Comments on: How to Get Covered by Offline Media http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/ I'm Kind of a Big Deal Sun, 14 Mar 2010 15:52:40 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Neil Patel http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-62029 Neil Patel Thu, 04 Feb 2010 05:22:25 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-62029 What types of tips or examples are you looking for exactly? Have you read some of my new posts? What types of tips or examples are you looking for exactly? Have you read some of my new posts?

]]> By: Inner Game http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-61832 Inner Game Sun, 31 Jan 2010 13:59:24 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-61832 Thanks for the tips Neil. I would love it if you could go into more detail with some examples. It's one thing to know these concepts but to see them implemented is another story all together. Thanks for the tips Neil. I would love it if you could go into more detail with some examples. It’s one thing to know these concepts but to see them implemented is another story all together.

]]> By: Neil Patel http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-60651 Neil Patel Mon, 04 Jan 2010 01:41:50 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-60651 The more you put yourself in uncomfortable positions, the easier it will be for to grow on a mental level. Plus you never know who you're talking too... someone that maybe even able to help you grow your business... The more you put yourself in uncomfortable positions, the easier it will be for to grow on a mental level. Plus you never know who you’re talking too… someone that maybe even able to help you grow your business…

]]> By: evdeneve http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-60606 evdeneve Sun, 03 Jan 2010 21:55:12 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-60606 Sometime, its not that easy to go and talk with someone you dont know. But to my experience people who may look difficult to talk with are infact easy people to talk to. Sometime, its not that easy to go and talk with someone you dont know. But to my experience people who may look difficult to talk with are infact easy people to talk to.

]]> By: Textbook Rental http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-60300 Textbook Rental Mon, 28 Dec 2009 23:48:46 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-60300 I have used facebook to build relationships with alot of local media outlets, then when special events come up I can invite them and It also trickles down to all of their followers... Think of it as a social press release. I have used facebook to build relationships with alot of local media outlets, then when special events come up I can invite them and It also trickles down to all of their followers… Think of it as a social press release.

]]> By: Neil Patel http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-59771 Neil Patel Mon, 21 Dec 2009 05:53:24 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-59771 Well you need to start some where. You can't just automatically have a list of people you can go after, it's something to acquire over time. Well you need to start some where. You can’t just automatically have a list of people you can go after, it’s something to acquire over time.

]]> By: Guildford http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-59759 Guildford Mon, 21 Dec 2009 04:35:04 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-59759 A wonderful idea. But i see its not that easy. You should already have a name in your market for the journalist to interview you. What's your opinion Neil? A wonderful idea. But i see its not that easy. You should already have a name in your market for the journalist to interview you. What’s your opinion Neil?

]]> By: Neil Patel http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-59278 Neil Patel Thu, 17 Dec 2009 01:51:07 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-59278 I don't use MSN but feel free to contact me through these comments, I respond quickly ;) I don’t use MSN but feel free to contact me through these comments, I respond quickly ;)

]]> By: Sözlük http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-59145 Sözlük Wed, 16 Dec 2009 09:17:09 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-59145 Hey Neil How about giving me your msn? Hey Neil

How about giving me your msn?

]]> By: Neil Patel http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-51682 Neil Patel Wed, 26 Aug 2009 07:11:50 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-51682 Going after the "offline" sources is what will MAKE your business a business. Going after the “offline” sources is what will MAKE your business a business.

]]> By: Damon Day http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-51624 Damon Day Tue, 25 Aug 2009 06:50:28 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-51624 I was recently speaking with Don over at free publicity focus group, (who I incidentally met because of a comment he made on your site) and he was talking about the same things. The importance of looking at offline sources of media as well. Don is putting some things together for me to help me build some brand awareness with both online and offline media. I have a very unique position in my market so we will see if it catches on with the media. I was recently speaking with Don over at free publicity focus group, (who I incidentally met because of a comment he made on your site) and he was talking about the same things. The importance of looking at offline sources of media as well. Don is putting some things together for me to help me build some brand awareness with both online and offline media. I have a very unique position in my market so we will see if it catches on with the media.

]]> By: Neil Patel http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-44727 Neil Patel Sun, 22 Feb 2009 20:44:57 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-44727 Not as much as I would have liked, but a decent amount. My guess is 10 or so times since then. Not as much as I would have liked, but a decent amount. My guess is 10 or so times since then.

