When you think about online gambling, terms like poker, blackjack, casino, or even money come to mind. The thing is, casino related games are not the only the only form of online gambling.
Roughly two years ago I was known in the Internet marketing space as a search engine optimization (SEO) expert. There were hundreds of individuals who were also SEO experts at this time and many of them were even better than me. Because of this, I figured that if I wanted to succeed in the Internet marketing space I would have to change the public’s perception of me. During this time there weren’t too many social media experts so I decided to concentrate on that niche when it came to speaking at conferences and blogging. To make a long story short, within 2 years the perception that the public had on my company and me changed for the better. Many people see me as a social media expert now and when companies are looking for that service, in many cases they turn to me because I branded myself in this way. In essence, I took a gamble and risked everything, but within a few years it all worked out.
Now that you know a little bit about me, I would like for you to think about yourself and the position you are currently in. Just like I was a few years ago, there is a chance that you are also swimming in an ocean full of identical fish. If this is the case, the question that comes to mind is: “should you re-brand yourself?”
If the following characteristics represent you then the answer is yes:
- There is nothing that differentiates you from the competition.
- Within the last 2 years you have not been able to achieve your professional goals.
- You are not well known in your industry.
There is nothing wrong if the characteristics above resemble you. All you have to do is take a gamble and roll the dice. Remember, in the Internet world the house does not always win.