7 Simple Yet Effective Social Media Tactics You Should Leverage Today

social media

The social media landscape has changed over the years, so if you’re starting to leverage social media today, you might be late to the game. That means you can’t leverage some of the tactics I used to boost my social media accounts because I did them when sites like Twitter and Facebook first came out.

But don’t worry, you can still get a lot out of the social web; you just have to be a bit more creative by leveraging new strategies that others aren’t using yet. Here are 7 simple, yet effective, social media strategies you should start using today:

Tactic #1: Pinterest loves infographics

I’ve already written about the exact steps you need to follow to create and promote infographics, so I won’t bore you by repeating that information. The one thing I haven’t talked about, however, is the simple trick we use at KISSmetrics to maximize our infographic traffic from Pinterest.

Whether your target audience is male or female, it doesn’t matter. Infographics do extremely well on Pinterest.

When we release infographics on KISSmetrics, we also try to get people to share it via the social web. We do so by adding social sharing buttons on the infographic page.

kissmetrics infographic

If you look at the image above, you’ll notice one thing in particular. We don’t add the Pinterest sharing button to our sidebar; instead, we place it above the graphic. We’ve found that this helps us get a lot more pins.

When you go into the full-screen mode to see a bigger version of the infographic, you will see we only promote the Pinterest button, and not any other.

kissmetrics pin graphic

Why do we do this? We’ve found that Pinterest drives more consistent traffic to infographics than other social sites do. Just look at how much traffic it drove in 30 days:

pin stats

Although most of our customers are male, Pinterest is still an effective channel to leverage. If you follow KISSmetrics’s strategy, you should get more traffic to your infographics too.

Tactic #2: Build up your fan base

I used to be a big believer that programs like TweetAdder were the best way to boost Twitter following and that buying fake friends from Fiverr would really help boost Facebook traffic.

Sure, it still works somewhat, but it’s a short-term strategy. You have to think long term and get a bit creative. One strategy that WetPaint introduced me to that you can use is asking your readers to follow you on Twitter and Facebook in order to read the rest of your content:

wetpaint

If the readers don’t want to follow you, they can click “no thanks” and easily get back to reading your content. You also want to cookie your readers to make sure that after they see the invitation once, they never see it again.

This strategy alone should help you double your social media traffic in 30 days. Over a course of a year, you can expect this strategy to account for 30% to 40% of your overall traffic.

Tactic #3: Collect emails on Facebook, the smart way

Do you know how most companies are spending their money on Facebook? The answer is through ads that either take people back to their site or to their fan page, right?

And although you are correct, I bet you didn’t know that most of these companies are losing money from their Facebook campaigns. So what’s the best strategy to leverage Facebook?

It is to create a page within your Facebook fan page that you can drive traffic to. By using a tool like 5 Minute Fan Page, you can set up email collection within your Facebook fan page.

gym junkies

The reason you want to collect emails within Facebook is because it converts a lot higher than a landing page that isn’t located on the Facebook.com URL.

If you really want to get creative, an even better way to collect emails is to use Facebook Connect. Instead of putting an email field within your landing page on Facebook, use Facebook Connect to get users’ email addresses. That way you don’t have to make them enter the information. All they have to do is to click the “register” or “join” button.

fb connect

You’re going to spend anywhere from twenty-five cents to a dollar per email address. If you have a good email drip sequence, you should be able to make your money back within thirty days by promoting your products and services to those users.

Plus, every time you have an announcement or a new blog post, you can promote it to that email list, which should help you drive a lot of traffic back to your site.

You can also use a similar strategy with your wall posts. Through SplashPost, you can collect emails from wall posts on your fan page.

splashpost

Typically 2% to 5% of the people that see your wall post will subscribe via email if you use SplashPost.

Tactic #4: Timing is everything

Do you know when the ideal time to post on your Facebook wall is? Or when to put out a tweet?

Simply Measured has a few free social media tools that can answer these questions for you. Here is what their reports look like:

social timing

and

twitter time

If you look at both screenshots above, you’ll find that this free tool will tell you when your users are on social sites and what the ideal time for you to post is.

