10 Checks to Ensure Your Twitter Profile is Growing Your Business

Do you just whip out your credit card and randomly make purchases on the Internet? Chances are… you don’t. You visit a site a few times, figure out what it is all about and then whip out your credit card if you think the offer is worth it.

For this reason you have to look at channel attribution if you want to figure out what prompts people to convert. Channel attribution data shows what happens when someone visits your site the first time, the last time and every time in between before they convert.

If you have goal tracking set up in your Google Analytics account, you can go to “Goals > Multi-Channel Funnels > Assisted Conversions”. From there, you should see an image that looks something like this:

twitter revenue

As you can see from the screenshot above, Twitter assisted in 56 conversions. This means that $16,800 worth of revenue came from people who visited the site from Twitter at least once, before they converted into a customer.

Now that you are convinced social media sites can drive your revenue, you have to make sure you are leveraging them to their fullest extent. Instead of focusing on all social sites, today I’m going to give you a 10-point checklist that will help you maximize your Twitter-driven traffic and sales.

#1: Profile images

There are three main images you can add to your Twitter account: your profile, header and background image. If your profile is a personal one, make sure you use a picture of yourself as the profile image. As for the header and background image, they can represent your company.

twitter image

Within those two images, I recommend using the logo of your company as well as leveraging social proof of your brand. This can include showcasing some of the companies you work with or your accomplishments.

If you look at my Twitter profile, you’ll notice that I include my bio in the background image. In the header, I showcase some of the companies I have worked with.

If you have a corporate Twitter profile, you should do the same things I talk about above, but for your profile image, use your company logo instead.

#2: Cross-promotion

If you have multiple Twitter accounts, e.g., a company and personal one, you should cross-promote them. Do it not just by linking to your company within the website field, but by cross-promoting the accounts within your bio.

Here’s my bio:

I’m an entrepreneur, investor, advisor and blogger. I have started two SaaS analytics companies, @CrazyEgg and @KISSmetrics with @hnshah.

If you look at the sentence above, you’ll notice that by using the @ symbol, I linked my personal account to my company’s two Twitter profiles as well as my business partner’s. This is a great way to ensure that my followers also see my other Twitter profiles. I can then do the same thing with my company profiles to help build up my personal profile.

You can also cross-promote by leveraging pictures and videos. Some of your picture and video tweets can be about your business without being too promotional. For example, taking a picture of you at your office will showcase your company within the picture without being too obvious about it.

The same goes with a video… especially if it is educational. If you are able to give advice in a video format, e.g., Moz’s Whiteboard Friday, people will be learning from you while getting to know your company.

#3: Help people

Twitter is not just about sharing what you do during the day or what you are eating. It’s a community… a social network… so treat it like one. Participate in the community by helping other people out.

Search for tweets related to your industry and answer questions people might be asking. For example, I can search for “analytics” on Twitter and answer relevant questions, regardless of who is asking.

By helping people out you are building goodwill for both your personal and corporate brand.

#4: Network

Most people network with other Twitter users by just following people who tweet about similar topics. And although you should do this as well as interact with those members through tweets and direct messages… you can’t stop there.

Make sure you add your location to your profile. I tell people I live in Seattle, WA, on my profile. I then take Twitter networking offline by interacting with people who are also on Twitter in my city and share similar interests.

For example, I love learning and talking about anything marketing-related. If I notice that certain people are sharing great marketing tidbits, not only will I follow them, but I will direct-message them asking to grab a drink.

When doing this, make sure you interact with them a few times via Twitter first. Asking to meet up for coffee or drinks can be a bit creepy if you don’t get to know someone first.

Through this method I’ve not only built up great business relationships with a few powerful people, but I’ve gained a lot of new friends at the same time. And a few of those friends even drove customers our way, to KISSmetrics.

#5: Place buttons on your site

A good way to increase your Twitter traffic is to actually promote Twitter on your site. From Follow us on Twitter buttons within your sidebar and footer to Tweet this blog post, you should be nudging your customers to engage with you on Twitter.

