7 Lessons Learned from Monetizing Quick Sprout

scrooge money

Roughly a year ago I tried to monetize Quick Sprout. My goal was to start making $20,000 a month consistently and build up to $100,000 a month in revenue. As you probably can guess, things didn’t work out the way I planned.

But before I go into what I learned from trying to monetize Quick Sprout, let me break down how I was monetizing the blog.

I have been blogging for a few years now, and I have built up a very loyal audience. For that, I thank you. So, about a year ago, I decided to create a membership area on Quick Sprout in which you could get premium content for a one time fee of $197 (you are no longer able to sign up).

The premium content wasn’t like the content on the blog. Instead, it was an 8-week training course on how to grow your business. Each week I would email you a module that would help you grow your business. After eight weeks, you would end up with about eighty pages of marketing content from me.

Here is why the program didn’t work:

Lesson #1: Recurring revenue is the best form of income

For one reason or another, I didn’t want to do a recurring subscription model. I had hundreds of signups for the Quick Sprout membership program, but the biggest problem was the revenue wasn’t recurring. If I made it recurring, I may have not hit the $100,000 a month mark, but I probably would have hit the $50,000 a month mark.

If you are going to monetize your blog, it is better to create a monthly subscription program because you don’t have an infinite supply of readers. For example, I have a few thousand loyal readers. Although you can make a ton of cash in the short run if you charge a one-time fee for your premium content, you’ll make a lot more in the long run if you charge a smaller recurring monthly fee.

Lesson #2: Email marketing doesn’t work

I could have done things wrong, but the way I tried to get new members was to first send them to a free rant/whitepaper I wrote. I was hoping that by receiving something for free first, you were more likely to read it and then convert into a paid member.

The problem was people who were sent to that free rant/whitepaper were four times less likely to convert into members. I am not exactly sure why this was, but my thinking is that I was making you go through one extra step, which can cause conversions to reduce.

In addition to that, I have already built a relationship with you. So, the rant/whitepaper may work well for new Quick Sprout readers, but it doesn’t work well for regular members.

Lesson #3: Price doesn’t affect sales

If you create a membership program, you will quickly realize that price doesn’t really affect purchasing decisions. Yes, some people will not like your program, and they will cancel or ask for a refund.

But for the people that love your program, they’ll gladly pay $297 instead of $197. So, don’t be afraid to increase your prices if you feel you are providing your members with a lot of value.

Of course, if your program is only worth $9, they won’t pay $297, but if your program provides a ton of value, you can easily charge in excess of $100.

Lesson #4: Don’t be afraid to change things up

Quick Sprout is a blog. Its homepage is a typical blog page. If I really wanted the membership program to succeed, I should have made the homepage about the membership. And I should have moved the blog to www.quicksprout.com/blog or some other URL.

Instead, what I did was place ads on the blog to drive you to the membership program. The ads were simple and clean, but they didn’t get many clicks. I did a ton of A/B tests on the banner ad, calls to action, and copy. I found that most of those elements didn’t affect the sales. (On a side note, the call to action “Get Started Now” converted the best.)

Lesson #5: Promote your membership program

I was shy when it came to promoting my membership program to you. I never wrote a blog post on it, and I should have. Over 10,000 of you read this blog through RSS readers or email. If I wrote a blog post about the membership, I think I could have made an additional $40,000 to $60,000.

Other than not making my membership recurring, that was the second biggest mistake I made. If you aren’t willing to blog about your membership program, then you shouldn’t release it in the first place.

I didn’t write about my membership program because I wasn’t sure how good it was. I was seeing a handful of refunds, and the last thing I wanted to do was market a product that was going to hurt my personal brand.

Lesson #6: You can’t assume

My membership program was a long sales letter. I learned about sales letters from some of the top email marketers. Because they were making millions of dollars, I thought that format would work for me as well.

If you look at my sales letter, you’ll notice that I eliminated all navigational options, I included testimonials to help with social proof, and I explained why you should become a member. Heck, at one point I even created a sense of urgency by saying that the program was going to be limited to only one hundred members (which it was for a while).

