Every day, I am seeing entrepreneurs make one big mistake. It isn’t that you spend too much money or that you’re stuck in a bubble and refuse to get out of your comfort zone. It’s that you can’t focus all of your energy on one business!
I don’t want to hear bullshit excuses coming out of your mouth. Your new business doesn’t tie in with your existing one! You can’t try out a few business ideas before you pick the best option!
If you don’t focus on one business, you’re bound to fail. Hypothetically, even if all of your ideas are revolutionary and positioned to do well in this world, you’ll make them crash and burn. Why? Well, it’s because if you’re splitting your time between a few businesses, you won’t be able to put in the required amount of time and energy into any of them.
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Let’s look at some stats
There are 24 hours in a day. That equates to 168 hours in a week.
The average adult gets 7 hours of sleep a day or 49 hours a week.
An average small business owner works 52 hours a week.
The majority of your week is spent working or sleeping (49 hours + 52 hours = 101 hours).
After you subtract the necessities, you’re left with 55.9 hours.
And if you’re one of those “average Americans,” you spend a lot of time doing miscellaneous things such as chit-chatting, texting, and, most importantly, watching TV. If you go by the stats that the LA Times gives, you spend around 5 hours a day watching TV.
Five hours of television a day equates to 35 hours a week. And if there is only 55.9 hours in a week left, there isn’t enough time left to hang out with your family and friends.
If you want to run two businesses at once and do things right, you only have time to eat, sleep, keep up with your hygiene (no one likes a smelly person), and work. There isn’t time to watch TV, travel, text message, or even talk with your family.
Sadly, I know the stats I showed you above won’t convince you to focus on one business. Even if you agree with what I am saying, somehow you’ll convince yourself to start multiple companies at once. It’s just a matter of time.
But before you go down that path, I ask you to NOT take a page out of my book.
With my first real business, my business partner and I were making a decent amount of money. Cash was rolling in, and we were living the “good life” (or at least what we thought to be the good life).
So, why didn’t things take off? Well, we got sidetracked with a lot of other businesses, which caused our main one to suffer. And it also cost us over a million dollars.
After that, you would think we learned our lesson, right? Well, we didn’t. We made the same mistake a few more times. Financially we did all right, but one could argue that we would have made three, four or even ten times more money if we focused all of our energy on one company.
Even today, we have to force ourselves to focus because we both have A.D.D. We’re like two little kids in a candy store, looking for our next fix.
It took my business partner and me three years to figure out that we need to focus. It took us another three years to actually focus. We’re finally able to sit down and concentrate on one business. Now, we are hoping things will work out in our favor.
Don’t make the same mistake we made and what millions of other entrepreneurs are making right now. Two-thirds of small businesses fail within the first six years, and you’re bound to be one of them if you don’t focus.
P.S. Focus on your core business and if you want help growing it click here.