You hear about marketing tactics like SEO, PPC, affiliate marketing, and email marketing all the time. You know they are effective, but they are so broad that the task of leveraging those tactics for your own website leaves you confused, right?
To help you with your confusion, instead of discussing broad topics like I mentioned above, I am going to give you 5 simple tactics you should use to increase your traffic and sales.
Marketing Tactic #1: It’s all about the long tail
Having good content on your website is great. The easiest way to do this is to start a blog. Through blogging, you can rank for thousands of keywords naturally, and you’ll build up your company’s brand at the same time.
Whether you already have a blog or not, there is one thing that you need to do if you want your long tail strategy to work well: you have to write really good content.
The easiest way to do this isn’t to write the content yourself. It is to hire bloggers and either have them ghost write for you or publish content under their name. If you don’t know where to find them, just post an ad here, and you’ll get over 100 applicants.
Once you go through the applicants and find a few bloggers that you want to hire to write blog posts for $20, here are the requirements you need to give them:
- Quality over quantity – each blog post should be at least 1,000 words long (without containing any fluff). It is because you want really detailed content that provides value to the readers.
- A picture says a thousand words – you should have at least one picture within your blog post. It helps makes things easier for your readers. The bloggers you hire should be able to provide you with a picture.
- Are you smarter than a 5th grader? – tell your writers to write as if they were talking to 5th graders. They need to avoid using crazy vocabulary, and each blog post should have an introduction, a body, and a conclusion.
- Spice up your titles – the most important part of a blog post is the title. If it isn’t sexy, people won’t read it. Have your writers read Copyblogger’s headline formulas before they start writing for you.
With this content strategy, in the long run, you’ll notice that you will start getting a ton of traffic from search engines. You just have to be patient and, more importantly, be consistent with how many blog posts you publish each month. Make sure you are publishing at least four blog posts every month.
Marketing Tactic #2: Homepages aren’t everything
A great way to boost your traffic is to build links to your internal pages. If you have a blog, you can sign up for Zemanta and pay them a few hundred bucks a month to get you clean, natural links to your blog posts. It works like a charm, getting you deep links to your internal pages for less than $15 a link.
If you want links to internal product pages, consider giving away prizes, t-shirts, and even products or services to bloggers to get them to blog about the stuff you are selling.
If you don’t have time to email hundreds of bloggers, post an ad on Craigslist to find someone who will work for you for $10 to $12 an hour. Once you have a candidate who knows something about HTML and a few things about sales, have him or her do the following:
- Go to Alltop and find bloggers that could potentially blog about your site.
- Before choosing your bloggers to email to, make sure you pick blogs that are semi-popular but aren’t the most popular blogs out there like TechCrunch. You can usually do this by checking each blog’s Alexa ranking. Anything between 30,000 and 300,000 is typically worth emailing. Anything below 30,000 means that the blog is too popular and its people probably won’t be interested in reviewing your company.
- Now you can email each of those bloggers and offer them something to review. Make sure you don’t offer cash as you start getting into grey areas because technically you’re paying for a review at this point.
- Send out 30 to 50 emails a day to different bloggers, and do this straight for 90 days.
After you do this for 90 days, you’ll start noticing that the internal pages of your website will start getting a lot more traffic. In the long run, your internal pages should be getting more traffic than your homepage.
Marketing Tactic #3: There’s nothing wrong with exit pop-ups
Before someone tries to leave your website, why not pop up another window that collects your visitor’s contact information? I know it may sound spammy, but if you do it right, it should work just fine.
Here is what I recommend:
- Pick your audience – don’t show everyone an exit pop-up; only show it to traffic sources that are not converting well for you. For example, Google traffic isn’t converting very well on Quick Sprout, so I could show an exit pop-up to those visitors only and collect their names and email addresses so I can email them every time there is a new blog post.
- Don’t be rude – cookie visitors so if someone comes back to your website, that person won’t see the pop-up again. If you keep showing pop-ups to the same people over and over again, they’ll get irritated.
- Offer a gift – with your exit pop-up, offer your visitors something for free to entice people to give you their names and email addresses. On Quick Sprout, I offer a free ebook.
Once you start collecting hundreds, if not thousands, of email addresses, you’ll start getting a lot more return visitors to your website. That should lead to more sales (assuming you are selling something).
Marketing Tactic #4: Five dollars go a long way
The best way to build up your accounts is to follow and friend influential people within your industry. In addition to that, you should be tweeting and posting status updates that are also relevant to your industry.
Doing those two things will help you get a larger following in the long run, but it can take months, if not years, for that to be effective.
One method I use to speed up the process is to pay people $5 to get me more relevant Facebook fans/friends and Twitter followers. On sites like Just a Five or Fiverr, you can pay people $5 to build up your Facebook and Twitter accounts.
This way, when you write a new status update on Facebook or when you tweet a message, thousands of people will be seeing it.
Marketing Tactic #5: Ask and you’ll receive
All of my startups are largely sales driven, so the more leads I collect, the more money I can potentially make.
One easy way to collect more leads or get more signups is to add signup forms on your website. And if you add forms to your homepage and all other major pages, you’ll find that it is effective, but it tends to be a bit tacky.
What my business partner started doing is adding KISSinsights pop-ups on certain parts of our site, like on our blog, so that we can collect more leads. The best part about it is that it looks clean, and it is really effective in capturing web leads.
So, if you have a sales driven business like me, start popping up KISSinsights forms that collect a person’s name and email address.
If you want to grow your traffic and revenue, you have to start testing very specific marketing tactics. Don’t just say that you are going to optimize your website for search engines. Instead, say that you are going to build links to your internal pages or that you are going to optimize your product pages for search engines.
If you stick with broad marketing tactics, you’ll never get anything implemented. But if you stick with quick and simple marketing tactics, after a month, you’ll notice that you’ve accomplished a lot more.
Do you know of any other specific marketing tactics that are worth trying out?