75 Tips to Manage Your Social Media Efforts in 2012

social media drawings

With all of Google’s post-Penguin focus on natural link building and increasingly more weight given to social performance by the company’s algorithms, it’s clear that social media marketing should be a priority for every business operating online these days.

However, when it comes to social networking, there’s a right way and a wrong way to go about promoting your business. Take a look at the following tips to see what’s working in 2012 and which outdated social media marketing tactics should be avoided at all costs!

On Your Website:

blog hands

  1. Run a blog (and update it more than once a month) – The fastest way to beef up your social media marketing campaign is with frequent blog posts that your readers can share across their own social networking profiles.
  2. Respond to comments on your company’s blog posts – To encourage social sharing, you’ll want to start by building a community atmosphere on your blog. Responding to comments on your posts demonstrates your willingness to engage with your audience.
  3. Post new blog posts to your social media profiles multiple times – Use tools that automatically add your posts to your social media profiles, but also use tools like Buffer that enable you to post your links multiple times. This is especially important on Twitter, where updates can become buried quickly by the stream.
  4. Add social sharing buttons to the top and bottom of your blog posts (or use a scrolling option like Digg) – Some readers will share your posts as soon as they land on your pages, while others will want to wait until they’ve read everything before sharing. Accommodate both styles with social sharing tools found in multiple places.
  5. Maintain a good balance of business, personal and promotional content on your blog – Business blogs shouldn’t be too dry, but they shouldn’t be overly personal either. Use the “5:3:2 Rule“ for best results.
  6. Encourage readers to share your posts on their social networking profiles – Don’t expect that all users will take action to share your posts without your explicit prompting. Ask, and ye shall (maybe) receive!
  7. Advertise your social media profiles wherever you are online – If you send out an email newsletter, post to industry forums or engage in any other type of activity online, you should be advertising your social media presence whenever possible.
  8. Use your Google Analytics account to identify possible post topics – To come up with content topics that your readers will want to share, take a look at your top content pieces and top keywords within Google Analytics and use this information to create future posts.
  9. Practice creating viral content – Monitor the performance of your blog articles and try to find commonalities between the posts that do best. Use the lessons you’ve extrapolated in future posts to increase your likelihood of going viral.
  10. Set social media goals and monitor your ROI – Take the time to determine what specific benefits your social media marketing campaigns offer and compare them to your investments to understand your overall marketing ROI better.

On Your Facebook Page:

facebook people

  1. Offer free, unique products on your page – People love free stuff, so make something interesting available on your Facebook page, and your followers are sure to share your profile with others.
  2. Set up your Facebook vanity URL – To make your page as easy to remember as possible, set up a custom URL that reflects your business name or tagline.
  3. Customize every graphic option available on your Timeline profile – Within your page Timeline, you can customize your cover photo, your profile image and the icons associated with all of your page’s apps. Modify each element to create a consistent visual brand on your page.
  4. Use Featured Events to highlight your company’s milestones – Use full page-width Featured Events to recreate your company’s story and engage readers. For your reference, here are seven examples of companies doing this well.
  5. Encourage fans to ensure your updates show up in their News Feeds – Recent Facebook changes mean that not all users who have liked your page will see your updates in their News Feeds. Encourage them the take the following actions to make your posts visible.
  6. Follow up with reader comments – Any time someone posts on your organization’s page Wall, take the time to follow up. Nothing reflects worse on a company than a series of unanswered comments or questions!
  7. Post engaging question prompts of comments to your timeline – Take advantage of Facebook’s social nature by getting people talking! Asking question prompts like, “If you were stuck on a desert island, what five items would you want to have with you?” is a fun way to engage readers and keep them checking back.
  8. Create a custom branded Facebook app – If you have the budget, custom branded Facebook apps can add memorability and functionality to an otherwise plain fan page.
  9. Use apps that allow you to offer special discounts to followers who Like your page – If you do decide to go the app route, pay particular attention to programs that allow you to exchange premium content for page Likes as these will help build social proof.
  10. Experiment with Facebook Ads for Likes – Similarly, if you’re having trouble attracting followers the old-fashioned way, running Facebook Ads for Likes can help quickly boost your subscriber base.
  11. Monitor your Facebook Insights – Facebook’s Insights program offers tons of valuable engagement statistics, so pay attention to the information displayed in this area and use it to structure your future campaigns.
  12. Respond professionally to negative feedback – Occasionally, you may encounter complaints on your Facebook page. Handle these instances professionally and appropriately without letting your emotions get the best of you!
  13. Create follower groups and segment your status updates – To make sure your status updates are as interesting as possible to your followers, experiment with some of the segmenting features Facebook offers.
  14. Determine the commercial value of a Facebook Like for your business – Having more Likes may increase your sales…or it may not. Take the time to determine what impact Facebook promotions have on your bottom line in order to understand how much emphasis this tool should receive in your social media marketing campaigns.

