10 Lessons Seth Godin Can Teach You About Blogging

seth godin

Ever since I started in business, I’ve loved Seth Godin. He’s a brilliant marketer and a great writer. In fact, he runs one of the most popular blogs.

Over the years, I’ve read many of Seth’s books, listened to his interviews and have even seen him speak on a number of occasions.

While many people view him as “America’s greatest marketer,” there is a lot to learn from him about blogging.

Let’s explore 10 of those lessons:

Lesson #1: Blog, prune, experiment, repeat

When it comes to creating content for your blog, the conventional method is to analyze the trends, see what your competitors are doing, develop hybrid ideas and, more importantly, give your readers what they want.

Seth doesn’t do any of that.

Instead, over time, he’s developed a voice that attracts people. He’s trained himself to write a lot, see what resonates, experiment, prune and write some more until something grabs people.

He repeats that process endlessly, which takes time.

Lesson #2: Blog once a day

In an interview with Ad Age last year, Seth explained his blogging ritual.

Seth blogs once a day, and each blog post is an insight into the world of business, productivity or creativity.

It could be a paragraph long or two pages long. That’s a lot of blogging, and an incredible pace to keep up with.

How does he do it?

He writes once a day…but within that day, he could write one blog post or fifteen. He then queues up those other posts. The queuing allows him to is replace posts he doesn’t love with the ones he does love.

Lesson #3: Avoid comments and Twitter

If you could say one thing about a blogger like Seth Godin is that he is productive.

What is his secret?

Two things: he doesn’t allow comments on his blog, and he doesn’t use Twitter.

He avoids Twitter because he knows he would be very bad at it. The power users of Twitter spend an enormous amount of time cultivating a following, researching quality content to share and promoting others.

Seth says he can’t do that very well…or won’t do it.

He doesn’t do comments because he wants to avoid the rabbit holes that comments can turn into. Because rants and arguments can easily turn into a downward spiral, he doesn’t want to be distracted and burdened by them.

He does admit that comments can be good to help you clarify your thoughts and sharpen your ideas. But for Seth, it turns out to be a waste of time. Or as Seth put it, “An opportunity to stay busy while not actually doing anything. I wonder if that’s a good choice.”

Lesson #4: Don’t watch TV or go to meetings

In an interview with Georgina Laidlaw at Problogger who called Seth “prolific”, Seth said that he is prolific because he never watched television, which…and this is important…was a conscious decision he made.

He doesn’t spend any time doing it. Zero.

Instead, he blogs.

He also admits to being “America’s worst attender of meetings.” Some people do five hours of meetings. Cut that out, and you’ve just cleared away five hours to do more productive things.

It’s hard to imagine an entrepreneur like Seth never attending a meeting, but he explains in a book his publishing company has recently published Read This Before Our Next Meeting that meetings are typically used by three or more people to talk about problems they can attack.

But if you want to get things done, you only need to talk to one person…which is a conversation and not a meeting.

Seth admits to talking to a lot of people throughout his day…having these types of conversations…but he makes sure that each one accomplishes something specific.

Lesson #5: Ship or it doesn’t count

Another reason he is very productive is his attitude to ship. To get the product to market…no matter what it might be.

For example, a short-order cook gets paid to ship. They’re paid to cook hamburgers. If he or she doesn’t cook hamburgers, they don’t get paid.

The same with a plumber. They get paid to unclog pipes. If they don’t unclog the pipes, they don’t get paid.

Everyone ships for a living, including bloggers, so Seth recommends you get really good at shipping.

Lesson #6: Write like you talk

One tactic that Seth and I share in common, and which many successful bloggers do too, is the ability to write like you talk.

This is important because some creative people say they can only write when the muse strikes. But nobody needs an inspiration to talk, so you won’t have to wait for the muse to strike to write like you talk.

As he puts it, if you wake up and you can’t talk, then go see a doctor.

Writing like you talk will make your copy conversational and, as long as you can come up with thoughts worth sharing, not difficult to write. You just write down what is on your mind.

Lesson #7: Notice things

You have to wonder where he gets all of his ideas. Let me tell you. He pays attention. And he notices things.

For instance, if he sees something that doesn’t make sense to him or he doesn’t understand…he will try to figure it out. That may turn into an insight that may land on his blog.

The same applies to you. If you are going about your workday and come across a challenging situation…try to figure it out.