]]> By: Ecommerce Martin http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-44524 Ecommerce Martin Thu, 19 Feb 2009 13:14:33 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-44524 Neil, It's been almost 2 years since you posted these tips. How many times were you mentioned in press since then? Neil, It’s been almost 2 years since you posted these tips. How many times were you mentioned in press since then?

]]> By: Neil Patel http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-43024 Neil Patel Wed, 21 Jan 2009 00:37:35 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-43024 More contacts you make, the more press chances you will get. ;) I thing I would add is get to know all of your contacts. Just don't "befriend" them. More contacts you make, the more press chances you will get. ;)

I thing I would add is get to know all of your contacts. Just don’t “befriend” them.

]]> By: Network 21 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-42995 Network 21 Tue, 20 Jan 2009 22:31:29 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-42995 Befriend everyone in your market / niche, even "competition" where appropriate. There are many benefits to this, but it clearly strengthens the network, and compliments your quest for media contacts. Befriend everyone in your market / niche, even “competition” where appropriate. There are many benefits to this, but it clearly strengthens the network, and compliments your quest for media contacts.

]]> By: Neil Patel http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-41012 Neil Patel Tue, 09 Dec 2008 23:32:22 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-41012 Thanks for leaving detailed comments! I really appreciate the thought compared to the people who just write "good post". Thanks for leaving detailed comments! I really appreciate the thought compared to the people who just write “good post”.

]]> By: Bryan Bliss http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-40907 Bryan Bliss Fri, 05 Dec 2008 18:19:18 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-40907 Unlike some of the other But-kissers who comment with just "great post" to get top commentator, I want to say I think you have a good start but You're missing something here press releases press releases have to be the Top way to be covered in offline media many of the web pr services offer parts where you can include a podcast , a sample audio interview and even a video clip. its not easy to actually write a press release that gets picked up but once you know what journalists and editors are looking for Easy and interesting then you have a good start. this is a subject worthy of much deeper discussion. I will be adding a post about effective Press releases my site soon thanks and take care bryan Unlike some of the other But-kissers who comment with just “great post” to get top commentator,
I want to say I think you have a good start but
You’re missing something here
press releases
press releases have to be the Top way to be covered in offline media
many of the web pr services offer parts where you can include a podcast , a sample audio interview and even a video clip.
its not easy to actually write a press release that gets picked up but once you know what journalists and editors are looking for
Easy and interesting
then you have a good start.
this is a subject worthy of much deeper discussion. I will be adding a post about effective Press releases my site soon
thanks and take care
bryan

]]> By: acnecaregal http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-11976 acnecaregal Wed, 12 Dec 2007 10:27:27 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-11976 great post but i think getting media coverage is difficult not unless you have a very good content on your site. great post but i think getting media coverage is difficult not unless you have a very good content on your site.

]]> By: Neil Patel http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-102 Neil Patel Fri, 11 May 2007 04:01:09 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-102 Mubin my MSN user name is neil168@hotmail.com Mubin my MSN user name is neil168@hotmail.com

]]> By: SEOsnafu http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-101 SEOsnafu Fri, 11 May 2007 03:34:03 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-101 When attempting to build rapport with journalists, a few things to keep in mind; They're often working against deadlines. ask if it's a good time to speak. If not, ask for a more suitable time to be suggested. Everyone has their preferred means of communications. Start with an email mentioning you'd like to speak to them. They'll probably let you know if it's ok to call or if they'd prefer an email. If you're pitching yourself as an on-call expert, offer a link to a fact file or profile on yourself so they can review your expertise at their leisure. Be available by phone. Journalists often want immediate answers, which means they'll often pick up the phone if they need quick answers. When attempting to build rapport with journalists, a few things to keep in mind;

They’re often working against deadlines. ask if it’s a good time to speak. If not, ask for a more suitable time to be suggested.

Everyone has their preferred means of communications. Start with an email mentioning you’d like to speak to them. They’ll probably let you know if it’s ok to call or if they’d prefer an email.

If you’re pitching yourself as an on-call expert, offer a link to a fact file or profile on yourself so they can review your expertise at their leisure.

Be available by phone. Journalists often want immediate answers, which means they’ll often pick up the phone if they need quick answers.

]]> By: Neil Patel http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-100 Neil Patel Thu, 10 May 2007 23:50:40 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-100 Congrats Fredrickus! 5 times is a good amount of press. Congrats Fredrickus! 5 times is a good amount of press.