Although that long sales letter worked well for other bloggers, it didn’t work well for me. If I could do it all over again, I would create a Slidedeck and present membership features and benefits in a visual format. I think this would have also helped reduce the number of emails I received asking: “what do I get as a member?” A lot of people just don’t read long sales letters.

Lesson #7: Actions speak louder than words

Before I created the membership program, I asked people if it was a good idea. Almost everyone said yes. People expressed interest in signing up.

When I launched the program, I emailed most of the people I surveyed. Most of them didn’t sign up. I am not trying to knock them, or you, down, but it taught me that you can’t just rely on a survey, and you shouldn’t expect everyone to sign up from the get go.

I am not saying that surveying people isn’t a smart thing to do, but you should take into account that all of the positive responses may have some bias.

Conclusion

Like anything else, monetizing your blog isn’t easy. Yes, you can throw up some ads and make some good money, but the best way to make a ton of money is through a membership program that is recurring.

Do you have any lessons to share when it comes to monetizing your blog or website?

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Comments

  1. Great dissection of many marketing and conversion issues, Neil!
    It seems like you could give it another great crack with these learnings :)

    • Just wait a few months. ;-)

    • Now this is what I call a marketing lesson. Thank you Neil for pointing us your mistakes so we can learn from them. I am not surprised at all that all those people that responded positive to the survey didn’t showed up after all. People say a lot of things but when they take action they are totally different.

      • Excellent comment, John. I worked for a company that built a website in response to some comments made by Forest Service and timber industry folks. What they didn’t take into account was whether those folks would really put $$$ into advertising. They kept telling me that these folks would spend their budget $$$ in a blink because it wasn’t their money anyway, it was government money. Not so. Someone saying that they need a service isn’t the same as someone being willing to pay for the service.

      • I know you’ll make more mistakes, we all do, especially me, but the point it to understand others to decrease the amount you make.

  2. So are you going to create a membership site?

  3. Hey Neil,

    Over the last few years I have slowly been making the transition from SEO to IM. One of the largest lessons I have learned is you need to split test everything! Once you think you have things dialed in then test some more!

    So it may not actually be the case that email does not work but possibly since your list was already “warmed” and you already have a relationship with your readership you may not need to send an ethical bribe to them like you would a fresh list with whom you are trying to build credibility.

    As an web designer I used to think build it and they will come. As an SEO I believed all I needed to do was get a large enough volume of visitors. Now that I am doing more IM work it is all about what do I do with the visitor and how do I convert them to take action once they arrive to my site.

  4. Hey Neil,

    I have the same question as Hunt!

    #2 is bit tricky. As you say, I too can’t understand why email would fail. I have always heard/read that it is one of the techniques that get you more personal with your reader. May be you could write a blog post on analyzing your techniques on email marketing.

    Jane.

  5. And lesson #1 applies to many business models. Reoccurring revenue is the easiest to maintain, plus it offers a built in marketing channel based on referrals from those already sold on your product/service.

  6. Hi Neil,

    I have tried Email marketing its worked for 1 months but then it couldn’t,i am unable to figure out the problem,what would be the reason can you suggest me any thing regarding this issue

    Thanks

  7. What? Email marketing doesn’t work?

    It works well if you have a loyal customer base (those who have bought from you and who will likely buy from you again) and you can entice them with a “great deal” on something.

    • It probably works well for sites like Amazon. And even some membership sites.

      But for some reason it didn’t convert well for me. It could be because I didn’t build a list before the program launched.

  8. I had no idea you had premium content, would’ve gladly signed up. You should write a post on it.

  9. Interesting thoughts on monetisation strategy. Especially the fact that the email marketing didn’t work… Did you split test your stuff (emails and sales pages?)

  10. You had a membership feature on the blog?

    Wow, you should have blogged about it, because I never knew about it, till now! And I have been a subscriber of the blog for past couple of years or so (as far as I can remember)!

