10 Ways to Get More Traffic, Attention and Higher Rankings Through Social Sharing

social sharing

When it comes to getting more traffic, attention and higher rankings, there is one concept that is starting to have a huge impact on those goals.

And that is Increasing the number of shares your content gets across social media.

That means if you write a post that gets 500 tweets, 100 likes and 40 +1s…and you do that consistently…you are bound to grow your traffic and your search engine rankings.

So, how do you get people to share you content across the social web? Here are 10 ways to do it:

Tactic #1: Making social sharing buttons very visible

Never force people to hunt down your social sharing buttons. Instead, make them obvious.

For instance, I use a social sharing plug in that allows my buttons to scroll up and down the post as people scroll through it:

sharebar

The other place to include buttons is at the end of the article.

Tactic #2: Ask readers to share content through social channels

Most of your readers won’t read your content and think “I want to share this.” That’s why you have to encourage them to share it.

Even though it was a study of re-tweets, Dan Zarella proved that tweets that simply asked people to “please RT” generated 4 times as many RTs as tweets without the phrase did.

ask for retweets

Unfortunately, too many people simply drop the social sharing bar plug-in at the end of the post and hope people will use it.

copyblogger share

You have to tell them to use it!

Here are some other tips on encouraging social sharing:

  • Test for the best location – I haven’t found anybody to tell me where the best location for the social sharing CTA should be…as it is probably going to be different for every blog.
  • Boost social sharing numbers immediately – Nobody wants to feel like they are the first sharing your content, so get the numbers increased by sharing the content yourself and asking people to share it.

Tactic #3: Tap influencers in social content

Your social sharing numbers can get a jolt of life when a social media thought leader shares your content. They can even crash your servers.

But how do you even get these authority figures to tweet or post about your content on Facebook or Google+? You have to build a relationship with them.

Here’s how to gain the attention of these influencers:

  • Post round-ups – Write a blog post once a month that gathers all the best content for the week…including a few content pieces from the blogs of these authority figures. Do this often enough, and they will notice you.
  • Post lists on a specific topic – This is like the weekly or monthly round-ups except you are creating a resource or guide for a particular topic, like I did with my Marketer’s Guide to Pinterest or 100 Ways to Become a Twitter Power User. Include some of these authority figures in your list post.
  • Interviews – Take the time to reach out to some of these authority figures and offer to interview them. Do your research and find a topic they haven’t talked about in a previous interview.
  • Always link to them – Get in a habit of linking to these authority figures on every piece of content you write. The more links you send out, the better.

Go a step further and contact these people when you publish your content and ask them to tweet or share it every once in a while.

Tactic #4: Multiply your social sharing reach through Triberr

Triberr is a social site that leverages the strength of numbers by gathering like-minded bloggers together in a “tribe.” That tribe will get you a lot of benefits, including:

  • Automatic social sharing – When you join Triberr, you join a tribe. And the system is set up so that the moment you post content, the members in that tribe will automatically tweet your content.
  • Increase reach of your content – By joining different “Tribes,” you expand your network across these different audiences. For example, one Triberr member who belongs to 6 tribes has a reach of over 6 million Twitter followers. Talk about a boost in social sharing!
  • More high-quality visits to your site – Each tribe is created to focus on a specific niche…so your extended audience will be focused on people who are like-minded.
  • More comments – Because this automatic tweet extends your reach and drives higher-quality content to your site, you will naturally experience more comments on your site.

Tactic #5: Using Sponsored Tweets

If you have a budget for social sharing, then you can tap into the power of Sponsored Tweets. This is basically a platform that connects advertisers with high-powered Twitter users who sell their tweets.

You can be very selective with whom you work like choosing a maximum amount per tweet you are willing to pay and a minimum number of followers the Twitter users need to have:

sponsored tweets

Among those who are more famous you can advertise with are celebrities like Carrot Top, Bethanney Frankel and Kendra Wilkinson.

I wouldn’t recommend you do this on every post as that might get pricey, and you should only do this with relevant Twitter users. For example, you wouldn’t want to pay a celebrity to tweet about your blog post on SEO.