]]> By: Fredrickus Williford http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-99 Fredrickus Williford Thu, 10 May 2007 21:01:07 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-99 Great advice Neil...so far I have been in the newspaper 5times..now I'm trying to go for the big guys! Great advice Neil…so far I have been in the newspaper 5times..now I’m trying to go for the big guys!

]]> By: coRank http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-78 coRank Wed, 09 May 2007 19:07:30 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-78 <strong>How to Get Covered by Offline Media</strong> Who wouldn't like to get their picture in a newspaper? In most cases it is just going to build up your name and provide the perception that you are successful. How to Get Covered by Offline Media

Who wouldn’t like to get their picture in a newspaper? In most cases it is just going to build up your name and provide the perception that you are successful.

]]> By: Mubin http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-46 Mubin Wed, 09 May 2007 00:01:28 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-46 Hey Neil: How about giving me your msn? Hey Neil:

How about giving me your msn?

]]> By: Carolyn Shelby http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-42 Carolyn Shelby Tue, 08 May 2007 22:17:17 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-42 Getting your name in front of your local journalists can be as easy as sending (or better yet -- delivering) printed press releases that you've written to them. Email is great, but it's easy to delete and doesn't seem to have the same impact. Of course, you also need to know to whom you're sending the press release (so do some research), and make sure that it's written about something they cover (research), and make sure it's well written (be smart and have something unique and insightful to say). They might not do anything with your story the first time they get something from you (or the second or third), but if you keep your name in front of them they'll remember you when they need a quote or a source for a story related to your area of expertise. Getting your name in front of your local journalists can be as easy as sending (or better yet — delivering) printed press releases that you’ve written to them. Email is great, but it’s easy to delete and doesn’t seem to have the same impact.

Of course, you also need to know to whom you’re sending the press release (so do some research), and make sure that it’s written about something they cover (research), and make sure it’s well written (be smart and have something unique and insightful to say).

They might not do anything with your story the first time they get something from you (or the second or third), but if you keep your name in front of them they’ll remember you when they need a quote or a source for a story related to your area of expertise.

]]> By: Bill Hartzer http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-40 Bill Hartzer Tue, 08 May 2007 21:36:49 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-40 Great advice as always, Neil. Building relationships with the media community is definitely the way to go. Not only should you give the reporters more than they're asking for, some of them will be very appreciative if you can help them with additional information that they're seeking--ask them if there's anything that you can help them research or anything that you can do to make their job easier like finding additional people for them to talk to. Also, you don't always have to hit a "home run" all the time with the larger news media like the WSJ. Your local news media is a great place to start, as well, especially because a lot of the bigger news outlets find their stories from local news outlets. Great advice as always, Neil. Building relationships with the media community is definitely the way to go.

Not only should you give the reporters more than they’re asking for, some of them will be very appreciative if you can help them with additional information that they’re seeking–ask them if there’s anything that you can help them research or anything that you can do to make their job easier like finding additional people for them to talk to.

Also, you don’t always have to hit a “home run” all the time with the larger news media like the WSJ. Your local news media is a great place to start, as well, especially because a lot of the bigger news outlets find their stories from local news outlets.

]]> By: Ryan Christensen http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-39 Ryan Christensen Tue, 08 May 2007 21:01:47 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-39 Excellent advice you're offering here Neil -- I'll be putting it to use in the near future, actually! I'm interested to read a follow-up with more detail as well... Excellent advice you’re offering here Neil — I’ll be putting it to use in the near future, actually!

I’m interested to read a follow-up with more detail as well…

]]> By: Adam Audette http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-32 Adam Audette Tue, 08 May 2007 03:54:59 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-32 Great advice. I'd also look at working into speaking engagements, these are often good avenues to mainstream press. Speaking gigs grant a lot of credibility (especially to those outside the industry, viz. potential clients), garner more link citations, and in turn media exposure. Great advice. I’d also look at working into speaking engagements, these are often good avenues to mainstream press. Speaking gigs grant a lot of credibility (especially to those outside the industry, viz. potential clients), garner more link citations, and in turn media exposure.

]]> By: Neil Patel http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-18 Neil Patel Mon, 07 May 2007 06:33:37 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-18 Great idea for a later post. Thanks! Great idea for a later post. Thanks!

]]> By: Frederick Townes http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-17 Frederick Townes Mon, 07 May 2007 04:46:37 +0000 http://www.quicksprout.com/2007/04/26/how-to-get-covered-by-offline-media/#comment-17 Neil, it would be great if you could dive into more detail with some examples on each of these... Neil, it would be great if you could dive into more detail with some examples on each of these…

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