing may not easy when you face huge competition in your niche , some times for a good content you may analyze in really deep to dig out best outcome for the write-up , once you gain quality to understand visitors like/dislike you would be able to nab down all obstacles to become expert One.

  55. Neil, the information you share is always up to the point and very useful. I love reading your posts. Love the way how you just focus on important information and not include irrelevant content for word count. Everything you write on your post has a reason it is there. Thanks for such great posts :)

  56. Sarah, you are right. You should always have proof to back you up on your thoughts as no will love to read posts that are baseless and dont have the right information that everyone would love to read.

    Also placing your keywords at the start of the blog will allow Google generate better meta description snippets which increase your chances of ranking higher apart from the benefit that you have mentioned. Thanks for sharing the info :)

  57. Hi Neil,

    Impressive post. Value a lot for me. Thanks

  58. Your article appeared just in time. Readership of my blog has been stagnating and I was looking for a way to increase the viewing and create more sharing of the posts.
    Because it is an investment blog, I have kept the headlines (and content) relatively conservative. However, I have a list of relatively wild ideas for articles (somewhat investment related) with attention-grabbing headlines that I guess I should try out.
    Thanks for the inspiration.

  59. Another exceptional piece of article Neil.Perfect headline, plus proper way of using social media, plus quality content, plus timing,plus hard work is equal to success:)

  60. Thanks for your thoughts Neil….. :)

  61. Great tips Neil, Do you think the general web population will ever get tired of the “How to” and “list” oriented posts?

  62. Neil

    I could not see G+ sharing button reading on mobile:)

  63. Thanks, I liked it so much I printed it for future reference.

  64. Excellent post. I think all 30 tips are really great for creating content that will get read and shared. Most of the people on Facebook usually share that content which has some new thing in it or some news in it.
    Thanks
    James

  65. Hi Neil,

    Once again a great article for bloggers thanks for this Neil.

    I want your help, could you please tell me what is wrong with my blogs? as i am not getting much traffic on my blogs i have done all that i can do for it but still crying for traffic. Most of the traffic of my blog comes from Google and Google plus, but from Facebook and twitter not a single one, i share all my content on Facebook and twitter as i share on Google plus, but on Google plus more people are sharing commenting and discussing on my posts but not on Facebook and twitter, i don’t know where is the barrier. can you help Neil?

    Thanks
    Rizwan

    • Rizwan, I don’t think that’s a problem. Google is valuing your content and rewarding you on Google Plus. I think what you can do to get more exposure on Twitter and other channels is to expand your follower base so you get more eyes on your content.

  66. [ Smiles ] You really know your stuff.

    Great pointers on how to get people to read one’s blog!

  67. Hi Neil Guru,

    By watching your videos, reading your blogs on digital marketing I have learned a lot and entered into a different level of the game. Whenever I am stuck anywhere I always refer to the huge resources you have provided for learners like us. Thanks for all the effort you put in to help the whole community. God bless you.

  68. Neil, thank you so much for what you do! Reading your blog has become a part of my daily routine and it is very nice to look at things from a different perspective. Keep up the great work!

  69. At parties I think people may be too busy getting drunk to talk about great content. In the sober world, though, these are good tips. The only one I disagree with is inforgraphics – they used to go viral, but not anymore. They’re now too much of a gimmick, too predictable, and people are bored of them. Consequently you can spend £400+ on a shiny infographic which promptly gets ignored. Not a good scenario to have.

    Anyway, have a great Christmas everyone!

    • Alex, I think you brought up some great points. However, I disagree on the cocktail party bit. I think people often share the most interesting facts when they are a little tipsy — also many people go to parties and do not drink at all. Infographics have been a lifeblood for many companies big and small. It’s just how you pitch them. Thanks for the feedback!

  70. Neil, you follow your advice to the core. Your articles are so well written and informational that one cannot help but comment. I hope I can create a great product one day and am able to afford you for marketing it! :)
    Please keep it up!

  71. Neil, all the stuff you email me or post here is changing my life as a blogger. After reading this post, I have started creating different kinds of blog posts for my site and it’s working! Thanks a bunch.

  72. Hey Neil!
    Just discovered you via the world wide web and am LOVING your blog posts. Bravo amigo. Question for you: The infographic on the science of social timing – is that still relevant/accurate considering it looks like it was created back in 2011 (right?)? Also, obviously that info is generalized – do you think it applies to all blog niches? Or do you feel like there are going to be significant differences in those timings based on the niche your blog is in? I am a fashion blogger. If you know of any creditable content marketers who write about fashion specific tactics, I’d love to get your recommendations! Thanks again for all the helpful content!

    Shannon
    http://gbofashion.com/

  73. Your method of explaining everything in this post is in fact good, all be able to without
    difficulty be aware of it, Thanks a lot.

  74. Thanks for the blog post. I strongly agree that the first thing is to create a compelling headline which shows immediate benefit to the readers. Than comes the quality of your content. The content should give value to the readers by solving their problem

  75. Hi Neal,

    Great article! I’ve been looking for something like this about content.

  76. Great article! Just starting a blog about travel and will definitely try to apply some of theses golden nuggets. Thanks.

Speak Your Mind

*