To learn more, check out their Code of Ethics.

Tactic #6: Using Facebook’s Sponsored Stories

A Sponsored Story is a post from someone’s FB feed that an advertiser paid to highlight in the sidebar, so there is a better chance it will get seen among their friends.

This sidebar is 240 pixels wide and will only show up in that FB user’s friends’ streams…meaning it won’t go public across FB. The idea behind Sponsored Story is to leverage your friend’s recommendation of your brand.

Basically, what happens is someone posts something about you, your blog or brand…you catch wind of that mention…and then you pay to have it show up in the Sponsored Story spot.

You can use Sponsored Story for a number of Facebook user activities:

  • Likes – When someone likes your Facebook page, you can pay to highlight that “Like.” The nice thing about this is the “Like” button will show up in the Sponsored Story so that people like it immediately…thus driving up your social shares.
  • Page post – You can sponsor actual posts that Facebook users publish. These will show up in the sidebar with a “Share” button to generate even more “Shares.”
  • Page post “Like” – If someone “Likes” a Facebook post in the last seven days, you can also promote this to a Sponsored Story.
  • Blog “Likes” – You can also promote “Likes” that originate from your blog or website.
  • Apps – If a Facebook user shares a story using your app, you can promote this action too.

Again, since this is a paid way to promote social shares, you won’t want to promote every single like or post. Be strategic with which content you want to grow in social shares.

Tactic #7: Create a social sharing-worthy brand

I’ve spent years and lots of money promoting my brand so that when people see my name, my blog or one of my companies, they think of someone who is influential on the Internet.

In other words, my brand shows people that I am an authority. Here’s how I grew my brand…and how you can too:

  • Create detailed and heavily research posts on your blog – I’ll talk more about this below, but it’s enough to say that your strategy is to give your followers content that they want and love. It should always be useful and valuable in their eyes.
  • Share content and interact across the social web – Give your followers great information that helps them solve their problems and entertain them. Mix business with fun.
  • Comment on other blogs – This means to read, share and take the time to engage not only with the author of the content, but his or her followers as well. Choose a few blogs at first. Ideally they should be popular ones.
  • Attend and speak at conferences – You can’t spend all your time online! Get offline and travel to conferences to meet influential thought leaders. Buy them drinks and dinners so you can pick their brains and exchange links.
  • Grow your social networks – My best recommendation for you is to focus on growing one network, then moving to the next. For instance, you could focus on Twitter, Facebook and then Google+.

When you build a brand that people know, recognize and trust, your own social sharing numbers will grow as well. It takes time though, so be patient.

Tactic #8: Leverage your personal social circles

And once you have that social sharing-worthy brand, your own network will grow and allow you to use it.

If you want to increase your social sharing numbers, then you need to take the time to promote others. And as you promote others, even if they already have a huge following, they will notice you and be happy to do you a favor if you ask.

This could be as easy as emailing them and asking them to write a blog post about you. Or you could tweet them and ask them to “share” the content. If you’ve laid the groundwork over the years, then more than likely they’ll do it.

Tactic #9: Bribe your followers

You can easily increase the likelihood of your content getting shared if you pay off your followers. But how do you do this without going broke?

Give away free content.

Well, not just any free content. I’m talking about white papers, ebooks or podcasts…content that you have to download. Here are some ways I like to bribe followers to share my content:

  • Offer links – Choose a few power Twitter users, Facebook fan pages or Google+ thought leaders and ask them to share your content. In exchange, you’ll create a post telling people who shared the content. Keep in mind…these don’t have to be super stars. These can be people who are in the same tier as you are, so that the exchange is pretty even.
  • Put a Cloudflood button on your site – This service by Viper Chill will make people share the content before they download it. Once they share it, they can get the free content. Create a cloudflood button here.
  • Run a contest – Run a little competition among your followers to see how many people can share your content across the social web. The winner gets a prize and a link.

