Comments on: Ask the readers: What would you like to see in a personal branding book? http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/ Quick Sprout is a digital marketing and business blog based on the experiences of an entrepreneur, Neil Patel. Fri, 10 Feb 2012 11:09:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Neil Patel http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-66915 Neil Patel Wed, 05 May 2010 17:38:37 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-66915 It's definitely going to have some powerful stories along those lines. It’s definitely going to have some powerful stories along those lines.

]]> By: Trance http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-66872 Trance Wed, 05 May 2010 03:42:10 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-66872 in book about personal brending I would like to see minimum facts and maximum advices and examples from life and history! I think it's good basis for reader motivation in book about personal brending I would like to see minimum facts and maximum advices and examples from life and history! I think it’s good basis for reader motivation

]]> By: Neil Patel http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-65540 Neil Patel Sat, 03 Apr 2010 05:17:01 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-65540 Lol, yes they are completely different parallels Lol, yes they are completely different parallels

]]> By: Neil Patel http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-65539 Neil Patel Sat, 03 Apr 2010 05:15:30 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-65539 lol, no it's still not finished, I'm working on it :) lol, no it’s still not finished, I’m working on it :)

]]> By: Net Age http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-65340 Net Age Mon, 29 Mar 2010 07:43:34 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-65340 Great insight from you Bas, and I do encounter this issue 0f people deciding against branding themselves personally quite often. It stands to reason that shyness (publicity or otherwise) in real life translates to the the same traits in cyberspace. The parallels between the online and real worlds really excites me! Great insight from you Bas, and I do encounter this issue 0f people deciding against branding themselves personally quite often. It stands to reason that shyness (publicity or otherwise) in real life translates to the the same traits in cyberspace. The parallels between the online and real worlds really excites me!

]]> By: Net Age http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-65339 Net Age Mon, 29 Mar 2010 07:39:39 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-65339 I'd like to see a lot of attention being paid to online branding, particularly via social media networks, with a prominent do's and dont's feature. I realise this post is quite old, so dare I ask if the book has been finished as of yet? I’d like to see a lot of attention being paid to online branding, particularly via social media networks, with a prominent do’s and dont’s feature. I realise this post is quite old, so dare I ask if the book has been finished as of yet?

]]> By: Neil Patel http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-65116 Neil Patel Fri, 26 Mar 2010 06:18:48 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-65116 Book is written yet, but it's the process. Quicksprout readers will be the first to know ;) Book is written yet, but it’s the process. Quicksprout readers will be the first to know ;)

]]> By: Sport Supplement http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-65005 Sport Supplement Thu, 25 Mar 2010 11:16:49 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-65005 Have you really written the book. where we can but it. Have you really written the book. where we can but it.

]]> By: Shawn http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-5530 Shawn Thu, 11 Oct 2007 21:26:03 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-5530 You should have a chapter called "What's your stunt?" All the people I know who are somewhat popular have some sort of stunt or milestone that you can associate with them. Two examples you'd recognize are Shoemoney - the check picture was brilliant. Neil you yourself networked Crazy Egg into the limelight. I see references for that everywhere (just saw it again recently in Web Analytics - An Hour A Day) Kudos! I think it all goes back to providing people in your industry especially with something that takes you outside your comfort zone and seems crazy or remarkable without hurting yourself or anyone else. There are some great examples in the book Citizen Marketers and some great tips in Purple Cow/Free Prize Inside. What would make the chapter great is to have some references where to look and then a list of places/times where you can expose your "stunt" to the public. Just my two cents... You should have a chapter called “What’s your stunt?” All the people I know who are somewhat popular have some sort of stunt or milestone that you can associate with them. Two examples you’d recognize are Shoemoney – the check picture was brilliant. Neil you yourself networked Crazy Egg into the limelight. I see references for that everywhere (just saw it again recently in Web Analytics – An Hour A Day) Kudos!

I think it all goes back to providing people in your industry especially with something that takes you outside your comfort zone and seems crazy or remarkable without hurting yourself or anyone else. There are some great examples in the book Citizen Marketers and some great tips in Purple Cow/Free Prize Inside.

What would make the chapter great is to have some references where to look and then a list of places/times where you can expose your “stunt” to the public.