You can also do something similar with Buffe’s social sharing buttons to maximize your social traffic.

buffer button

When your users click on the Buffer button, they can either share your content right away or automatically schedule it for a more optimized time.

Tactic #5: StumbleUpon may be boring, but its traffic is sexy

I know StumbleUpon isn’t that sexy, but that doesn’t mean it’s useless. It can actually drive thousands of visitors to your site and, more importantly, generate a lot of good backlinks.

So, how do you leverage StumbleUpon? There’s one tactic that I’ve found to work for almost any industry.

First, you need to create a blog post on your site that breaks down the top 100 blogs in your industry. If I were to do this on Quick Sprout, I would create a blog post called “The Top 100 Online Marketing Blogs”.

I would do a few searches on Google Blog Search and Technorati to find good blogs in my space, and then I would compile a big list.

Once you have your list, you can create a blog post that looks like this, this or this. While you are creating the post, hire someone on oDesk to find the email addresses and contact names of the sites’ owners.

In addition to compiling the list, go to Fiverr and ask someone to create a badge that says “Top 100 [category name] Blog by [your blog name]”. For Quick Sprout, for example, I would have a badge that says “Top 100 Marketing Blog by Quick Sprout”. Here is a sample badge design:

top 100 badge

Now that you have a badge designed and a list of 100 email addresses, you should start firing off 100 personal emails. The email could look something like this:

Subject: [Insert their blog name] is a top 100 blog, congrats!

Hey [Insert their name],

I just wanted to let you know that [insert their blog name] is awesome. It’s so awesome that I’ve listed it as a top 100 blog in [insert category name].

I’ve mentioned your blog here [link to your post], and I’ve created a badge that you could showcase on your site if you like.

[Insert badge code, with a link back to your site]

Thanks for creating such a great blog! Keep up the good work.

[Insert your name]

The last step is to set up a StumbleUpon advertising campaign. For $200 you can bring 2,000 visitors to your site. Many of those visitors will bounce off, but some will click through to the websites listed in your blog post. This will cause the blog sites to see your site as a referrer in their analytics account, which will help increase the odds of them linking back to your website.

Tactic #6: Rank your social profiles

I was searching the other day for the term “motivational speaker”, and I saw this listing.

twitter rankings

What was interesting about this Twitter profile is that the user named his profile “Motivational Speaker”, which is why he started to rank for that term.

twitter profile

The mistake he is making, however, is that although he has a lot of tweets, not very many of them are engaging. If he had participated in real conversations with other users and shared more relevant content, his profile would have been a lot more popular.

So, if you follow the steps in this blog post and change the name of your Twitter account to a popular keyword you are trying to rank for, you can do extremely well. This strategy works well, however, only if your Twitter profile is popular and the keyword is related to the content you tweet about. So, make sure you focus on providing a lot of value to the Twitter community.

Tactic #7: End your YouTube videos with another video

One of the best ways to get more video views is to end your video with another video. If you aren’t sure what I am talking about, check out the image below:

youtube mike sixpackabs

If you want to see a live version of it, scroll to the 8:42 mark.

You will have to get a video editor to do this because it requires some production work, but it is well worth it. Just look at Mike’s YouTube Channel. Not only does he have millions of video views, but he also has 1.9 million subscribers.

If you combine what Mike is doing with these tips, you should have a popular YouTube channel.

Conclusion

Social media is alive, well and growing fast. There is a lot of traffic to be had from social sites, but you have to get creative. You can’t just rely on the old tactics people used three years ago; you need to start thinking outside the box.

So, what do you think about the 7 strategies above? Are you going to implement them with your business?

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Comments

  1. These are great tips. You’ve mentioned StumbleUpon a lot of times in your posts, I should check it out. I feel the audience and traffic will not be high converting, but seems like a good way for traffic.

    -Amir

    • hey Amir

      I’ve read some case studies where people have reported from their testings that SU isn’t good for traffic conversion, but you should try and do your own testings…

    • Amir, you are right on the dot. It’s a great way to gain traffic. SU is so cluttered nowadays that it’s tough to be a sponsored or top post.

