Comments on: The Secrets of Public Relations Revealed http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/ I'm Kind of a Big Deal Fri, 12 Mar 2010 22:45:34 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Net Age http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-64270 Net Age Thu, 11 Mar 2010 07:47:37 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-64270 You dispensed some very sage advice here, Neil. It is amazing what opportunities some good press at the right time led to for you, and I would like to leave with this piece of wisdom - Winning starts with beginning. You dispensed some very sage advice here, Neil. It is amazing what opportunities some good press at the right time led to for you, and I would like to leave with this piece of wisdom – Winning starts with beginning.

]]> By: Neil Patel http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-62032 Neil Patel Thu, 04 Feb 2010 05:23:31 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-62032 Fantastic, please share with us your results. Fantastic, please share with us your results.

]]> By: Inner Game http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-61836 Inner Game Sun, 31 Jan 2010 14:07:36 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-61836 I'm finding this one of the hardest areas to deal with at the moment. It sounds so easy but it never is... I'll try these out and let you know how I go. Thanks! I’m finding this one of the hardest areas to deal with at the moment. It sounds so easy but it never is…

I’ll try these out and let you know how I go.

Thanks!

]]> By: Branding Yourself at 10 MPH http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-55808 Branding Yourself at 10 MPH Fri, 20 Nov 2009 23:20:04 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-55808 [...] it and figured things out on a shoe string budget. They turned their weaknesses into strengths by leveraging the media, which allowed them to get press in outlets such Wired, LA Times, Washington Post, The Pheonix, [...] [...] it and figured things out on a shoe string budget. They turned their weaknesses into strengths by leveraging the media, which allowed them to get press in outlets such Wired, LA Times, Washington Post, The Pheonix, [...]

]]> By: Neil Patel http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-44726 Neil Patel Sun, 22 Feb 2009 20:44:19 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-44726 I think he isn't lucky. Getting in newspapers over 100 times isn't luck in my book. I think he isn’t lucky. Getting in newspapers over 100 times isn’t luck in my book.

]]> By: Ecommerce Martin http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-44523 Ecommerce Martin Thu, 19 Feb 2009 13:11:42 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-44523 Many people would say that Chris was just lucky. I think we should help luck like Chris did and the success will come sooner or later. Many people would say that Chris was just lucky. I think we should help luck like Chris did and the success will come sooner or later.

]]> By: Neil Patel http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-41276 Neil Patel Fri, 19 Dec 2008 23:53:51 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-41276 It's ok. I am happy to have you as a reader. :) It’s ok. I am happy to have you as a reader. :)

]]> By: qu|kZ http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-41262 qu|kZ Fri, 19 Dec 2008 01:55:13 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-41262 lol I've red this here in Jan. Just saw my comment. lol I’ve red this here in Jan. Just saw my comment.

]]> By: qu|kZ http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-41261 qu|kZ Fri, 19 Dec 2008 01:47:57 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-41261 I've red this from somewhere else. I can't remember but this is great stuff. I’ve red this from somewhere else. I can’t remember but this is great stuff.

]]> By: Neil Patel http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-41257 Neil Patel Thu, 18 Dec 2008 16:54:14 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-41257 Keep at it and hopefully the market for PR in Singapore becomes larger. It is just a matter of time. Keep at it and hopefully the market for PR in Singapore becomes larger. It is just a matter of time.

]]> By: Dean Shams http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-41241 Dean Shams Thu, 18 Dec 2008 06:33:28 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-41241 Great post. I am a PR consultant from Singapore. Not enough businesses here understand the power of PR. I think this post got the gist of it! great work! Will include a link to this article on my own recently started blog www.the-newsmaker.com cheers! Great post. I am a PR consultant from Singapore. Not enough businesses here understand the power of PR. I think this post got the gist of it! great work!

Will include a link to this article on my own recently started blog http://www.the-newsmaker.com

cheers!

]]> By: Public Relations Tips - 7 Ways To Get More Publicity For Your Business | Regis Web Promotion http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-40402 Public Relations Tips - 7 Ways To Get More Publicity For Your Business | Regis Web Promotion Sat, 15 Nov 2008 04:31:37 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-40402 [...] publicity? Well, here’s an excellent post I found over on Quicksprout.com, where Neil Patel interviews Search Engine Optimization expert Chris Winfield, who’s been [...] [...] publicity? Well, here’s an excellent post I found over on Quicksprout.com, where Neil Patel interviews Search Engine Optimization expert Chris Winfield, who’s been [...]

]]> By: The Difference Between Marketing, PR, Advertising, and Personal Branding « http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-38627 The Difference Between Marketing, PR, Advertising, and Personal Branding « Sun, 21 Sep 2008 05:03:42 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-38627 [...] you want to brand yourself you need to understand that it is much more effective when other people talk about you in a positive fashion compared to [...] [...] you want to brand yourself you need to understand that it is much more effective when other people talk about you in a positive fashion compared to [...]