The best way to do this is in the following ways:

  • Limiting how many social networks you promote on your site. If you link out to a handful of social sites, your visitors won’t know which ones to click. You should ideally be linking out to one or two. If you have a lot of traffic, consider three.
  • Taking advantage of social plugins like Sharebar or Flare will help your content spread further on Twitter.
  • Asking your readers to tweet your content also helps encourage social shares.
  • Ensuring your mobile site also contains social sharing buttons will help increase your overall traffic.

#6: Twitter card

There are millions of tweets on Twitter each day. So why should someone read a tweet about your site?

twitter card

Tweeting great content helps, but that isn’t enough these days. You need to start using Twitter cards. If you aren’t familiar with Twitter cards, it’s a program that helps showcase your content and images from your site on Twitter.

If you have a content-rich website, you should follow this guide to get included in Twitter’s card program.

#7: Gain followers

The more relevant followers you have, the better off you are. If you want to gain followers, you can certainly do simple things like adding follow me on Twitter buttons to your site, but that won’t get you as many followers as you may want.

You have to get creative if you want to grow your follower count. One of the most creative strategies I’ve seen is how WetPaint uses content blockers to gain followers:

wetpaint

You should also try using promoted tweets to gain relevant followers.

If you don’t have an advertising budget, you can do it the free way. Every time you speak at conferences or do a webinar, make sure you let people know your Twitter handle. And don’t forget to mention your Twitter handle when you do an interview.

If you are a bit shy, you can do it the old school by just tweeting great information. Just make sure you use hashtags and follow tips in this infographic as it will help your account get out there.

#8: Support

Years ago, when your customers weren’t happy, they could only call you and complain. Now customers have Twitter as their platform to talk badly about your company.

The last thing you want is people bad-mouthing you and your company in public. To help prevent this, you should use Twitter as a way to communicate and support your customers.

If you see them talking about your business or asking questions, make sure you respond to them. If they are unhappy, try to solve the issue and make them happy.

If they are ecstatic about your business, make sure you re-tweet a few of their tweets… especially those that talk about your company. You can also reward the ones that continually tweet great things about your business by mailing them t-shirts or stickers. People love free swag, so give it to them.

#9: Don’t forget your team

As your company grows, so will your head count. Chances are many of your team members will also be on Twitter. So, try to communicate with them online by tweeting at them, re-tweeting a few of their things and even asking them to tweet about the company.

This is a great way to get more people to learn about your business as the followers your employees have will probably be different from your followers. It will be a whole new audience that you can tap into. :)

Just don’t force your team members to re-tweet certain things if they don’t feel comfortable. This will also tell you how good your product or service is or even your tweets are. If they are great, your team members will want to re-tweet them gladly .

#10: Optimize

Although this is the last item on your checklist, it’s the one that should be used on a daily basis. Without optimizing and tweaking everything, you won’t be able to maximize how much revenue you can make from Twitter.

You should first look at such tools as Simply Measured, which breaks down the demographics of your followers, the times when they most log into Twitter, what they prefer and even when you should tweet.

You can then take that data and use tools like Hootsuite to schedule your tweets so that you maximize your reach.

I myself love optimizing my Twitter profile, and I’ve learned over the years that most people won’t even see your tweets. So if you have something important to say, make sure you tweet it multiple times over the course of a week.

In addition to that, there are a lot of studies and data about Twitter all over the web. This infographic, for instance, tells you what time and days you should tweet.

Conclusion

Don’t be fooled by the critics; there is a lot of money to be made from Twitter. Just look at the image at the beginning of this blog post. It shows how one site leverages Twitter to generate over $16,000 in monthly income.

Now, that’s pretty good!

Because Twitter has been out for years, you are probably already using it and are very familiar with it. But the real question is, have you been tweaking your profile to do all of the things mentioned above?