  2. Sandipan Mukherjee :

    In order to grow and build the online image, social media is very important. I am planning to start a blog soon, almost after 1 year break :) So these tips will help me a lot.

    I liked the strategy used by WetPaint. So you will definitely receive a email from me :)

    As usual, a great article. Thanks a lot for sharing these tips.

    • Sandipan, glad you enjoyed the article. I think these tactics will definitely help you out during the initial stages of building your blog out. Please let me know if you have any questions or need any help :)

  3. Great article filled with very interesting advices , surely I will be following some of these very soon.

    However I’ve a concern about Tactic #5, as getting the emails and sending emails to people who hasn’t asked Couldn’t this be considered as SPAM?

    • I think that’s a spam, Neil?

    • Jose and Sasa

      If that’s spam, how do you call emails that sell viagra that come into your spam folder?

      That’s not spam at all… if that’s spam, how in the world do you expect people to get to know each other and interact online?

      • I honestly think that Strategy #5 is by far the best strategy in this list. Not only are you going to get lots of traffic but you are also connecting with competitors (or biz partners), making you an influencer.

        Overall great tips Neil.

      • Good point John. I would have never interacted with hundreds if not thousands of new people each year if I didn’t get cold emails. And in many cases, those emails are great and relevant.

    • It isn’t spam as long as the email is relevant. I would love to get emails myself of people telling me they have linked to me. And the reality is, I do. People even cold email me asking me to tweet stuff. And believe it or not, I tweet them out roughly 20% of time. It’s a win/win for both parties.

      If you send the same generic email to a 100 people it can be considered spam. Make sure you customize each email.

      • Neil

        first of all, a nice and v.informative article, with nice advice, just to inquire further what do you refer to customize each email, does this mean that every time you send it should be something new, like every time you send email its something different, so is this what you mean or do you mean that if each email that you send to every signal individual should have something different?

  4. This is really an awesome article Neil, you dissected effective social media promotion tactics which I know sure work a great deal in exposing a blog. Thanks, I will add this article to Friday link round up on my blog. :)

  5. Neil – Really useful tactics, and I can vouch for how well they work. Pinterest & Infographics are a sweet combination that drives massive traffic. I’m definitely going to try #2 as well.

    I’ve done paid Discover on StumbleUpon but wow – the highest-bouncing traffic I’ve ever had. What do you recommend for converting StumbleUpon visitors into subscribers?

    Thanks Neil! I never miss your articles – they’re always well done.

    • Popup is your best bet from what I have tested. Either way, the results still aren’t great. The quality of traffic StumbleUpon sends these days isn’t too great. My recommendation would be to use it to build links, but not to gain subscribers.

  6. Wow! Wow and Wow Neil.
    You’re killing it here. No wonder you dominated the whole Blog-o-Sphere and online marketing world. You just always roll out killer content with which you force others to share.
    Well, I was not really a Social Media guy. But this post changed me a lot I hope.
    Going to put these strategies into try. Thanks a lot mate.

    Cheers! :)

    • Amal, glad I could help you out. Please let me know if you have any other questions. I really think you can push the needle if you try these tactics out. Let me know about your progress :)

      • Hi Neil,
        Thanks for getting back to me. I think this post is enough information about this topic. I just wanted to talk about something else.
        What’s the easiest way to reach you? Email? Well, I don’t think so. Hehe! :)
        Can you please Email me when you’re free? Please multiplied by 1000 times. It’s something I’ve been thinking about for such a long time.

        Thanks :)

        • Easiest way to reach me is through the contact page on Quick Sprout. I read every message that comes from it. :)

          Sadly I can’t respond to all of them, as a lot are spam, but I do read every message.

  7. Thanks for the tips, Neil! These are really useful tactics.

    Cheers,
    Niño

  8. When you first mentioned StumbleUpon I wondered what you were up to. I’ve found SU can bring traffic but it doesn’t tend to be sticky. But using it to drive visits to other sites so they notice you – nice stuff!