If you don’t have time to do it right at that moment, then jot the thought down and come back to it. You will know that you need to definitely return to the idea if you do nothing with it and it sticks with you for days.

Then, it’s worth shipping.

Lesson #8: Use your blog as a proving ground

One of the things I like about my blog QuickSprout is that I can share ideas in a contained environment to see what kind of a reaction I get from my readers. If the reaction is good, then I pursue the idea. If it’s not, then I need to either tweak the idea or drop it altogether.

This is blogging as the minimum viable product.

Blogging is a minimal investment to see if an idea has wings. The same is true with Godin who floats ideas and watches the reaction.

Lesson #9: Make blog posts, not money

You would be wrong to think that Seth blogs to make money or promote his other businesses like Squidoo. He resists the idea that he has products or that he is trying to monetize blogging.

He’s okay if it monetizes itself, say through speaking fees or book contracts, but he believes that bloggers should truly blog for the love of it and not the money.

In fact, he thinks people get into trouble when they start to think of their blog as a sales funnel or even a product you can wrap up and sell.

Why?

In our digital world where ideas are abundant, creating something that is scarce and worth a price tag is nearly impossible. In other words, the $99 special report is neither special nor a report.

He believes that ubiquity…being everywhere…is a better strategy than trying to create scarcity.

Lesson #10: Establish what motivates you to get out of bed

As you might have guessed, he doesn’t believe people should blog to generate a full-time income. If that’s the reason you are blogging, then you don’t have a passion…you have a job.

So you have to ask yourself, “What makes me get out of bed in the morning? What am I passionate about?”

In order to be a successful blogger, you have to decide what you are passionate about. And the other question Seth says you have to ask yourself is this: “How hard are you willing to push?”

Here’s the thing about becoming the best at something…you need to make it small.

It’s a lot easier to become the world’s best infant heart surgeon than it is to become the world’s most famous scientist.

One is a narrow specialization that allows you to get really good at it through repeated practice. The other one is so broad that you will take a lifetime to get good at even some parts of it…and probably not even make it!

This means if you want to be the world’s greatest SEO blogger, then you should focus on an area of SEO like link building.

If you want to become the world’s best entrepreneur, then you need to pick an industry that you can master…like Henry Ford did with cars.

He didn’t say he wanted to be the best in transportation…he said he wanted to be the best in cars.

And that’s exactly what he did.

Conclusion

The last thing I need to mention is that you need a plan. Even if it’s as simple as writing two or three goals down on a piece of paper, you need to have an idea of what you want to accomplish this year and in the future.

Seth Godin didn’t become a brilliant blogger overnight. It took him years of relentlessly trying to master what he was passionate about. And you can do it too!

What other blogging-related things do you think Seth does well?

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Comments

  1. I can’t believe Seth doesn’t allow comments or use Twitter! A giant in his industry, you would think he would use Twitter. I can understand not allowing any comments, you are right about negative things on the comment section.

    • I completely agree. How does he get feedback and opinions from his readers? Just e-mail?

      I sometimes spend more time reading discussions between comments than the info of an actual post.

      • @Amir, I’ve emailed Seth several times and always received a response. The response can be anything from a single word to a paragraph. Perhaps another thing to learn is you don’t have to be everywhere socially you just have to be awesome in one or two places.

        The other side of the coin is that people will seek Seth out to talk to him whereas at my level I need to be as open as possible to cultivate those conversations.

        • Thanks Sean for sharing with Amir your personal experience.

          You are right, when you have a well known name or brand people tend to seek you out. Where if you are just starting out you have to be more open like you said.

      • He is on Twitter; I follow him. But his Tweets are just links to his latest post. I notice the he doesn’t engage in any conversation, but I imagine he reads any feedback his followers send.

        Amazing how he goes against the grain of everything I’ve ever read about successful blogging. Yet it works.

      • Yep, like Sean said, he responds to email. And he does it pretty fast, too. I think this helps him focus on one thing and one thing only…it’s like his pipeline…all communication comes down that funnel, which makes it easier to manage. By the way, he doesn’t have an assistant either.

      • You make a good point. Sometimes comments can tend to distract or take over the original post. People get sidetracked from what they read by what someone said or suggested. At times this is a good thing, but it can be negative as well.

      • Definitely email, I’m not sure how the guy does it, but he seems to response to everyone.

    • He doesn’t need to — That’s the nice thing about becoming famous first.

