Comments on: Branding Yourself at 10 MPH http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/ I'm Kind of a Big Deal Sun, 01 Aug 2010 01:30:52 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Neil Patel http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-65784 Neil Patel Thu, 08 Apr 2010 04:44:57 +0000 http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-65784 I think they were just a bit ahead of it's time. Marketing it in the 'today' world would probably have made it a lot bigger than what it is now. I think they were just a bit ahead of it’s time. Marketing it in the ‘today’ world would probably have made it a lot bigger than what it is now.

]]> By: Net Age http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-65764 Net Age Wed, 07 Apr 2010 09:00:29 +0000 http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-65764 I agree that Segway passed up a serious marketing opportunity here, but nevertheless they are still getting the exposure. That just sounds kinda wrong to me..... I agree that Segway passed up a serious marketing opportunity here, but nevertheless they are still getting the exposure. That just sounds kinda wrong to me…..

]]> By: Neil Patel http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-59282 Neil Patel Thu, 17 Dec 2009 01:54:17 +0000 http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-59282 Lol, I'm sure they probably didn't consider that. Lol, I’m sure they probably didn’t consider that.

]]> By: forum http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-59149 forum Wed, 16 Dec 2009 09:19:03 +0000 http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-59149 That is a great story Neil. I wonder if they thought of wearing shirts that said These Segways were NOT donated! That is a great story Neil. I wonder if they thought of wearing shirts that said These Segways were NOT donated!

]]> By: cash loans uk http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-49182 cash loans uk Thu, 09 Jul 2009 19:23:23 +0000 http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-49182 I wont blame segway inc. Its difficult to know potential of a project particularly if its run by beginners. Moreover, it is very likely that companies like segway get lots of such offers. I wont blame segway inc. Its difficult to know potential of a project particularly if its run by beginners. Moreover, it is very likely that companies like segway get lots of such offers.

]]> By: Neil Patel http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-44149 Neil Patel Thu, 12 Feb 2009 01:00:50 +0000 http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-44149 It is. It doesn't matter what you think, it matters what others think. It is. It doesn’t matter what you think, it matters what others think.

]]> By: Motorcycles for sale http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-44083 Motorcycles for sale Mon, 09 Feb 2009 07:08:30 +0000 http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-44083 I thnk it's all about your total perceived value in the eyes of your audience. I thnk it’s all about your total perceived value in the eyes of your audience.

]]> By: Neil Patel http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-23900 Neil Patel Thu, 08 May 2008 22:56:08 +0000 http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-23900 I understand where you are coming from, but they got great press from it. It seems like they did sponsor it at the end, but ideally if they sponsored it from the get go, they would have got better press. I know companies track sales, but sometimes you do things for branding, such as sponsorships. Because in the long run it will help increase sales. I understand where you are coming from, but they got great press from it. It seems like they did sponsor it at the end, but ideally if they sponsored it from the get go, they would have got better press.

I know companies track sales, but sometimes you do things for branding, such as sponsorships. Because in the long run it will help increase sales.

]]> By: Ben http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-23694 Ben Tue, 06 May 2008 16:02:18 +0000 http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-23694 I'm a new reader and am incredibly late in seeing this, but I can resist - Segway should have donated the Segways for these guys?? Please step away from the crack pipe! You're either incredibly naive with matters related to sponsorships/corporate donations or you've never been exposed to a company that actually tracks (quantifiably) the sales / revenue that result from something like this (more often than not - SQUAT!) Ben PS - better late than never... I’m a new reader and am incredibly late in seeing this, but I can resist – Segway should have donated the Segways for these guys?? Please step away from the crack pipe!

You’re either incredibly naive with matters related to sponsorships/corporate donations or you’ve never been exposed to a company that actually tracks (quantifiably) the sales / revenue that result from something like this (more often than not – SQUAT!)

Ben

PS – better late than never…

]]> By: Neil Patel http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-12058 Neil Patel Thu, 13 Dec 2007 16:42:48 +0000 http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-12058 Yea, there could have been many reasons why Segway did not do it. It seems that they were smart enough to sponsor them once the video came out, which is better late than never. Yea, there could have been many reasons why Segway did not do it. It seems that they were smart enough to sponsor them once the video came out, which is better late than never.

]]> By: Umesh http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-12046 Umesh Thu, 13 Dec 2007 09:58:39 +0000 http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-12046 First time reader of your blog, impressive and inspiring ofcourse!! One thing for sure that segway didnt see the value proposition in giving out free segway to these guys . Again perhaps becoz lack of credential or not so convincing presentation of your idea. Agreed they are famous now , but again they were prolly not when the approached the segway .. few cents if I may say Either way ...Missed Opportunity for Segway :) Not to mention that they dont hv 2 many competitors to begin with .. oh well First time reader of your blog, impressive and inspiring ofcourse!!

One thing for sure that segway didnt see the value proposition in giving out free segway to these guys . Again perhaps becoz lack of credential or not so convincing presentation of your idea. Agreed they are famous now , but again they were prolly not when the approached the segway .. few cents if I may say

Either way …Missed Opportunity for Segway :)
Not to mention that they dont hv 2 many competitors to begin with .. oh well

]]> By: Barbara http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-8749 Barbara Sat, 10 Nov 2007 04:01:39 +0000 http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-8749 That is a great story Neil. I wonder if they thought of wearing shirts that said "These Segways were NOT donated!" :/ That is a great story Neil. I wonder if they thought of wearing shirts that said “These Segways were NOT donated!” :/

]]> By: Vancouver Island SEO http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-8537 Vancouver Island SEO Thu, 08 Nov 2007 16:54:44 +0000 http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-8537 Just like these guys I'm always approaching companies for free stuff, but I seem to have great luck. I enjoy getting free products then ranking for terms that the manufacturers couldn't be bothered to. Usually this is because they have big company mentality is if we build it they will purchase. The smart people are always willing to give away equipment for a presell page and some links :) Just like these guys I’m always approaching companies for free stuff, but I seem to have great luck. I enjoy getting free products then ranking for terms that the manufacturers couldn’t be bothered to. Usually this is because they have big company mentality is if we build it they will purchase. The smart people are always willing to give away equipment for a presell page and some links :)

]]> By: Neil Patel http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-8409 Neil Patel Thu, 08 Nov 2007 02:44:22 +0000 http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-8409 Yea, problem is tons of companies are making mistakes like Segway on a regular basis... just look at Mentos and Coke. Yea, problem is tons of companies are making mistakes like Segway on a regular basis… just look at Mentos and Coke.

]]> By: Michael Dorausch http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-8360 Michael Dorausch Wed, 07 Nov 2007 22:47:57 +0000 http://www.quicksprout.com/2007/11/01/branding-yourself-at-10-mph/#comment-8360 Agreed on the lack of branding by Segway. Amazing how often big companies miss out on opportunities like this. I met some guys this weekend at a Barcamp in LA and they were making a film. Similar story and they've collected quite a bit of cash while living up to a students dream. Agreed on the lack of branding by Segway. Amazing how often big companies miss out on opportunities like this.

I met some guys this weekend at a Barcamp in LA and they were making a film. Similar story and they’ve collected quite a bit of cash while living up to a students dream.

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