Disclaimer: I am the co-founder of KISSinsights.
Over the past few months you’ve probably seen little popup questions on the bottom right corner of Quick Sprout. And if you haven’t, here is what they look like:
By asking you questions through this online survey tool, I’ve learned a ton of things about you.
You love Quick Sprout
When I asked you how disappointed you would be if Quick Sprout no longer existed, 81.7% of you said that you would be disappointed. And although I already knew that the majority of you would be disappointed, I never really understand why 18.3% of you didn’t love Quick Sprout.
One thing I learned by asking this question is that the information I am writing on is too vague.
Dude all of the stuff you teach is not applicable to all small businesses, very vague and non-specific advice. I learn more from what you DO than what you say lol.
If I wrote more detailed blog posts, Quick Sprout would be much more popular. So from now on, one of my goals will be to write less vague content.
You may not have a business
Although a whopping 51.9% of you own a business, 48.1% of you don’t. A lot of the content on this blog is focused towards people who already have businesses that are up and running.
Based on this data a good portion of the blog posts should be on starting a business because that is where a lot of entrepreneurs make mistakes that could have easily been avoided. And hopefully some of the new content I write will help you avoid those mistakes.
You want to learn more about me
One of the questions I asked on my about page is “what else would you like to know about me”. At first I thought that I did a pretty good job with my about page because it is thorough, but I was wrong.
The most common response I got was that I need to provide more ways for you to connect with me. So I added links to my Twitter, Facebook, and Linkedin profile within the blog’s sidebar.
I need to start writing content that you want to read
I blog about topics that I feel you want to read about. The problem with doing this is that you may not care for that content. So instead of guessing, I have been asking you “what should I blog about”.
Here are some things you want me to blog about:
- What are the traits of successful entrepreneurs
- 7 ways to market your startup
- How to build a startup with no money
- The startup checklist (the steps you need to take to succeed)
The great thing about your responses is that it helps solve writers block and it helps me take the guess work out of writing blog posts. The last thing I want to do is write something that you don’t care about reading.
Now keep in mind that I won’t be to blog on everything you request, but I’ll do my best to please you.
You need to learn about your customers
Now that I shared what I learned about you through KISSinsights, you should do the same with your website’s visitors/customers.
The first thing you need to do is sign up for KISSinsights. It’s really simple and best of all it is free.
After you sign up you want to start asking people questions. You can do this by using one of our predefined questions, or you can come up with your own questions.
And once you select a question you should pick who you want to show it to.
If you look at the above screenshot you’ll notice that you can:
- Ask a question to anyone – no matter who visits your website and where they come from, they’ll see the question.
- Only ask return visitors – if you only want to ask your loyal visitors a question, this is the option you should select.
- Ask a question to visitors who view multiple pages – this is a great option if you only want to ask engaged visitors a question (they may have never seen your site before.)
- Ask a question to users who have been on your site for a while – if you have a question that is only relevant to people who have been on your site for a while, then this is the option for you. For example, if I wanted to ask you what you thought of this blog post, I would only show you the question if you have been on the page for 30 seconds because the chances are you have at least read some of it.
- Ask a person the same question more than once – if you think people’s responses are going to change over time you can always ask them the same question over again.
Hopefully you’ll get the same benefit out of KISSinsights that I got. It’s a great product… but then again I am biased because I co-founded the company.
I’d love to hear what you think about KISSinsights… especially the ways we can improve upon it. Feel free to be as harsh as you want, as it won’t hurt my feelings.