On Your Twitter Page:

twitter bird

  1. Make sure your username is memorable – Experiment with different variations until you find a memorable username that’s both available and meets Twitter’s character limits.
  2. Use a headshot instead of your logo for your profile picture – Twitter profile pictures aren’t large when displayed on the site, which means that logo detail can’t usually be seen. Headshots or pictures of faces are much more appealing to site users.
  3. Customize your Twitter background – With the number of free tools online that can be used to create custom Twitter backgrounds, there’s no excuse not to take this important branding step.
  4. Split-test your bio – Change your bio frequently and track which versions result in the most new subscribers.
  5. Post controversial content­ – Twitter makes it easy to share interesting content, which is why controversial opinion pieces often get spread around like wildfire.
  6. Monitor Tailored Trends within your industry – Instead of monitoring Twitter trends by geographic region, use the social network’s new Tailored Trends tool to monitor topics of interest within your industry.
  7. Get “best of Twitter” updates in your inbox – Using Twitter’s newest notification features can help you track trending topics within your industry if you aren’t able to stop by the site frequently.
  8. Be personal – Twitter users want more personal information than followers on any other social network, so break down the barriers a bit here and share more details about your life on this site (just don’t go too crazy – save your drunken musings for your personal Facebook profile!).
  9. Follow users that follow your industry’s experts – To find new followers (and, consequently, boost your perceived authority on Twitter), go through the follower lists of experts in your field and follow as many new people as possible. Many will follow you back automatically.
  10. Use Twitaholic to identify and build relationships with power Twitter users – Creating and leveraging relationships with power users in your industry is a great way to get your own content seen as quickly as possible. Use Twitaholic to find these top performers within your field.
  11. Try Tweriod to determine when your tweets will be most effective – The free Tweriod tool will tell you when your followers are most active (and, therefore, when they’re most likely to see your messages).
  12. Use Buffer to pre-load your Twitter stream with helpful content – If you can’t be on Twitter all day, the Buffer tool (linked to above) can automatically release pre-loaded messages at certain times in order to build your perceived presence.
  13. Post inspirational quotes and sayings – No matter how cheesy or repetitive they may be, tweets based on popular or inspirational quotes tend to be shared on Twitter more often than other types of content. Use them sparingly however!
  14. Try Triberr to amplify your follower reachTriberr enables you to team up with a network of friends to automatically share each other’s tweets, making it a great way to increase your online reach and quickly build exposure.
  15. Use industry hashtags appropriately – Keep an eye out for hashtags that are popular within your industry but use them carefully. Tying your content to hashtags will increase your exposure, but plenty of businesses have been burned by using these tools inappropriately (see: Kenneth Cole).
  16. Use Twitpic to share fun images – Twitter users respond well to images, so take the time to set up a Twitpic account for your Twitter profile and share fun pictures of your everyday life.

On Your Google+ Page:

