Disclaimer: I am the co-founder of KISSinsights.
Over the past few months, you’ve probably seen little pop-up questions at the bottom right corner of Quick Sprout. And if you haven’t, here is what they look like:
By asking you questions through this online survey tool, I’ve learned a ton of things about you.
You love Quick Sprout
As you can see, when I asked you how disappointed you would be if Quick Sprout no longer existed, 81.7% of you said that you would be very or somewhat disappointed. Although I already knew that the majority of you would be disappointed, I didn’t know why 18.3% of you didn’t love Quick Sprout.
One thing I learned by asking this question is that the information I am writing on is too vague.
Dude all of the stuff you teach is not applicable to all small businesses, very vague and non-specific advice. I learn more from what you DO than what you say lol.
If I wrote more detailed blog posts, Quick Sprout would be much more popular. So, from now on, one of my goals will be to write less vague content.
You may not have a business
Although a whopping 51.9% of you own a business, 48.1% of you don’t. A lot of the content on this blog is focused towards people who already have businesses.
Based on this data, a good portion of the blog posts should be on starting a business because that is where a lot of entrepreneurs make mistakes that could easily be avoided. I hope some of the new content I am about to write will help you avoid those mistakes.
You want to learn more about me
One of the questions I asked on my About page is “what else would you like to know about me?” At first, I thought that I did a pretty good job with my About page because it is thorough, but I was wrong.
The most common response I got was that I needed to provide more ways for you to connect with me. So, I added links to my Twitter, Facebook, and Linkedin profile within the blog’s sidebar.
I need to start writing content that you want to read
I blog about topics that I feel you want to read about. The problem with doing this is that you may not care for that content. So, instead of guessing, I have been asking you “what should I blog about?”
Here are some things you want me to blog about:
- What are the traits of successful entrepreneurs?
- 7 ways to market your startup
- How to build a startup with no money
- The startup checklist (the steps you need to take to succeed)
The great thing about your responses is that they help solve my writer’s block and take the guess work out of writing blog posts. The last thing I want to do is write something that you don’t care about.
Keep in mind that I won’t blog about everything you request, but I’ll do my best to please you.
You need to learn about your customers
Now that I have shared with you what I learned about you through KISSinsights, you should do the same with your website’s visitors/customers.
The first thing you need to do is sign up for KISSinsights. It’s really simple, and, best of all, it is free.
After you sign up, you want to start asking people questions. You can do this by using one of our predefined questions, or you can come up with your own questions.
Once you select a question, you should define who you want to ask that question.
If you look at the above screenshot, you’ll notice that you can:
- Pose a question to anyone – no matter who visits your website and where they come from, they’ll see the question.
- Ask only return visitors – if you want to ask only your loyal visitors a question, this is the option you should select.
- Ask visitors who view multiple pages – this is a great option if you only want to ask engaged visitors a question (they may have never seen your site before).
- Ask users who have been on your site for a while – if you have a question that is only relevant to people who have been on your site for a while, then this is the option for you. For example, if I wanted to ask you what you thought of this blog post, I would only show you the question if you have been on the page for 30 seconds because chances are you have at least read some of it.
- Ask a person the same question more than once – if you think people’s responses are going to change over time, you can always ask them the same question again.
I hope you’ll get the same benefit out of KISSinsights that I got. It’s a great product. But then again, I am biased because I co-founded the company.
I’d love to hear what you think about KISSinsights, especially the ways we can improve upon it. Feel free to be as harsh as you want. It won’t hurt my feelings.