    • Yep, comments take time to manage, so if you don’t or can’t afford to take the time to do so it is better not to have them at all. Twitter is the same way, either you use it and use it well or just leave it. This way you can apply your time to your main priorities.

    • Godin has actually made it clear i a blog post about why he doesn’t allow comments on his blog (http://sethgodin.typepad.com/seths_blog/2006/06/why_i_dont_have.html)

      It’s basically because it takes to much time to monitor, because people expect to get an answer… I actually think it’s a solid argument and it havn’t prevented Seth from having one of the most visited blogs in the world..

    • I think the explanation as to why Seth doesn’t enable comments on his blog is pretty explanatory and plausible.

  2. Tim Anderson :

    I’ve also big fan of Seth. Really love his book ‘The Purple Cow’ and ‘Linchpin’. Every single words that he published in his blog are gold.

    Same goes to you, Neil. Thank you for another awesome post. :D

  3. What I’ve always noticed is that his posts are anecdotal but never complaining or cutting.

    I’ll often imagine he’s had poor experience on the phone with someone and rather than rant about how terrible it was he talks about how it could be better. He let’s you know how he would have preferred the interaction to go and with nice metaphors and catchy headlines.

  4. I love how fearless Seth is. His visions are his own, he has conviction in them, and he OWNS them.

  5. I think Seth has done an excellent job of stressing the importance of quality.

    He does talk a lot about shipping, but he also makes a point to say not to ship crap.

    I like that. He also has this very clear “freedom through technique” approach that makes you wonder why you spend so much time thrashing around in so many areas when you can become really good in one spot.

    And he’s incredibly generous. I’ve had a few email conversations with him, and by far has the fastest response time to email than anyone else I’ve seen.

    I don’t know how he does it, but he truly is amazing.

    • Yes, that is very true. He makes sure what he ships out is of value rather then random junk.

      I am sure one of the factors contributing to his timely responses is what makes him so unique in blogging. With the time gained from not having to manage comments or Twitter he is able to put it towards his main priorities, which I am sure includes responding to emails.

  6. I am really wondering how keeping away from twitter and shutting down comments can help a newbie @blogging!!

    I mean ..wastage of time @twitter is understandable … but how stopping comments on blog can be useful??

    what is the funda behind it??

    • The Young Bigmouth :

      The point is comments can influence your motivation in arbitrary ways. You can also get lost in the whole traffic-time spent-comment analysis cycle and not be able to focus on writing. Some can, some can’t.

    • Comments can be good and bad. On the positive side they allow for conversations and connections. On the negative side is can be very time consuming and can sometimes distract from the post.

      I once had a post where only one line of it was discussed and debated because someone had taken it the wrong way and left a negative comment. The post was soon ignored and I found myself having to explain and defend my words to every other comment left. Definitely not time well spent.

  7. I completely agree:

    1. Authenticity is irreplaceable – Authenticity of personality, character, motives, products, actions.
    2. Less is more – In terms of time, design, thinking, speaking, sharing, conversing, incubating. (But not in terms of listening, learning, and authenticity.)

    Great summary with lessons throughout. Thanks!

  8. I think this is one of the first posts I’ve seen anywhere that says you should blog for the sake of blogging. Every “guru” tells you that blogging is not an end in itself. If you’re not making money directly from your blog you’re wasting your time. Makes me feel better. A blog can also establish your authority for what you’re selling offline. Thanks for a very informative and well-written blog.

  9. Thanks for sharing your thoughts on the topic, Neil. I find bullet No. 3 particularly interesting. While I can appreciate the idea of avoiding time-wasting activities as well as the idea that you shouldn’t do things that you can’t do well, I do feel that there are some major shortcomings when you apply either one of these logical ideas to either Twitter or blog comments:
    1) While I love Godin’s concept of “permission marketing” I think that interacting with potential consumers (after they’ve given you implicit “permission”) by commenting on your blog or @ replying you in a relevant way is crucial in today’s ecosystem, especially if you’re marketing to marketers (which is what people like Seth, you, and myself all do to a certain extent). And every missed opportunity to engage with someone that has basically asked you to engage is a missed opportunity to foster a relationship with a potential influencer in that niche. I try to engage each and every commentor and @ reply that comes my way for this reason; because I know that at least subconsciously, I’m more apt to advocate for people/brands that take the time to respond to me when I try to engage them in a respectful and relevant way.
    2) There are a lot of things that we were all not good at once upon a time, and so my question to Seth would be if he’s ever considered simply taking the time to learn how to do some of these things (interact via comments, Twitter, etc.) in a effective, scalable manner. Granted, that’s easier said than done when you have a massive herd of followers/readers, but where there’s a will there’s a way.