]]> By: LKhagva.E http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-14133 LKhagva.E Tue, 08 Jan 2008 01:30:01 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-14133 Good info. Nice Neil. Cheers all the way from Mongolia. Good info. Nice Neil.
Cheers all the way from Mongolia.

]]> By: Anshul Sushil http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-209 Anshul Sushil Sun, 27 May 2007 10:12:52 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-209 Quite a gem piece, especially for us, Brand strategists, who spends a fortune on PR and advertising to stay in top of our customer's minds. Quite a gem piece, especially for us, Brand strategists, who spends a fortune on PR and advertising to stay in top of our customer’s minds.

]]> By: Marc Beharry http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-195 Marc Beharry Thu, 24 May 2007 17:54:11 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-195 Nice Post! I am sure to be referring back to this article frequently over the coming months. And I am sure my clients will benefit from this info. One of them, right now, is shelling out big bucks for minor returns from a PR agency. Nice Post! I am sure to be referring back to this article frequently over the coming months.

And I am sure my clients will benefit from this info. One of them, right now, is shelling out big bucks for minor returns from a PR agency.

]]> By: Boris Mordkovich http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-194 Boris Mordkovich Thu, 24 May 2007 17:36:06 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-194 In terms of PR firms, there are quite a few of them out there that work on a Cost-Per-Exposure basis. In other words, you only pay them IF they get you in somewhere. Of course, the fees will range based on the type of the publication or media, but it does offer a peace of mind and doesn't force you into paying thousands per month without any guarantees. However, speaking as a Publisher of a print publication, I have to say that it really doesn't take that much to get coverage. It really comes down to researching the publication in advance, figuring out what it typically covers, and then approach the editor/reporter with a few unique and original story ideas that you could cover. If you show that you did your homework and have interesting ideas, that will get the ball rolling. I can't tell you how many times we get press releases from PR agencies who don't even realize that we are a quarterly publication and would have no use for them. Or PR people that contact us to setup a conversation or a meeting with their client without even knowing what is it that they would want to cover. Boris In terms of PR firms, there are quite a few of them out there that work on a Cost-Per-Exposure basis. In other words, you only pay them IF they get you in somewhere. Of course, the fees will range based on the type of the publication or media, but it does offer a peace of mind and doesn’t force you into paying thousands per month without any guarantees.

However, speaking as a Publisher of a print publication, I have to say that it really doesn’t take that much to get coverage. It really comes down to researching the publication in advance, figuring out what it typically covers, and then approach the editor/reporter with a few unique and original story ideas that you could cover. If you show that you did your homework and have interesting ideas, that will get the ball rolling.

I can’t tell you how many times we get press releases from PR agencies who don’t even realize that we are a quarterly publication and would have no use for them. Or PR people that contact us to setup a conversation or a meeting with their client without even knowing what is it that they would want to cover.

Boris

]]> By: Brent Csutoras http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-191 Brent Csutoras Thu, 24 May 2007 16:54:20 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-191 I was very impressed with not only the story and the interview but how between the lines you can see Chris working his magic inside this very post. Your a genius man and if anyone can see through the lines in the way you market yourself third person then can truly get a feel for taking the chances to really pimp your PR. Congrats on all the success. Brent Csutoras I was very impressed with not only the story and the interview but how between the lines you can see Chris working his magic inside this very post.

Your a genius man and if anyone can see through the lines in the way you market yourself third person then can truly get a feel for taking the chances to really pimp your PR.

Congrats on all the success.

Brent Csutoras

]]> By: Neil Patel http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-188 Neil Patel Thu, 24 May 2007 04:18:59 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-188 I hired a small PR firm that would take me on... they are $3500 a month. So far they got in in OC Metro and OC Business Journal... have spent a total of $10,500 in 3 months. I hired a small PR firm that would take me on… they are $3500 a month. So far they got in in OC Metro and OC Business Journal… have spent a total of $10,500 in 3 months.

]]> By: Geordie Carswell http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-186 Geordie Carswell Thu, 24 May 2007 03:10:12 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-186 $15k...ouch:) We've dropped as much as $25k over three months, but like everything else, you get get what you pay for...or at least one would hope...It probably differs as well if you're promoting yourself as a brand vs. a new product/solution. Another good sign that you might be looking at a bum PR firm is if they have tons of time to take you on. The good ones probably make you put some effort in to get in the door. At the end of the day, if they care about their rep with the journalists they have contacts with, they won't want to pitch just anything/anyone. $15k…ouch:) We’ve dropped as much as $25k over three months, but like everything else, you get get what you pay for…or at least one would hope…It probably differs as well if you’re promoting yourself as a brand vs. a new product/solution. Another good sign that you might be looking at a bum PR firm is if they have tons of time to take you on. The good ones probably make you put some effort in to get in the door. At the end of the day, if they care about their rep with the journalists they have contacts with, they won’t want to pitch just anything/anyone.

