Over the last 2.5 years I made 15 angel investments with my own cash. Although I have made a decent amount of investments, I don’t consider myself an “angel investor” because I don’t search for companies to invest in, I don’t lead financing rounds, and I don’t know how to read term sheets.
When I first started investing I did it because I wanted to make more money, but I started enjoying investing in startups because it was teaching me a lot about entrepreneurship.
For the last 9 years I have been an entrepreneur and over the years I heard both good and bad stories about investors. But I never really understood what investors went through until I started investing my own cash into companies that weren’t mine.
Here’s what I learned about entrepreneurship through angel investing: [click to continue…]
Testimonials. They can do wonders for your business as long as they are used the right way.
The main reason for using them is that they help establish credibility and they give you the opportunity to prove claims about your product or service. The end result is that they can help you convert more of your visitors into customers if they are used correctly.
But before we get into the correct way of using them, you need to first understand what not to do.
Don’t create fake testimonials!
The biggest mistake you can make is creating fake testimonials. Why? It’s not just because they aren’t believable, but if you get caught it will ruin your credibility.
You are better off not having any testimonials than creating fake ones. And if you truly have a great product or service, sooner or later your customers will start giving you real testimonials.
Alright, so here is how you can effectively use testimonials: [click to continue…]
Whether you love or hate Maxim, there’s a lot that the magazine can offer you other than pictures of half naked chicks. I was skimming through the magazine today and after 30 minutes I realized that I spent more time engaging with their ads, than I did with the content in the magazine.
Advertisements don’t have to be dull and boring. I know they have a negative connotation, but if ads were good you would look at them all day long, right?
If you are thinking about promoting your business through advertisements create ones that are memorable and are worth talking about.
Roughly a year ago I tried to monetize Quick Sprout. My goal was to consistently make $20,000 a month to start off with and build up to $100,000 a month in revenue. As you probably can guess, things didn’t work out the way I planned.
But before I go into what I learned from trying to monetize Quick Sprout, let me break down how I was monetizing the blog.
I have been blogging for a few years now and I have built up a very loyal audience. And for that, I thank you. So roughly a year ago I decided to create a membership area on Quick Sprout in which you could get premium content for a one time fee of $197 (you are no longer able to signup).
The premium content wasn’t like the content on the blog, instead it was an 8-week training course on how to grow your business. Each week I would email you a module that would help you grow your business. And after 8 weeks, you would roughly end up with 80 pages of marketing content from me.
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About Neil Patel
Neil Patel is the co-founder of 2 Internet companies: Crazy Egg and KISSmetrics. Through his entrepreneurial career Neil has helped large corporations such as Amazon, AOL, GM, HP and Viacom make more money from the web. By the age of 21 not only was Neil named a top 100 blogger by Technorati, but he was also one of the top influencers on the web according to the Wall Street Journal. Continue reading
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