  9. Qamar Mahmood :

    Hello,

    Neil Patel i would love to read your post it is really awesome. acutely i am applying some roles of social media but after this post i heave change and rebuild my mind about social media tactic. well it is really awesome.everyone must apply these tactic.

    • Qamar, glad I could help. I think it is important to always be onto the up and coming trends. That way we can all have a better understanding of what works and what does not work. Thanks for reading!

  10. Thanks Neil, great article. I’ll do my best to implement these ‘t strategies in my business. I miss at least one Google+ tip in this article. Regards,

    Antoni

  11. Neil,

    Tactic #4 is so true, and it’s awesome you brought it to light. We’ve noticed a big difference in readership based on the day and even the time of the post. Not it’s a tool we use as regular part of operations and analysis. Thanks!

    • Robert, I think timing is essential. You really want to catch people while they are most engaged with their feed. It is a waste to post things when everyone is snoozing or busy at work.

  12. Hey Neil,

    Another amazing article… What are your suggestions regarding twitter?

    Going viral on Facebook and Google is not that hard while you can easily share your content on groups.

    What should we do to go viral on twitter?

    Keep up the great work…

    • Chirag, I think the same concepts apply. You have to make sure you are posting more content on twitter as people often overlook so many messages. I would suggest being unique in your approach and having a great twitter avatar :)

  13. Great work Neil , i loved the part when you said “you can’t go for the tips that people were using 3 years ago , you have got to try something new”. I think this is the main idea , to try something that is not implemented yet.I really liked the idea about increasing your Social fans by Wet paint.I always enjoy reading your content it always makes me feel like you are sitting infront of me and we are having a chat.Keep up the good work.God bless you.

    Hamza

    • Hamza, great points! I definitely think it is important to focus on the up and coming trends. Many people get bogged down in old tactics because they have seen that they work historically. The aim of any industry is to be on the cutting edge. Thanks for reading!

  14. Awesome post Neil! Great tips, I really liked the Splash Post thing :)

    But I’m kinda indecisive about point #2 & #5. To grow your fanbase as a “newbie blogger” or as a “not-so-famous” blogger does this pop-up for scoring likes and followers really work? I mean ya if you got lucky, you may score a couple news likes & followers but, does the drive people away? Irritates your existing your readers?

    Now sending emails as a “newbie blogger” or as a “not-so-famous” blogger to add the top 100 blogs badge, wait doesn’t it sound kinda self-promotional? Ya people would love to feature a badge from blogs like “Social Media Examiner top social media blogs for 2013″ but if you haven’t proven yourself as a top-notch-authority in your niche does this really helps?

    • So from what I have tested and the data I’ve gathered from others, it may irritate a very small percentage of your visitors, but your traffic won’t get impacted in a negative way. You should see a nice increase from Twitter and Facebook.

      Surprisingly, it still works well. Yes if a Social Media Examiner did this, they will get much more adoption, but it still works for newbie blogs. I’ve done this numerous times with blogs that are only 1 month old.

  15. Awesome post, Neil. Thanks for sharing this.

    I have a question:

    How Can I implement the tactic #2 in my blog? Do exist a plugin for this? I will apreciatte your answer.

    (Am from Venezuela, so my english is really bad. Sorry my bad grammar).

    Greetings from here!

  16. Hey Neil,
    Is there plugin or tool you’d recommend for wordpress that could accomplish your suggested tactic #2 – ‘Like us on facebook to read the rest’?

  17. Thanks Neil for this post!

    I was wondering – do you do anything like a OTO or upsell after the facebook email opt in?

    Thanks!

  18. Nice Post. i agree with your tactics but stumble upon paid discovery is not worth. its nothing else but just high bounce rate. i use stumble upon on ecommerce website and get 87% bounce rate.

    • David, it’s really hit or miss. I would suggest trying out some new tactics with SU to get that traffic that you want. Let me know if you need help along the way :)

  19. Excellent post, Neil! Again. I love the “top blog” strategy. Everyone loves to be recognized.

    I read this post this morning and noticed that you are no longer offering access to the plugin?