And if you know of any other things that should be on this checklist, feel free to leave a comment.

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Comments

  1. As usual great pot Neil. Quick question. Are you using a particular plugin for your social share buttons on your blog posts?

    • Also, do you know where we can get (buy) a similar plugin to WetPaints content blocker?

    • Nima, I am just using a regular plugin. They all pretty much accomplish the same goal.

    • Twitter is definitely the best social media platform to engage with the customers, its important to reply, retweet, favourite, embed the best and relevant tweets on sites to make the most of it. Its also important to not follow everyone who follows you, following the right ones helps in getting the best updates.

  2. Now, this one is a heck of a post…….um, Neil i’ve got a tip….why don’t you publish more Advanced guides and publish posts more often….hope you do

  3. Great post. As informal as Twitter is, I’ve gotten some of my best clients from there. Key is to use it to build quality connections. One of the best lines to connect with anyone.

    -Amir

    • Amir, thanks for reading. That’s very true. It’s all about creating a quality audience that you are connected to.

    • I discovered that most of my audience (educators and parents) is on Pinterest and Facebook, so Twitter is the least effective channel for me and Google+ is pretty much dead zone.

      I appreciate Neil’s advice in this well laid out post and will be using some of the techniques with my new startup.

  4. Learning how to connect with your audience is vital to every marketing campaign. You need to know what they usually read and love to share with. :)

    Thanks Neil for this post!

  5. Neil ..one thing I’ve noticed and wanted to ask you ..you don’t use the reply button to often on Twitter. Why ?

    • Mihai, due to the amount of tweets I receive regularly I find it more difficult to keep up. I try to reply to as many messages as possible though.

  6. Neil, do you still feel the Twitter image on the profile is valuable when many people are using Hootsuite or similar app and the header photo etc isn’t displayed when viewing a user’s profile?

    Would also be interested in any plugin similar to WetPaint if you can talk more on that?

    Thanks,
    Mike

    • Mike, I think an avatar is essential if you really want to create a personal connection. So yes, images are essential. Wetpaint is a great plugin but there are many more SEO plugins that are just as good.

  7. Great advices as usual! I’m so glad that I subscribed to the blog posts. :)

  8. Hi, Neil!

    As always, great post! Just wanted to add my 2 cents here: I believe it’s super important to understand if conversions come from your own tweets (owned) or tweets by others (earned).

    I can bet there are more people coming to your website because your readers share your content (clicking “tweet this” button) than from your tweets.

    If that’s true, you’d be better focusing on incentivizing the sharing rather than growing your Twitter following.

    Jay

  9. Thank you for another great post Neil. Can you please give some insights on how to setup the Assisted Conversions goals in Google Analytics. Thanks.

  10. I’ve been using Tweetadder to grow my account. Been working well for traffic, but not working anymore :(

  11. Hi Neil,
    Do you know any plugin that enables content blocker functionality as seen on wetpaint ?

    I noticed you’ve also tested this feature recently & it’s not available any more ;)

    What did you find in your test ?

    More importantly I am keen to find a plugin that does this.

    Please advise.

    Thanks for sharing.

    Cheers
    Athif

  12. Goldmine from a PRO

    Thanks Neil

  13. Hi Neil,

    I am starting my first blog, on travel. I wanted to know if it will hurt me if I don’t have the exact twitter handle that matches my domain name?

  14. I was like, “Ugh, another Twitter post!” but man this was awesome. I literally had not even considered two or three of the ideas in there.

    Thanks Neil. Great content, as always.

    Ramsay

  15. You know what, this is going to help me for sure. I was searching for some related stuff and then one of my friend suggested me to check out your blog. I hit the gold mine actually :)

    Keep up the good work!

  16. Neil what a great breakdown on Twitter. I have been trying to at least get some traffic from the site for quite some time now without too much luck. I’m going through the Twitter Cards setup post now. Thank you for providing that.