google plus project

  1. Make use of enhanced image and video galleries – Google’s galleries are by far the coolest of the media features found in today’s popular social networking websites, so use them to their full advantage by uploading as many images and videos as possible.
  2. Add action-oriented hover text to your profile – Use Google’s hover text features to make the “at a glance” details people see when hovering over your name as engaging as possible.
  3. Use enabled formatting commands throughout your updates and posted content – Google+ supports a few different formatting commands (including bold, italic and strikethroughs), so take advantage of these tools to make your posts and status updates more visually appealing.
  4. Tie other social networking profiles to Google+ using the “Recommended Links” section – Make sure that your Google+ followers can find you on other networks by linking to your various social media profiles.
  5. Post regularly even if you’re the only one in your industry doing so! – Google+ is slowly building steam, but it’s still pretty quiet in some markets. Even if this is the case in your field, keep up your marketing efforts on this service in order to secure the SEO benefits that come along with popularity on Google+.
  6. Claim any relevant Google+ properties – Depending on the type of business you run, you may be eligible for both a Google+ Page for business and a Google+ Local page. Claim both if you’re able to in order to expand your social footprint.
  7. Hosting Google+ Hangouts on Air with Youtube – Videos are ranking incredibly well in the SERPs right now, so bolster your company’s YouTube channel by conducting Google+ Hangouts with customers or followers on this popular video service.
  8. Attend public Google+ Hangouts hosted by industry experts – If others in your industry host open Google+ Hangouts, join them in order to build relationships with these power users and expand your own web presence.
  9. Set up rel=author attributes to claim your blog content – To claim rel=author attributes, you’ll need to link your blog content with your Google+ profile.
  10. Segment your Circles to provide customized offers – As you add followers to your Google+ Circles, break them down into as many smaller Circles as possible in order to better tailor posts and offers to specific groups of fans.
  11. “Circle back” users who have added you to their Google+ Circles – When people add your profile to their Circles, it’s common courtesy to “Circle back” and add them to your own following lists. Doing so creates good will amongst your followers and may expand the reach of your brand.

On Your LinkedIn Profile:

linkedin computer

  1. Pay attention to SEO keywords when creating your profile – Doing so will help your profile be more visible to users who search within LinkedIn for people with your specific background.
  2. Adjust your settings to “Full View” to increase your visibility – Setting your information to be displayed publicly will help your profile appear more frequently in the natural search results.
  3. Expand your bio section with case studies and information – The more information you can include in your bio, the better (whether you’re trying to attract clients, enhance your perceived reputation or increase your odds of appearing in the natural SERPs).
  4. Join LinkedIn Groups within your industry – Participating in groups is a good way to “see and be seen”. It will help you build your brand while providing helpful information to others.
  5. Start a group if you can’t find one that meets your needs – Alternatively, if the existing Groups in your industry aren’t a good fit, start your own. Just be sure you bring something unique and valuable to the discussion.
  6. Syndicate your blog to your LinkedIn profile – Plenty of plugins and software add-ons enable you to sync your blog posts to appear automatically on your LinkedIn profile.
  7. Post press mentions to your profile – If you or your business receives positive press mentions, be sure to link to them from within your LinkedIn profile.
  8. Monitor LinkedIn’s Q&A section for opportunities to provide helpful advice – Offering advice isn’t just a good way to give back to your community. It’s a great way to make connections and build your perceived authority as well.
  9. Use shared connections to expand your network – Periodically browse mutual connections within your LinkedIn profile for opportunities to expand your personal and business networks.
  10. Attend LinkedIn Events in the real world – Some communities host get-togethers for nearby LinkedIn users. If these events occur in your area, give them a try in order to deepen your online connections.
  11. Make connections amongst your LinkedIn contacts – Good karma comes back around, so take the time to introduce members of your network who you feel could benefit from new contacts.

On Your Pinterest Account:

pinterest hearts

  1. Optimize your website content for Pinterest sharing – Plain text blog posts aren’t good candidates for Pinterst sharing, so optimize your presence on this network by including aesthetically pleasing images and graphics inside your website articles.
  2. Target micro-demographics – Although Pinterest is primarily dominated by young to middle-aged women, look for sub-groups within this demographic to appeal to. As an example, pinning content specifically for work-at-home moms of kids between ages 1-5 could help you build more meaningful connections than trying to reach all women at once.
  3. Create instructional pin boards – Help Pinterest followers to get more out of your content by creating pin boards that instruct viewers on how to complete multi-step tasks.
  4. Build themed pin boards based on industry trends – Pin board topics should be relatively narrow (for example, “retro-styled home appliances” versus “kitchens”), and monitoring industry trends should give you some great ideas to work from.
  5. Experiment with alternative pin board styles – Watch your industry for Pinterest users who are creating innovative new pin board styles that provide an exciting alternative to standard boards.
  6. Use business keywords in your Pinterest pins – Plenty of Pinterest followers use the site’s search bar to find content that interests them, so be sure your pins contain the necessary information to be found in this way.
  7. Make use of all three Pinterest linking opportunities – Each Pinterest pin gives you three opportunities to link back to your website. For best results, make sure your URL is correct in all of these fields.
  8. Space out your Pinterest activities – Don’t flood the Pinterest stream. Instead of pinning twenty new pins in one hour, add one new pin every hour for twenty hours.
  9. Practice regular Pinterest link reclamation – As pins are passed around, the information contained within them may change. For this reason, it’s a good idea to get into the habit of seeking out pins that contain your products or images and asking owners to correct URLs if this occurs.
  10. Re-pin content responsibly – Before re-pinning other people’s content to your boards, make sure the pins are still functioning correctly. No one likes to click on an interesting pin, only to be taken to a 404 page!
  11. Follow top pinners in your industry and ask them to follow you back – As with traditional social networking websites, Pinterest has power users as well. Building relationships with these participants can be incredibly useful as one pin from a Pinterest authority could substantially increase your on-site presence.
  12. Avoid Pinterest copyright issues – As a business owner, you’ll need to be especially careful not to violate copyright ownerships when posting content to Pinterest. Take a look at Mashable’s guidelines for avoiding potential legal claims.
  13. Be a person, not a business! – Pinterest users are highly skeptical of overly-promotional content. So, while it’s fine to be a business using Pinterest, make sure your pinned content reflects your personal sensibilities – not just the latest product you’re trying to pitch!

