In a recent report out of the University of Massachusetts Dartmouth, researchers found that social media use among Fortune 500 companies has slowed down.
Why is that?
The researchers think that the larger companies don’t put as much emphasis on direct communication with customers. In other words, they ignore the participation side of marketing.
That’s a huge mistake. Whether they bless it or not, conversation about their companies will continue.
However, for those companies in the Fortune 500 who do use social media like blogging… they seem to be doing it right… especially the following four.
Let’s look at these corporations to see what they do to create popular and engaging blogs and how you can leverage their success for your blog. [click to continue…]
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