]]> By: Neil Patel http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-185 Neil Patel Thu, 24 May 2007 01:11:17 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-185 Geordie, when I was first looking for an agency I contacted <a href="http://www.outcastpr.com/" rel="nofollow">Outcast</a> who quoted me $15,000 a month (from what I remember). I did not have the chance to pursue anything with them because they were booked, but it seems that good PR firms charge a decent fee. Geordie, when I was first looking for an agency I contacted Outcast who quoted me $15,000 a month (from what I remember). I did not have the chance to pursue anything with them because they were booked, but it seems that good PR firms charge a decent fee.

]]> By: Geordie Carswell http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-184 Geordie Carswell Thu, 24 May 2007 00:12:11 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-184 In my experience PR agencies are pretty minimum flair unless you're a huge client. They'll punt your releases out to a blast email list and leave it at that, sitting back and waiting for anyone interested to contact them for more details. Sure they have a solid email list of journalists etc., but it's nothing you couldn't build yourself over time as this post shows. Most journalists are open to you contacting them directly provided you quickly make it clear what you can offer them as an authority or reference, basically what makes you a unique source. In my experience PR agencies are pretty minimum flair unless you’re a huge client. They’ll punt your releases out to a blast email list and leave it at that, sitting back and waiting for anyone interested to contact them for more details. Sure they have a solid email list of journalists etc., but it’s nothing you couldn’t build yourself over time as this post shows.

Most journalists are open to you contacting them directly provided you quickly make it clear what you can offer them as an authority or reference, basically what makes you a unique source.

]]> By: Bill Hartzer http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-183 Bill Hartzer Wed, 23 May 2007 21:02:35 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-183 Lots of great points, Chris (and Neil). I'd like to add that once you're covered in the media it's always good to send the reporter a "thank you note", again telling them that if there's anything you can do to help them in the future feel free to contact you. Plenty of people will send out emails--but nowadays you can really stand out to a reporter/journalist if you take the time to send them a quick thank you note on your letterhead. Then they have something in their hand that they can tack up in their office cubicle or put in their scrapbook. Lots of great points, Chris (and Neil). I’d like to add that once you’re covered in the media it’s always good to send the reporter a “thank you note”, again telling them that if there’s anything you can do to help them in the future feel free to contact you.

Plenty of people will send out emails–but nowadays you can really stand out to a reporter/journalist if you take the time to send them a quick thank you note on your letterhead. Then they have something in their hand that they can tack up in their office cubicle or put in their scrapbook.

]]> By: Jake Matthews http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-182 Jake Matthews Wed, 23 May 2007 20:55:30 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-182 This is a fascinating and truly resourceful article on PR. I'm going to refer to this consistently. Thanks so much Neil and Chris. This is a fascinating and truly resourceful article on PR. I’m going to refer to this consistently.

Thanks so much Neil and Chris.

]]> By: Neil Patel http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-181 Neil Patel Wed, 23 May 2007 18:00:16 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-181 Chris, thanks for taking the time to help out Quick Sprout readers! Chris, thanks for taking the time to help out Quick Sprout readers!

]]> By: Chris Winfield http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-180 Chris Winfield Wed, 23 May 2007 16:11:10 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-180 Hey Neil - It was great speaking to you about this. I am sure that most of your readers here will have no problems taking some of these tips and getting some serious coverage. If anyone has any questions or needs help with something ping me at cwinfield [at] 10e20.com Best, Chris Hey Neil –

It was great speaking to you about this. I am sure that most of your readers here will have no problems taking some of these tips and getting some serious coverage.

If anyone has any questions or needs help with something ping me at cwinfield [at] 10e20.com

Best,

Chris

]]> By: myron mcdaniel http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-179 myron mcdaniel Wed, 23 May 2007 15:23:45 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-179 That was some great interviewing there Neil. Chris gave a lot of good information we all can use. On another note. You know you kinda look like the guy from the show Human Giant on MTV. http://thehumangiant.com/2007/05/02/escalating-interview/ Haha funny joke. (okay... I thought it was funny) Great post again. That was some great interviewing there Neil. Chris gave a lot of good information we all can use.

On another note. You know you kinda look like the guy from the show Human Giant on MTV.

http://thehumangiant.com/2007/05/02/escalating-interview/

Haha funny joke. (okay… I thought it was funny)

Great post again.

]]> By: Maki http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-177 Maki Wed, 23 May 2007 13:46:45 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-177 Great read, Neil. Chris has a wealth of experiences to share and I'm glad you interviewed him. Found some very useful gems there. :) Great read, Neil. Chris has a wealth of experiences to share and I’m glad you interviewed him. Found some very useful gems there. :)

]]> By: Dan Schawbel http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-176 Dan Schawbel Wed, 23 May 2007 12:30:53 +0000 http://www.quicksprout.com/2007/05/22/the-secrets-of-public-relations/#comment-176 This is the single greatest blog post i've ever read. Thank you neil, I just learned a ton from this dialog with you and chris. This is the single greatest blog post i’ve ever read. Thank you neil, I just learned a ton from this dialog with you and chris.

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