    Btw how about adding ads to the blog, you don’t have any at the moment and I am sure, they will create a side income without much reoccurring effort from you, apart from the usual blogging that you do.

  11. “Reoccurring revenue is the best form of income”… agreed; and a bit far afield from your post but I often wonder how so many iphone app-only companies are able to sustain their businesses since apps are one-off purchases

  12. First of all, I’m really sorry for not joining your Quicksprout membership Neil. About your question regarding to monetizing my blog, I also do a lot of mistakes.

    Yes, I do have a lot of loyal readers (maybe?.. uh huh) but at the same time I also scared to sell something to them. Even if the product was good enough to benefit them in many ways.

    After reading your post, I really admire your action where you do a lot of try and error through Quicksprout. Even it is not profitable as you want, but from my perspective, you have done a great job Neil.

    So, what else I can say? Good luck for monetizing Quicksprout in the future. :D

  13. Neil – I’m with you on the long sales letter. I’m sure they work, and I’ve seen them work for people I respect, but they just look … scammy.

    Bu there’s people who are doing it without them. For one, check out Chris Guillebeau’s page: http://www.unconventionalguides.com/freelance.htm I like how its broken down into different sections!

  14. Buy Facebook Fans :

    The point regarding price not affecting purchase is something I both know, but need to remind myself of constantly in my product creation efforts. Some years ago I created a product that sold for $500 a copy. There was a 50 copy cap and I sold out in 10 days…I would never have made this much even if I sold double the copies at half the price. Focusing on quality product creation is the key…crank out something worth the price tag and you will have no problem demanding a higher price.

  15. Hi Neil – This is great information and thank you for sharing it! We have been running a blog at Meylah for the past year helping creative professionals learn how to build their businesses and sell their work online. Although we haven’t monetized our blog, we did build a unique online platform for our community members to create their own personalized blog with an integrated storefront making it easier for them to sell their products.

    I’m not sure if we will monetize our blog, but your insight has given me a great lessons to learn from for our future. Thanks, Jason

  16. I think this is great information but lacks the most important part of – eyeballs. How did you originally grow traffic to your site? Organically by writing searchable content? Were you starting out your blog at the inception of twitter? Were paid ad’s the best results for you?

  17. Neil,

    This is a great post. I’m currently in the process of figuring out how to monetize my blog, so this is a big help.

    Related to the long sales letter, I’m not sure how they work for email marketers because I never read long sales letters. Never. That format change should help a lot.

    Joseph

  18. If you’re worried about what people may think of your offer, I think it’s pretty easy to just sell it via beta mode to less people to get feedback from what they think of it and then go from there.

    I launched my first product last month and it sold better than I expected and the refunds tend to hover around 10% which I hear is typical for a Clickbank product.

    I’d agree that the best way you could truly make wayyyyy more money is if you switched your website over to more of a landing page for your membership site with a blog set up at a different location.

  19. I was wondering what happened to your membership program. For the record, I really liked your sales page and I remember trying to find it about a month later to bookmark it as a good example of a sales page. It’s nice to know how to make it even better. As always, thank you for sharing your mistakes. I learn a lot from them.

  20. You could make a membership site and charge 97 a month for 6 months. Or a one time fee of 497 (discounted). That way you get reccouring, but more importantly you get more people to pay for a high priced product. Also have an affiliate program, and let the world know about it.

    Recouring is difficult because it’s hard to justify membership after a period of time…like online dating. So if you could figure out a way to make it worth while like the problogger.com forum or something then it could be a big hit. Like anything else keep it as simple as possible!

    I’m also with Chris on this, have a separate site for the membership site. Have a few options. For example when I release a course, I will link to it via my site, but I will also create a separate site for affiliates to drive traffic too. Kind of like what Chris at the art of non conformity does with each product having a landing page of its own that he links to from his site AND having an online store with all his products.

  21. Good lessons learned post Neil. I think email marketing works – but its only as good as the list you market to, so as you mentioned above you didn’t spend too much time building a good list before marketing to it. That being said it sounds like you did a lot of other things right, so its just about figuring out which platform works best since having a list isn’t a prerequisite, but it certainly helps.

