Adding RSS subscription link within your blog’s sidebar isn’t enough these days. Yes, those links will get clicked on and you will get some subscribers, but you won’t convert a lot of those visitors into readers.
If you want to convert a high percentage of your visitors into RSS subscribers, here is what you can do:
Offer multiple options
Not everyone uses RSS feed readers. Even web savvy users like me don’t use feed readers. But what everyone uses is email, so a good way to get more subscribers is to offer an email subscription option.
Location, location, location
The location of the link to your RSS feed will play an important factor in how many subscribers you have. Here are a few locations to consider:
- Above the fold – you don’t want to have your readers scroll down to find your RSS feed.
- Sidebar – you can use your sidebar to offer multiple subscription options, such as email.
- Content – right after your blog post and right before your comments you can write a little blurb that convinces people to subscribe to your RSS feed. For example, you could use “Want to be notified when there is new content to read on Quick Sprout? Just enter in your email address and we’ll shoot you an email when there is new content for you to read. Don’t worry, I promise not to spam you or share your information with anyone else.”
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