Tactic #10: Produce content that’s worth sharing

I saved the best for last because increasing your social sharing numbers starts with creating great content. I’ve written about this so much that it’s worth sharing some of those posts. I hope they will help you create content assets that people will want to share without you having to nudge them.

Here are seven:

Conclusion

Increasing the number of shares your content gets across the social web is a numbers game. It’s a game that the 10 tips above will help you play and win.

And when you start winning that game, a number of things will happen: you’ll get more traffic, more attention and higher rankings in the search engines, which will be a nice reward for all of your hard work.

How do you go about increasing the number of shares your content gets across the social web?

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Trackbacks

  1. How to Become a Blogging Superstar | Fan Likes
  2. The Ultimate Guide To Marketing Your Mobile Startup | Rahul Varshneya

Comments

  1. I’ve just started utilizing social media for my business. Your tips are very timely, thanks!

  2. Most of my traffic comes from Digg and Facebook, strangely enough the least amount comes from twitter where I have most followers.

  3. Hey Neil, this is great info that can bundle up to a WSO of Warrior Forum.

    One way I get more traffic from twitter is EasyRetweet.com. Sometimes you get over 20 retweets per day.

  4. Bribing your visitors is a good idea as it encourages more people. Moreover making social sharing buttons visible to the user every time he is reading the post is an excellent idea as people dont think on their own to share, we have to tell them just like we need to tell them to become our feed readers.

    • Yep, it certainly can do that. People are more likely to share when it is most convenient to do so. By having social sharing buttons on your site you make it easy for readers to share without having to make an effort.

  5. Also I have a question. Is facebook sponsored stories only applicable for the friends or whether they can be visible on other people’s profile also?

  6. You are right with #1. Making your social sharing buttons visible is very important. But the way it is right now on your site its very annoying scrolling down!

  7. wajahat Ali abbasi :

    Neil , Great writeup ! even if some one do half of this right they will see great progress for sure ! .. keep up the good work.

  8. Your right about producing good content – One of my articles achieved around 4000 unique visitors because people found it interesting and were sharing it allover twitter and Facebook.

    The power of social media.

    - Lee

  9. Social media is a very powerful tool for promoting any business and I’m using social media for my business.

    Thank you so much for your awesome tutorial.

  10. Thanks for the post. I’m definitely going to check out Triberr. I’ve recently been doing some social media consulting for a few businesses. Even though I do a lot of research on the topic, I’m always looking to learn more. Thanks!

  11. Neil,

    Always find helpful tidbits in your blog posts. I was wondering if you’ve ever delt with a firm that has regulations which hinder how they can use social media? I.E. there is some sort of compliance process that limits conversation through social media, and the use of current events. What alternative strategies did you use to overcome these issues?

    Thanks so much.

    • Luke,

      I have not dealt with any firms of that nature that I can recall. However, I do know certain industries (like pharmaceuticals) do limit the amount of things that can be discussed over social media. If you find out anything more please come back and share with the rest of us :)..

  12. i joined tribber, lets see how it works out

  13. I certainly agree with this. Given the spontaneity of SEO and how it changes, I see the quality of the content as the final determining factor of your traffic. The higher the quality of your content, the more it will be shared or discussed.

    For example, despite constant updates to the way sites are ranks I always find myself back to Quicksprout.

  14. Thanks for the great tips! Will definitely try Triberr.
    Karen
    Paperfancy.com

  15. Going to Use triberr again ! Was member there but never realized its power :) now ur post made it clear . And it looks like it is dofollow ?

  16. How do you find out this things? Awesome value. Thanks, Neil.

  17. Neil, another great article with very valuable info! I have been using Triberr for a while now, I instantly saw this social site blowing up!

    The guys behind Triberr are super active and supportive. They are really about helping their users grow and benefit from Triberr. Highly recommend it.

