I was at a conference a few days ago and I was watching Rand Fishkin speak about nudges, and it made think about all the nudges that I’ve used in the past to convert visitors into customers. And then it hit me how most people don’t even use nudges with their online business.
But before I go into how you can use nudges, lets first define what a nudge is:
To push against gently, especially in order to gain attention or give a signal.
Now that you know what a nudge is, here is an example of one:
It’s a simple message to tell hotel guests to save water as it helps our planet. Can you guess how effective it is? Well, it’s helped hotels on average of save 2300 liters of water and 150 liters of detergent each month.
In essence, you are leveraging simple cues, or verbiage to help encourage people to take a specific action. That’s what a nudge is.
Now lets dive into how you can use them to convert visitors into customers: [click to continue...]