Conclusion

While implementing all of these guidelines at once may seem daunting, trying out just a few at a time can make a significant difference in your social media marketing efforts. Take advantage of them now in order to maximize the potential this innovative new promotional opportunity can have on your business’s growth!

About the author: Sujan Patel is the co-founder of Single Grain, an SEO Agency based in San Francisco, CA. Single Grain specializes in helping start-ups and Fortune 500 companies with their digital marketing strategy. You should follow Sujan on Twitter.

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Comments

  1. One of my favorite tips in this list is looking at your google analytics to identify new blog post opportunities for your site.

    When looking at google analytics, one of the things I am always paying attention to on a daily basis is what keywords are driving traffic into my site.

    It is really interesting looking at this data because sometimes it blows you away what people search to get to your site.

    When you see a term that you know will provide 3-5 different blog post and content combinations, and it is in alignment with the focus of the site you know you will have a winner!

    For example….when you have a key term driving traffic to your site such as “quick blogging tips”, but you don’t have an article with that phrase in the title…this opens up a plethora of blog posts you can write for your site.

    Example Blog Post Titles…
    -“Quick Blogging Tips for the Busy Marketer”
    -“Use These Quick Blogging Tips To Create an Amazing Post”
    -“Quick Blogging Tips For Bloggers Who Need To Build Links”

    …and on and on and on.

    When you write posts like this for this specific key phrase, and you have a high enough page rank…you can pretty much dominate the entire first page on Google for that search term.

    Just make sure that after you identify a keyword in your google analytics that is driving the traffic…you go to the google external keyword tool to understand how many searches per month are for that key term, and if you want to dive deeper into that phrase, pull it up using google trends (to figure out if it is a seasonal search term), and google insights (to figure out where the search term is searched throughout the USA and the world).

    By doing this added due diligence on the phrase, it will allow you to better understand the type of person who is searching for this information, so you can better focus the future blog posts you write.

    Keep the amazing content coming! This is one of my favorite sites to read on a weekly basis!

  2. Neil another great post! I wonder how long will take you to write a post like this! Thanks for sharing so much!

  3. Number 5 was really interesting for me. I recently launched a new website and while I have clients I want to update the site with fresh content on a regular basis but don’t have any idea what to write about. The personal bit is a good way to standout and not do what everyone else in your niche is doing. Keep the content fresh!

  4. Right now, I am really only working on growing my influence on twitter so the tools that you mentioned sound great. I have also been using socialbro for a while. Actually, I have been wondering if I should continue using it since it’s not longer in beta and I will have to switch to a paid version. Also, I love BUFFER APP! Screw hootsuite. It’s takes me to long for me to put post into a spreadsheet. Great post!

    • Martin,

      At the end of the day it’s what works for you. I love the buffer app as it connects all my accounts and easily allows my whole team (singlegrain.com) to contribute to our company accounts

  5. Great Post. I have been reading a lot about similar content online. you have written quite informational one. Thanks.

  6. Great tips on beefing up your social media efforts. I especially enjoyed the bit about starting a blog on your site and updating it more than once a month. This is a great way to engage your audience. Would you say that this technique is better than creating a wordpress blog linking from your site?

  7. These are awesome tips. Now part of my large collection of go-to posts of yours for reference!

    -Amir

  8. Great post. Love that you mentioned Buffer – I can verify that it’s a great product. I work with several different companies, that I can only dedicate so much time to. Its nice to be able to queue up and stagger out tweets.

