Quick Sprout

I was at a conference a few days ago and I was watching Rand Fishkin speak about nudges, and it made think about all the nudges that I’ve used in the past to convert visitors into customers. And then it hit me how most people don’t even use nudges with their online business.

But before I go into how you can use nudges, lets first define what a nudge is:

To push against gently, especially in order to gain attention or give a signal.

Now that you know what a nudge is, here is an example of one:

It’s a simple message to tell hotel guests to save water as it helps our planet. Can you guess how effective it is? Well, it’s helped hotels on average of save 2300 liters of water and 150 liters of detergent each month.

In essence, you are leveraging simple cues, or verbiage to help encourage people to take a specific action. That’s what a nudge is.

Now lets dive into how you can use them to convert visitors into customers:  [click to continue...]

Over the years I’ve been privileged to work with companies of all sizes… from startups to fortune 500 companies. The reason they typically hire me or other consultants is because their internal marketing campaigns are failing.

No matter what size the company is, within three months they cut their new internal marketing initiatives because they feel they aren’t working.

And sadly it doesn’t stop with other companies either… your marketing campaigns are likely to fail to.

Here’s why:  [click to continue...]

When we started Crazy Egg, my co-founder and I barely had enough cash to support the business. We didn’t have a ton of paying customers, and the business was losing roughly $30,000 a month.

And although that doesn’t seem like a lot of cash, when you are self-funded and living in your parent’s house, it all adds up.

So how did we grow the business to over 100,000 customers? Well for starters we used to have a free plan, which helped a lot. And you probably see advertisements for Crazy Egg all over the web, but we’ve been over 100,000 customers for years. Before that point we didn’t have a big marketing budget… all we had was $10,000.

So how did we do it?  [click to continue...]

Have you ever read a story on TechCrunch that talked about how some angel investor made a few million bucks investing in a hot startup like Dropbox or Airbnb? And when you read all of these stories, what does it make you want to do?

Invest, right?

I got into investing years ago because I thought it was sexy and all of the cool kids were doing it. When I first started I lost a lot of money, but eventually I figured out how to make money.

Before you start throwing your cash around, here are a few things you should keep in mind:  [click to continue...]

Do you know what you need if you want to make over $100,000 a year? It doesn’t matter if you are an entrepreneur or a 9 to 5 worker… if you want to climb up the corporate ladder there are 2 things you need to embrace.

Do you know what they are?

No they aren’t ambition or how smart you are. And luck has nothing to do with it.

It’s actually communication skills and how hard you work.

Lets break each of them down…  [click to continue...]