  22. Some great insights here on monetizing a blog. We kind of went the reversed route. The business was there (monetizing) and we added a blogger (me) to build a blog around (content).

    Here’s an example of what the 2 processes look like:

    1) Search Marketing > Lands On Website > Buys

    2) Interesting Blog > Reads Some Content > Lands On Website > Buys

    In your case you were monetizing a blog. In our case we were adding a blog to a business. Still an awesome blog post, hope you can hit that $20k/month goal in a few months :)

    Cheers,
    Kate

  23. I have different point of views regarding some of your lessons. First, I think that email marketing does work but I guess it wasn’t a good idea to send free content first. Second, the price does matter, as you said it must be related to the value of the content / resources that you sell but you can’t ask for $100 membership when what are you selling is $9.

  24. sell textbooks :

    Monetizing a blog is hard. I am surprised that I never noticed you had a membership program. You were right you should have wrote a post about it. I am also surprised it didn’t work out. You are one of the smartest people I have followed. It is good to know the people you look up to still make mistakes. I am looking forward to seeing you try this again and how it will play out.

  25. It’s interesting that #7 also applies to software testing. Some testers will love telling you what you should do to change your product. If you take all those suggestions to heart, you will find yourself making changes for people who wouldn’t buy your software anyway!

    The moral of the story in both cases is to accept the comments and suggestions graciously, but gauge the accuracy and value before taking action!

  26. Neil, so what happened in the end? Obviously you’re not offering that membership package anymore, but revenue-wise did the money come in and then taper off? (hence the big over-all lesson of reoccurring revenue)

  27. Hi Neil,

    Some real ‘from the heart’ lessons there and absolutely no doubt you will reach your targets next time. What struck me most though was that you actually did it – you took big action, and now you’ve learnt from it (and stayed postitive about it!).

    Thanks for posting this ;)

    Cathy

  28. Great discussion points Neil. #7 is a killer. I’ve seen this over the years at every level of business. Everyone is interested until they have to write a check or open a wallet. Don’t get discouraged, just build in some discounting of future survery results.

    Howard

  29. GbengaijotanDotCom :

    Great information. I think split testing is very important in what you do. Also, i suggest you could have advertised your membership program on your main page. Someone like me will suscribe even if its expensive…because of trust.

  30. Neil, I had no idea you had premium content, I would have gladly signed up too. However; email marketing does help, though.

    My site mailing list has over 6500 subscribers and I’ve been at it since 2004. I’m about to monetize, finally. Would you:

    1) charge $24 USD a year for access to the archived content
    OR
    2) sell (2) ads on newsletter and (2-4) ads on the website sidebar.

    Very curious… Ciao from Italy, Neil!

  31. Neil,

    Your sales letter would most likely have converted much better if you employed a hybrid video-text sales letter. Given the familiarity of your audience with you, your video could have served the purpose of delivering the highlights (for those who will not read long sales letters).

    Thanks for a great post.

  32. @Gabe the way the iPhone app only companies make money by the ad revenue from the ads that play on the apps. It’s really a great stream of income for anyone who might have a cool idea for an app and with outsourcing it wouldn’t be that hard to excute the idea depending on the complexity of it.

  33. Hi Neil, Why you are not at all interested in Google Adsense? I never saw them on your pages. Just a curious question…

  34. I am not sure about the price tip. Every time you raise the price you deny a group of people the chance to buy the membership. I love the long term aspect though. I also hate sales pages you are right when you say that breaking it down and showing people what they get visually is the best way to go.

  35. Lesson #1: Reoccurring revenue is the best form of income
    Agreed. But you should also offer a range of upsells and downsells. People that go into your membership program (I would create a forum with content inside that) will be highly receptive to any offer you make. As a well known blogger people already want to buy from you, you just need to let them.

    Lesson #2: Email marketing doesn’t work

    For this to work there is a need to build a strong auto responder sequence to further develop the relationship and offer the person multiple chances to buy. Attention is very limited and getting in peoples inbox is a big help.