Just my two cents…

]]> By: Kim Albritton http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-5017 Kim Albritton Thu, 27 Sep 2007 20:04:27 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-5017 I think a good idea would be to talk about how to build your credibility (brand) in your industry. For instance if you are an accountant, how do you become recoginzed as the top accountant? Are there certain places to network, join, nominations, awards, blogging, website, etc. How do you make yourself the most sought after "accountant", for example? I think a good idea would be to talk about how to build your credibility (brand) in your industry. For instance if you are an accountant, how do you become recoginzed as the top accountant? Are there certain places to network, join, nominations, awards, blogging, website, etc. How do you make yourself the most sought after “accountant”, for example?

]]> By: Ashley Brewer http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4885 Ashley Brewer Mon, 24 Sep 2007 13:31:08 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4885 Great idea, Sean. That has already happened to me once! Great idea, Sean. That has already happened to me once!

]]> By: Sean McManus http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4882 Sean McManus Mon, 24 Sep 2007 13:21:03 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4882 I'd like to see something on what to do when you behave in a way that you later realise is inconsistent with how you would like to be seen - not just obvious social gaffes, but also errors in presenting yourself. It's definitely going to happen to everyone one day. Defining the brand is the most important bit, though, I think. I’d like to see something on what to do when you behave in a way that you later realise is inconsistent with how you would like to be seen – not just obvious social gaffes, but also errors in presenting yourself. It’s definitely going to happen to everyone one day.

Defining the brand is the most important bit, though, I think.

]]> By: Mike Lally http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4880 Mike Lally Mon, 24 Sep 2007 12:58:52 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4880 Neil, I would enjoy some exploration on the personal brand as something that your customers/clients dictate rather than something you create. The areas where you think you excel may not be the areas your customers/clients think you excel. And your customers/clients are the ones that spread the word-of-mouth. Also, I would love to see less on the personal brands of people such as Oprah, Jordan, Trump, etc. and more on how your average cubicle worker starts to develop his/her brand. Neil, I would enjoy some exploration on the personal brand as something that your customers/clients dictate rather than something you create. The areas where you think you excel may not be the areas your customers/clients think you excel. And your customers/clients are the ones that spread the word-of-mouth.

Also, I would love to see less on the personal brands of people such as Oprah, Jordan, Trump, etc. and more on how your average cubicle worker starts to develop his/her brand.

]]> By: Joost de Valk http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4813 Joost de Valk Sat, 22 Sep 2007 19:00:13 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4813 One of the important things I've learned from trying to build a bit of a personal brand, while working in a company that is NOT mine, is that you have to be honest and open about it. I'm always honest about working for two benefits, my bosses and my one, and the only way that works is IF your boss can handle that. Otherwise you'll have to start working on your own soon... On the other hand, personal branding can boost your career, and create loads and loads of business for your company. Bas says above that it's harder to build a company of multiple persons on just one "big personal brand", which I think is true, on the other hand, employers who encourage their employees to build a personal brand themselves can get a LOT of exposure and business through these employees. The "extra" for them is that people will start thinking "hey there are more great people there, what kind of culture do they have that these people can flourish?" etc. etc. Anyway, just my 2 cents :) One of the important things I’ve learned from trying to build a bit of a personal brand, while working in a company that is NOT mine, is that you have to be honest and open about it.

I’m always honest about working for two benefits, my bosses and my one, and the only way that works is IF your boss can handle that. Otherwise you’ll have to start working on your own soon…

On the other hand, personal branding can boost your career, and create loads and loads of business for your company. Bas says above that it’s harder to build a company of multiple persons on just one “big personal brand”, which I think is true, on the other hand, employers who encourage their employees to build a personal brand themselves can get a LOT of exposure and business through these employees.

The “extra” for them is that people will start thinking “hey there are more great people there, what kind of culture do they have that these people can flourish?” etc. etc.

Anyway, just my 2 cents :)

]]> By: Marie Story http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4736 Marie Story Thu, 20 Sep 2007 00:59:31 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4736 I would like to see a section on Personal Branding within Corporate Branding. I am a Broker Associate for an internatioanl Brokerage Company; how would I go about developing a personal brand. I would like to see a section on Personal Branding within Corporate Branding. I am a Broker Associate for an internatioanl Brokerage Company; how would I go about developing a personal brand.

]]> By: Neil Patel http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4697 Neil Patel Tue, 18 Sep 2007 23:27:16 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4697 I think it comes down to confidence. If you have the attitude that you are "the shit" then you may have the guts to do what you want and not the status quo. I think it comes down to confidence. If you have the attitude that you are “the shit” then you may have the guts to do what you want and not the status quo.

