If you are trying to grow your traffic, you have to first understand your visitors. When I first started blogging I thought that I could get a better understanding of who you are by just interacting with you through comments and emails.
Boy, was I wrong! Yes, I did learn some things about you through your comments and emails, but the majority of you don’t comment or email me.
After realizing this, I decided to survey you and dig through my analytics. Here is what I learned about you.
You love entrepreneurship
As you can probably tell from my about page, I started Quick Sprout as a personal branding blog.
If you want to become a “rock star”Â in your industry, you have come to the right place.
But over time it slowly changed into a blog about entrepreneurship. The interesting thing is, the change didn’t happen because of me, it happened because of you. You wanted me to blog on things that were more related to entrepreneurship. I didn’t realize this until I surveyed you a few times.
Because of these surveys, I started blogging about business related topics and traffic started going up. On top of that you promoted Quick Sprout on other entrepreneur focused sites like Hacker News, which has resulted in huge traffic spikes.
You engage when you come from Twitter
Although Google.com is my number 1 source of traffic, Google visitors aren’t engaging. They don’t subscribe to my RSS feed and more importantly, they aren’t commenting on the blog.
On the other hand referring sites like Twitter are driving a small amount of traffic, but those visitors are commenting on the blog. Once I learned about this I added Twitter (ReTweet) buttons at the bottom of each blog post, which has increased traffic and engagement.
You want me to blog more often
Another thing that I learned from the survey is that your biggest complaint about me, and I agree with it, is that I don’t blog often enough. Sometimes I will only blog once a month, while other times I will blog once a week. If I kept a more consistent schedule you would read Quick Sprout more often.
Over the course of the next 30 days I am going to try and blog on a regular basis, so that you come back more often.
You love when I write about search engine optimization
The most popular keyword searches you perform on Quick Sprout are related to Internet marketing. Although Quick Sprout is a blog about entrepreneurship, this does make sense because my background is in Internet marketing.
I will start blogging a bit more about marketing related topics. After all, marketing is a key component to every great company. As an entrepreneur you need to know about the latest marketing tactics that work.
You like my old content
You visit the old content on the blog more often than the new content. Since you aren’t just reading the new stuff I publish, I need to do a better job of cross-linking my old blog posts with my new ones and vice versa. This will help you find more content, more easily… especially if you are new to the blog.
Maybe I should consider listing out the most popular posts in my sidebar.
You want to be rich, if you already aren’t.
The most popular way you tend to find Quick Sprout is by searching for the phrase “how to become rich” on Google. After finding this out I decided to write a few blog posts about my financial failures. It is hard to teach you how to get rich; since chances are that you will make your money in a different way then me. On the other hand it is much more realistic to tell you what you shouldn’t be doing if you want to be rich.
You tend to StumbleUpon my blog posts
You probably use StumbleUpon, and if you do, you tend to stumble the new blog posts I write during the weekdays. The interesting thing is, although you read older blog posts, you rarely stumble those.
So if I want to get the most traffic from StumbleUpon I need to publish my blog posts early in the morning because every time I write a blog post at night or on the weekend, you tend not to stumble much on Quick Sprout.
You are actually using Bing
Who would of thought that you are using Bing? I am actually getting a significant amount of traffic from Bing. This tells me that I shouldn’t ignore browsers like Internet Explorer because most of you Bing users are using Internet Explorer.
At the end of the day if your website isn’t compatible with all major web browsers, you are going to lose a lot of readers.
And to wrap it all up, here is the most important thing I learned about you.
Drum roll please
I know very little about you!
Although I can learn a lot about you by surveying you or digging deep into my analytics, there is still a lot that I don’t know about you. So if you could, please leave a comment with something about yourself; don’t be shy!
And if you don’t know much about me, feel free to check out my about page.
PS: Hopefully this blog post teaches you that you should try to learn as much as possible about your visitors. And once you get to know them, don’t stop learning because peoples’ interests, preferences, and tastes change over time.