    Mind you, I work for a TV network and interact with celebrities that built their followings in the pre-digital, pre-social media age and what they are finding is that it’s hard to sustain new customer growth in this new market, because their competitors are able to outmaneuver them when it comes to interacting and engaging via social mediums like blog comments and Twitter.

    I sometimes wonder if Mr. Godin will suffer a similar fate in the future (e.g. struggle to sustain growth in new readers from newer generations that are accustomed to directly engaging with thought leaders) when his contemporaries begin to outflank him by mastering the engagement techniques he has decided to shun.

    • There’s one special thing about the internet and about creating a brand of your own.

      Seth’s brand is not to use twitter and other social sites but when he notice that its affecting him (maybe) he’ll change his mind then.

      Sheyi

    • Each person has his or her own way of doing things. For you and me it works best to respond and encourage comments. For Seth it is the opposite, that does’t necessarily mean he does not engage at all it just works best for him to limit his engagements.

      It may work or may not work out long term for Seth, we will just have to wait and see.

  10. obviouslly Seth is amazing at what he does, but I think it’s worth metioning that (IMO) this proves that there is more then one way to be a suscessful blogger. For example, Rand from SEOmoz says that contraversy and debate actually fuels a community and that it’s an important part of the MOZ blog.

  11. While the rest of these don’t really work for me, #1 is big and really resonated with me. I tried that conventional method of blogging, and do you know what I discovered? I couldn’t do what everyone else was doing… because I’m not everyone else.

  12. I’ve often thought about his idea of not allowing comments on blogs. My concern is that if you don’t allow people to comment and they have something to say, they’ll probably still say it, but they’ll do it somewhere else. So you lose the opportunity to stay engaged on the topic.

    For example, if someone disagrees with what I’ve said in a blog post, I can see it and respond to it—if they’ve left a comment. But if they take their beef with somewhere else, (to another website or blog) I may never know about it. Or even if I do find out about it, I still don’t get as much opportunity to respond.

    I’m not saying I agree or disagree… I’m just saying I’m conflicted. It’s food for thought. I can certainly see how turning off comments will save a lot of time!

  13. Great blog post Neil. The point on being passionate about what you do struck a chord with me.

    Many times, people become passionate about what they do AFTER they become particularly good at it. It’s a fact that many people have no idea what their passion is, and sit around browsing the web hoping they’ll find the answer. In fact, they actually have to ship and start doing something they think they like, get really good at it, and then the passion comes.

    This is important to know, because one cannot simply do nothing waiting to find a passion because passion is not the starting point. Motivation comes before passion. One just has to set a goal, and be serious about achieving it. The challenge will make one passionate.

    Does this make sense to you?

    • It does make sense, you have to put yourself out there and work at different things in order to learn what motivates you. Once you find motivation, you will gain passion like you said. It just takes time and effort to find that. You cannot find passion sitting around doing nothing.

  14. Hey Neil. I’m a big fan of Seth’s (and yours.) And I saw his post recently referencing the 7 blog requirements you suggest that he spurns (or, at least, ignores.) Great to see this response, which is, I think, at the heart of blogging for value, not necessarily fortune.

  15. Neil,

    Great post and appreciate your comments. Seth has done some incredible things. Distance running has been my passion for the last 20+ years and being able to reach more runners, fitness-minded individuals and even non-athletic types is what I am working to do. Seth (as well as you) are great examples of doing it the right way.

    Nate

  16. Neil:

    I’m a semi-recent follower and have really enjoyed most of your posts [including this one!] but was slightly perturbed by your statement: “It’s a lot easier to become the world’s best infant heart surgeon than it is to become the world’s most famous scientist.” — as a current medical student, I would argue that becoming the world’s best infant heart surgeon is equivalent in difficulty to becoming the world’s most famous scientist, but that in the end you are trying to compare the “best” apples to the “most famous” oranges.

    Anyway, I thought the rest of the post was insightful!

    Amanda

    • Neil, thanks for a really good post and I too am avid fan of Seth , but until I reach his kind of readership, I need the comments to help me mold my blogs & hopefully mentoring from people like you.