]]> By: Michael Holley Smith http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4695 Michael Holley Smith Tue, 18 Sep 2007 20:25:42 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4695 My latest book from HarperCollins (BIOBLOGS) introduces a new art form for resumes: bioblogs. I conceived bioblogging as a form of personal branding, by employing subtle and powerful images to 'carry the weight' of you-as-a-brand, further supported by context and content (words). I can tell you, I am a lone voice in the world of resume-ing: most folks are happy with the status quo. I am promoting the idea that anyone who thinks themselves worthy and special can promote themselves that way (on a resume via a bioblog). The fuzzy concept of 'personal branding' may be a little hard for some to grasp, but after identifying one's personal character (at work) and creative qualities (per se), it is easy to repackage it/them as a whole new self-contained brand. My question is, How can you convince people to take the risk of standing up for themselves? Because to me that's the real impediment: lack of confidence and perspective. My latest book from HarperCollins (BIOBLOGS) introduces a new art form for resumes: bioblogs. I conceived bioblogging as a form of personal branding, by employing subtle and powerful images to ‘carry the weight’ of you-as-a-brand, further supported by context and content (words). I can tell you, I am a lone voice in the world of resume-ing: most folks are happy with the status quo. I am promoting the idea that anyone who thinks themselves worthy and special can promote themselves that way (on a resume via a bioblog). The fuzzy concept of ‘personal branding’ may be a little hard for some to grasp, but after identifying one’s personal character (at work) and creative qualities (per se), it is easy to repackage it/them as a whole new self-contained brand. My question is, How can you convince people to take the risk of standing up for themselves? Because to me that’s the real impediment: lack of confidence and perspective.

]]> By: Neil Patel http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4480 Neil Patel Fri, 14 Sep 2007 06:29:51 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4480 I am not sure if this is a spam comment or just a misunderstanding... the book is on personal branding and not corporate branding. I am not sure if this is a spam comment or just a misunderstanding… the book is on personal branding and not corporate branding.

]]> By: adang http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4474 adang Fri, 14 Sep 2007 04:56:26 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4474 How about some good examples of self branders, or people who set good examples to follow. How about some good examples of self branders, or people who set good examples to follow.

]]> By: Jackie http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4462 Jackie Thu, 13 Sep 2007 20:16:15 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4462 1. I would like to find a complete discussion of logo design analyzing the message that color, shape and size communicate. 2. Then I'd appreciate learning about the best software for logo design and branding if you can't afford an expert. 3. Show your readers that branding can work miracles! Find an "Eliza Doolittle" of a site and make a lady out of her! I happen to have such a site if you'd consider it! 1. I would like to find a complete discussion of logo design analyzing the message that color, shape and size communicate.

2. Then I’d appreciate learning about the best software for logo design and branding if you can’t afford an expert.

3. Show your readers that branding can work miracles! Find an
“Eliza Doolittle” of a site and make a lady out of her!

I happen to have such a site if you’d consider it!

]]> By: Mike T Pedersen http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4425 Mike T Pedersen Thu, 13 Sep 2007 00:17:25 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4425 Personal "real" success stories from individuals who started from scratch and how they got to being a successful brand. Everybody likes personal stories they can aspire to and have hope they can get there too! Personal “real” success stories from individuals who started from scratch and how they got to being a successful brand. Everybody likes personal stories they can aspire to and have hope they can get there too!

]]> By: MsRebecca http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4405 MsRebecca Wed, 12 Sep 2007 13:59:44 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4405 I will definitely get the book! I think maybe taking the 4 elements of personal branding a bit further, then building off of them to the EXTREME. I will definitely get the book!

I think maybe taking the 4 elements of personal branding a bit further, then building off of them to the EXTREME.

]]> By: Gregory E. Pilling http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4401 Gregory E. Pilling Wed, 12 Sep 2007 08:44:22 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4401 I like the addition of "kind of" because it almost makes it sound like you're being sarcastic when you say it... as if the person should already know you're a big deal. I like the addition of “kind of” because it almost makes it sound like you’re being sarcastic when you say it… as if the person should already know you’re a big deal.