  17. Hi Neil,
    Great post. I was neglecting to use tweeter but not any more. Your guide is succinct. Thank you very much.

  18. Earlier in some posts you talked about nudge. This post serves as a nudge to make me start taking twitter seriously!

  19. Wow man,
    I have read many Twitter posts but this one is just awesome.
    I have implemented Twitter Cards but I don’t know why they are not appearing, I used Yoast plugin for that. Is there any tutorial you can give me?

    Also can you tell how to setup and use Goal tracking in Google Analytics, as I have no idea at all about how it works. One detailed review about it would be great.

  20. Nice post, Neil. These tips will surely help me take my business to a new level.
    Keep it up!

  21. I think it possibly helps if you have a vast following and respect from the industry, but if you’re a small business you’re going to be more or less ignored on Twitter. No matter what you do. Call me pessimistic but Twitter’s just far too arbitrary in its nature to be a realistic approach for boosting traffic. I’d stick with Facebook, Pinterest, and possibly even Google+ now it’s had its major overhaul.

    • Alex, great points. I think Twitter does work for some industries though. I think marketing for yourself or for a brand is an avenue for Twitter success. It’s all about the messaging.

  22. Hi Neil, i’ve just optimized my Twitter page following your tips. Thanks!

  23. I’m a newbie to your blog, Neil. I’m enjoying everything you shoot my way and post so far. Thank you. I share in my Q with Dmitry above about how to set up your Google Analytics to illustrate coversions? Is it possible to get the same run down you provided to him? :)

    Thanks again, Neil.

  24. Neil,

    Great post. To the point with a lot of great tips. I know I started following you for a good reason! :-)

  25. Despite, many efforts of making my business grow using twitter and Facebook. I am facing problem. They are increasing but not in large numbers. I think time is they key in this. But above suggestions is I think covers all for making business grow specially for twitter. I will follow each of it one by one.

  26. Hi Neil ! Thank you for sharing this another great tutorial for uplifting the business through social promotion. This is the time of powerful social media gaint and we have to use its power at the battlefield of online business.

  27. As much you learn about the Internet, it will always be less and there is a lot to learn and earn on the internet. I will follow the guide.
    Definitely the great post again

  28. Just a Beginner in blogging and Online trending money making opportuities but this much is enough to say that this is one AWESOME post i read.

    I’m Definately Learning From You.. atleast the writing skills !

    Great Job NEIL!!
    Cheers ! :D

  29. Really helpful and interesting post. It helped me to understand the power of Twitter :D

  30. Numbers 3 and 5 are things i can implements right away!

  31. did not ever take twitter is such a way , now i know how to effectively use twitter for business.your blog has been great help for us.Thank you Neil sir.

  32. I’ve been struggling with how to effectively use twitter. It’s really been just an afterthought…but you made some interesting points that could help to effectively market on twitter. Thanks

  33. Excellent post! I am new to Twitter and appreciate the help.

  34. Very good & helpful article to use twitter to increase revenue. Nice example shown by Neil in Conclusion part. That makes this article one of best written as twitter guide.

  35. Hey Neil nice tips on twitter. But can you please but in depth about Twitter card I think it’s same as an open graph protocol on Facebook?

  36. Hi Neil,

    Minor grammatical error.

    Change from
    ‘Some of your picture and video tweets can be about your business without being to promotional. ‘
    to
    ‘Some of your picture and video tweets can be about your business without being too promotional. ‘

  37. Another great tips from you, Neil.
    The content blocker is something i’ve never think about. Thanks for sharing!

  38. Very good & helpful article to use twitter to increase revenue. Nice example shown by Neil in Conclusion part.

  39. I’ve been struggling with how to effectively use twitter. It’s really been just an afterthought…but you made some interesting points that could help to effectively market on twitter.

  40. Also can you tell how to setup and use Goal tracking in Google Analytics, as I have no idea at all about how it works. One detailed review about it would be great.