      • Most people do need the help of comments not only for connections but for feedback as well. Seth is lucky to be at a point in his career where he does not need them anymore.

    • Thank you Amanda,

      Just so you know, the point I was trying to make is that being the most famous scientist is to harder to determine, due to the many fields of science. Oppose to who the best infant heart surgeon is because it’s a specific field

  17. Seth Godin is a concise writer full of witty ideas. I think it will be a great experience to follow and learn from this guy.

  18. I also followed seth on his blog as you mentioned he does not allow comment on this blog-true but always people love to read him, He is in my opinion a -visionary.

    The another great tip from this article is -notice, notice and notice. Thanks a lot neil for this wonderful post.
    ~rakesh kumar

  19. Great advice, I agree that Seth Godin is a great blogger to learn from, thanks for sharing the mvp article!

  20. Great tips! I don’t know about not allowing comments on your blog, but I also don’t get 100+ comments like I know he would get if he had them turned on.

  21. I think that Seth does a great job making things clear.

  22. Steve Jobs didn’t need “focus groups” to know what products to invent, design, build and “ship” either. When you’re a visionary like these men and/or have something truely worth sharing with the world, that’s what you should focus on. I agree with Seth and Steve, let’s ditch the “comments” and “tweets” and excelerate making this world a better place. Just think of the exciting “conversations” we’ll have some day at a cocktail party with Seth, Neil and the next Steve Jobs!

  23. Hi Neil,

    This is a great article. I think the last point, no.10 should be the first. When Seth learned what motivated him to get out of bed daily, he started doing from number 1 to 9 so that he can make himself the best at it.
    That is exactly what my take away here is. Btw I have heard so much about Seth Godin but never read his blog until today…so I will read his blog and appreciate your post more.

    Thanks for sharing this Neil.

  24. I love his streamline approach. There’s too much time waisting in the world

  25. I thought this post had some great information about becoming more focused and productive with your time. I like how he completely avoids Twitter and comments. I do think they are helpful, but that you can do without and make up for it by how much more productive you can be. Great post!

  26. Nice article! Agreed with most of the lessons given. I had some problem totally agreeing with the lesson about not caring about comments and twitter. I think giving your readers the possibility to interact with you makes them more motivated to continue reading you.

  27. Hello Neil, these points are really useful but if bloggers stop allowing comments on their blogs and don’t promote and interact with users on Social Networking Sites like Twitter and Facebook, then how the blog can improve?

    • The Young Bigmouth :

      Readership and subscribers are better indicators of a blog’s success. Comments can be seen as immediate feedback but they can be misleading too.

      Some people leave comments to get backlinks, and many others take commenting as a form of social networking, which may add visitors to their own blogs.

      Also, when you allow comments you have to spend hours in moderating them. So, many successful bloggers chose not to get into the whole cycle.

    • There are other ways to receive feedback and make improvements.

  28. Blog once a day, this is an important thing we have to learn from Seth Godin. Consitency in posts is vital for a good blog that brings lot of repeated visitors.

  29. “So you have to ask yourself, What makes me get out of the bed in the morning? What am I passionate about?”

    This could be the most important quote in this post. If all humans asked themselves this question when getting out of bed in the morning, the world would be a better place.

    Of course, few may be enamored with the idea of being stuck in a low level job. However with enough passion and intelligence, perhaps low level jobs could be made enjoyable, or eliminated by technology in a way that provides abundance for our society, instead of a “job loss”.

  30. Just read through the comments and , Yup! I know what Seth Godin is good at – getting folk to talk about him!

    I now feel absolutely certain I must be the only person in the world who isn’t bowled over by his approach. Can’t say I dislike it, just that it does nothing for me.

    In the ‘real world’ people produce copious amounts of quality work in many and diverse ways on a daily basis, without all the ‘hoo-haa’ that Mr Godin attracts. Their work is none the less valuable for this, yet they don’t get accolades. I’m thinking teachers, Nurses, Doctors, Firemen…… to name but a few, without whose services we would all be much worse off.

  31. Loved it!! Finding how to avoid time consuming task like meeting that just eat at your time is a great idea.

  32. I personally enjoy his short posts. Not that his longer stuff is not as good, but writing great short posts is what I am trying to work on. As the old saying goes, “I did not have time to write you a shorter letter”, it is often difficult to be concise.

  33. It is wrong to say Seth doesn’t use Twitter… in fact while he doesn’t tweet himself, a who;e swag of his fans flood Twitter every time he blogs and drive traffic to his blog.

