Why Most Marketing Campaigns Fail Within 3 Months

sharks

Over the years I’ve been privileged to work with companies of all sizes… from startups to fortune 500 companies. The reason they typically hire me or other consultants is because their internal marketing campaigns are failing.

No matter what size the company is, within three months they cut their new internal marketing initiatives because they feel they aren’t working.

And sadly it doesn’t stop with other companies either… your marketing campaigns are likely to fail to.

Here’s why:  [click to continue...]

How I used SEO to drive 5 Million visitors to Gawker Media sites in 3 months

How I Used SEO to Drive 5 Million Visitors to Gawker Media Sites in 3 Months

Gawker Media is media network that covers everything from celebrity gossip to the automobile industry to gadgets. As one of the more popular publications on the web, they were looking for efficient ways to increase their overall search engine traffic without jeopardizing the quality of their content.

11% more page views

24% more search traffic

How We Grew Crazy Egg to 100,000 Users With A $10,000 Marketing Budget

crazyegg

When we started Crazy Egg, my co-founder and I barely had enough cash to support the business. We didn’t have a ton of paying customers, and the business was losing roughly $30,000 a month.

And although that doesn’t seem like a lot of cash, when you are self-funded and living in your parent’s house, it all adds up.

So how did we grow the business to over 100,000 customers? Well for starters we used to have a free plan, which helped a lot. And you probably see advertisements for Crazy Egg all over the web, but we’ve been over 100,000 customers for years. Before that point we didn’t have a big marketing budget… all we had was $10,000.

So how did we do it?  [click to continue...]

7 Lessons Learned From Losing $739,135 In Bad Investments

losing money

Have you ever read a story on TechCrunch that talked about how some angel investor made a few million bucks investing in a hot startup like Dropbox or Airbnb? And when you read all of these stories, what does it make you want to do?

Invest, right?

I got into investing years ago because I thought it was sexy and all of the cool kids were doing it. When I first started I lost a lot of money, but eventually I figured out how to make money.

Before you start throwing your cash around, here are a few things you should keep in mind:  [click to continue...]

The Two Reasons Why You Aren’t Making Over $100K a Year

money

Do you know what you need if you want to make over $100,000 a year? It doesn’t matter if you are an entrepreneur or a 9 to 5 worker… if you want to climb up the corporate ladder there are 2 things you need to embrace.

Do you know what they are?

No they aren’t ambition or how smart you are. And luck has nothing to do with it.

It’s actually communication skills and how hard you work.

Lets break each of them down…  [click to continue...]

What do these elite brands know about driving visitors and traffic to your site that you don’t?

How to Be a Workaholic And Not Get Burned Out

burnout

If you’re an entrepreneur long enough, you’ll eventually get burned out. Over the last 10 plus years of being one, I’ve gotten burned out once. It was when I was 21 years old and I lost a million dollars of borrowed money.

I was working a lot of hours, I wasn’t enjoying what I was doing, and I was losing a bit too much cash. Many people felt sorry for me, as I was a burned out 21 year old who was a million bucks in debt, but I feel lucky that I got to experience that.

Why? Because it taught me what I needed in my personal life and in business to avoid burnout while working 24/7. For the last seven years I’ve been able to work 70 hours a week without a vacation… yet I don’t get burned out.

So what’s my secret? Here’s how to avoid burnout while working 70 hours a week:  [click to continue...]