Don’t you hate it when you email someone and they just brush you off because they feel like you are a “nobody”? A lot of famous people are known to engage this type of behavior but the reality of it is that if you don’t do it you can actually improve your brand. Here is how you can build up your brand by helping people that others consider to be a “nobody”…
No man is an island
If someone emails you, never ignore them! If you don’t have the time to help them just let them know with a kind response. If you do have time make sure you help them out because it will mean a lot to that person. I know this sounds simple like it is common sense, but most people don’t realize how big of a difference it can make by helping out the little guy. If you think about it, the little guys make up the majority and if you brand yourself in a positive way with the majority it will carry over to the rest.
Show some appreciation
By giving away prizes or free advice in a public manner you can create some buzz for yourself. In most cases the little guy can’t afford everything the big companies can so by making an effort to help them out for free it can do wonders for your personal branding.
Another way you can show some appreciation is by posting comments on small industry blogs. In the past I talked about posting comments on popular industry blogs, but why not post comments on the little guy’s blog? Although you won’t get much traffic you will get tons of loyal followers and really show people that you care.
Eat up the leftovers
You are always going to have competition or other people in your field with a bigger name. In most cases people will ask them questions publicly through blog posts or forums, but they usually don’t respond. If you respond to all of the people that were looking for advice from your competition but did not get it, you will start rising up in their eyes and these people will inevitably tell others how great you are.
Give them support
Every once in a while you will see a big guy pick on a little guy. Everyone usually backs up the big guy because the chances are they are going to win, but if you feel that the little guy is right back them up. Let it be known that you are going to backup the little guy and that you are the spokesman for all the little guys out there.
These are just some of the things that I try and do to gain support from the little guys but the possibilities are endless. One thing that really comes to mind here is that by responding to the little guy you are setting a great example. To me, that’s part of leadership. Some of the great people in the past were made great by responding and interacting with the people, not by politicking with the senate types. If you want to make a brand for yourself you’re going to have to realize the importance of certain people and it might not always be the obvious ones.