    Next time you’re in Vegas looking for condos, let me know, we’ll grab a drink :)

    • Adam, glad you enjoyed the post. The access to the plugin should still be there. Let me know if you cant find it. I will definitely connect if I am in Vegas looking for condos! Thanks for reading :)

  20. Do you have a plugin recommendation for getting people to subscribe to your email list or for like/tweet to continue reading content?

  21. Neil,

    The strategy implemented by Wepaint, do you know what plugin they are using?

    Cris

  22. Thanks Neil – another great article. I especially like the Facebook landing page tip.

    On the social share to view more content popup – can you recommend a WordPress plugin or third party app that does this? Thanks.

  23. I’m surprised you mention and use Fiverr at all. I think it’s degeneration to the industry – perhaps it’s just me.

  24. Wow – these are really very useful social media tactis . Esp building the fan base . Thanks for sharing

  25. Thanks Neil, I think Socials media very important, it’s ranking factor many years ago and i really like about your share.

  26. Neil

    I was considering taking the Hootsuite university training and then purchasing the Quick Sprout Traffic course, but it looks like you cover so much even on the give away stuff.

    I have 2 questions

    1- I take it the course is packed with even more traffic info ?

    2- Do do any media buying as well in driving your traffic ?

    • 1. Yes it contains a lot more traffic information. But you can also get a lot for free on Quick Sprout if you are on a budget. :)

      2. It doesn’t talk about media buying. Nor do I blog much about that subject. But who knows, I may start blogging on it soon.

  27. Wow, another great article, really giving ideas out of the box!
    Thanks for sharing so much information with us, time after time – I just keep wondering where you find the time to make all this stuff…

    • Lise, glad you found it helpful. I try to spend at least two days a week brainstorming ideas and I read ALOT of blogs for inspiration and information. Thanks for reading!

  28. Victor Willemse :

    I can see how #2 can work, but (always a but) I truly hate that tactic, as it seems every second blog out their is using it.
    Worst is that some don’t even use “cookies” and every time I go back, this blooming pop up covers the whole page.

    but non the less I will try it out on my sites ;)

    Great stuff Neil, keep it coming!

    • Victor, you have some good points. But, I disagree. I think if done right you can definitely increase traffic and conversions. Let me know if you need any help along the way :)

  29. Hi Neil, very interesting read. Although I feel that social media marketing is important however I don’t think social media works for all brick and mortar business especially those that we use maybe once or twice in a life time. Say plumber, funeral services, interior designer or may industrial products. How can we build a fan base for funeral service per sa?

  30. very nice tips to increase traffic neil.

    socail media is always very important to increase traffic and pinterest and Facebook are two of my most favorite social places to share my posts to get traffic.

    • Gaurav, glad you found the information helpful. Social media is definitely very very important in regards to digital marketing. Let me know if you have any questions!

  31. Very well written, Neil. All the tactics that you have mentioned in your article are ample to get results on social media. I have tested StumbleUpon and it really works for me. The best part what I liked in your article is of Pinterrest and YouTube. am going to try them both. Thank you!

    • Sabih, glad the information was helpful. That is awesome that SU works for you, it’s really something to work towards. Let me know how everything else works out :)

  32. Thanks a lot for the reply Neil, you have answered to my concerns :)

  33. wow! once again a Great post Neil :) although this is my first comment in your site,but i am a big fan of your posts, always shared to my all social media platforms.
    A lot of #TakeAways i get from your posts, keep it up.
    Here i want to add the Power of G+ : The benefits of creating a strong presence on Google+ will Boost CTR+SEO things on Google Search.

    • Manish, glad you found the post helpful. I hope to hear more comments from as I love feedback and questions. Great added point about G+. I am assuming you wrote a blog post on it :)

  34. Hey Neil, very informative post. Love all your tips.
    Want to ask about tip #2 as that is what I want to do now on my blog. What WordPress plugin can you recommend for this?
    Do you know what WetPaint is using?