    Thanks, Mike
    housemusicordie.com

  18. Hello, Neil!

    I love your posts.
    And to prove it, I just tweeted it.
    Now teach me to rank like you do. (yes, I’m reading, and learning.. is there NO magic button, please!!! (yes, I’m kidding, I KNOW I have to work, and I’m doing it.(yes, I know that was waay too many parantheses. Finito))

  19. You should try http://www.youlikehitsbot.com to get more traffic to your site, fanpage likes, followers, subscribes etc…

  20. Woah man. I thought the best way to get more social shares was creating awesome content – writing, video, audio, whatever. But clearly, there are so many more ways of doing it. Thanks for sharing such killer stuff man!
    I personally feel that contests are one the best ways of promoting your posts in social media.

    • Content is the most important part, but there is certainly much more you can do to help spread that content. Contest are a great way to promote, people love competition as well as prizes!

  21. I hadn’t heard about Triberr and Sponsored story. Thanks for informing.

    The last Tactic is the most important. Good content means loyal followers and increase in followers too.

  22. Hmm the Triberr site doesn’t look very well put together but seeing as you’ve recommended it I’ll check it out. Great concept, just hope it works as well…

  23. The best is to get natural social media attention by writing unique and valuable articles.

  24. Another kick ass article, just in time for our next phase of social media focus.

  25. Hi Neil. This is such a great piece for me to boost our social media presence and drive more traffic to our website. Thank you for writing these helpful tips. I will follow your blog to see what’s new. You rock!

  26. It seems that Point Number 10 by itself will get you nowhere. We all need marketing.

    • True, we do all need to market. However someone with good content is more likely to get more traffic as well as a steady reader base without marketing then someone with lousy content is. The person with lousy content, but a lot of marketing may be able to drive people to their site but will not be able to get them to stay or return and in the long run not be successful.

  27. Social sharing is very simple thing but how to use it in an effective manner that’s most important thing. Really these ten ways are excellent.

  28. Great article, hopefully one day when I need to some help I can count on a re-tweet, in return, I’ll write a great post on our Official blog….

  29. Awesome tips Neil. You made things a lot easier for my team. Very timely since I’m adding a new content writer to help me leverage social media success through quality and sharable contents. I think i’ll spend my entire day reading your contents. :)

  30. Hi Neil,

    I had started simple gadgets review website. In dec 2011, But i didn’t get good traffic (hardly 10-15 Users are visiting site daily), So can you please suggest any improvement tips. or google will take time to crawl or indexed my pages

    Thanks
    Your regular blog reader.

  31. Great article! I especially like tactic #9, offer links. Will start implementing now. Thanks

  32. Wow some of the numbers really surprised me… Sometimes I thing just write good content and it will get retweeted.. Was surprised to see the percentage of RT’s with please retweet over rt and others..

  33. Dear Neil,

    I am a biggest fan of your website quicksprout. I have read your about your page. And I very inspired by your story. That is why I recently made a blog called – ThePrabin.com. And I want some guidance from you. I want to talk to you in facebook or gtalk. Please replay me. Hope you will replay. I would be very pleased.

    Thanking you!

  34. Hey Neil superb post. I always believe in networking because if we have more better network then their are higher chances of more business. And social media marketing is an awesome to create more solid network, so with social media websites everyone can do better business and it is a best tool to interact directly with the customers :D.

  35. Hey Neil,

    Great post once again :)

    This might be a silly question, but do you ever pay people to share your posts on FB or twitter?

    The thing is, I have written many good quality posts (i think) on my blog.. but I do not get a lot of shares and I have been trying for a while.

    Can you please give me some tips on what I lack?

    Yasir

    • Hello Yasir,

      No, I have never paid anyone to share my posts on a social media site.

      First look to your traffic/followers. If you do not drive a lot of traffic to your sites or do not have many friends/followers that could be the reason why you don’t see a lot of shares.

      Second look to your market. If you have a lot of traffic/followers then do some research. See what it is they are interested in reading and sharing and give it to them. You may be providing good content but not content that your market is interested in.

  36. Social media is great way to get business ..your tips are really great..Thanks Neil

  37. Social media is the best source to bring traffic for our website Thanks for tips

  38. Just look at the number of tweets you are having for each of your article, we know how well you are utilizing social media .

