You will find points in your process that provide marketing touch points, that might be calling the client with an update on the progress of their order. A ‘thank you card’ after the order, you can build these into the operation and it snow balls as you move along & recreates repeat customers and referrals.

Doesn’t cost much, the main point is knowing your process and where to insert the touch points.

These touch points also act as the points where to insert up sells, down sells, cross sells.

It takes a sheet of paper, a pen, draw some boxes and arrows and map out your process, from the clients prospective.
Where there is a customer contact point, that’s a marketing opportunity. The obvious ones are at the start and at the end, but you find some int he middle.

I personally used SMS/text to the clients cell phone with updates via an online SMS/text provider and saved templates.

Clients always commented that they loved the updates, as its human nature to assume the worst if they hear nothing.

SMS/text also kept it short compared to a phone call and I didn’t need to make small talk, unless I wanted to call them.
I would often call on the last contact as I could ask for referrals at that time.

Hope it helps, as a small budget start up makes you think of solutions without throwing money at it.

Track leads, conversions, avg dollar spend, number of transactions.

And at least semi-automate the data collection of the metrics.

While all the people blog, us smart internet marketers autoblog to make more money.

Think about it why start a blog and make mabey a few hundred dollars a month puting in alot of work when i can set up a few of these autoblogs and make that same money each month with no work.

Then i can sell them and make even more money. Its not about working hard its about working smart

It seems a lot of marketers have giving up on get free traffic from the search engines.

They seem to rather pay for traffic rather than spend the time to optimize their sites for the search engines