Facebook is the second most popular site on the web according to Alexa. With over 350 million members you would think that a lot of companies and individuals would be leveraging it by creating fan pages, but they aren’t.
Within the first few days of inception I thought I would have hundreds of fans because I have over 2000 friends on Facebook. Sadly, it wasn’t the case. If you want to get friends over to your fan page, you have to do a lot of manual work, such as inviting all of your friends.
The harsh reality
So I decided to invite people to become a fan of “Quick Sprout”, but what I learned is that less than 5% of my friends joined on as a fan. My guess is that they get too many fan requests so they just ignore them all (like I do), or that they didn’t know Quick Sprout was my blog so they didn’t join.
After making a few tweaks, I played with the concept of changing my fan page to be a “Neil Patel” fan page instead of a Quick Sprout fan page. And through that fan page I would be able to promote my blog as well as any of my other companies.
Within hours my Facebook friends were getting emails like the one below.
Because the message was so entertaining, roughly 36% of my friends signed on to become a fan. In addition to that, many of these fans were so amused with the message Facebook had sent them that they even sent me an email.
The first big lesson I learned is that if you want people to join your Facebook fan page you either have to offer something or do something so silly that people want to join.
Communication is your key to success
At this point I had hundreds of fans, but my Facebook fan page wasn’t doing anything for me. Luckily enough, one of my fans called me out for not interacting with my fans.
After noticing that I wasn’t responding, I started to follow up with every fan that left a wall post. In addition to this, I integrated my blog’s RSS feed into my Facebook fan page.
I also started posting on my wall to create conversations with my fans. For example, I asked my fans what they were going to be doing for Thanksgiving, which lead to 14 new comments and 15 fans marking that question as “liked”.
Once I started to get the ball rolling on my fan page, I noticed that Facebook started to drive a decent amount of visitors.
Over a 3-day period, I received 356 visitors from Facebook and they averaged 2 minutes and 43 seconds on my blog. Which isn’t too shabby considering that 8000 Google visitors spent only 1 minute and 16 seconds on my blog.
The real value in having a fan page
Getting extra traffic to your business from a Facebook fan page is great, but it isn’t the best thing that a Facebook fan page provides.
The real value that I get out of having a fan page is the stats that Facebook shows me.
By analyzing the stats above, I learned that:
- The majority of my fans are males. Roughly 81% of them are males and if I want to start attracting female fans I have to write more content on my fan page and blog that is targeted towards females.
- Although the majority of my fans are males, a higher percentage of females interact on my fan page, so I should start targeting them.
- Most of my fans are in the age range of 18 to 44, so I need to start tailoring my content to that demographic and not worry too much about teenagers or senior citizens.
- If I want to grow my blog faster, I should ideally target 18 to 34 year olds because they are more likely to interact with me and read the content on my blog.
- Although a lot of fans are from the U.S. it seems that a good portion of them are Indian. I need to start embracing my culture more so that I can grow a larger Indian following.
- I also noticed that simple questions tend to have a better response rate and they help build the community. When I post complex questions on my fan page (I have deleted them now), very few people interacted and I started to lose fans.
1000 fans and counting
After a month or so of having a fan page, I have finally reached 1000 fans and I have learned that having a fan page can be very valuable. Not only does it help drive traffic to your business, but it can also give you a good understanding of who your customers are.
If you want to learn about your fans, friends, or even customers, I highly recommend that you create a Facebook fan page. It will not only allow you to interact with these people, but it will also help you get to know them on a personal level.
And as for the next steps for me, I am going to try and grow my fan page to 10,000 people. I have added a Facebook fan widget in the sidebar of my blog and I am going to start buying Facebook ads.