    I say that is very smart.

    • He does in a sense use Twitter very limitedly. This does help him drive traffic but he only uses it to alert and inform his followers about his latest post. Smart indeed.

  34. Great post Neil!

    I have always wanted to learn more about Seth Godin and how or what he does to make his blog work, just as a few others top bloggers.

    I guess the key factor remains not watching television, not being on Twitter (though is he on Facebook or other kind of social medias?), and not having to reply to comments (or perhaps he doesn’t even need to comment on other blogs). These sure are HUGE time savers, and the time we spend of these 3 major things can easily be used to write 1-2 posts per day.

    Great lessons to learn and thanks for motivating me as well :)

  35. Great post. Yes people do spend a lot of time watching TV and waste it. And that time can be spent for blogging. Very inspiring article and thanks Neil for this great share.

  36. The Young Bigmouth :

    Comments is the trickiest part. It’s hard to do away with the chatter, the excitement of seeing random people taking the time to read and leave some thoughts behind.

    I had decided that I will never get into the comment business…it’s just a distraction. But once I started the blog, comments seemed too obvious to omit.

    So, I looked at the others blogs I read and did an analysis of what the successful bloggers are doing. You can chime in too.

    • Comments can be great sometimes but not always. When you start to receive a large amount of them it becomes time consuming. Which can be a problem if you don’t have the time to respond to your comments because it will reflect poorly on your blog.

  37. I agree with the part about noticing things, focusing on one small thing such as becoming the worl’d best SEOer.

    One thing though: Different people define ‘focusing on one small thing’ differently. So just working hard towards becoming the best SEO expert or or top infant surgeon may be viewed by others as too small or too big.

    So one needs to sit down and come up with their own definition. Deal with excitement first fast before you sit down to narrow your focus on one of the things you are passionate about.

    And remember you don’t have to be the next Seth Godin.

    Thanks for this piece Neil..

    • Thanks for your thoughts Philos, it is important to make sure you figure out what you want and what your plans are to get it. If anything changes along the way then you must regroup and figure out how to handle or adapt to the changes.

  38. Thanks Neil for that great post.
    I liked the idea of not having comments, that’s a very bold step.
    Those are great lessons learnt and will help me with my posts at http://www.ezinebase.net.

  39. Hey its totally against you Neil, he is a calm and slow but you and your techniques are much faster to him Interesting :-O

  40. Great insights, Neil! I am a big fan of Seth Godin as well – who isn’t! He’s completely opposite figure of John Chow, who is famous because of his money making from blog.

    Interesting how these different personalities stand out and how you can write blogging tips with completely different mindset. Seth is indeed one of a kind.

  41. Thanks Neil for that great post.
    I liked the idea of not having comments, that’s a very bold step.

  42. Surely you can’t agree about not letting people commenting?

  43. Finding it very interesting that the thing most people pick up on here are the “no comments” point. One thing that people may want to consider is that this is also sometimes a great way to earn links… eg. write something controversial, and if comments are not allowed, people may be fired up enough to write their own post in rebuttal (and link to your post).

  44. Great tips sure will have to try some of points with my blog Thanks Neil

  45. Hi Neil,

    Great post again, what do you make on him not allowing comments ? I think comments are good as it helps keeps the page fresh and allow feedback ?

  46. Read your tips Neil with interest and love your supportive tone with all your “commenters”. I won’t comment on Seth’s tips because they clearly work for him but the day we decide to turn off the TV and read books is the day we are really serious about our own growth and development … and then the money flows from that. I work really hard in my consulting and speaking practice and do justify an episode of West Wing or 3 here and there late at night but there are so many brilliant books and all the truly happy people I know including the wealth creators and top professional speakers are really intentional about their growth. I reckon there’s something big in that commitment.

  47. mm. OK . So What basis we are doing for getting benefits? I am ready to spend more than 7 hours per day .. Is comments are really worth or waste of time . Because while commenting i am looking only for the blog post not for do follow or No follow . In this blog Seth not using comments and twitter . by daily blog post will help for getting more traffic ??? ( money) with out doing Off page optimization like link building forum Posting etc .. Really confuse machi … Pls advice

    C.Mohan

    • It depends on your site and your preference. Many people find comments helpful for feedback and making connections. In Seth’s case he finds it more efficient to not allow comments.

      Daily post should help increase traffic, but they need to be quality post and contain valuable content or else it won’t help.

