I had the pleasure of meeting and chatting with Neil Patel a few weeks ago in Seattle. I’ve heard many things about him, but I admittedly have never been able to tell fact from fiction when it came to Neil. Is he really kind of a big deal? Could he possibly help me become as cool as he is?
There’s a lot that you can do when hanging out with Neil Patel. If you’re looking to have a fun night – Neil could be the guy. But if you’re looking for valuable help, business education, AND a fun night, Neil’s definitely your guy.
Here’s a 7-step guide to help you get the most out of hanging out with Neil Patel:
Step #1: Pick a convenient location
Fun Fact: Neil enjoys room service.
Prior to travelling to Seattle for business, I had to figure out the best way to squeeze in a large number of meetings within a small time-frame. Factoring in commuting times for a city I’ve never been to, Neil made the location for our meeting easy for both of us. He lives in the Hyatt Olive8 (yes, he’s balling), equipped with a bar, pool, spa, and a restaurant.
We met at Urbane, the hotel’s restaurant. Conveniently near my hotel, Urbane is literally Neil’s first floor, so he was comfortable enough to walk down at 9:30 pm with fluffy slippers and a friendly smile. Picking a convenient meeting location definitely helps Neil become more helpful.
Step #2: Buy him a drink
Fun Fact: Neil’s favorite drink is Grey Goose (vodka) soda.
When hanging out with Neil Patel, it’s always best to cover the tab, so prepare accordingly. Thankfully, it was only a Tuesday night, so I knew I’d be avoiding any re-enactments of Shane Mac’s Friday night drinking sessions with Neil (if you didn’t know, Neil Patel is Shane Mac’s bi***). Order a vodka soda for Neil, some tequila for any fine lady friend he’ll be with, and be prepared to have fun and learn.
Step #3: Let Neil know how he can be helpful
Fun Fact: After we ordered drinks, the very first thing Neil said was, “So, how can I help you?”
My colleague quickly countered with the same question back to him, and I’ll get into that a bit later.
But how could Neil be helpful to us? Neil is a very connected person and kind of a big deal. My company is looking to aggressively grow its business, so we naturally asked for some introductions. Since meeting with Neil, we were introduced to Intuit, Train Signal, WhitePages, and Tribune.
The introductions he made can potentially bring in well over a hundred thousand dollars a year into my company. And, best of all, the people he introduces you to are decision-makers, so you won’t have to waste your time trying to get in front the right person.
Step #4: Learn from Neil
Fun Fact: Neil is excellent at selling upper six-figure to lower seven-figure deals.
Conversation quickly progressed onto even more interesting things. Topics of discussion moved from selling to networking to partying to growing up as an Indian kid. Some of my key takeaways were:
- For larger deals, selling is all technique. Just because you can close a million-dollar deal doesn’t mean that you can close a thousand dollar deal.
- Success is achieved through hard work. There’s no easy road to being successful, and nobody has ever achieved anything with a sense of entitlement.
- Success is also achieved through networking. While raw hustle can get your business pretty far, a little help from powerful people can take it further. It pays to take the time to meet as many people as you can and build the value of your network accordingly.
- Neil was sometimes fed meatless tacos as a child.
- Neil likes living in Seattle because Washington has zero state income tax.
While many of the things that I took away from our conversation were things that I’ve heard before, it was good to hear them again from Neil. It helped me realign and re-focus my own personal and professional goals and set me on my way to becoming as cool as he is.
Step #5: Ask him how you can be helpful to him
Fun Fact: Neil loves retargeting.
Back to us helping Neil. Neil’s a good friend of the company and has already provided many helpful introductions for us (yes, he really is kind of a big deal). With that, we are his retargeting provider of record.
Ever see this ad around the web?
It’s powered by my company. He simply asked us to give him more impressions. Done…and now more people can be cool like Neil.
Step #6: Talk about your favorite kinds of slippers
Fun Fact: In Neil’s heyday, he used to wear only dress shoes.
As we got up to end our night, we noticed Neil was wearing giant fluffy slippers with a pair of Happy Socks. We started talking footwear, and his knowledge of the subject is actually amazing. At a quick glance, he was able to name the brands of shoes that my colleague and myself were wearing. Be sure to compliment Neil’s socks and fluffy slippers at the end of the night.
Step #7: Action Items
Fun Fact: Neil’s big deal status is no joke, so he’s generally very busy and forgets to do things.
As with any meeting, it’s always smart to end the night with action items for both parties. Neil promised to introduce us to a few companies, and we promised to increase his retargeting budget. Within 48 hours, I followed up with him to remind him what he needs to do, and then I also gave him what I promised.
And like that, I greatly upped my coolness in just one night. Neil provided some valuable introductions to my team, and all I had to do was buy him some drinks. If you haven’t hung out with Neil before, I recommend shooting him an email and setting up some time to do so.
Like he did for me, Neil can help you get on your way to becoming a big deal too, and maybe he’ll even give you an “I’m kind of a big deal” t-shirt.
If you want to grow your business, I highly recommend that you set up a meeting with Neil. You’ll be surprised to see who is willing to help. Plus, Neil truly doesn’t care if he gets anything in return. He just loves helping people. Heck, he even tried to pay for the bill because we were guests in his town.
If you want to learn more about Neil or how he can help you, leave a comment, and I’ll do my best to answer you.