I test every little thing in my business… from call to action buttons, headlines, pricing plans, to even my design colors. And over the last 5 years I can confidently say it have made a few extra million dollars because of testing.
But there is 1 big issue!
Over the years I’ve optimized my business through testing, but I haven’t optimized my personal life. And just like business, you can optimize yourself so that you can do things like wake up earlier, have better relationships, work out more effectively, and even make more money.
Just like testing in business, before you start fine tuning yourself it’s best to learn from other people’s experiences. So my buddy, Ramit Sethi, interviewed me and 14 other people to come up with some ways you can optimize your personal life.
How to increase your gym attendance by 300%
If you are like my buddy Ramit and I, you probably have problems getting yourself motivated to go to the gym. Every morning, you probably groggily wake up and say, “ugh…I know I should get up…” and then roll over and go back to sleep.
Day after day — even though you genuinely wanted to go to the gym.
Ramit finally realized that “motivation” alone has very little to do with successfully changing behaviors. He started testing different techniques: adding gym to his calendar, sleeping 30 minutes earlier. He would test different approaches for 2 weeks, noting the outcome in a wiki.
Sadly, he got mediocre results.
But when he sat down to analyze why he wasn’t going to the gym, he realized: his closet was in another room. That meant he had to walk out in the cold, in his boxer shorts, to the other room, shivering while put on his clothes.
It was easier to just stay in bed.
Once he realized this, he folded his clothes and shoes the night before. When he woke up the next morning, he would roll over and see his gym clothes sitting on the floor. In fact, he couldn’t get up without stepping on them!
The result? His gym attendance soared by over 300%.
Key Takeaway: What tactics could you use to increase your gym attendance? Could you find a workout partner? Hire a trainer? Or simply use the “folded-clothes” approach? My suggestion: test them all.
How to text message important people (and girls)
Don’t you hate it when you text message important people or even girls and they don’t respond? Well, Nick Kho, figured out how to get people to respond to his text messages 90% of the time.
Immediately after gettingâ€¨ a phone number of a beautiful woman or â€¨an important person, send them a text message that states:
Amber — it was a pleasure to meet you. Save my phone number in your phone because if you are like me, you don’t answer unrecognized calls.
Over 90% of the time, you get an almost instant response of something to the effect of, “lol. I’m so like that too. Will do and it was great to meet you.”
This works because the text makes the recipient feel important. It demonstrates that you have the intent to stay in touch with her after our encounter while simultaneously showing that you are someone that has higher value with an active social life.
Nick has found that this script helps a lot in removing phone flakes because most beautiful women, and any other busy people, really don’t answer unrecognized phone calls.
This is a major problem to a lot of guys who have great interactions with a woman they just met or a very important contact who is busy, especially if it was their first encounter with that person from an initial cold approach.
In addition, when you call the recipient you’ve met after using this script, she is 3x more likely to answer the phone than if you were an unrecognized phone call.
Key Takeaway: Follow-through is just as important, if not more, than approach.
How to double sales (and halve refunds) by eliminating risk
Do you want to double your sales? Well of course, who doesn’t, right! Jordan Reasoner ran a test on his business that not only doubled his sales, but it decreased his refunds by half.
Here’s how he did it:
Jordan helps people with digestive diseases like Crohn’s Disease and Ulcerative Colitis naturally treat their symptoms with diet. In 2007, he was diagnosed with a life-threatening digestive disease, and this diet was so effective it saved his life. He took his experiences and techniques and wrote an ebook to help other people with similar problems.
But the first year he had a big problem: â€¨his customers didn’t trust him. Why wouldâ€¨a sick, skeptical person try a $37 ebook? Why risk throwing away more money on yet another failed treatment that won’t work? Refunds were high, and people were still afraid to try the diet.
That’s when he decided to completely eliminate peoples’ risk by testing a more confident 365-day guarantee against his original 60-day guarantee.
What happened blew his mind. Refunds dropped 44% (from 9.25% to 5.14%)…sales doubled (roughly 100% increase)…and customers sent in more success stories than ever!
All because of trust, which came naturally after giving people an entire year to try the diet and if it didn’t work, refunding their money… something they’d never get from the medical community.
Key Takeaway: If you want people to trust you and you’re confident, ask yourself: “how can I completely eliminate risk to earn their trust?” Then test it. You may be surprised at the results.
Everything can be optimized in life… so don’t just try to optimize your business.
I want you to read the rest of the “15 Little Life Experiments That Will Change Your Life” ebook (don’t worry, it’s FREE) and come back here and share what you have learned in the comments.
If we all participate, share some life hacks, we can all live a more efficient life!
I can’t wait to hear some of your life hacks.