]]> By: Wing Yew Lum http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4383 Wing Yew Lum Tue, 11 Sep 2007 23:47:56 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4383 Neil, I'm a long time reader. I think you should consider including a body of reference for best practices in "basic", but overlooked, personal branding -- major books/resources you've found effective on cultural best practices, peer and outsider negotiations, and even writing guidelines like CopyBlogger. Neil, I’m a long time reader. I think you should consider including a body of reference for best practices in “basic”, but overlooked, personal branding — major books/resources you’ve found effective on cultural best practices, peer and outsider negotiations, and even writing guidelines like CopyBlogger.

]]> By: Ashley Brewer http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4381 Ashley Brewer Tue, 11 Sep 2007 23:23:30 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4381 I like the "kind of." In social conversation, especially if asked by someone who doesn't know me well, I am more likely to qualify any discussion of my strengths with "kind of,' even if I wouldn't necessarily use that phrase to describe my more neutral elements like a job, house, kids, etc. In certain contexts, I think it helps avoid a sense of arrogance. I like the “kind of.” In social conversation, especially if asked by someone who doesn’t know me well, I am more likely to qualify any discussion of my strengths with “kind of,’ even if I wouldn’t necessarily use that phrase to describe my more neutral elements like a job, house, kids, etc. In certain contexts, I think it helps avoid a sense of arrogance.

]]> By: Neil Patel http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4380 Neil Patel Tue, 11 Sep 2007 22:49:09 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4380 Thanks for the input in regards to the title. I guess it can go both ways because if I take out the "kind of" part, some people will assume I am an arrogant idiot. Thanks for the input in regards to the title. I guess it can go both ways because if I take out the “kind of” part, some people will assume I am an arrogant idiot.

]]> By: Neil Patel http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4379 Neil Patel Tue, 11 Sep 2007 22:47:39 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4379 Thanks for the input everyone! I'll make sure and give you guys credit within the book. Thanks for the input everyone! I’ll make sure and give you guys credit within the book.

]]> By: Ashley Brewer http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4340 Ashley Brewer Mon, 10 Sep 2007 16:55:24 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4340 I think your book is a great idea, and I look forward to reading it. I agree with Matt J McDonald, above, that some unorthodox or unexpected tips will make it interesting. But even those need to have real life application possibilities. Turning conventional wisdom on its head for its own sake may be entertaining, but meaningless. I agree with Scot Herrick, above, that behavior (and product, for that matter) must be consistent with your personal brand. Therefore, when is rebranding appropriate, and how would it affect my authenticity, real and perceived? I would also like to see information on any limitations of personal branding. I think it is a great concept, but there may be situations where, if taken too far, it is either not necessary in its most individualistic form, or could even backfire. I think your book is a great idea, and I look forward to reading it.

I agree with Matt J McDonald, above, that some unorthodox or unexpected tips will make it interesting. But even those need to have real life application possibilities. Turning conventional wisdom on its head for its own sake may be entertaining, but
meaningless.

I agree with Scot Herrick, above, that behavior (and product, for that matter) must be consistent with your personal brand. Therefore, when is rebranding appropriate, and how would it affect my authenticity, real and perceived?

I would also like to see information on any limitations of personal branding. I think it is a great concept, but there may be situations where, if taken too far, it is either not necessary in its most individualistic form, or could even backfire.

]]> By: Matthew C. Anderson http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4339 Matthew C. Anderson Mon, 10 Sep 2007 16:47:01 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4339 I rebranded myself in college and the most difficult thing for me has been managing the people who I have been reconnecting with since the rebranding. It's been an uphill battle not to relent and completely revert to some of the characteristics of my former brand. Insight and advice for handling this issue should be covered in your book. I rebranded myself in college and the most difficult thing for me has been managing the people who I have been reconnecting with since the rebranding. It’s been an uphill battle not to relent and completely revert to some of the characteristics of my former brand. Insight and advice for handling this issue should be covered in your book.

]]> By: Dan Schawbel http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4338 Dan Schawbel Mon, 10 Sep 2007 16:36:11 +0000 http://www.quicksprout.com/2007/09/08/ask-the-readers-what-would-you-like-to-see-in-a-personal-branding-book/#comment-4338 I think it should explain how people should focus on the 4 elements of Personal Branding: personality, appearance, competencies and differentiation. It's all about delivering a full package to customers/your audience in order to stand out and succeed. I think it should explain how people should focus on the 4 elements of Personal Branding: personality, appearance, competencies and differentiation. It’s all about delivering a full package to customers/your audience in order to stand out and succeed.

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