When we started Crazy Egg, my co-founder and I barely had enough cash to support the business. We didn’t have a ton of paying customers, and the business was losing roughly $30,000 a month.
And although that doesn’t seem like a lot of cash, when you are self-funded and living in your parent’s house, it all adds up.
So how did we grow the business to over 100,000 customers? Well for starters we used to have a free plan, which helped a lot. And you probably see advertisements for Crazy Egg all over the web, but we’ve been over 100,000 customers for years. Before that point we didn’t have a big marketing budget… all we had was $10,000.
So how did we do it? [click to continue...]