You maybe a firm believer that there is no such thing as bad PR but there actually is. You could try and become famous by creating negative press but be ready for the side effects. From the perspective of personal branding, here is why bad PR isn’t good for you:
You’ll lose money
One of the main reasons you may try and brand yourself is so that you can make more money. The fact of the matter is that fewer people will be willing to hire you and pay you a decent wage if you are looked upon in a negative fashion. With larger companies such as Ford, they don’t want employees with a bad name associated with them since that could potentially damage their own brand. Even if you don’t work 9 to 5, you can still lose money in the form of a decrease in the business you can bring to the table.
People remember the bad
No matter how many great accomplishments you have in life people always seem to remember the bad moments. If you don’t believe me, just think of OJ Simpson. When you hear his name you usually think about the murderer and not how he was a great football player. Although the murder trial brought OJ to a whole new level of fame, when people hear his name they usually picture a criminal instead of the positive brand he had going initially.
The worst part about people remembering the bad moments is that it creates a negative first impression. And as the say goes, first impressions are the most important.
The laughing stock
Not only is it important to be looked upon highly by the Average Joes, it is also important to be looked up highly by your own peers. When you get bad press, chances are your peers will be making fun of you and won’t take you as serious. The worst part about it is that your peers won’t be respecting you anymore.
These are just some of the reasons why bad press isn’t always good for you. The last thing you want to do is taint your image because it will ruin your career. You maybe thinking that people like Paris Hilton have tons of bad press and it does wonders for her, but you aren’t a celebrity so it will not help you in the same manner as it helps Paris Hilton. In those cases, controversy and “Bad PR”Â equal exposure and separate them from the crowd. Nevertheless, her image will impose a few issues for her and she certainly will lose out on a few options as a result.
Do you think there is such a thing as bad PR?