  9. I’ve noticed plenty of activity on Pinterest. This is all great tips. I have several websites, nice Facebook page, twitter, Google + accounts and didn’t make a penny from this:(

  10. A very comprehensive post in terms of quantity as well as quality. As Rome was not built in a day, so a great online presence. It takes perseverance, analysis and continuous efforts from the core stake holders of the project / company to engage useful visitors.
    Will wait for next post.

  11. This is by far the most comprehensive and informative article I have read in a while- and its free to boot! Thank you for sharing these valuable tips on using social media. As a brand new Startup, I am finding your posts invaluable.

    Thanks Neil.

  12. wow…that’s a lot of information to digest.

    for Twitter, I think you need to vary the URL of your tweet or else it won’t be accepted right?

  13. Thanks your comments were really helpful. Now I just have to find time to implement all of them.

    There is a lot of material here to keep me out of trouble for long while :)

    Anthony

    • Haha – finding time is always the challenge :) Try setting aside at least 10-20 minutes a day for social media and experimenting with a few tips at a time (rather than trying to tackle all 75 at once).

  14. Great guidelines Neil..Social media is a jungle nowadays!

  15. Thank you, Sujan, for this terrific post! Really great information!

    You clearly have lots of expertise and experience in this, and I’d love to hear your thoughts on the following:

    1) With all the talk about social media, it seems to me that people (marketers, businesses etc) often overlook the fact that a major part of the population is not on Facebook etc and in fact, do not want to be on Facebook etc.

    E.g., I look at the people I know. And what I see are the two main groups who are on Facebook etc: either the younger crowd or the ones who are retired. But of the people in the middle, the professionals in the middle age group – they are not into Facebook etc and in fact, many of them hold a highly negative view of it and the people who use it.

    That’s just my personal observation. With all the talk about social media etc, I don’t see how this group is addressed, especially since they are often the ones with the money to spend.

    2) It seems to me, again that’s just my personal observation, that many of the businesses etc who are into Facebook etc don’t necessarily have a clear vision of what outcome they are going to accomplish with it. They just get this notion that they need to use social media and end up spending lots of effort with questionable results. Also, who are their target customers? In many cases, their target customers may actually be people who are the kind of people who are very unlikely to use Facebook etc.

    Thanks again for your terrific post and sharing your insights!

    • Olga,

      There are actually quite a bit of professionals on facebook. They are buried by the enormous number of youth and some older crowd. In general FB is a great way to get your brand out there.

      As for your second question, there are definitely companies using facebook without knowing why. It’s always best to pay close attention to analytics and goals to measure an ROI. I don’t think there is anything wrong with using FB without knowing the end goal, at the very least it’s giving you a bigger brand presence.

  16. Greatest post I’ve found so far about social media tips! Straight to the point, practical, relevant, and updated. Thanks for these helpful (and free) tips, Sujan!

  17. Hi Neil,

    Thanks for this comprehensive and informative post! I think the most important thing is to be “social” and not suffocate people with your products / services. Patience and perseverance, the results don’t appear overnight :D

    • Very well said. Social media isn’t a “one time thing,” nor should it be packed full of promotional content. It takes time to build an audience, but you’ll have a better shot at engaging with followers if you focus on being yourself!

  18. Great Post!!! I have learned a lot from your information. Some basic information is eye opener for me in social media. Also some very useful information that I can use for building traffic on my website and blogs as well

  19. Awesome post Sujan, there are some really amazing tips there! Buffered for sure! :)

    Thanks also for mentioning Buffer, that’s really fantastic of you. If we can ever help with any questions – on Buffer or social sharing – just let us know, we’d really love to help!

    – Alyssa.

  20. Sujan Patel is a great extension to this website…I love his blog posts!

  21. Great post Sujan,
    Do anyone know about any wordpress plugin or any application which can tweet or post same blogpost continuously after some sort of time?

  22. Lots of people are posting on one or two subjects (mostly Facebook and Twitter). Including Google+ (still seems to be evolving) and Pinterest broaden our scope of reach. Thanks for not treating these as an afterthought.