    Lesson #3: Price doesn’t affect sales
    Agreed. Inside your membership area include extra added value things that weren’t included in the sales letter and include a bonus for being a member for over 2 months. This will help reduce refund rates.

    Lesson #4: Don’t be afraid to change things up
    If I was you I would keep it on Quick Sprout and remove the answers section. Then I would get forum topics from the members area and make these visible to the public in the same way seobook.com does.

    Lesson #5: Promote your membership program
    Agreed, the only barrier here was your own beliefs. I never bought the program but based on your content I can only assume it was great. This no doubt followed through into you not doing JV deals etc. Refunds are normal even for the best products.

    Lesson #6: You can’t assume
    Sales letters do work although not in all markets I would of looked at getting a copywriter to do a different version and compare results. I think you are possibly hinting at the correct problem, people were unsure what they would get. People love certainty. Make sure the link is there for people as to why they have to be a member, how it will help them etc. The testimonials were all from massive websites, this would be great if I owned a massive website but an ordinary person may struggle to make the link between how you helped Techcrunch etc and how you will help them.

    I would just make it simply your voice panning through slides that are simple text of what you are saying to cover both people that are visual and those that are more receptive to audio.

    People want to know they are going to be hanging out with other people with similar to themselves. So if you are going to have a membership forum make sure your target market is defined and this is included in your sales video/letter/auto responder.

    Lesson #7: Actions speak louder than words
    Agreed a survey isn’t a good indicator of people parting with money. I would of resurveyed them after launch and asked why they don’t want to buy yet. Then addressed those reasons in the sales letter.

  36. I guess it depends on what you are trying to do with email marketing. My business plan is to get them back to my website to play more games. So if I get 1000 people back to my website I consider that success.

    But I have never tried selling anything yet in email marketing. But see you are working on a subscription plan. Pretty cool man!

    • Right, it depends on your action. Getting 1,000 people to go back to a website is easier then getting 1,000 people to pay $47 for something on your website. If you had a good list, I’d consider experimenting too.

  37. Hey Neil,

    Great post, I will be building my membership programme soon. Can’t wait to get it going and your tips are going to definitely help me.

    Thanks

    Simon

  38. Talk about being shy man… Gotta step up to the plate. I know I tend to be the same way man.. Not sure why you did not promote it to much. But lets see what you come up with next time.

  39. Great Read Neil! I hope to reach such heights with my blog some day on the African blogosphere. Wish me luck :-)
    PS/If you get some time, check out this article i did on ‘SEO is Dead!’ http://bit.ly/9eUA43. I’d appreciate your comments.

  40. Lesson 2 – Email marketing does work, as long as you send it to the right people ;)

  41. I’ve been a regular reader of yours for a while now and I agree with you, it’s difficult to monetize. I am writing an ebook now and will hope to release it soon for my members, as a precursor for a membership program which I hope to launch. Both of them will be in various format (book is text, membership program is video).

  42. I don’t find it surprising that surveys don’t match sales – Surveys are free to take part in whereas sales cost money. People find it very easy to participate in something they care (e.g. your blog) if its free and give opinions on stuff they will buy as long as there are no commitments for it :)

  43. Your lesson always helpful practical tutorial for us. as other suggested why don’t you create one WEBSITE to promote your membership program, offcourse you enough clever but being your reader i only shared thought for you. hope you don’t mind. :)

  44. Daniel Edstrom :

    I totally agree that monetization isn’t easy!

    But I also feel that among many bloggers that e.g Adsense is not really accepted. I think Adsense is great for monetization but I don’t use it on my own blog. I’ve got other websites that make decent money with it though.

    What’s your take on Adsense?

  45. Cathrine gabler :

    Your 7 lesson taught me a lot. When I start monetizing my blog I think I lag in two areas mentioned over here. Confusion about pricing & more belief about Email marketing. Now I am clear. Thanks Neil.

