After watching the video the first thing that came to my mind was, what a terrible way to brand yourself. There is nothing wrong with using video to sell your services, but the video seemed too hard of a push, which made him seem too desperate.
If it was me selling his consulting services here is what I would do:
- Remove the video or add a bit more personality/flare to it.
- The video provides little to no value. Instead, I would have created a video that can help people who are potentially interested in consulting. An example of this would be to discuss what tactics you used with other clients how it helped them succeed. Of course, each situation is always different but selling based on results is much more effective then just creating a video on why people should hire you or telling people to go and check out your case studies.
- As a consultant, if you are charging a few hundred or more an hour you will be more likely to lock in clients if you represent yourself in more of a professional manner. This doesn’t mean you have to wear a suit, but a nice shirt and a clean shave doesn’t hurt.
- The video seems to be too much about himself. Within the video, he uses the word “I” a lot instead of focusing on why the “you” the listener needs his help.
I am not here to slander Marshall, but instead here to give advice on what not to do and how to improve. I myself have made many mistakes and still make them (my consulting page doesn’t even work). Marshall is a talented person and his blog content speaks for itself, but if you are trying to make money off of consulting you need to create an image that you are the shit and people will lose out if they don’t pay you money.