    Thank you

  35. Good post. We’ve been running competitions and visual based activities which have really built up our fanbase. It’s worked really well, although you have to watch the fine line between being entertaining and annoying. We’ve had a few customers throwing temper tantrums as they’ve been fed up with the items coming up in their News Feed. They didn’t know you could simply turn the thing off in 5 seconds, but there you go.

    • Great point. I think people sometimes get annoyed, however, the majority of people find contests and promotions useful. I think it’s all about striking the right balance and seeing what works best (meaning a lot of a/b testing). Thanks for reading!

  36. Great social tips Neil. I especially love the tool that helps you find the best time to post. Thanks for sharing.

  37. Another great post Neil. I heard first time about the TweetAdder. Surely I’ll give a try. Thanks for the share.

  38. I loved these social media tips, they are all great, thanks for sharing!

  39. Wonderful tips here. Thanks again Neil!

    I’m wondering what plugin to use for the “like or follow us to continue..” box.

  40. Its all about keeping the content referrals high.

  41. Neil, this is a great post, thanks!
    I love the Tactic #2 idea, and I think you are using it brilliant. But, as many outher mentioned already; I would love to know which WP plugin you are using, or what to google for.
    Thanks in advance, keep it up!

    • As long as you email me asking for it, I will send it to you. :)

      I just didn’t want to link to the plugin as it isn’t 100% perfect yet, but you can of course have it for free.

  42. Neil, what is your opinion of Google+ as compared to Facebook and Twitter for generating traffic and improving ranking? Are you aware of evidence that Google places greater emphasis (and value) on Google+ links and articles?

    • Mason, all the data suggest it doesn’t. Facebook and Twitter are still the number one drivers of traffic from social channels. Great question, please let me know if you have any more!

  43. Think it’s the best strategies to know and finding out the Twitter name is the best we learned from this article. Also the mention How Mike has done his YouTube Channel to build to up to such huge level us great inspiration.

  44. Neil, I respect your way to writing and explaining all the tips you give on here, most of this stuff are what I have never really given attention before. Thanks for sharing this.

    • Augustus, glad you enjoy the articles. I think people, myself included, often miss out on some greater points and fail to recognize easy tactics that are right in front of their face.

  45. In Response To #2:

    I use a Share Wall to hide parts of a blog post (for example, the Social Share WP Plugin) instead of hiding the whole thing.

    I try to think of something interesting to give away. Sometimes the free gift is a code snippet and sometimes it’s a download link or a video. Of course, I’ll put the code behind a Share Wall and require that people share my blog post’s URL before they get their free gift.

    This has been effective because people are able to read the entire post and they don’t have to perform a social action unless they want the thing that I’m giving away.

    • Bryant, I really like your strategy. You only give people a peek into your content. It leaves them curious and wanting more. I think long term this strategy will really help you generate traffic and get conversions. Keep me up to date on your progress :)

  46. thanks sir, i have been using my boring photoshop made infographics on pinterest and still i got a very nice feedback from my user.so agreed with one point and rest were tutorial for me. is there any tool through which i can create handy infographics.

  47. Hey Neil, again an effective and well described article, really social media is very important to grow online, but it should be in a quality direction. Your all tactics are very effective but I am going to work on first one Pinterest loves infographics and definitely it will appear with positive outputs.

    • Jignesh, glad you found the article helpful. I think combining quality from numerous sources into an easily digestible graphic really does the trick. Let me know how it works out for you :)

      • Hello Neil Greeting, it’s good to inform you that after following your tip I am getting very good response, I was sure about its positive result, but booooom hits was not expected. Thanks again.

  48. Very nice post and i love the first one very much,try to create my first inforgraphics.

  49. Hi Neil,

    Great article! Thanks for sharing :) Your techniques are always awesome for promoting InfoGraphics.

    I also noticed the presence of LinkedIn and facebbok pages on High competitive search queries.

    Cheers :)

    • Anoop, glad you enjoyed the article. I think infographics really do a great job of forcing people to look at your products and services from a whole new angle. That’s awesome that you saw your rankings go up as well :)

  50. really, this is the great post. since in new SEO strategy has been changed . now developers are more focus on branding and media markeing . so thanks for suggesting me about the pinterst and stumbleupon.these will do a great help.

