When you meet someone new for the first time, you only have a few minutes if not a few seconds to grab their attention and make a good impression. Oftentimes this is done with charm or a decent introduction however sometimes people ask you right away what it is you do. The best way to answer this question is to have a one-liner that explains what you do and how you could be valuable to the individual you are talking to. But before I got into creating that “one-liner” here are some things to keep in mind:
- Don’t come off as an arrogant prick, even if you are one.
- Let the other individual talk a bit before you start bring up the one-liner. This way you can tailor everything around them.
- Be honest and don’t just tell people what they want to hear, even if you think lying will brand you as a rock star.
- Keep a consistent message no matter who you are talking to. You can tell people different one-liners, but if you are a marketer at the end of the day your one-liner should be related to marketing.
So now that you have all those things in mind you can now create a tailored one liner that will brand yourself depending on the situations you are in. For example here are some one-liners I have used:
Situation: I was at a web 2.0 conference where individuals, who were part of startups, came up to me asking me what I do.
One-Liner: I am online marketer that has helped startups like XYZ increase their traffic.
Situation: Meet a few VCs at a local meetup who asked me what I do.
One-Liner: I am an online marketer who has helped VCs such as XYZ increase the network worth of their portfolio companies.
The overall purpose of using one-liners is so that you people can get a better understanding of what you are an expert in as well as how you can provide value to them right away. If anything, this gets the conversation going along a relevant path.
One-liners are also great for branding because they help people remember you (if done right). So, stop wasting time and come up with some that will help further your personal brand.