  48. Great tips, Neil. In #9 you write something pretty abstract: “He believes that ubiquity…being everywhere…is a better strategy than trying to create scarcity.” can this be explained a bit more thoroughly? What am i mssing?

    • I was referring to Seth’s lack of interest in creating something “scarce” like a product in order to make a profit. He prefers the “ubiquity” of unique and many ideas shared freely.

  49. I agree with most of Seth’s article, however i believe watching some TV can be good sometimes because i have had motivation to write articles from what i have watched. I believe blogging everyday is a good thing, i would love to do that but i wonder what Seth ritual is. When does he write? how does he choose his topics?

    • Watching TV and reading various articles and blogs on a regular basis is also good source to write unique blog.

    • Definitely, I get some interesting ideas myself from shows and movies.

      Seth dedicates almost all his time to blogging and other work. I don’t know if he has a set schedule or routine that he follows. Each blogger needs to find their own when it comes to writing and inspiration. What works for Seth may not work for anyone else.

      • I have been studying Seth so very closely recently and I found our from his many interviews that he doesn’t keep to any rituals, rather he just does what he does and he does it for 16 long hours none stop.

        Reid interview of him on copyblogger: Reid had asked him if writes daily and he responded. Do you talk daily? Meaning yes he does.

        One thing I love the man for is the fact that he writes fewer articles, though very concise carries energy and power to move a man from the state of inaction to actually acting.

        he indeed is a great motivator!

        Sam

  50. Hmmm. That is a new one to me – not allowing comments. I learn so much from people’s comments and often follow their link to their blog. It’s a great way to connect with like-minded people. Of course, I can see why he might not want to spend time answering comments, but I even enjoy that too.

  51. Great tips sure will have to try some of points with my blog Thanks Neil

  52. Blogging once a day is probably not the most fun thing you can do to spend time.

    • Maybe not for you, but for some people writing is everything and they enjoy doing it all the time.

      • Kiki, neil is absolutely right. As a matter of fact, I have a friend, Neil might know him, his name is Ryan B. of cashgiftings. The dude post 7 times everyday. That’s crazy, right? Well, it’s not. Dependng on how much you like writing. Just what I think though. :)

  53. Disabling comments and not having Twitter is a bald move if you ask me.

  54. You can get a blog called anything you want (obviously, the URL has to be available), and it’s free so long as you let them put a little ‘.wordpress.com’ on the end. Otherwise, you can pay around $17/year.

  55. Neil, Thanks for sharing these thoughts. Every time I read something with the words Seth Godin in them I know I’m probably going to read the whole thing. That was the case here.
    I especially liked lessons #2 & 4.

  56. I really enjoyed this read. Especially the bit “write as you talk”. I was confused thought if Seth doesnt allow comments or uses twitter, how does “Godin who floats ideas and watches the reaction.”

  57. #4: Don’t watch TV or go to meetings / #2: Blog once a day are worthy suggestion for bloggers even i do the same. Thanks for awesome post.

  58. Wanna know why we can’t blog like Seth Godin? Answer: Because we’re not Seth Godin :) He gets away with his blogging style because of who he is. Most of us have to stick to the traditional routes, or somehow become a quasi-celebrity like he is.

  59. Definitely an irony – Seth loves to share ideas but it’s only one way through his blog. Everyone talks about Seth but Seth is only talking about himself. Including me now. Is this comment itself ironic?! I buy his books, read his blog, watch his videos, and he still doesn’t talk back. And I still like him. He definitely bucks the standard ‘conversation’ rules. nice post Neil, good summary.

  60. Thanks Neil for for highlighting Seth’s lessons in this post.
    It is clear that like any other successful man Seth is committed to his passion.
    Discipline is the key to his success and so his no to TV and meetings are not surprising.

    Thanks for this great post, Neil.

  61. This article is indeed very helpful.

    I started my website just this first week of April. I only managed to have 8 articles mostly because most of them are research and event articles.

    Thank you so much for the enlightenment. Now, this website goes into my favorites. =) More power!

  62. Don’t watch TV or go to meetings –

    I do agree with you that don’t go to meeting like lot’s of time waste in meeting just complaining each other and try to prove there ideas are best and attacking each other but i want to say many programme on television are so useful that we gain lot of new things & new ideas & TV programme timing is fixed so we can use that particular hour and gain some knowledge, so i can suggest to everyone [ including Niel :-) ] watch TV and gain something, it will not waste your time but you will learn something new and off course you will enjoy too.