  39. Is using genesis theme is good for SEO?

  40. I think you must have something interesting or informative so that people love to share it. After that you can ask your friends or followers to retweet it and I think your followers won’t mind it if they really find it worthy enough to share.

  41. Social Media its the latest trend which loved by all to increase traffic

  42. Neil,

    Nice insight, with revealing information! I am always trying to improve my social media footprint. You’re article was very beneficial. Thank you, and keep up the most excellent work!

    -Vaughn

  43. Unfortunately the social Plug in does not work on my wordpress site.

  44. Amazing post for sur Neil :)) just be following above points in first week of my dream project launch, I have 1000+ Facebook fans & growing at rapid rate.

    Can you tell me what one can do about getting niche followers on face book ?

  45. Thanks for all the useful tips. I will get started on some, hopefully it does help me out in my business. Thanks Neil!

  46. Trevor Watkinson :

    Hey Neil, I love the plugin you recommended for the social sharing buttons! I had these at the end of my posts before.

    The new plugin makes them way more visible! Plus, like others here, I never thought to come right out and ask my readers to share the content on my site.

    I’m gonna add a sharing request to all of my posts today!

  47. I really like your website design with the scrolling social bar and the recommended for you tab in the lower right. Thank you very much for sharing this information. I didn’t realize how little I was doing when it comes to social marketing. I really need to take that up a notch, maybe I can interview you sometime for my TV show on ROKU? That would be excellent. Thanks!

    Bryan

  48. Great article, and great great scrolling Social Social Bar, I have been looking for a simple, clean social bar for weeks, and now I have it, THANKS.

  49. These are all awesome tactics, but I believe the key thing to all these tactics especially when it come to link acquisition is: building community. Around your blog or even a startup.

    Personally I always RT the stuff of people that I am interested in and paying it forward. I focus my tweets and content (whether that is my blog content or curated content) on that person’s needs/ requests.

    Emailing high profile bloggers/ people in the startup industry for quotes and bouncing their opinions off each other and then engage them on Twitter worked wonders ;)

    • Definitely, making connections and building followers is the most beneficial thing.

      Yep, emailing and reaching out through social sites like Twitter is a great way to engage and connect. Glad to hear you are already doing this.

  50. Yep, that is pretty much how it works.

  51. Neil,

    I downloaded the Social Sharing Plugin from the link you provided, but when I go to open it, an Abobe trial opens and asks me to buy or enter a serial number. Is this plug in not free? Can I not add it without having to purchase something? Please let me know, thank you!

  52. Health & Fitness Blog :

    I know more people who haven’t got into the social media marketing thing than those who have. Many are still scared about getting in because they think it’s a lot of work. This post clearly shows that not only is it easy but it can really bring a ton of much wanted traffic.

    Thanks for sharing, Neil. Much appreciated.

  53. Awesome tips here, it makes me feel like I’ve been lazy! When I first started social media I opened a Twitter account – does anyone else find its really hard to think of things to say on Twitter? I’ve been using Facebook a lot because it allows me to say a little more and post photos but I can never think of any one liners to say on Twitter. Maybe I need to start following posts of other similar companies to get a feel for how to use Twitter effectively.

  54. Social media is very important to people these days. With a simple click, people can “share” or “digg” you site. To eliminate this aspect from your site is a dangerous idea to entertain.

  55. Would You Like To Increase Your Search Engine Rankings Without Complicated SEO?

    I’ve done it with this really nice method, now i have a 5PR and lots of targeted visitors!

    take a look: http://autotrafficbotprogram.tk/

    Enjoy it ;)

  56. Neil, you asked ‘How do you go about increasing the number of shares your content gets across the social web?’

    On one of our eCommerce sites, we’ve built an in-depth troubleshooting library for diagnosing problems about the products we sell. It’s definitely NOT the kind of thing people would be inclined to normally share. So what we did was to put a bar on the left-hand side of all articles that says:

    ‘Was this article helpful? Please share it!’