  46. Thanks for sharing this, I think you will get it ‘right’ next time. Can’t add too much to what the others have written. There is some good advice here. However, what is your end game – do you have one. You cant sell QuickSprout, because you ARE QuickSprout, and if you create a membership site around ‘you’ and ‘your brand’ you cant sell it. Create something that is a bit more independent of the QuickSprout/Neil brand and you can sell for big bucks down the road.

  47. @netpaths.net thanks for your comment,sure will try it out

  48. Hi Neil I have some comments and of course some questions

    First a comment. Like you I have found that people don’t have any trouble paying for a yearly membership upfront. What is shocking to me that folks will pay for something and half will not use it for whatever reason. After mastering wall street I decided to tackle teaching others how to beat the stock market. What is the best way to monetize the”free portion” of the website in your opinion. Anyone else who can help I would appreciate it

  49. A powerful blog like yours, shouldn’t have any problem in monetizing it. But, six figure income is a little high target to reach in shortest period of time. I’m not saying it is not possible but it may also effect your reader’s count. Your loyal readers might unsubscribe. This is common where more ads comes, less readers will flow or stay. There are a lot of advertising opportunities you can give a try. I like the idea of monthly subscription as I make my blog advertisement sales to monthly subscription too which helps me rank in some income. I’m sure you will find ways to get your blog reach six figure income monthly soon. All the best!!

  50. Hi Neil, do you need to pay tax on this?

  51. But a premium membership program is not an option for everyone. Neil, do you mind shedding some light on making money from regular content.

  52. Price not affecting sales is a rather important point that you have picked up. I have always seen that most successful membership programs end up charging ludicrous fees. But then most people go on and join anyway.

    I think on the whole, charging higher will get you more profits.

  53. love to hear that your story.. you always speak the truth dont you.. and when it comes to explaining your story you still follow the same.. can we get a list of companies that you have invested in.. so we could do a study of ur companies

  54. Neil,

    Another great article. One thing that I noticed you consistently do with your blog posts is make them easy to read for people like myself that first skim the article to see if it’s worth reading, and then go back up to the top and read from the beginning.

    I found myself just quickly skimming through this post, but after seeing how much I could learn from it, I started back at the beginning.

    So, other than the advertisement sponsor spot on the sidebar of your blog, how exactly do you monetize on site? Are there any additional revenue sources that you have from your blog outside of your opt-in email list?

  55. Neil,
    Just wanted to point out your spelling mistake on reoccurring which should be recurring.

    Great article by the way!

  56. Have to start a reoccurring membership to pay my bills! I do not see any other way!

  57. Neil:

    Very well done article!

    If you had all of this to do over again would you:

    1. Make the blog on Quicksprout a separate area from the landing page on Quicksprout (but same domain name), or

    2. Would have another site (landing page and sales driven) with a different domain name entirely from the Quicksprout blog domain name?

    Thanks again for the great article.

    Patrick

  58. “Actions speak louder than words” a Real truth.And monetizing blogs can be easy with ads..but you won’t even get your electricity bill in turn with that program.

    By the way Neil, I love the simplicity of your writing, it really makes the reader feel easy while reading.Good Luck.

  59. you are superb Neil, i do believe from my presonal experiences that Email marketing doesn’t work, thanks for clearing all my doubts

  60. This post reminded me of Shoemoney.
    If you notice his way of monetizing his blog is not only by ads, but by the membership service.
    You sign up to an email subscription and every few days, I would get an email from Shoemoney packed full of good info, but he didn’t have a link to a salespage or anything. After a few weeks, he would send out the Shoemoney link to buy the subscription for the membership. Since the readers trust and feel Shoemoney has good info, they decide to sign up to the membership.

  61. You have learned some quick things with quick sprout. I hope this will make you more knowledge of monetize website.

  62. I’ve heard that you can make money from affiliate Marketing. Is it worth pursuing? Is it the same as blogging? What is the best way to make money and how much can you make per month.Thanks

  63. Interest that you say that email marketing doesn’t work. I was thinking of buying some email marketing software but I don’t think I will now.

  64. Hi Neil

    I believe in a membership program that has recurring income. In fact I pay a monthly fee towards a membership site I belong to.