    • For some it can be informational, but for most it is more distracting and time consuming to watch TV. I myself could never give it up fully but I could and probably should cut back.

  63. I’m not an avid reader of Seth’s blog, but I did really think he hit a home run with the following post on how to make money online:

    http://sethgodin.typepad.com/seths_blog/2012/05/how-to-make-money-online.html

    Solid, solid advice and one of the best posts I’ve read recently.

  64. Point 1 is on the money in my opinion. Just writing A LOT is probably the best strategy for blogging.

  65. Blogging consistently has been the biggest one BY FAR for me. Great post.

  66. Hi Neil,
    I really enjoyed this post! It makes so much sense. I can see I have some things to work on. By the way, Arvind from Make It Happen sent me over.

  67. It is always interesting to read some tips and trick from succesful bloggers..Thank you Neil!

  68. Seems like you don’t follow the no comments approach and even take the time to respond to a large number of your readers.

  69. If HE isn’t using Twitter, other people probably are tweeting his posts on his behalf. Same difference. He’s just avoiding the follow-up work.

  70. hey neil,
    interesting post. i really liked Lesson #6: Write like you talk. that would be effective. once again nice article by you.

    Thanks.

    Matt

    • Thanks Matt, I have found writing like you are speaking to your readers works best. At least it has for me. :)

      • Oh yeah it does work for me too!

        I learned this in my early days of coming back into blogging after several failed attempt.

        Because I wanted to do things differently and right for that matter I took to reading any eBooks I could actually get my hands on. Plus I was reading good printed books too, motivational literature of course.

        All this experiences with books and my relationships with bloggers of substance, I got to know writing like you’re conversing is one of the key ingredients of a successful blogging enterprise.

        So you’re very correct Mr. Neil!

  71. Hello,
    Thanks for that guidelines. I really appreciated your efforts just to show such helpful thoughts.

  72. Hello Neil !
    Seth Godin is always fantastic person. There are lots of good things for learning from him. “Write like you talk” is very important aspect for writing an article as customer would enjoy the reading.
    Thanks.
    Tobias

  73. OMG, i love seth. He’ve a good personality and when i read his ebook. i felt he ls talk to me, it’s good one.

  74. Hello Neil, it’s good to be hear on this great blog. I guess this is actually my first time of leaving a comment here on my new found home.

    Actually, in my interview with Jeet Banerjee, he told us your blog was the singular blog he reads everyday, and that shows why was important for people to be.

    I’m subscribe to your blog already and I get most of your newsletters but today just as I was doing the final research of my soon to be published post, I came across this marvelous lessons Seth Godin can teach us, which literally helped me to set the pace for my own post.

    It should be live in another 3hrs time or so and I’d be sure to leave you a trackback, I’d appreciate though if you could grace us with your presence and do make it reflect by leaving us your thought.

    Speaking of the lessons, well, Seth Godin is one man that has brought me into blogging.

    Back in 2011, when I was looking for means to getting my voice on the internet web, one of the few articles I read at the time was from Seth’s blog and they wee massive ones, usually seasoned with value and the way with which he renders it to his readers was pretty cool.

    So yesterday as I was feeling high in my writing groove a thought came to me straight away to write a post from what I’ve learned about the man.

    And after several hours of putting my thoughts together, I figured out I still needed to do some more research than I stumbled on your great post about him.

    Several others has said a lot of great things about him and here’s one more thing I learned from him that I do not already know and that’s the fact he doesn’t reference money but lifelong value.

    Sir, you share amazing 10 lessons indeed we should all know and strive towards implement in our lives and on our blogs to truly be successful like him and perhaps be better than him if we are determined to and also we must learn to get our passions right and sticking to that which we do even though the results are not fourth coming.

    Thanks so much for the share sir and I must say you sir are indeed very great just like I have been hearing about. I never believed the great Neil Patel can actually respond to comments himself. That’s the act of simplicity. I’m humbled sir.

    You should have a great week ahead! :)

    Sam

  75. I love Seth Godin! He is always inspiring me to move to the next level.

    Thanks for writing this post Neil.

  76. Passion is the game. Like Anthony Robbins says, Life with passion.

    Another great article Neil. You rock!

  77. Neil, you are always writing great content.

    Seth is an inspiration to a lot of marketers. He knows his sh**t!

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