    • Great points. I think with new SEO in place our strategies have to adapt accordingly. I think focusing on an over-arching strategy that focuses on content is vital. Thanks for reading!

  51. Real great article. You are a pro man. Unlike many other blogs I’ve seen, you have explained everything neatly. Thank you very much

  52. Loved this article. Thank you. Great insights that will help me.

  53. Patel Sab, Great Article, Started a new blog, following your tips blindly. Hope to get good results soon.

  54. Hey Neil,

    I wanted to bring up another good resource for the video ending in another video.

    Check our Ray William Johnson of = 3 ( equals three) on youtube, he not only knows how to get serious traffic and engagement, but also how to keep people watching his videos.

    10 million subscribers says he is doing something right. :)
    Great article Neil

    Paul

    • Paul, I will definitely check that out. Sounds like he knows what he is doing. 10 million subscribers definitely means something is going right. THanks for reading and let me know if you have any further questions.

  55. Hi Neil,

    I just have a question, how do you increase traffic of an arcade sites? I tried using FB ads, but this doesn’t seem to work. I’m more interested in returning visitor than new.

    What’s the best avenue to increase the traffic of my website?

    Thanks.

    • I would do a few things:

      1. Create content around arcades. From infographics to blog posts to anything interesting on arcades. Such as the 10 most expensive arcades.

      2. If you have online arcade games, submit them to other gaming sites, as they will link back to your site and drive a lot of traffic.

      Hope that helps.

  56. Fantastic article. I’ve just really started focusing on my social media campaigns and this article is very insightful. Since I found your blog I come here at list a few times a week to see what nuggets of advice you have. I’ve been recommending your site to everyone I know…keep up the good work…we appreciate it.

  57. Awesome post Neil, the way you mentioned Tactic #2: Build up your fan base is really an important long term strategy. I have personally tried this is many Client sites & was very successful.

    Can you please clarify my doubt:
    We recently faced a situation where we replaced the Facebook like button with Share button from our blog(Internet marketing company blog) .

    Still I personally feel ‘Like’ was getting more engagement than share button, what will you advice for me. Implementing both Like & Share button is a good idea? I believe since the site only deals with particular industry i.e. Internet Marketing, less people will be sharing the blogs. I feel Facebook share is much valuable than Like, but I’m are confused here.

    What will you suggest.?

    Thanks in advance!

    • Which button caused you to get more Facebook traffic? Don’t look at the count amount, look at the traffic. If the like button got your more traffic, use that. If the share button got you more traffic, use that one.

  58. I could not agree more with tactic #4. timing is everything for us! We have noticed a higher engagement when we post at certain times of the day, sometimes we even schedule posts to get the time just right.

    and about everything else- great article and thank you for sharing! You mention some key points that me and my team would like to try.

    • Sofia, glad you brought up this point. Timing is extremely important. It’s all about getting your posts seen by the right people at the right time. Thanks for reading!

  59. What I’m wondering is why you didn’t include Google+ in the article. Talk about being behind.

    Also, the comment posting box should be at the top of the comments, not at the end of the page.

    • Google Plus doesn’t drive as much traffic as some of the other networks, which is why I didn’t cover it.

      Thanks for the feedback on the comment box. It is by default at the end by WordPress, but I should test having it on the top.

  60. Thank you sir for the great tips. I too, am a believer of the fact that in this ever growing world of blogging, one has to think out of the box to become successfull. Creativity matters, as mentioned by you.

  61. Hey Neil, do you still use sharebar? I really like the buttons you are using now and I love that it doesn’t show up until I scroll down. Is that done using Scrolling Social Sharebar?

  62. hi
    Neil
    this is the first time i m visiting your site and in this first time i m leaving from your site with some really useful stuff for a blogger.
    as i m new to this blogging world so i had never use these Social Media Tactics instead not even heard of these Social Media Tactics.
    i will be honest and say that i didn’t get your article so clearly because their are so many new things for me in your article but what i get i think is enough for me in my first visit.