  41. Would also be interested in any plugin similar to WetPaint if you can talk more on that?

  42. That makes this article one of best written as twitter guide.

  43. I’ve tried twitter but never had much luck with converting into traffic for my blog. Facebook does fair but not get as a traffic source.

  44. Thanks for this post Neil.

    I absolutely agree that people should focus more on interacting instead of just sharing links. It has to be a two way process.

    I personally found the Buffer app very useful in scheduling my tweets for different time zones.

    One question though, would you elaborate a bit more on the lead generation process from Twitter. Targeting or even finding the right people, potential customers, is sometimes a tricky thing on Twitter.

    Would love to have your thoughts on this.

    Thanks
    Jawad Khan

    • It just comes down to participating. If you are on Twitter a lot you will get the hang of answering questions and finding the right people. Not only based on what they tweet, but their bio. If their bio says VP of marketing for Microsoft and they tweet about marketing stuff… and you are targeting big corporations who have a marketing department that would be someone worth reaching out to.

      But it will be hard to find these people unless you are on Twitter and participating daily.

  45. Great article Neil.
    I ignored the use of twitter in starting . But now seeing many great article about usefulness of twitter including this one surely will make me more active on Twitter from now on.
    Loved your article Neil.

  46. Niti Bajpai, Synechron Technologies :

    Thanks for your post Neil. There was a time when companies did not give much value to Social Media but today it is these Social Sites that help them getting more business. It might be easy to make friends on social networking sites but in order to track down your target audiences it is very important to follow the steps mentioned in the article. Twitter provides a number of services to its users but the smart user is the one who knows what service to pick and how it should be presented to its audiences.

  47. Many people underestimates Twitter, and its power, but seriously I am agreed with all of your claims. Twitter is very powerful tool, and at one time it can bring more networking and customers than any of other social network.

    On Twitter, people free to discuss and share anything. It gives an open-invite to learn about the facts, problems, and get more real feedback of our products than any other platform.

  48. Great post Neil, we are doing quite good in terms of twitter user acquisition.

    Usually we follow users and get 30% follow backs.

    - Anjali

  49. Nice blog I am so happy to read your blog.

  50. hi
    excellent post
    thanks for sharing informative post with us regarding twitter
    keep it up

    thanks

  51. Wow. Really great post Neil. I have not really used Twitter enough but your post offers some workable guidelines and tips to increase my involvement. So thanks for this excellent guideline article. It will be bookmarked and used.

  52. Great stuff. A check list is always useful when going over the effectiveness of your marketing tools. This is especially true with a medium like Twitter that is simple and fast enough to trick you into forgetting about major stuff.

  53. Hey Niel,

    I am great fan of yours and i read most of your published content to learn and implement new things. I am into conversion optimisation field and you are my inspiration to choose this field.

    Thanks again for sharing such amazing tips. Wish you all the best.

    Cheers,
    Sandip

  54. I absolutely agree that people should focus more on interacting instead of just sharing links. It has to be a two way process.

  55. Thanks Neil for yet another awesome post!

    Tips like helping people, content blockers and twitter card are very helpful.

  56. I just found out about Simply Measured and Hootsuite from this article. These two tools certainly are useful for getting in depth information about our follower as well as being able to manage twits. Thank you for sharing, Neil, your article is certainly helpful. Keep them coming :)

  57. I dont ‘get’ Twitter. I mean i know its popular with millions of folk, but if you look at it from Google’s ‘create quality content’ viewpoint, then really it should be Panda penalised for thin content.

  58. Stunning tips to sucks twitter follower rapidlly.

    But i have one tip i .e. use hash# tag for tweet its really work.

    best regards
    anubhav

  59. I’m really loving the theme/design of your web site. Do you ever ruun into any web browser compatibility problems?

    A few of my blog readers have complained about my site not working correctly in Explorer but looks great in Opera.
    Do you have any recommendations to help fix this issue?

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