  23. Hi Great post with ideas which have never tried, i’m going to try out Buffer and see how that works. I use Twitter facebook and Google+ the other social sites I have never really heard of. Maybe its just because I live in Sussex UK so not so popular here

  24. wow this was the most comprehensive social media guide that I’ve ever seen! Thank you for the great advice and all the wonderful Twitter tools like Twitaholoc and Tweriod

  25. Nice post, u have put everything in detail. This will help us for our new website.

  26. This is just too vast a resource, I guess I will take it one by one ;-)

  27. Excellent post Sujan. Should be compulsory reading for every social media manager!

    I’d never heard of Buffer, but I’ll certainly be taking a look at it now.

    Thanks.

  28. Brilliantly compiled list Neil ! Some people dont like to scroll down blog posts or read any further than the title or the first paragraph. That’s also good reason to put buttons for Twitter, Facebook, etc at the top.

    Negative feedback doesnt have to be bad. When you handle complaints professionally, try to resolve the issue. Turn the irate customer into a satisfied one.

    • I definitely agree. Negative feedback often represents ways to improve your business, which can be incredibly useful. But even if it isn’t constructive criticism, it’s still important to deal with it in a professional, respectful manner.

  29. Some excellent tips and advice here, I might even print these off to remind me when looking at my social media strategy!! Thanks! :)

  30. Nice list! I am going to boost my traffic with these advises!

  31. Wow. Nice post, Sujan! That’s really a lot of useful tips. I’m gonna try a handful of pointers here. Little things do matter in the world of marketing. Thanks!

  32. Excellent – and well compiled list of tricks (actually tips). Compliments for sharing the post – will be sure to add value to people new to Social Media for their Business and or personal persona.

  33. These all tips for Managing the social media are just amazing. Thanks for sharing that with us. I will surely use all these on my own website. Thanks Neil.. Great Work..

  34. Thanks for an excellent article Sujan and thanks to Scott and Wayne for your additional tips. I’ll check out Buffer too, it looks to be a great time-saver.

  35. Thank you so much for this, I have to be honest and say I never take the time to do anything other than sit starting at the laptop for hours and getting nothing constructive done. I am going to keep refering back to this and make myself a little schedule of blogging jobs to do x

  36. I’m glad you like it and hope it helps make you more productive :)

  37. I found your blog interesting and informative. Hope it will help me maintain my social media reputation for better results and relationships with my clients.

  38. I always tell people looking to start a blog to not even bother if they aren’t going to update it regularly.

  39. Thanks a lot for this informative post on social media. Got many new ideas,gonna implement them soon

  40. Neil i would like to say that “Awesome” post, Now i can get traffic to my site applying the above mentioned techniques. thanks

  41. I totally agree with the important of social media tools. As soon i putted in a twitter and facebook widget i got much more traffic and better SEO!

  42. Hair Stylist in Frisco :

    I am 100% agree with you. All these tips are very very important to help bring traffic for any site. Every one should maintain this social media tactics to help boost their site’s ranking as well as bringing traffic.

  43. In my case I found that pinterest and stumbleupon like social networks are giving more than the facebook or twitter, a strange result I ever saw and that too in my promotional campaigns.

    Thanks for this guide, I will try my luck and see what happens because facebook and twitter also matters when we talks about social media promotion.

    • That’s great to hear. Not every social media site is the right fit for every company, so I’m glad you’ve found some opportunities to be successful (though I would still encourage you to maintain at least a basic profile on Facebook and Twitter for SEO purposes).

  44. TheNational.net :

    Sujan :) you rock for sure man, have no words to thank you ….

  45. Hi Sujan Great points!! I have started a new blog and creating social media profiles for that, this post really helps me to understand how I need to work on it….

  46. Great points here, social media is quickly becoming one of the most effective and long term ways of advertising and getting quality traffic, knowing how to use it to your advantage is key to success !!!!

  47. Sujan,

    Thank you for sharing your 75 tips on how to streamline a social media strategy. As a strategic leader for a medium chamber of commerce association organization, how can we best leverage our own efforts and initiatives via social media to give our members more traction and help them gain new business? For example, we do a 100 Best Gift Idea (unique/deal) promotion beginning Oct for on-line and in the door purchase through our website, social media, traditional print, etc. We create the conduit for increased awareness, brand recognition and actual sales at a fraction of what it would cost to do all of that marketing. How can we hit a home run in our 3rd year with your strategy that in the end supports businesses?

    • Hi Becky. To be honest, it’s tough to make recommendations without knowing the specifics of your organization. What types of businesses do you promote through your social profiles (retail, professional services, etc)? How large is your follower base and how engaged are they? What types of people follow your social profiles?

