Facebook is the second most popular site on the web, according to Alexa. With over 350 million members, you would think a lot of companies and individuals would be creating fan pages, but they aren’t.
Once I had it completed, I thought I would have hundreds of fans instantly because I have over 2,000 friends on Facebook. Sadly, this didn’t turn out to be the case. If you want to get friends over to your fan page, you have to do a lot of manual work such as inviting all your friends to join.
Download this cheat sheet to get to know why you need to make a Facebook fan page.
The harsh reality
I invited people to become fans of “Quick Sprout”, but less than 5% of my friends joined. My guess is that they receive too many fan requests, so they ignore them like I do, or they didn’t know Quick Sprout was my blog.
After making a few tweaks, I have decided to change my Quick Sprout fan page to a Neil Patel fan page. Through this new fan page, I would still be able to promote my blog as well as my other companies.
Within hours, my Facebook friends were getting emails like the one below.
Because the message was so entertaining, roughly 36% of my friends became fans. In addition, many of these fans were so amused with the message Facebook created that they even sent me an email.
The first big lesson I learned with fan pages is that if you want people to join your page, you either need to offer something or do something silly to get people’s attention and have them join.
Communication is your key to success
At this point, I had hundreds of fans, but my Facebook fan page wasn’t doing anything for me. Luckily enough, one of my fans called me out for not interacting with my fans.
Once I recognized the importance of interacting with my fans, I started following up with every fan who posted on my wall. In addition, I integrated my blog’s RSS feed into my Facebook fan page.
I also started posting just to create conversations. For example, I asked my fans what they were doing for Thanksgiving, which led to 14 new comments and 15 fans “liking” the question.
After I got the ball rolling, I noticed that Facebook started to drive a decent number of visitors to my blog.
Over a 3-day period, I received 356 visitors from Facebook, whose visits to my blog averaged 2 minutes and 43 seconds. This wasn’t too shabby, considering 8,000 visitors from Google spent 1 minute and 16 seconds on my blog.
The real value in having a fan page
Getting extra traffic to your business from a Facebook fan page is great, but it isn’t the best thing that a fan page provides.
The real value I get out of having a fan page is the stats that Facebook provides.
By analyzing the stats above, I learned that:
- Roughly 81% of my fans are males. If I want to attract more female fans, I have to write more content and blogs targeted to females.
- Supporting the above point, more females interact on my fan page than males do, so I should be targeting female fans.
- Most of my fans are between 18 to 44 years old, so I need to tailor my new content to that demographic and not worry about the others.
- To grow my blog faster, I should target 18 to 34-year-olds because they are more likely to interact with me and read my blog posts.
- I have a lot of fans from the US, but it seems a good portion of fans are also from India. I need to start embracing my culture so I can create a larger Indian following.
- I also noticed that simple questions have a better response rate and help build the community. When I posted complex questions on my fan page (I have deleted them now), very few people interacted with me, and I started to lose fans.
1000 fans and counting
After a month or so of having a fan page, I finally reached 1,000 fans. I learned that having a fan page can be very valuable. Not only does it help drive traffic to your business, but it can also give you a good understanding of who your customers are.
If you want to learn about your fans, friends, or even customers, I highly recommend you create a Facebook fan page. It will not only allow you to interact with people, but it will also help you get to know them on a personal level.
Next, I am going to try growing my fan page to 10,000 people. I have added a Facebook fan widget in the sidebar of my blog, and I am going to start buying Facebook ads.
P.S. If you’re looking for help to grow your social media channels click here.