    • Suryabhan, glad we could connect. It definitely is a learning process. I think if you read through all my other articles you can start connecting the dots. With Social Media & Digital Marketing it’s all about finding the right set of tools to get you from point A to point B.

  63. This is really interesting and useful seven steps. I will try to implement most of the tactics. Thanks for sharing these.

  64. Awesome article by you :)
    I am learning to create infographics so I can get my content viral online. This will help me gaining more readers.
    Your article on infographic helped me a lot too.
    Thanks

    • Chirag, glad I could help. Please let me know if you need any help along the way. Also, once the infographic is complete please share it with me. I would love to see it :)

  65. Great tips! What also could be added is a point about listening to the target audience and responding to comments. Good communication is bidirectional, changing the focus from what companies simply communicate to their target audience to also listening to customers and taking their feedback into account. You can learn more about how to best use social media here: http://www.newsmakergroup.com/services/social-media-consultants/

    • Leigh, great points. I think focusing on your demographic is very important. You have to create a dialogue to understand what their core needs are. Additionally, you should really focus on interacting with everyone via your blog, social channels and email.

  66. all those is nice website for boosting fan and traffic ,but its possible to generate real way traffic without buying anything ?

  67. Is stumbleupon still going? I thought it was on its last legs?

  68. This are great tips Neil for social media as I can tell they are very relevant to the way Social Media is changing and maturing over time.
    I got a great hub spot infographic template. I will use it and pin my infographics on Pinterest.
    Thanks for sharing.

  69. Ha, that Top 100 Blogs tip is sneaky. I have come to learn that bloggers do respond well to flattery so perhaps this would work – but I don’t think I’m quite well respected enough in my niche yet to make it work. It’s making me think of some other tactics around this though… thanks.

  70. wow!! am glad i came across your site.. being a newbie am trying to learn as much as i can.. and now i know where to stop by. Keep it coming Neil.

  71. Fantastic strategies Neil. Recently found your blog and have been digging through your blog post; I think I’ve learnt more from your post than hours of involvement on popular internet marketing forum communities.

    Thanks for the excellent information. Will be hoping to implement #5 and come back to report how it went :)

    All the BEST and keep up the good work!

    • Benjamin, glad I could help you out. I try to get as much information from as many sources as possible when formulating these articles. Please let me know if you have any questions or additional feedback. I would love to hear it :)

  72. Great tips! One of the best websites and advices I’ve received in recent months!

    I like the part using FB as landing page, definitely going to give it a try!

  73. The tactic used by Wet Paint is very interesting. Social Media is such a major part of SEO now, a tool like that can be very useful.

    Very informative post!

    Thanks Neil
    Keep ‘em coming!

    • Steve, glad you found the article helpful. I liked the Wet Paint tactic as well. It goes to show you how everything is connected on the social web. Thanks for reading and for your helpful feedback!

  74. Fantastic post Neil! I’m going to try these strategies out for sure, and I think I will start with a top 100 post…sounds like a lot of fun!

    I already did a similar style posts for my top 15 business podcasts and I got a lot of traffic over night because many people shared it and commented on the post. It definitely works :)

    Keep up all the amazing work you do!

    – Navid

  75. Great article Neil, the only thing that is constant in social media is “Change” , with these tips we can most definitely leverage the change.

  76. Creating an info graphic sounds like a tough job to do, even I know that QuickSprout use this strategy as one of the most effective ways to drive traffic. However, I really like the idea of featuring 100 blogs and driving traffic to their websites so in returns you might get some potential powerful back-links.
    P.s Collecting email on Facebook is a MUST!

  77. Excellent article Neil. I bookmark all your posts to read & follow for my startup. Great work!

  78. Thankyou for the guides. I absolutely agree with your tactics, it really seems works. Keeps writing useful articles for us!

  79. I all the time used to read piece of writing in news papers but now as I am a user of web so from now
    I am using net for content, thanks to web.

  80. Great piece of information bro.. Thanks for sharing it with us :)

  81. Je suis arri?é sur ton p?st par chance et puis je ne le regrette pas du tolut !!

  82. T?ès bon post, c?ntinue comm? cela

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