With all of the algorithm updates Google has been releasing, have you ever wondered if you are keeping up with them?
From Panda to Penguin to now Hummingbird, the updates aren’t stopping. Having all of these animal names as algorithm updates isn’t helping either.
Because of this, I decided to create a free website analyzer that will crawl your site and tell you specific things you need to fix. All you have to do is go to http://www.quicksprout.com and enter in your URL.
Here’s what the website analyzer will do for you:
How well are you doing?
The first part of the free report is an overall estimate of your traffic. The tool will estimate how popular your website is compared to all of the other sites in the world. Based on the screenshot above, Quick Sprout is the 2,476th most popular site in the world.
After your traffic ranking, you’ll notice two main scores: the first is your overall SEO score, and the second is your speed score. Both of these are important as search engines take site speed into account when ranking a website.
Beneath your scores, you’ll see a few different colors: red, yellow and green. Red indicates things are bad; yellow means things are all right; and green tells you it’s all good.
Is your site mobile compatible?
The next section of the report is a visual screenshot of what your site looks like on a desktop computer, tablet and a mobile phone. All you have to do is click the tabs to see the look of your site on different devices.
In the screenshot above, you can see that my email opt-in form is below the fold, which means I need to move it up slightly, which should improve my conversion rate.
If you look at the mobile view, you’ll notice that my header takes up too much of the screen. I can probably shrink that down so you can focus on reading the content, which should make for a better mobile experience.
What should you work on next?
Now, let’s dive into the SEO analysis section. This is where you’ll get recommendations on what you should improve. From warnings to errors, the tool will list what’s wrong with your site’s SEO and what you need to fix.
As you can see from the screenshot above, I need to work on the length of my headings as some of them are too short, while others are too long. I also need to increase the length of my meta description tag and add alt tags to a few images that are missing them.
Do the social media sites love you?
The next section will show you the number of social shares you have on all the major social media sites. From Facebook to Twitter and Pinterest, your count will be listed.
This is an important metric because search engines use social media signals within their algorithms. If you can get more social media love, your overall traffic will grow.
How many backlinks and indexed pages do you have?
If you ever wondered how many backlinks you have or how many of your web pages are indexed, you’ll find your answers here. Through a few APIs, I was able to pull this data directly from the search engines. It may not be 100% accurate, but it will give you a good idea of your standings.
If you have a healthy number of indexed pages or backlinks, those two boxes will be green. If you are right in the middle, the boxes will be yellow. And if you need to improve those two metrics, the boxes will be red.
What keywords are you targeting?
The keywords section will show you your most popular keywords and the way you can improve their rankings. If you aren’t targeting those keywords, then you don’t need to use them within your heading tags, title tag or meta description.
But if you are targeting any of those widely used keywords on your site, make sure you place them in your heading tag, title tag and meta description as it will improve your chances of ranking higher.
What should you do with this data?
This if my favorite part about the tool because it will show you what changes you need to make. It will even organize them by high, medium and low priority. Most of the changes the tool suggested for Quick Sprout are medium and low priority.
The recommendations are pretty descriptive. If you aren’t sure what to do, however, you can always click the “get free help” button, which will take you to the forum. You can post your questions there, and I will respond.
How fast does your site load?
Most speed analysis tools are complicated. They use all of these technical terms and don’t tell you how to fix your problems.
To avoid this, I decided to create a graph that explains what’s slowing your load time. All you have to do is look at the graph to see what you need to work on.
If you want something even simpler, just click on the “web performance” tab, and it will give you a letter grade for each element that makes up the speed test.
If you want something more descriptive and technical, just click on the “full report” tab. It will show you the code slowing down the load time of your site.
How can you improve your speed?
Similarly to the SEO section, you will also be given recommendations on improving your site’s speed. They will be broken down by high, medium and low priority. If you aren’t technical, don’t worry. I even link to explanations for each recommendation and provide details on how you can fix that specific problem.
If you still find yourself needing help with improving your website speed, you can click on the “get help” link and post your questions on the forum. I’ll gladly answer your questions to try to help speed up your site so you can rank higher.
My hopes are you like the Quick Sprout Website Analyzer. It’s free, so make sure you enter in your URL and start working on improving your site. If you want to see how you stack up against your competitors, enter in their URLs as well. You will see their scores versus yours.
If you see any issues with the website analyzer or you would like to make feature requests, just leave a comment below. I will do my best to accommodate all of your suggestions.
If you like the Website Analyzer, do me a favor and share it with your friends. The more popular it gets, the more I will invest into building it further.
P.S. The new blog homepage is now http://www.quicksprout.com/blog/.
P.P.S. I would really appreciate it if you tweeted about the website analyzer.