When you think of networking you probably imagine yourself going up to new people and striking up a conversation with them. This usually takes place at local meetups, conferences, or even through the web. But the thing is, networking doesn’t stop there. Some of the best connections that you will make in life are through introductions.
Think about when you walk up to someone that you are interested in meeting. In most cases, you guys will strike up a conversation and learn a few things about each other but the relationship usually stops there. Occasionally you may follow-up with each other, but most likely the relationship will not be strong enough where you could count on them for a favor or much else.
Now think about when one of your friends introduces you to someone. Right away, both parties have a bit of respect for each other because someone that they both trust put them together. Plus, the relationship grows at a rapid pace where you can potentially count on each other without having to see each other repeatedly at conferences/meetings for a long time. An introduction is valuable because it creates a meaningful relationship compared to networking with random individuals.
Now that you know the value of introductions, the trick is to get people to start introducing you to others. The easy way is to just ask others for introductions, but this will probably put you in an awkward position with your friends. On the other hand, if you start introducing your friends to others where there is a mutual benefit, they will naturally be appreciative of you. Furthermore, if they think of anyone that should meet you, they will start returning the favor by introducing you to others.
So if you want to be successful, go out there and start making some introductions!