      Regardless of the answers to these questions, you can’t go wrong by putting yourself in the shoes of your followers. If you were someone who had followed your Chamber of Commerce, what types of information would you like to receive? Pairing customer-focused updates with ongoing consistency and a spirit of helpfulness is a pretty solid place to start, in my opinion.

  48. Hey Sujan,

    This is a lot of useful content. Lot of great linkedin and Pinterest tips. I was a bit lost as to how to tackle Pinterest, but this gives me a place to start. Also the 5:3:2 rule for blogging seems like a good guideline to follow.

    • Pinterest definitely has a learning curve, but it can be pretty valuable when done well. Give these tips a try, and then tailor your future strategy based off of the results you see.

      Thanks for reading!

  49. Thanks for the tips on managing social media profiles.Some great nuggets of information on how to promote a business via social networks.I especially like the tip on balancing, business, personal and promotional on your blogs and in social media interactions.

    • Thanks Dominic. I think it’s very important that tone cover all those bases – nobody wants to hear promotional materials all the time, but similarly, being too personal isn’t likely to help advance business goals. Finding the right balance of these different aspects is important for anybody who uses social media for business purposes.

  50. Hi, great article. Thank you.

    We train small-scale local rural farmers in organic farming methods. In addition, we provide mentoring and support so that they are ultimately guaranteed cash market for their organic produce, through the establishment of their own farmers’ co-operatives.

    We understand the importance of the internet and social media, and are exploring how we can use this marketing tool more effectively in the future.

    • That’s so cool! I love to hear examples about some of the non-traditional ways social media is being used. Farmers are definitely one group that could benefit from having a larger voice in community conversations.

  51. Social media is a must have, I would not be without it. If you don’t use social media then you are missing out.

  52. You have to have social media if you expect to do well. Join as many as you can and keep them up to date.

    • Exactly. Social media plays such an important role in both SEO and overall business marketing these days that it’s truly impossible to ignore. Committing regular time to setting up and updating profiles is a must for any business.

  53. i love the idea of number 17.! That way you will know what other people think and what they want to hear about. Thank you for these tips!

    • You’re very welcome. #17 is a great way to get the conversation going, which can be a tough thing for people who don’t quite understand how to best take advantage of social media marketing.

  54. The social media is a must, yeah. Another nice guide!

  55. WOW! This article is awesome! Will definitely use a lot of your recommendations. Thanks

  56. There are so many different angles now with social media that it could easily be a full time job.

    • Definitely! For many people it is a full-time job, but even those who can only commit 10-20 minutes a day to their profiles will still see a benefit from the time invested.

  57. Thanks for sharing such a nice post with such powerful and effective social media strategy. Everyone should follow these techniques to increase their website traffic and ranking .In addition, I loved your 5:3:2 rule, it’s very useful for the bloggers.

  58. Social media, especially making frequent posts and updates on social media sites, can really make a huge difference in traffic and ranking !

  59. What a fantastically comprehensive article!

  60. Thanks for the tips, I just went and endorsed a bunch of LinkedIn contacts and have asked for endorsements from them. Great to know about that new feature.

  61. Now I understand a bit, why I always fail to have twitter followers as I always promote it with the website name and always update it using feeds.

  62. Not being overly promotional is probably the most important tip for building your social media presence. I see many businesses make this mistake.

  63. Wow, so many helpful tips here — I’ll need to come back and make a checklist of things to do, especially for Google+. I have a tip to add for marketing on Pinterest: use Pin4Ever to backup your pins! The pin4ever.com website lets you download a copy of all your pins, boards, and likes to your computer. After spending all that time and effort marketing your company on Pinterest, why risk losing all your pin data to hackers or accidents? Go to pin4ever.com today to backup your whole Pinterest account free!

  64. world of warcraft forums :

    Oh my goodness! Incredible article dude! Thanks, However I am having difficulties with your RSS. I don’t know the reason why I cannot join it. Is there anybody having similar RSS problems? Anybody who knows the solution will you kindly respond? Thanx!!

  65. oh! that is really an informative article. these are helpful tips i mus say.

    well thanks sujan for such a great post.

  66. very good article, informative and very helpful to you as a beginner in the world of the Internet, social media is very useful if we integrate with your blog or web page, because the interplay of media campaign for our website

  67. Social Media Forums :

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  69. Internet Marketing Forums :

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