I recently read on Dan Schawbel’s blog that Paris Hilton maybe teaching a personal branding seminar for $1,000,000.
This week Paris was offered the sum of $1 million dollars by The Learning Annex to teach a one-hour class on “How to Build Your Brand.”Â If the offer is accepted, she will be the second highest paid speaker by the company, next to Donald Trump, who was paid $1.5 million in the past. “We just sent over the offer to her this morning, and I think there’s a good chance she’d do it.” – President Bill Zanker
This news completely shocked me when I found out about it and I am guessing that it may shock many of you because Paris was already some what famous at birth and she basically rose to fame from a sex tape called “One Night in Paris”. I know many of you feel that she isn’t the best candidate to speak on personal branding and I do agree with that, but here is some value I think she could provide:
- Acting dumb – although Paris acts dumb she really isn’t that stupid. Yes, she may not be book smart but she knows how to act dumb in order to draw more buzz. This may not be the thing you want to do, but there are certain moments where you could act dumb and potentially increase your fame. I don’t recommend this to everyone but I have done this to a few people who think they know everything and then turned things around later to show them that they don’t. From what I can tell, Paris doesn’t use this tactic in the same fashion I do but she can still provide some value by giving tips on how to act dumb. Although it sounds simple, timing is everything when acting dumb.
- Leveraging your brand – this is probably one of the most important parts about personal branding. Creating a strong brand is just half the battle, the other half is figuring out how you can leverage it. Looking at examples of how she leveraged her brand in the past would be a beneficial because you can see how she succeed and failed in the past.
- Image – one of the things that we overlook with personal branding is appearance. Paris definitely has this one down. I don’t mean the tight shirts or the very low skirts that she wears but am instead talking about her business attire and the looking great at more formal or business functions. Some of the places she shops at maybe too expensive for us but she can educate us on how women and men can dress to impress.
These are just a few of the things I think Paris can provide value with. Granted, there are plenty of other case examples for leveraging your brand and image, but I think Paris is a great example these days. Not sure if it is worth $1,000,000 but that is whole different post.