    …and the results have been impressive! If a piece of content you provide helps solve a problem for people, they will be grateful and more than happy to reciprocate by sharing. But the key is to ask.

  57. Thanks for sharing this idea of asking.. I am implementing this on my website, and i see that we do have better results.

  58. the easy and free method to get backlink and traffic is social media websites.

  59. Use of good call to action is very important and applies across many of the tactics discussed here. Another way that works well is connecting sharing with a charitable cause. I have seen that on many blogs and most seem to generate a lot of shares.

  60. Social bookmarking is currently one of the most important parts of SEO.

  61. Neil, I installed the Scrolling Social Sharebar plugin for my WordPress blog, but for some reason the Google + icon is not centered. I know it’s a minor thing, but I’m really picky, and it’s bugging me. I noticed yours is centered….any ideas? Thank you in advance, and as always, thanks for all the super content!

  62. Awesome post, Neil!

    I always wanted to increase the number of social shares I get in for my blog. Thank you for well researched post and also thanks for sharing your great experience. I’ll start getting in through your tips.

    Thanks again,
    Anup

  63. Great list of tools, thank you!

  64. Hello Neil!,

    I really like your post and following also.

    Thanks a lot.

    Fonty

  65. its true that social media grants vast access…to the targeted market..but there also one needs to be very careful to hit the right target to gain maximum business or business possibilities.

  66. Thank you so much for the time taken to provide us such an awesome post. Probably need to take some time to read. I will certainly implement it probably not all but those that can be implement directly first. Thanks again.

  67. Hey,
    This is really awesome post. Social media is a big hand in our business its really helpful for marketing.
    Thanks for the great post.

  68. Hello Neil Patel,
    This is my first visit here. Really I am wondering to see your blogging and seo tips. To gather more and more traffic is life for a website. So I was founding some awesome tips that helps to get some more visitors to my tutorial blog. I found your tips helpful to generate much traffic. I appreciate your great effort. Thanks again

  69. Nice tips. The toughest part in social media, not mentioned enough, is the difficulty of building a relevant following.

  70. hey neil,
    nice and interesting article to read. i liked all the tactics but tactic#5, #6,#7 are more interesting. definitely i will follow these.
    Thanks.

    Matt

  71. Hi Neil,
    I would like to thank you for this work, it’s really usefull and i will start trying practice those methods. Thanks very much !

  72. Hello! ,,

    Thanks for all the useful tips. I will get started on some, hopefully it does help me out in my business. Thanks you for sharing Neil!

  73. Hi Neil,

    Great Post! Lots of useful tips.

  74. Thank You For This Information :)

  75. I’m curious to find out what blog platform you have been utilizing? I’m having some minor security
    issues with my latest site and I’d like to find something more safe. Do you have any suggestions?

  76. Social sharing is really an easy and effective trick for getting much traffic for a website, there are loads of peoples who spend much time on social networking sites like facebook, twitter etc, it may be a better option for getting real visitors. Your article is really very helpful, keep it up..

  77. Nice way to get more traffic on blog………..Thanks Neil for this information……………:)

  78. Great post,

    Do you know of any research that indicates that the scrolling buttons increase share?

  79. Really nice post. BTW the present social media buttons on your site look great. Seen similar ones on other sites as well.

    Is there a wp plugin you are using? If yes, can you please share.

    Thanks

  80. Thanks for sharing your knowledge Neil. Hopefully arrange a tour and speak out to an audience , social media platforms is something people need to be aware to increase there sales:-)

  81. Wow.. nice way of breaking it down. What do you think about social exchange?

  82. Hi Neil hope all is going well.

    I have one question. I have no trouble to get people to share my content but since I have quite a few ranking pages my bounce rate had climbed very high because of targeted content. Would it be acceptable to use the Cloudflood technique and direct them to a post with valuable content to lower the bounce rate?

  83. Thanks a lot for the list of useful tips, specially for Tactic #2 & Tactic #7.

  84. Every weekend i used to pay a quick visit this site, because i wish for enjoyment,
    since this this site conations in fact good funny stuff too.

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