    My mentor is taking me by the hand-learning all this Internet Marketing stuff. Its a new world for me and enjoy very much because of the passion I have in building relationships.

    Once my brand becomes viral, perhaps I can start up a membership site appealing to the masses.

    Thanks again for easy understood posts. A wealth of knowledge acquired for my own choice deciding factors on the pathway to success.

  65. Excellent! These are good lessons and I’ve learned at lot from this post. I agree with the whole thing, and also I never expect to get money easily with blog monetization.

  66. Hi Neil

    I’m just going over your posts again to comment on different aspects I have missed out. My blog has the action words:’Get started”. I seem to be getting a lot of viewers on my blog because of this and the occasional sign ups to my squeeze page.
    It really works.

    A couple of days ago I discovered another learning curve for me in creating a lightbox squeeze page from aweber. If you click on my name, you will see the light box pop up on my blog. Sorry,Just something I wanted to share with you. I get bursts of energy when I discover something different with this IM stuff.

    What do you think about a lightbox? I read a blog from John Chow and he recommends to have 3 squeeze pages on your blog to capture the email addresses, so I thought I’d give it a shot.
    I have already commented on the positives of a membership programme and the honesty of working with marketing Gurus who are willing to help me succeed in this business. The time here in New Zealand is 3.44am. This is a typical day in my life I get up and get into marketing my blog and websites. I seem to be an automatic dynamo spinning into 1st, 2nd and third gear learning everything I can to make a mark in Cyberspace.

    Thats why I feel its a privelege to make comments on your posts Neil because you do provide tremendous value and I just seem to keep writing as many comments as possible on your post, and of course you always reply back. Thats what keeps me coming back, so I appreciate your endless time to replying back to my comments. I feel appreciated. I suppose thats why you are successful. I salute to you.
    I certainly believe in monthly subscriptions which do have continuous value. People will always come back reading quality content and I believe you are right on the price. People will pay top dollar on on valuable content.

    Will Neil Thanks a million again

    Have a great day

    Richard

  67. Hello Neil, I started my blog a week before and when I saw KissMetrics, iam interested to join it.
    What are the charges for it

  68. A recurring source of income has been my goal for quite a while, but I soon learned its easier said than done. Nevertheless, I’m focused on soaking up all the information you have to offer to try to piece together something that will allow me to decrease my reliance on my business, and start getting money from a recurring source.

  69. Spicejet Booking :

    Hi Neil
    You have done a good job. This will help me to grow my business. Keep updating.

    Thanks
    Andrew

  70. Restaurants in United States :

    Now this is what I call a marketing lesson. Thank you Neil for pointing us your mistakes so we can learn from them. I am not surprised at all that all those people that responded positive to the survey didn’t showed up after all. People say a lot of things but when they take action they are totally different.

    • Definitely,
      I know it is beneficial to learn from mistakes. This way you can learn from the ones I have made so far, that way you can try to avoid it yourself.
      Rather then learn first hand. You are right some people are all talk, it happens.

  71. My experience says monetizing a website or a blog is not so easy until you have a decent amount of regular visitors. But never-mind we can definitely learn from the past mistakes and hope not to repeat them again.

  72. Hi Neil,

    I wasn’t a subscriber when you wrote this and I wish I was. I am focusing on How to monetize our website as my target market for the information we serve is located globally.

    Early last year I made mistakes which led to at least 4 of the lessons u share here.

    Right now I was planning on going out to ask the market if they would buy a product from me but reading your last point I will be a little cautious and plan better.

    Thanks for sharing this.
    David

  73. so what happened to the membership program then? why not bring that back with a monthly subscription?

  74. hey neil,
    “Lesson #7: Actions speak louder than words”,it’s an excellent approach indeed.
    and yeah monetizing a blog is not an easy work, you must have lots of regular visitors. this post is awesome.

    Thanks.
    Matt

  75. Now that I am doing more IM work it is all about what do I do with the visitor and how do I convert them to take action once they arrive to my site.

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