Blogs are something we all read on a regular basis, but how many of you actually use them to brand yourselves? There is nothing wrong with just reading them for news or entertainment, but why not take it a step further and leverage them to brand yourself?
When you are reading blogs and you read something that you could potentially comment on, make sure you do so. You can disagree with the blog post, agree with it or even extend on the content, either way you should have something valuable to say or add. By doing this more people will get to know you and you’ll start building up your brand on the web.
If you have a website or a blog this tactic can be more effective because others that read your comments tend to click through to your website. If you don’t have a blog or website this should not stop you from commenting because you can easily create a user profile on sites like MyBlogLog and link your comments to that. This way if someone likes your comment they can visit your MyBlogLog profile and contact you through there.
Another way to brand yourself through blogs is to create your own. If you already have your own blog you are ahead of the game, but if you don’t you may want to check out WordPress or Movable Type. Once you have your blog setup and you are ready to go here is what you should do to brand yourself:
- Start blogging on what you are very familiar with. If you are an expert on cars and if you want to brand yourself as a car expert than you should be blogging about cars.
- Participate in the major conversations that go on in your industry. When you chime in don’t just repeat what everyone else is saying, but add to it and give a unique perspective. I know this can be difficult to do, but as they say “There is no such thing as a free lunch.”
- Blogging isn’t like writing for newspapers; you can be quite a bit more opinionated. Take a stance and also take calculated risks because it will draw more hype compared to being wishy-washy about a topic.
When doing these three things keep in mind that you need to provide some sort of benefit to whoever is reading your content. If you can help them by providing in-depth information that they can use then you will brand yourself as an expert. If you just provide the same repetitive information that everyone else is providing then you will be seen as just another Average Joe.
Leveraging blogs isn’t the quickest way to brand yourself but it is very effective. If you comment on blogs as well as write on your own blog you can brand yourself throughout the web as an expert. After a while you will notice that offline media will start picking you up. The key is to be persistent and patient because you won’t see great results in a few weeks; it takes months if not a year or two.